DRINK CHAMPS: Episode 41 w/ Lyor Cohen & Kevin Liles | Talk Def Jam, Business Ventures + more

"N.O.R.E. and DJ EFN are the Drink Champs. In this episode the guys set up shop at the Revolt Music Conference and sit down with hip hop powerhouse executives Lyor Cohen and Kevin Liles. The guys are also joined by Jadakiss and Shawn Prez of the Global Spin Awards and Power Moves inc.
Listen and subscribe at www.drinkchamps.com
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[@704kennels3]

Damn NORE you one of them.

[@jaimefletcher5745]

Look at all that wickedness in that room!

[@checktheplaylist101]

Evil and dome useful idiots.

[@checktheplaylist101]

Evil and useful idiots.

[@MrBdiddy77]

The moment I heard Lyor say "keep gully" & "thorough" I knew I was gonna love this interview

[@vino8109]

I used to deliver for a bagel shop in NYC he frequents. Lyor came in and saw me eating a store made fruit salad. He looked at me and laughed and said, "never get high on your own supply!" He doubled park his Audi outside the store. When he went outside, the traffic cop was giving him a ticket. He took it and laughed. He is a funny dude.

[@CbusRon]

“We gotta make sure 360 you always working” meaning “we sign you to a 360 deal take some of everything and keep you working ” 😂

[@brianhood1044]

Yeah because music isn’t sold in stores anymore so they gotta make money in other ways.

[@CbusRon]

@@brianhood1044 exactly why you don’t need a label anymore. You used to need one to put your music in stores and radio but in this day and age most artists don’t and should sign to labels. These guys are blood suckers

[@hamig306]

more like 'most of everything'

[@kokobleu]

Jada looking at these exec's like he still holds grudges on why they couldn't work the lox HAHAHAHA

[@ogpicasso]

facts lmao

[@HeritageSeedBank]

Im waiting for dame Dash to walk in, and NORE to look all ashamed... lmao

[@humbleel2652]

Most will always kiss the industry's masters ass to keep a check coming.

[@cadillaccalhoun3516]

Dame still trying to get 100 subscribers to his movie service. They ain't thinking about him

[@wearenewyork3991]

I like Dame but he ain’t looking too hot these days. Lyor still looking like new money 💵 💴 💰

[@captaintight]

lyor shittin on dame. seems to know what he’s talking about.

[@yakboi9502]

I just rewatched this tonight #MASE we need u on #DrinkChamps

[@jpowe2822]

I gave a CD to Kevin lyles when he came down to New Orleans for the super bowl. I gave him that CD right as he was about to walk into the Superdome......... respect... He didn't have to take that CD.

[@montidepina2701]

Absolutely! And at some point I do hope you get on and accomplish your dream.

[@yellaboiheisman1959]

kzbin.info/www/bejne/gXLMaKCZorVoodU

[@danieldevito6380]

Even though he threw that in the trash as soon as he got around the corner

[@elijahgavin6706]

@@danieldevito6380 still kind of cool

[@montidepina2701]

Lyor Cohen is no culture vulture. This man has a genuine love for rap music. He got himself into a position where he could make a lot of money doing what he loves. This man has helped so many rappers by given them a shot at achieving their dream. You can tell he do what he say he going to do. When he speak you get the feeling that he means business and business only. No need for security.

[@tommygunz5356]

You really don't get it.

[@derbenutzer5958]

@@tommygunz5356 this lamonte is def some fake account

[@Extratrillity]

@@derbenutzer5958 definitely a real account. I just dont respond to comments that are nonsense over the internet. Everyone is entitled to have an opinion. I just see it from a different prospective. Had it not been for some of these top executives then we wouldn't even know about or even hear of some of the biggest hip hop artist today. But I guess this may be going beyond the "facts"

[@Extratrillity]

@@Phoenicianx666x Normally I wouldn't respond.......you know what?............ ........

[@derbenutzer5958]

@@Extratrillity yooo you responded after 7 month, this the first time you check into youtube? looks pretty sus but since u r here: I assume this because you type fish shit like nobody thinks that lyor cohen is great or did sum good but industry people like Juicy J, obviously cause they be playing same team. Theres no HIP HOP Fan who does like him however unless some goof who read about him in one of his media campaign boulevard articles, but whoever reads shit like this def dont know shit about the rap n all that stuff. JJ did some crazy stuff I like to listen to but wont change the fact that the entertainment industry got its agenda and lyor cohen is deeply involved n fake asf everyone knows but some rappers (or certain other media figures) be pussys bcs of his influence. N not only he is fake but shit he pushes be fake to fit the reason they planted cohen in there. Well I guess ur bot ´S camt and isnt willed to accept this cause ur sole reason of existence is to push the thought upon humanity that indeed someone is challenged enough to sympathize with Lyor Cohen. Dream on.

[@kantonjones3882]

The industry and their “white zaddy” look how much respect they show him! - Shoutout to Kwame

[@holdeeznutz7735]

Shout out to you brother! 💪💯

[@glengaines4286]

Right? It’s like just cause he pushed the culture to new heights, made everyone rich and help spread black wealth he deserves respect or something? Weird.

[@shaneashagibbs8620]

I thought he's Israeli

[@AL-fx8rr]

finaxx he wasnt even smoking and drinking like he do all episodes lmao smh

[@mccolycoken]

🖤🖤🖤🖤✊🏿✊🏿✊🏿😏😫🤦🏿‍♂️

[@keysersoze7213]

Day day is strange. And d riding lyor hard af. Rubbed his shoulder and everything.... Smh. I hate seeing men act so desperate!

[@MeezyTheKid99]

Classic interview with Noreaga, DJ EFN, Lyor Cohen, Kevin Miles and a male rapper Dae Dae from Atlanta, Georgia Southeast on the East Coast USA plus more on this Drink Champs Episode everyone. For real. Yes. Believe it. Facts.

[@tedlessor3887]

This is one of the guys Ye was talking about no wonder he took the video down😂😂😂 they way he sucks them in and change their life they will never betray Lyor. Smart twisted man.

[@DanRustle]

Ye not only proved his point, he exposed those who spoke against him as puppets who sold out. they KNOW Ye is right but are forced to participate in his "canceling" they did Ye wrong, and the majoirty of people stand with Ye

[@GTMRecordz]

Kiss just walked in like the peoples champ lmfao shook up everybody respectfully

[@seekingalpha3192]

Here after the Ye interview

[@bremertoncitizen4667]

Where's DayDay at now?

[@angelprice9048]

😂

[@umcghee1]

Lyor and Liles, i can tell they are masters at what they do because they are so unaffected by hip hop talk

[@therealmitchconnor4275]

Yeah they're "MASTERS"(Massa's )all right 😆

[@DanRustle]

"slave masters" lyor is an isralie, kanye was right, yet is getting cruisfied by the meida and his peers. there are tons of videos about the evils of the rap game.

[@jabbarbrown3089]

All they hear and understand is dollars and cents. In their accounts, not yours

[@habadimamaluk]

Ulysses Mcghee Lyor Cohen is a parasite !

[@puppetmaster706]

@@jabbarbrown3089 that’s a great thing btw

[@damianyoung2622]

That’s full court pressure I’m just going for the 2 😂

[@alonzoduran1382]

Lyor would be the dopest grandfather in the world...

[@g_roc7771]

Great interviews. But NORE has to stop cutting off guests to say nothing constructive. Let them finish their thoughts! Guests dropping gems 💎

[@danieldevito6380]

NORE needs to take some interviews classes because he's ruined COUNTLESS never been heard stories because he can't help but interrupt with some unnecessary BS. If someone's telling a dope story, STFU. Don't stop the momentum by blowing those stupid horns every 2 seconds.

[@jokesonyoumyguy5086]

Man said he adore another man. BLOODFIRE

[@dawntoliver7452]

Nore you crazy af smokin them splitarillos 😂😂😂😂must be promo

[@disetaylor5524]

Nore’s glasses tripping me out

[@cadillaccalhoun3516]

Nore got on the X-ray specs from the back of the old spider man comics 😂

[@Mr_Duck_RVA]

Haha I remember those ads on the comics. Back in the day kids would be hyped up to order it only to get it and find out it didn’t do what it claimed

[@A.C.O89]

Sick man

[@AcesizOfficial]

gems

[@ericday4831]

When he said special about x my hairs stood up

[@carlosvillarreal3610]

No one : Nore: mmmmmmm

[@ninastuckey6711]

Lyor and Kevin super papered up, they super rich 🤑 and dude super cocky but he got a point .. KZbin is what’s up 💯💯 the man said we want ppl to get this money 💰 and hang out with us, we need friend .. This was free game ..

[@charleyyoung5024]

I know I keep going on and on. I love this shit. Love all the interviews. But this is stacked with giants of real shit moguls.

[@ogpicasso]

huge moguls fr

[@anthonyarcanumsanctumregnu9551]

Funny hearing a 62 year old Man with a Jewish accent saying they Give Me Dap lol.

[@davidhey52]

Wtf is a Jewish accent?

[@itzxloud7395]

Ye

[@jdawg2315]

Great interview, powerful insight into the decision-makers who helped develop and promote hip-hop.

[@johnjohnjohnjohn921]

"how do you get richer and get more humble at the same time"

[@savagelifeskateboarding]

Lyor never smiles he looks cold full of demons

[@nanettematthews2264]

Is that why Nore has those glasses on. Doesn't want him looking in his eyes...

[@AliBazz]

He looks so evil

[@IntKint]

HUH? HE SMILED MULTIPLE TIMES IN THIS INTERVIEW ALONE.(E.G 14:19) Niggaz just write anything

[@AliBazz]

@@IntKint watch out doe

[@teekolinski491]

Lyor smiles and jokes a lot. He is in a formal interview but most people say he is really relaxed and relatable.

[@jeremyparicutin2974]

puffy was running the technicolor shit.. lmfaoo

[@brianhood1044]

It’s cool these guys stayed and talked as long as they did as big and rich as they are. It really proves they respect ✊ Nore.... 💯💯🎱💯💯

[@joyandpeacefullaughter5307]

Elon went on SNL, they ain't as rich as him

[@charleyyoung5024]

"I only think records" -Lyor My man.

[@bravechicco6094]

Nore here is the equivalent to Kanye and trump performance at the White House.

[@bravechicco6094]

He didn't even make the intro about Russell Simmons even the he is the one that hired Cohen WOW

[@wickidwizard242]

Lyor Cohen is very interesting and inspiring.

[@jabbarbrown3089]

Inspiring is a stretch

[@nanettematthews2264]

@@jabbarbrown3089 my thought was Lyor seems dangerous

[@Infam0usKiller]

@@jabbarbrown3089 yeah inspiring to exploit and controlling people in your own favor.

[@thousandlocks3258]

Wait a minute! How come nobody was smoking weed or drinking during this guest? 🤔

[@bravechicco6094]

🔥🔥🔥

[@MalikTheMessenger]

Jew know wtf going on. 😂

[@teekolinski491]

Because this is the 'God' of the industry. He was at the beginning of Hip-Hop and helped it grow from nothing. Everyone is at attention & on their best behavior. Plus there is an immense respect for this guy

[@TheGoodmannj05]

Shitt it's probably out of respect.....

[@shawnredmond8402]

Maybe more street cats should be professional like this

[@NYCHIPHOPNEWS]

Dope interview

[@johnnyabbott4251]

Mamas, don't let your kids grow up to be rappers unless you tell them if you're going to get in this business they better learn this business or they going to get f*** simple as that. Shut out OG ICE CUBE

[@willromeny1]

LET LYOR TALK!!!

[@darnelldarden9429]

Lyor presents himself as a gentleman and is super careful with what he says. He has a analogy and story to verify every word he says. I see how he can get people to sign they life away, it probably takes him 5 minutes with these rappers to get all their publishing and masters

[@kpeezyforsheezy]

The literal devil of hip hip

[@michaeltaylor9355]

na, i'm a still download errthang

[@romelmoore1281]

360 degrees... yeah aight 😒

[@CbusRon]

I caught that too lol that’s a reference to them trash ass deals they giving out 😂

[@martecontreras]

Freudian slip lmao

[@ExileZO]

How many Black Millionaires have y’all made?

[@teekolinski491]

A Lot! Took them from hustling in the streets to multi-millionaires. This man has done more black people in helping them create wealth than any black politician.

[@shalaw1206]

When was this? Big up Nori for having the execs come to your platform and controlling it.

[@nk3jedaii641]

So everyone at 300 ent got a 360 contract?? 😅

[@Isejankhonojanem]

If you get 360,000 they get 300

[@jimmybones603]

It's true😔😂🤣

[@ricardomayo4657]

What we should internalize is that The Board is the board and them Streetz ain't made for Record Deals!! When we all want to work towards a positive contract on paper, outside of relation or religion or even status, That's when you begin shopping for Press or Demos or even Talent. Anyone can and will do this from time to time, but to Hold the Responsibility of the Music Market is one of the greatest responsibilities to this date!

[@doubler713]

Are you happy now?!?.... lol

[@jasonwilliams7902]

To Busy Being Born

[@rch3290]

Jason Williams I don't get it

[@michaeltaylor9355]

k-rino!

[@tehpanuychikon168]

Kevin Lyles looks like a slim Shane Diesel

[@udokaenweliku5446]

Nobody: N.O.R.E:Hmmmmmmmmmm..

[@AnnaLexi]

😄😄😄

[@lastlaugh2023]

👍🏽👍🏽👍🏽

[@ivmfreshproducer3101]

Lyor is rap music!!

[@JAMAL-es6zg]

Do they share the rights to the music? That’s the question

[@kangolbill6652]

That jail meds is serious they used to give mos dat shit over holmesburrg in philly

[@acefromspace7713]

Kevin got that corporate double speak. Lyor speaks more straight forward, Kevin way more deceptive with his words.

[@ogpicasso]

yea you can tell

[@bravechicco6094]

1:14 sec in...i can't watch no more!!!!

[@gdot6406]

What‘a the difference between Steve Lobel and Lyor?

[@bestproducerofalltime2363]

54:00

[@willishanorris6163]

There will be no album on badboy

[@dopeSMOOTHIES]

No way Nore wanted to wear them goofy ass glasses smh …

[@willishanorris6163]

Nore is my husband

[@hoodstar1234]

Lyor made a comment about African music(black) before he left terrible..

[@patiencealltheabove5671]

and jewish ppl dont want to hear HIP HOP

[@seancushnie974]

Don't you dare cut off Kevin Liles ever again kid!!!

[@willishanorris6163]

Changed my mind No sex with nobody

[@willishanorris6163]

I will do the album Thank you to my fans

[@therealseedplanter5992]

they all got lie in there name.-DMX RIP

[@o2energyevolution630]

Hey Lyor, You know what I have for a morning snack? Sucker Execs! :)

[@MoniqueLewisOfficial]

Location. Well done Nore lol

[@MoniqueLewisOfficial]

You did it for him 😂

[@MoniqueLewisOfficial]

22 mins

[@MoniqueLewisOfficial]

We understand human psychology at a very high level.

[@MoniqueLewisOfficial]

It’s a victim abuser type thing. Victims get extremely smart. Lol. Ie a child living with an abusive parent, isn’t stupid. It’s impossible lol

[@MoniqueLewisOfficial]

Human beings are so annoying lol

[@damianyoung2622]

Kahfee tooth js

[@ekkamailax]

the white master who owns your favorite rappers. sad

[@mannytaylor6923]

2022 VISION 🤔

[@russellhoffman3321]

Where is DAY DAY now in 2021.

[@south12kells]

Hahhahhahahahaa

[@christurner8668]

Forget you blue Balenciagas

[@o2energyevolution630]

Executive Order by Oona Dorothea. The People of the World demand immediate changes to the banking industry. Banking institutions are operating in a fleecing of low income client funds, keeping them in a state of poverty. The practice of fees is unethical and immoral. The purpose of banks should be to secure and grow the people's money, not treat people as if not having money be penalized. Any bank that continues to operate by charging low funded accounts will charged 10X for each occurrence. Those funds will go back into accounts and to help restore communities that are underserved. The Justices for these proceedings are every person world wide who stays behind because of unfair business practice. The transition point for this action are the groups that work out at Moonlight Beach in Encinitas, CA. Yours Truly, The World Champ since 1972, Oona Dorothea

[@mannytaylor6923]

2022 WOWW WTF 🤔

[@DaniiMarie333]

*Lyor for President* 2021! Can't imagine a better fit... #MuchRespect

[@tommygunz5356]

@@Kakakakakakakakakakakaka684 i take it, you understood what he meant...

[@martyanisking438]

Old crack head

[@ariebutterfly31ariebutterf56]

Neva

[@oscarq78]

Nore cool great rapper but ask this clowns the real questions why is Damon dash out the picture

[@glengaines4286]

That’s a question everyone knows the answer too. He got bought out of the Roc and mismanaged his money. Made bad investments and kept poor relations and reputation and couldn’t bounce back into the industry. Dame is like the Dave Chappell skit “when keeping it real goes wrong” lol.

[@I_Am_Griff]

ay, no disrespect but...i think Dae Dae needa change his name to Mayday lol...seem like a nice dude (even tho i never met him) but he always smiling...damn bruh...i dont understand whats goin on, when Lyor talkn bout "(dae dae)-he gonna be here a long time". check dude youtube or spotify....shit dont make sense (except that the music just aint there....."spend it" is 6+ years old at this point....song dope but, bro...cmon now! i wish him well, as i said..no disrespect. lemme see what i do, yall watch me in a minute....

[@warrenbritten6570]

Why did Mr Lyor offer a toss and didn’t drink. I don’t trust that. You could have did it with water and been ok.

[@ramyd7506]

Fake cop gets he’s gear taking

[@o2energyevolution630]

Allocation of funds: Lyor Cohen's funds will be distributed to build schools in underserved Muslim countries. Kevin Lyles' funds will be distributed to art enrichment programs in brown, black, and poor communities around the world. Addendum, Kevin can give his money over time. Russell Simmons funds will be distributed to build hospitals, supply medical equipment, personnel, and training for underserved communities globally. Clive Davis funds will be distributed to build grocery stores that provide healthy, fresh food to poor and underserved communities globally. Steve Rifkind funds will be distributed to the education of artists and creatives on the business of contracts and finances.

[@rch3290]

15 22 56

[@finalbossoftheinternet6002]

Dame dash disliked

[@charleyyoung5024]

1:22 Kiss is thinking about other shit. His face is focused and detached. *This comment may be off due to the Mary Jane. I swear, he checks his phone and looks like what ever he read hit him foul.

[@charleyyoung5024]

I'm a bit off with the time.

[@3800ThaBizz]

F%

[@raypreen6265]

Why didn’t he ask about him being a culture vulture. Very disappointing interview….I didn’t expect N.O.R.E to fold like that.

[@mannytaylor6923]

2022 VISION...YOU KNOW NORE CANT SAY TOO MUCH ONE OF THE HIGHER UPS IS THERE 🤔

[@davidhey52]

Nore always fold, his people pleaser

[@Nowiamfamous]

Im Nowiamfamous find my music i just got signed aa of today !!!!

[@josuehernandez1907]

That trailer sucked

[@DanRustle]

1:45:00 kinda racist isn it?

[@nondumisovilakazi2758]

america is not the world Nore

[@o2energyevolution630]

Executive Order by Oona Dorothea. The People of the World demand reparations for the mortgage crisis of 2008 that was created by banking institutions and the mortgage industry. For the government bail out during the mortgage crisis and the misappropriations of funding to bank executives. These institutions are being held accountable by building, developing, and creating respectable transitional and permanent housing, housing options, and temporary shelters for homeless families and persons in the communities these banks do business in. With the availability of resources there's no excuse at all for the devastating amount of homelessness in both urban and rural areas. The expectation is that empty, abandoned lots can be used for new construction, empty, abandoned factories and buildings used for developments and improvements. These changes should be immediate and it's expected that the communities have input and impact in these transformations. The Justices in these proceedings are each and every person affected by homelessness. The transition points for this will be Lyor Cohen and Russell Simmons. Yours Truly, The World Champ since 1972, Oona Dorothea

[@kerlozano8806]

The hushed representative analogously rhyme because ping technologically stop over a tasty pest. steady, gigantic moon

[@bravechicco6094]

Russell Simmons washed up!!!!!

[@bravechicco6094]

kzbin.info/www/bejne/haXTq5yqhph1n7M

[@sage410.....]

#nore #djefn y'all gotta/ must tell these watcher's/subscribers to join Drink Champs and contribute $1 or $.50 if they love the show and would like to see it continue and grow Everybody can contribute two quarters a month

[@davidhey52]

They get paid through views, it’s KZbin

[@adriancarlos9155]

You know he was thinking n@ig#$%er get your hand off me, After that photo was taken, Lyor said to dude, don't you ever do that again

[@justortjx410]

Ur racist u can’t see anymore be rich and white around blacks with out thinking the blacks are inferior

[@teekolinski491]

Lyor isn't like that. This is a man that used to go into dangerous hoods in the 80s to chill with artists. He isn't fake

[@steppinonastoop677]

Ye