Drowning in Unsold Art? The One Skill That Makes All Others Obsolete

[@driesketels]

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[@christopherkopeikin5536]

Thanks for all your work on this video, I wanted to comment on a few ideas that were highlighted. As an artist, personally in looking or developing a style I was never even thinking about money. I make art because it’s a part of my personality and when I don’t do it I start to feel down. So possibly people who are so focused on a style or these other ideas are more looking at art as a way to make a living so they are coming at it from a whole different place. The second thing I wanted to say is that in my opinion these exact topics are what’s wrong with the art world today. It has become nothing but another investment for people to manipulate. Not everyone can be an artist, everyone can be creative but being an artistic person is a personality like outgoing, shy, sociopathic and it comes with traits. In my opinion many people like Damien Hurst are businessmen marketing something. It’s really sad the damage it does and how skewed it makes everything. I have seen people who are immensely talented get passed over by someone who is not just because they were more eccentric and outgoing, that in my opinion is not art anymore that’s marketing. Thanks again for the video

[@kylaallen822]

Late to the party but I SO loved this! I am an ADHD artist meaning...I constantly change the type of art I am working on, the style, the meanings. I was once criticized for "not having an art style" and was devastated. I'm an old gal, and hearing you say "art style is overrated" lifted so much weight off my heart, even decades later. Thank you!

[@w.m.aslam-author]

I studied art and ’ve been painting since 2006. I never understood the appeal of Damien Hirst. It’s clear that his art came from other artists’ work and books of science. The shark reminded me of biology samples found in laboratories. Hirst’s art depreciated in value towards in the early 2000s. I got to view the Mona Lisa in Paris in 2008 and it was the one painting people went to and crowded around, at the detriment of missing out on viewing hundreds of other incredible artworks.

[@nikkiminkinow1378]

Great video…agree with the advice. People buy the artist as much as the art. In the case of Damien, perhaps he’s not a “cheater”, but he probably sold his soul nonetheless. What is the cost of “art fame”? The Bizarre and Macabre? Is it the goal to disturb, revolt, or shock? Art should stir the soul, inspire, and engage us in beauty…and sometimes challenge us towards a higher good.

[@annavernick1490]

What I learn from observing Damien Hirst is that he has a boundless enthusiasm and confidence, and enjoys taking inspiration and lifting it to a new experience for his audience. He is a showmaker. I have read your notes onscreen and realise that my own efforts have been dedicated or swayed to making decor for high end interiors and high paying decor customers. The only cultural activism i feel like expressing is stop the killing! A whole row of canvases of urban landscape and setting them on fire, in a large sophisticated gallery. I wonder who could sponsor that? As always thank you for your insightful goading to action for artists. Luv what you do.

[@AlexChavezArtist]

You’re welcome and thank you for this chat. I truly love your videos and appreciate you offering so much good information without asking for payment first.

[@driesketels]

Thanks for your insightful comment. Nobody is stopping you from burning some canvases ... No sponsorship needed.

[@cutechiangels]

​@@driesketels Thanks for another interesting video. Although, I wished for more info I didn't know about ! (Not due to you, but my research and same conclusions as yours). Damien Hurst is first and foremost a businessman, not a true nor honest, artist. He's merely sales oriented, copying earlier artist's works, all the time, putting long phrases, not names or titles, on his pieces, etc...Yes, storytelling works in some cases. Especially nowadays. But, normally, art should let the viewer come up with their own stories, and feelings. He got it. Moment marketing. At the moment one has to feed the viewer/people every single bit of whatever, as most are extreemly dependant on information from outside. They can't do nor think anything by themselves. Most are on their devices all the time!! And he got that!! In the 70-90ies most art didn't have names, just numbers, which I often also found very uncreative. But, this was so that the viewer could step into the piece from his/her perspective. Two extremes. The middle one would be mine! 😉 It sucks that so many people are in business due to trash art, and so many others can't even feed themselves with real art... 😪😑 The world is upside-down. 🙃☹ I really wish that to change...! I also wish that real art doesn't get sold for astronomical prices after the death of an artist. But, only possible during her/his life time. How can we make that change? Any ideas? 🤗

[@cutechiangels]

​@@driesketels The part of burning one's work... I don't get it. I mean, who knows if you really burned/destroyed your work or not? One doesn't take pictures of work one doesn't want out there. So, one can just invent saying that we destroyed them, but I don't get what that would have to do with the upscale, more sales, of one's work?? Can you explain? Thx.

[@davidportch8837]

This really is totally brilliant insights and advice Dries... watched it more than once because it is so good...

[@deelynn8611]

I agree. Whatever works to sell your art, what is wrong with that? Being a "sell-out" means way more people liked and bought your art. Same with hit songs, hit books etc.

[@sabelomncwabe5818]

You are a good analyst thank you so much, i get inspiration 🙏

[@jamhot8243]

I’m a digital artist… I’ve been doing ok but hit a dry spell… love your channel, I’m learning a lot!!! 🙏🏻

[@JustCreateReihanTrandafir]

I have learned so much from your video's in 2 weeks in selling that i have learned in 4 years. Thank you 🙏🙏🙏💯💯💯❤

[@normapadro420]

Hello. I use my art on my book covers. I just want to keep creating art, photography, and compose music. I never think about how far it will go.

[@driesketels]

Go for it! It doesn't have to go far to be beneficial and enjoyable.

[@Falkesmed]

Awesome vids, many thanks 👨‍🎨

[@journeyofaconfusedartist]

GREAT insight my Art friend. You nailed it, because of experience

[@driesketels]

Thank you so much 😀

[@journeyofaconfusedartist]

@@driesketels My Pleasure, my art friend. Keep going. Art is timeless. We need to be involved in its development but appreciate traditional techniques

[@elizabethbarsanti4297]

Top right hand corner “settings”, select speed of commentary (slower or faster)

[@elizabethbarsanti4297]

Enjoyed this illuminating analysis very much

[@AlexChavezArtist]

Art only needs to be honest to be good. Damien Hurst became famous creating dishonest artwork.

[@AlexChavezArtist]

Art is dead. Due to clowns like Damien Hurst and his like Koons & Warhol all the way back to Duchamp. Are you going to just put another nail in that coffin for a fake construct like money ?

[@driesketels]

Interesting thoughts, I always love to hear different perspectives on the same topics. So if art is dead how would you suggest to bring art "back to life"?

[@jawadkazmi8856]

He did not say "Dead" he said dishonest- not truthful or disingenuous not from the heart. If I'm correct in interpretating his view.😂

[@EffySalcedo]

Hirst Art = Honestly Dishonest ! 😅

[@AlexChavezArtist]

Warhol and Koons are upfront and honest about their work but Hurst is not. @@EffySalcedo

[@brettblaster]

Love your vids

[@driesketels]

Thanks

[@judilynn9569]

lol Damien Hurst absolutely stole from everyone. And he had a staff of workers who actually created the pieces.

[@cutechiangels]

Yes. He's NOT an artist at all!! Just like many designers, dance choreographers, and such, he only bluntly copied and made slight changes. It's not the same as being inspired by an artist. Those who bluntly copy and market like crazy, aren't artists. I know first hand. Been there, given so much of my creativity and ideas to those who know nothing but marketing. It sucks that they take all the credit. ☹😒

[@thegicleegallery]

Hey Dries, it’s AtlanticKat…I changed my personal channel to my new business channel…thanks for the intel, very valuable and motivational, as usual 😊

[@driesketels]

You're more then welcome. Ps: Do you also have a 'real name'. Or do you prefer atlantickat?

[@leststoner]

Before I say something I'm gonna say something but before that I'm going to say something else.

[@pseudonamed]

Many of the observations about Hirst are things he did after he was already famous. Once you're already big it's easy to keep building your brand. But how did he get big? A lot of it was because of Saatchi being well known and everything Saatchi chose at that time period became gold. Something that is hard to replicate. However the observation of his early art being controversial is true. Getting attention helps. Also it's easy for him to produce many dot paintings because he doesn't actually paint them himself, lol.

[@driesketels]

Powerful observation indeed, some of the things are being speed up by the fact that he is indeed already famous. I obviously can't change that... On the other hand that doesn't mean we can't learn from his strategies even though he is playing at a different level then us.

[@journeyofaconfusedartist]

He was born in Bristol, Uk, and grew up in Leeds. I Studied art at Leeds University but lived in Bristol with the Banksy crew. Flip-side

[@icenberg6055]

I had a portfolio reading. They tells me "we see that you are only playing" - it's shit. But i know that i have my style. Maybe not the better technique but i have things to tell. But i can't understand how to make marketing to reach collectors. I hate likes on Instagram. I hate reels that im forced to do(a post make 1% of views, comment or interaction of what i make with a reel). I can't print my art. Zero workplace. Zero stages or other things. I live in the worst place in Italy(it's not Naples or Milan-two places where art moves like a river)... Sorry for the vent. So much person near me, but no one can understand

[@earthempresstv]

fascinating... and as artists we are naturally creative and can create amazing, inspiring, catalyzing marketing ;)

[@driesketels]

That's a lovely wat to look at it... We artists create the most creative and enjoyable type of marketing. It would be a disservice to the world to not market or stuff.

[@lads.7715]

Those floating basketballs were Koons, not Hirst.

[@egonisnoise]

PETA sued for that artwork because an animal was killed to make it. it's very simple. Considering an animal's life as something that can be taken just to make a piece of entertainment is obviously something that an animal rights organization has to fight against. It could even be argued that a piece like that elevates the killing of a living being to an art form, which of course it' s the opposite of making a statement against exploitation. It's like if someone in the '30s took a black man and whipped him as an 'art installation' against slavery and got sued for it. History clearly tells us who would have been the villain in that story.

[@JuliosStudio]

Booo

[@egonisnoise]

@@JuliosStudio I love how you have arguments and thinking points for your rebuttal. Thank you for adding very important points such a 'boo' to the conversation

[@JuliosStudio]

@@egonisnoise If you were cool I’d waste my time. But you’re lame. Have a nice day

[@dillisillist369]

Perhaps it was used for meat and the head was just donated. So matter-of-fact.

[@Artinsane]

Wow you blow my mind❤

[@Artinsane]

Hi bro amazing video❤❤

[@driesketels]

Thanks, appreciated

[@chingchee3876]

Very true

[@elenstefs]

I LOVE YOU, REALLY.

[@driesketels]

Currently accepting love letters for my next 'unboxing fan mail' video

[@fraemme9379]

Damien Hurst is not an artist in my opinion. You said it well, he is a marketing expert. In this capitalist society, advertisement is of course more important than anything. But art is not a marketing product I think. Yes you can sell it because the artist shouldn't starve, but at its core art is not a product, it is a cultural creation.

[@johnratsch7362]

Damien’s art doesn’t even compete with J.France Ratschs work thank you.

[@driesketels]

Hahahah, it's good to have a lot of confidence in your work I guess.

[@christopherkopeikin5536]

I don’t think one figured it out I think Damien hurst paid a marketing company. And yes people buy a person not a product but in real art it shouldn’t matter who it is if the piece moves you you should buy it. All this other sensationalism like the blank Mona Lisa spot is a perfect example. Would it be ridiculous if someone paid more for the blank piece of wall instead of the painting. Marketing is only most important if you are most concerned about money and not creating art because the true artist does art whether or not they are making money.

[@lilypayne7792]

I am a true artist, but I also MUST make money. I will not have time or money to be an artist if I don't make money.

[@AlexChavezArtist]

Nothing can be brought back to life. Art as we know it will slowly decay. I’m old so I will not be around, but my guess is VR will replace all forms of art as we currently know them.

[@driesketels]

Could be, hard to predict

[@banksofchaos93]

That may be. But right now anyway, i can see backlash and resistance happening, a sort of anti-AI stance, if you will. A few months ago, i sold $1000 worth of hand-painted and gilded poetry chapbooks with hand-sewn binding just from a single social media post. Not a lot of money, but a good return on the 3 minutes it took me to write the post, and the people who bought books talked about how special it felt to hold a handmade, handpainted book. (I was a medievalist once upon a time - never a painter - so you would be wrong if you assumed the book's paintings were any good 😂. They were just curious because they were made with medieval techniques, and people wanted to hold that in their hands.) In the post, i described it as the opposite of AI (whatever that actually means 😅) and a place where medieval manuscript marginalia met tattoo flash art (whatever that actually means). Made sense to a few people, anyway. I think there are more out there. Maybe we can have a little William Morris-esque moment, before the machines take over, where we can celebrate craft and the imperfect and the handmade while it's still possible? That's my hope anyway. Same thing with an anti-autotune, anti-pitch-correction stance that is gaining ground. Not nearly big or vigorous enough to balance its normalization in the music industry and widespread audience acceptance (or plain ignorance)... but an effective marketing angle in some corners of the world at the present moment anyway: sung by a real human voice unsullied by pitch manipulation. Get 'em while real singers still exist. Sorry, no rainchecks!

[@kerryklaassen]

Interesting thoughts in this video, thank you. Do you still sell your art? It looks like you no longer post on Instagram, and it looks like your art isn't available on Saatchi anymore. Oh, and one thought about the theft of the Mona Lisa. When it was stolen, it was in the Louvre. It had already gone much farther than most paintings! And what did it matter if it became more famous? It was not going to be sold, ever.

[@cerokillsdoll]

thats why your pieces have absolutly not uniqueness & your image as well. just saying professionally but its a good perception about the game

[@emcelectronik3948]

Still a nobody!?! 😂 Brother you’re awesome I am thoroughly enjoying your content .

[@sondradupree8709]

Drie Ketel is obsessed with Damien Hurts.

[@mihaiilie8808]

The Monalisa is famous because it's the first picture like painting in history. It uses sfumato technique that Leonardo invented with Monalisa. Monalisa it's also famous for the reason of who she was in real.

[@driesketels]

Always love to hear different angles on the same question. Thanks for Sharing

[@mihaiilie8808]

@@driesketels The best painter in history is Caravaggio and he uses the sfumato technique that Leonardo invented for Monalisa. Also Monalisa is a man, Leonardo da Vinci lifelong companion and the model for all the paintings of Leonardo (95%) and Giampetrino. Its Salai, the Saint John from Giampetrino Last supper copy which Dan Brown mistaken for Mary Magdalene😂.

[@lenscap8925]

Possibly the dot guys hacked Yayoi Kusama work...

[@driesketels]

Hahahaha nice comment

[@lads.7715]

Possibly both hacked 20,000 yr old Aboriginal Art…

[@serenaclampert4797]

😂 most paintings, churned out by wannabe artists ,are just junk hobby art which ends up in the council trash .

[@wizzelhoart]

thankfully I have an empty garage...at some point I'll do a 99€ sale 😂

[@driesketels]

Better $99 then nothing!

[@wizzelhoart]

@@driesketels indeed. I was explaining to my mother-in-law that my art hobby is a great investment: I have space and even if it sells in 20 yrs it was worth it.

[@ReligionAndMaterialismDebunked]

I was born in 89. Hehe. Spot the difference, pun intended. Haha.

[@whoisrussell]

sounds like drake

[@blissyogi8699]

I find your clips are too long. This one could be made into at least 3-4 different clips. You are so knowledgeable and interesting, but you are giving an overload of info all at once and it’s tiring to watch to the end. Really great content but I think you might get more views if your clips were shorter and easier to digest. Same goes for the way you title them!

[@chrisastley1309]

Good vid. Also great hair! Sent you a message through insta but I should of just told you here. Your SSL cert may need updating, your website won't load. Such a faff.

[@driesketels]

I know I have been to lacy to solve it haha