DRUGSTORE BRANDS I Could Use a Full Face of - AND LOVE IT

[@emilynoel83]

Given the amount of products listed in the "more info" section for this video, I ran out of room for my disclaimer that explains my affiliate links. So I'll add that here! Thanks! :) Some items listed above are accompanied by affiliate links, meaning I earn a small commission if a purchase is made through my links. This has no impact on the cost to the consumer. I link to products this way whenever possible, and it has no bearing on the products I choose to review or recommend. I would link the products on Ulta/Sephora/whatever brand’s website anyway as a means of connecting you to further info on the products, so now it simply offers the potential for a slight financial benefit to me, which I greatly appreciate as I do not ever do sponsored videos. Feel free to use, or not use, the links provided. I do not have any coupon codes. After being asked in the comments section about links/coupon codes/how they work and why I use them, I felt like providing this explanation! Thanks!

[@Gigi_K]

Why did I get so excited at the fact that spreadsheets were made?!!!! 😃😄 Thank you for your hard work Emily!! 👏

[@emilynoel83]

Haha!! That's how you know I REALLY thought about this! :D

[@OrleidisLozada]

​@@emilynoel83you should totally share it with us!!

[@elizabeth4053]

@@emilynoel83any chance that you could share the spreadsheet with us, pretty please 🙏 🍒🧁

[@hannahj0elle]

That’s literally what made me click on this video 😆

[@Kayla_Kimbrell]

I did too!! 😃😆

[@KristineYSL]

By far, the best beauty youtuber. Genuine, sincere, funny, enthusiastic, and always creative with her videos. I just adore her.

[@laurenwilliams6314]

Must be the broadcasting background, after all these years you continue to come up with such unique and fun ideas for content! Love this! ❤

[@traceydesilva4623]

I would LOVE to see this with high end products, please!!!

[@laurastr1]

Yes!!!

[@joansmith6844]

Ugghh no need to spend cash when u have BETTER for less 🤷‍♀️

[@jeanniesmith3705]

I appreciate the fact that your channel is not an infomercial like so many are now. I have trusted your opinion on all the products you review and have purchased many of your recommendations. You are the Christian wife and mom we should all aspire to be❤

[@dianeguy7452]

She’s an amazing person Christian or not.

[@imaclover1428]

⁠@@dianeguy7452exactly.

[@JHTjersey]

She is amazing ,and a Christian and both have value and should not overlooked ! To God be the Glory and it shouldn’t be taken from him. Christians should be displaying outward in the world there inward change. And that she does , you can tell she doesn’t walk alone and it shows in all her videos . She is a God fearing woman who has integrity. She is a reliable person whom you can trust with an opinion and has not been bought out. Love your videos Emily thanks for your honesty and hard work.

[@BooksNCamping]

Love this kind of content! It really makes you reevaluate what you use and love from the drugstore. You know, in case your evil twin steals all your makeup, you would know where to start! Also, you look absolutely gorgeous today! ❤❤❤ And yes a high end version would be cool, but I think drugstore full face is more valuable information! Thanks Em!

[@emilynoel83]

thank you so much!! Yes, I think this would be fun to try for high end, too! :)

[@elizaalexandrazaoblachnaya1898]

@@emilynoel83 please, do! ❤️

[@jeaniewooten1480]

I made my sister-in-law a goody bag for her birthday. I filled a gift bag up with new makeup and girly stuff . All from your recommended stuff. And she absolutely love it !!!!!

[@traceyflater]

I'd love a high end version of this as well. This is fun.

[@emilynoel83]

I'm eager to get going on that, too! :)

[@rrpressly]

Oh…me, too!!

[@kellysmith5105]

Thrice! 😂❤❤❤❤

[@mscanadianbakin]

Yes please

[@laurastr1]

Yes!!!

[@BooksNCamping]

For me it’s Maybelline and Elf! ❤️❤️ Maybelline: The age rewind concealer, fit me loose powder, master contour palette, rose gold highlight, and vinyl inks, lifter glosses and matte ink crayons! Elf: The halo glow, primers, light pink halo glow loose setting powder, setting spray, lip exfoliater, brow freeze and the clear mascara/brow gel!

[@terririggle6106]

Hey! Emily, this was a great idea! I like that you found really nice makeup for the entire face in four different companies. It’s very helpful to me because I would rather support one or two brands instead of trying to choose from the hundreds of options out there due to social media hype….thanks!

[@emilynoel83]

Thanks!! Glad this could help sort things out! :)

[@theeellebee]

Hi Emily!! I'd say for me it would be Elf, Maybelline, & Milani. You mentioned Wet and Wild at the beginning of the video and I can honestly say that I am literally obsessed with the Tinted Hydrator. It's all I've worn for the last 2 weeks

[@emilynoel83]

that stuff is SO good! :)

[@KL-rn2qy]

Oooooh! Great idea! Wonder why other brands couldn’t make the cut!…no L’Oréal??? Would love to hear the “behind the scenes” on why other brands fell short.

[@Songbird8302]

PLEASE PLEASE do a high end version AND show a full face tutorial on the brands U mentioned here that U HAVEN'T filmed yet - as well as tutorials on the high end side.

[@mlenay83]

Love this video!! Such a great concept. Thank you for all the work/ thought that goes into your videos, I appreciate your quality content. You are such a beautiful and talented person. I just want to say how much your videos mean to so many of us. We love you Em!!

[@emilynoel83]

Aw I love you too!! Thank you for the time spent watching & I'm so glad these videos are enjoyable for you!!

[@nancynewman1356]

Emily, thank you and God bless to you and your remarkable, wonderful followers who responded to my comment regarding the loss of my Mother. It lifted my spirits and filled my heart with joy. I am determined to go forward and spread this love and kindness every way I possibly can to brighten the days of others. All my love💖

[@nvh682]

Catrice is amaaaazing! Love the entire range😍👍⚠️

[@makeuplover6852]

Any day that there is a new Emily video is gonna be a GREAT day, guarenteed!! A couple of weeks ago I watched your playlist of the "if I was, fil in the blank- series" the one titled "if I was a bride again" you used the Beauty Bakery Cotton Candy Champage Blush palette...I am in Canada and this brand is harder to find, hubby was going to the US the next day ..so I asked him if he could please have a look at the Ulta near the border as they do show they have one on hand. He comes home beaming, he wips the palette out of the bag and tells me the story of how they found it. He went in and asked someone if they had this palette which he showed them on his phone. The first lady said she didnt think so, then he explained we are from Canada his wife saw "Emily" use it on YT. By now there are 3 ladies helping they all said "Emily Noel?" He said , well I dont know her full name I just know her husband is a lawyer, they all said "yup! that is Emily Noel" So now they were quite invested in this whole ordeal they all searched through drawers and what do you know they found the one lonely palette in a drawer and he brought her home to me! I was so delighted to have something that was so loved by you and that he made such an effort to find for me. I also really love that the ladies at Ulta all immediately knew which Emily he meant and made such an effort to find the palette.

[@laurenslaughter2440]

I would love to hear more of your thoughts comparing these long lasting shiny lip products (Elf stain, vinyl inks, Loreal Rouge, etc). Longevity of color, shine, tackiness, so on..

[@OrleidisLozada]

Could we maybe get a peek of the full chart you made to see where the others brands stand, and other chosen products?? 😁

[@imaclover1428]

My one-and-done brand has always been Clinique! I don’t use brow stuff and didn’t use primer and setting spray until somewhat recently (particularly primer), so I never have looked into those.

[@joshuacardona]

LOVE LOVE LOVE that I found you again. I’ve been following you since the news anchor days, waaaay before influencers. Got caught up with all the new youtubers & the drama drove me away from YT. While watching a video someone mentioned you & OMG i’m so glad I found you again. I’ve worked makeup retail for 8 years but you have really ignited that makeup love flame again. I look forward on the daily for my home from work makeup removal while watching your videos. So knowledgable, so lovable & your down to earthness in YT is such a good medicine. Best vibes always.

[@GeminiGlitters]

For wet n wild their new shade of blush in naked brown is gorgeous and lol the nostalgia with their liquid lipsticks those were my go to in high school because I couldn’t afford Kylie’s lip kits 😂.

[@EnvyBlu]

Oooo I just googled that brown blush because I wasn’t sure what you were talking about, and that looks great! I love that rosy brown shade. Now I may have to pick that up! Thanks 😊

[@KosOrSomeSayKosmo]

Brilliant idea, I love this! Almost like a mini drugstore Emily Awards :)

[@katycat11]

Your makeup is so gorgeous! I love those colors on you!

[@katinadiep9268]

My favorite drugstore brand these days is NYX. I love the brushes, the setting powder and powder foundation are awesome. Love the eyeshadows as well. Many products from ELF are great and more affordable. But I don't think we have that many up here in Quebec, Canada compared to what you guys have in the US.

[@christylynnwilson6746]

What a great concept! I’d love to see a high-end version as well. Thank you so much for these great recommendations. I appreciate that you include brands that a lot of people overlook (e.g. Hard Candy).

[@LRLC1123]

The color of your shirt is beautiful on you Emily 😻

[@Gratitude1214]

High end version please!! 😊

[@mmkc5]

I just love after watching you since I was about 13 (I’m 28 now) you still have such a bright energy when making your videos

[@streetfamily6909]

I have nars, too faced, Dior and so many other high end foundations and the wet n wild tinted hydrater is still my favorite base and always looks beautiful. Love your channel :)

[@christyagnew2018]

You had me at "spreadsheet"! I should let you know I am an Accountant and a makeup junkie. Yes! Please! Highend cosmetics.

[@paulahardin6002]

Love Elf and I’m really pleased with Hard Candy.

[@virtuallyerin]

Hard Candy face off blushes didn't last on my mature, combination skin. I'd like to try their brow gel, shadow sticks and plumping gloss. Lots to love there!

[@exomake_mehorololo]

I was counting on WetnWild and ELF 😊 I wonder if Milani could make it? On my end in the UK definitely Revolution! They have really, really good products rivaling much more expensive brands for all steps you just need to know which ones. They have so many options 😊

[@EnvyBlu]

I love Revolution! I love every product I’ve tried from that line. I have so many bronzers, but I keep going back to their cream bronzer compact. It is so good!

[@marybonome9279]

Pls do a high end version!!🎉🎉🎉🎉

[@TinaHBeautifulJourney]

For me it's essence, elf, and Wet N Wild. Ive done full face grwm for all 2 and even have duplicates in several categories. I think i could do Maybelline as well, but i havent tried something in every category, and i decluttered my Nudes of New York. Fun video.

[@OrleidisLozada]

I think you should try a full face of Moira!! ❤️ they are sooo good and affordable! I really think you would find some new loves from them!! Lots of love from Mexico! 🤍💚❤

[@alisummers7984]

You look gorgeous today!! Hope you have a great week!

[@emilynoel83]

oh thank you!! you too!

[@janetmyhre9536]

Thank you for this video I love watching a good drugstore video. Drugstore makeup has gotten a lot better over the years.

[@debedwards1717]

Maybelline, I like the Master Contour palette but the City Bronzer is awesome. I have gone through 4 of them. 👍

[@Fiercely_Nic]

For me, it would be L.A Girl. We know the liquid foundation is good. For eyes, the ProJewels and ProPastel palettes are outstanding. The Lift Off mascara shot to the top of my list! They have a good selection if lip products, the blush sticks are nice, and their selection of eye and lip liners is unmatched, same for the brow pencil. Great glitter toppers, too. Apart from Hard Candy and essence, it's probably the cheapest and real good full face out there.

[@RocheleHarrison]

Great work Emily-Your enthusiasm and honesty about beauty products is really appreciated. I’m loving the new Elf click lip products-the red one is very builable-not intimidating but they need to include more nude shades. Love the Superstay lip crayons and Vinyl ink as well-try Rogue in the vinyl line-a bit deeper than Coy. Our skin tones match up so I take your recommendations seriously! Stay well…we are in Florida and ready for Milton this week!

[@jeanniesmith3705]

I referred to this video yesterday, 9/27/2023 to get your recommendations for products. I needed a wet n wild foundation shade and other items. I love to be able to reference your videos for years.❤

[@karensonnentag1882]

What a great video! So many recommendations, can't wait for my next run to Wal-Mart to pick up a few new things.

[@marthadewey1267]

🌸wow! Amazing video - yes please on the high end lines - I would love your take on Laura Mercier, Buxom and my new favorite LYS hugs from Connecticut.

[@belindafischer2920]

Full brand try on! Yes please ❤

[@MyCleverHandle]

Yes, Emily, you talk a lot, but all your words count! And you're such a fount of info, it's so fun to listen! Thanks for the video!

[@carolsullivan2599]

What a great idea! You put a lot of thought into this video and a spread sheet was involved! Loved it!

[@VillainessVamp]

For me, top 3: Revlon, Hard Candy and wet n'wild. Especially if you factor in nail polish.

[@janai8874]

So happy to catch this fresh upload today! Always love your videos, Emily. ❤

[@emilynoel83]

Thank you so very much!!

[@tiffanysadlertlc]

Totally agree! Wet and Wild has come a long way baby lol! They have so many awesome products! Products that I love!

[@kdubbs5216]

I’d love to see this same list with high end products. Super surprised that NYX didn’t make the list. Still a very good list. Loved it.

[@jilliancampbell6742]

I think this is my fave makeup look of yours this year! Beautiful!

[@duffyoconnell6966]

Loved this! Got your 1,2 & 3 but wasn’t sure if #4 would be Hard Candy or L’Oréal! 6 years ago you helped save my life(long story) always wanted and needed to say Thank You! Also wanted to share we have something in common. The Today Show my mom Helen O”Connell was the original hostess she also hosted the Miss Universe and Miss USA pageants for over a decade. Hey claim to fame was as the #1 Big Band Singer.

[@paolasantiago6300]

I totally agree with Emily!!!!🩷💗🩷

[@danesegresch8410]

Thank you Emily. I just love your videos and seeing your family.

[@emilynoel83]

thank you so much!!

[@Alice-fr1ef]

I love ELF products and all of your choices used. I was going to say Maybelline. I have used their products fo years and love them. You have great choices Emily and I agree 100% with Nudes of New York eyeshadow palette. I have some of all of their lip products. I like that everything you mentioned is so price friendly. Great video Emily with great products. I have enjoyed it so very much. You are the best and we love you Emily.❤❤❤🥰😀💐💐

[@gailschaefer-guajardo6731]

This video was awesome and so detailed. I guessed some of the brands. Keeping my eyes peeled at more Hard Candy to hit my WalMart as I live in a rural town and they don't keep their makeup stocked. Nice start to my morning. You look lovely today. Thank you for making this video.✔️💯👍❣️❗

[@ruthwilfong2342]

For me, definitely Wet N Wild & Elf. But I also love Maybelline & Revlon, also Essence. Hard to pick!

[@Patti-1962]

Fantastic video!!! One of my all time favorites. I haven't purchased a high end product in several years now..... and I can honestly say I am thrilled with my collection. Wet n Wild and Elf cover most of my categories!

[@anicholeRL9861]

What a fun video! I love that you went through several brands. Gave us such great info! And I love that you created a spreadsheet lol😂❤

[@RhondaLM24]

Emily, OUTSTANDING video. Thank you so much!

[@lindacalandra2999]

Wow! Great job. Yes to a high end version Em!

[@BooksNCamping]

The cold brew stick from Hard Candy has been my go to all summer long. Just picked up Pony! First move liner is in my purse, my bathroom, and my vanity. I know I’m a hot mess!

[@emilynoel83]

been wanting to try Cold Brew!

[@BooksNCamping]

@@emilynoel83 It’s so good! I usually use it as a bottom liner when I want some definition but not something too dark! The staying lower is crazy good!

[@rachelkramer156]

I KNEW IT WAS GOING TO BE WET N WILD IMMEDATELY

[@kimk8869]

Love this theme of video! Very informative! 👍👍❤

[@nessacery]

I was trying to guess which brands you were going to do it with and I got every one but hard candy! I also thought you would be able to do a full face with covergirl!

[@smallstepsdaily]

Brilliant concept for a video - thank you, Emily!! I guessed them all, but wasn’t totally sure about Hard Candy and thought Revlon might’ve edged them out. I’m excited to check some of these products out at Walmart next time it go.

[@tammyeaton4791]

When it comes to drugstore makeup brands, Revlon and L’Oreal do it for me. Revlon for eyeshadows, blushes and lipglosses, L’Oreal for foundation, powder and mascara.

[@delilahdelaney]

I love their brow stylist pencil, the peach palette, and telescopic mascara.

[@Bribear1977]

I could be wrong, but I think the first time I saw Wet n Wild in the drugstore, they only made nail polish. Am I the only one that remembers this? Did I make up a false memory? 😂😂 Love you Em! This video was great! I would also really like a high-end version 💜

[@kierajomakeup]

Wet ‘n’ Wild really does have a lot of great products! Really fun, comprehensive video. :)

[@elainenj3188]

Fun video idea Emily! Thank you for your hard work for us 😘👍👏

[@WildeBookGarden]

the way I got so excited when I saw this title!!! 💗💗

[@emilynoel83]

Yay! :D

[@jennifernoel1464]

Great video, very informative! I'd love to see a high end too, even though I don't purchase as much of it as I do affordable makeup. But still would love to see it! I love whatever you do miss Em, you are an absolute treasure! Love seeing your beautiful family too! So, oceans of love to you and yours!

[@juliahester3466]

This was an awesome video Emily! Thank you for sharing.

[@elizabethb5210]

Love that Big Poppa from WetnWild! I have recently discovered it and it's so affordable. It's my goto now. Thank you for all of your informational and fun content! 🦋

[@Becky_in_Tucson]

I LOVE this video! What a great idea & execution, with so many wonderful recommendations!💖

[@naamahnotorious955]

Would love your opinion on Moira Cosmetics, especially the eyeshadow things!

[@Makeupjunkie1991]

Lovely video, was surprised you didn’t talk about the Elf face duos for highlight/blush as I know you love them! 💗💗

[@margostewart9743]

Love any info on drugstore makeup 😊thank you sooo much for your expertise Emily ❤I’m also loving your hairstyle today & would love to know how you did it 🙏🏼Thanks

[@The1AndOnlySuperMom]

I'm here early so I'm gonna fling out a suggestion that I've made in the past 😂 what are the best single shadows ro have on hand when a pallet just doesn't have the light or depth you need to create a whole look. When its all just jewel tones or shimmers and you don't want to have to pull out a whole other palette to complete the eye. Love your videos!!! My mom was not a girly girl so you taught me to do makeup many years back, appreciate it! -Carolyn

[@blurabbit848]

❤❤ You look gorgeous today and thanks for all you do! ❤❤

[@evabazan1966]

Wow - this is a keeper video. Love all the information you share with us as always

[@abunchahooey]

Spreadsheet?? 😂 Just made a cup of coffee, I’m ready. ❤

[@Mrstriplejranch]

Oh. Bite. I miss them so much. I found the Elf O face lipstick more drying than Bite, kinda bummed with it. What a fun video idea! You’re such a pro and so thorough! Love you❤

[@Tinkerbelle26]

Two of my favorite brands made your list, Wet ‘n Wild and ELF. I do love Maybeline, but not all of their products. I did just get their liquid blushes, Cheek Heat, but haven’t tried it out yet. I want to try the new falsies mascara that you showed from them, but still have a few mascaras I need to use up.

[@laurastr1]

Don’t we all, lol

[@divanext-doorcece5366]

Yes please a high end version.

[@afann162]

All in a shoe box collection. All great ideas and items🎉🎉😊

[@marym9824]

Emily, I always enjoy your videos. I've been following you since your time in your apartment. You are my go-to influencer. You are appreciated!

[@AshleyBernerBeauty]

Loved this! I’m curious why L’Oréal didn’t make the cut…?

[@susanna9937]

Wow I appreciate all the work you put into this. Just listing all the products must have been overwhelming. Thanks for doing that! This is the most helpful video ever! Thank you ❤🎉😊

[@Skee-do]

You look so pretty today, Emily! 😍

[@hollyperry7745]

I definitely love me some Wet N Wild and ELF. I will need to give some Hard Candy items a try! 😊

[@zippyspring]

What an amazing video idea, Emily! I am on my lunch break, and even though you aren't applying makeup, this is a treat! I am looking forward to watching and enjoying it.

[@emilynoel83]

thank you so much!

[@maravonda]

I use the very inexpensive Wet and Wild Strawberry Lingerie as my blush. I have repurchased several times...

[@daniellesunbury7408]

Emily thanks for another amazing educational video and helping me look more closely at brands “we’d turn our nose up to” years ago! Nice to have great budget friendly options too so you can still feel/look confident. Any idea about the Hard candy plumping balm you mentioned with the magnet cap? I couldn’t find it anywhere 😢 thanks again for the content

[@sarahm4820]

Love this! My top choices would be Wet n Wild, Maybelline, and Elf. I think a runner up would be Milani and Essence.

[@ammag6334]

Great video idea! I totally agree with Wet n Wild. They have fantastic products across the board.

[@dawnaiello]

I think it's so interesting, too, that 3 of your 4 brands are what I would think of as the least expensive drugstore brands!

[@thennal]

I loved this innovative video idea but my heart nearly sank into the depths of my stomach when I realized you were not gonna mention Milani 🤯😂😂. I was sooo expecting that but figured you weren’t a huge fan of their foundations.