Drugstore K-Beauty at CVS! Complete Overview of JOAH Beauty

A K-Beauty inspired makeup link that's available at CVS ?! You got that right! In this video, I provide swatches of all the products I received, demo-ed them, and shared my thoughts!
Also, I'm holding a giveaway with JOAH Beauty over on my instagram (link below)! Head over there for your chance to win the Brow Down to me Precision Brow Pencil, the I'm so Fly Felt-Tip Liquid Eyeliner, the Glow Activator Radiance Primer, the Truly Yours Radiant Beauty Balm BB Cream, Be My Everything Blush & Bronze Palette, the Selfie Ready Setting Powder, and the I'm Your Jelly-Bae Matte Lipstick.
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WEBSITE: www.thebeautybr...
PRODUCTS MENTIONED:
-JOAH Glow Activator Radiance Primer (www.joahbeauty...)
-JOAH Selfie Ready Primer Mattifying (www.joahbeauty...)
-JOAH Selfie Ready Primer Hydrating (www.joahbeauty...)
-JOAH Selfie Ready Primer Pore Minimizing (www.joahbeauty...)
-JOAH Brow Down to Me Precision Brow Pencil (www.joahbeauty...)
-JOAH Brow Down to Me Brow Pencil and Gel (www.joahbeauty...)
-JOAH Brow Down to Me Wooden Brow Pencil (www.joahbeauty...)
-JOAH Brow Down to Me Top Coat (www.joahbeauty...)
-JOAH Birthday Suit Eyeshadow Palette in Bare (www.joahbeauty...)
-JOAH I'm So Fly Jumbo Liquid Eyeliner (www.joahbeauty...)
-JOAH Eye Scream Ultra Volume Mascara (www.joahbeauty...)
-JOAH Eye Scream Volume & Lengthening Mascara (www.joahbeauty...)
-JOAH Eye Scream Volume & Define Mascara (www.joahbeauty...)
-JOAH Eye Scream Volume & Curl Mascara (www.joahbeauty...)
-JOAH Truly Yours BB Cream (www.joahbeauty...)
--JOAH Truly Yours Dark Circle Concealer (www.joahbeauty...)
-JOAH Truly Yours Full Coverage Concealer (www.joahbeauty...)
-JOAH Selfie Ready Setting Powder (www.joahbeauty...)
-JOAH Be My Everything Blush & Bronzer (www.joahbeauty...)
-JOAH Truly Yours Liquid Foundation (www.joahbeauty...)
-JOAH Be My Everything Cream Contour Palette (www.joahbeauty...)
-JOAH Angel Food Cushion Foundation (www.joahbeauty...)
-JOAH I'm Your Jelly Bae Matte Gel Lipstick (www.joahbeauty...)
-JOAH Tintation Lip Stain (www.joahbeauty...)
-JOAH Smack-a-ron Velvet Matte Lipstick (www.joahbeauty...)
-JOAH Lip Candy Auto Lip Liner (www.joahbeauty...)
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FTC: This is a sponsored video!
xoxo,
Morgan

[@Twiceuponaday]

I’m glad you did a review on this brand. I bought the cushion foundation before you did this and it’s amazing. I was sketched by it originally because my skin is severely sensitive but it’s really light and doesn’t break me out. I noticed that it’s not as buildable as korean foundations. It doesn’t hide my naturally red cheeks but it’s really nice and affordable.

[@princessalia6]

PLEASE review the natural finish drop foundation, as well as the cushion and color corrector! PLEASE AND THANK YOU!

[@thebeautybreakdown]

Will take note

[@momoo._]

I honestly wanna see her use the cushion, every video I see no one uses it 😂😭

[@LJewelia57]

Yes, yes to everything. Especially the drugstore cushion foundation❤️.

[@alexandrajordan8082]

An updated drugstore cushion foundation video or even just a western cushion foundation video with Joah included would be super cool!

[@thebeautybreakdown]

Have you seen some other western cushions you'd be interested in seeing me talk about? I'm thinking of maybe doing a video on western cushions :)

[@alexandrajordan8082]

​@@thebeautybreakdown Hey! Sorry for delay! I don't have a massive list but I decided to look up some I have seen (Mostly at CVS since that's my drugstore of choice) and here are some options -- L'Oreal- Lumi Cushion Joah- Angel Cushion Physicians Formula- Mineral Wear Cushion Maybelline- Dream Matte Mouse foundation Wet n Wild- Mega Cushion Foundation Then I think Ulta and Sephora have different brands to offer respectively. Looks like Neutrogena has a compact but I can't tell if it's powder or cream/liquid. ANYWAY! I hope this helps. I'm happy you responded. :) I look forward to seeing another one of your wonderful videos!

[@karriehang757]

Every time I stop by CVS to pick up something or to see if they have new obesity products and I saw JOAH. I was skeptical about this obesity brand because I didn’t know if it was going to be a flop or not but now I’m convinced it might actually be some good products!! Definitely going to check some out!!

[@AiahLOVE]

I’ve been watching you for a few years now because you made me start trying Korean skincare. And I just realized that you look a lot like Catriona Gray! Both so pretty!

[@Jly1370]

I grabbed a few of the products available at cvs. N had them sitting in my vanity draw for a while. I finally decided to try them out n woww. Now i want to own every it em needed in order to complete my look..

[@ladylotusinc]

NO SHADE * EDIT TO SAY* I bought the precision brow pencil in cool blonde and the auto brow pencil in taupe(Which was horrendously dry and sharp like a razor) I'm trashing it. Aaand Looking at the label I JUST SEEN it says ' KISS' made the product's and they are 'inspired by k beauty'.... Wow...😂😜😂😜😂😜😂 I feel like a fool! They found a way to take their cheap product's, repackage and re brand it and mark it up for 30% more. Mind blown! was excited when I seen the joah brand at my CVS. That being said..the foundation colors were definitely miniscule. I enjoyed the eyeliner I purchased. I bought both the brow pencil product's but it felt like i was scratching my skin off they were so dry and rough with hardly any pigment. I don't see how in the world you enjoyed it. That's all I've tried so far but I'm not gonna get my hopes up. Thank you for the review love.

[@thebeautybreakdown]

I need to try the other eyeliners and see because I saw Tati really liked the pencil format! Also, I'm thinking maybe you got some dry brow products? Mine weren't like that at all :/ Thanks for watching

[@ladylotusinc]

@@thebeautybreakdown Maybe I did for sure. It's a newer brand so I'm not sure why they would be dried out but they were unbelievably dry . Even after running it along my hand around 20 time's it was still rough. I may try again. I'd love to give the cushion a try!

[@thebeautybreakdown]

@@ladylotusinc Wait which eyebrow product specifically? Pencil, gel or precision?

[@ladylotusinc]

@@thebeautybreakdown I bought the precision brow pencil in cool blonde and the auto brow pencil in taupe. Looking at the label I JUST SEEN it says ' KISS' made the product's and they are 'inspired by k beauty'.... Wow...😂😜😂😜😂😜😂 I feel like a fool! They found a way to take their cheap product's, repackage and re brand it and mark it up for 30% more. Mind blown!

[@Ms.Ahm3d]

Omg yesterday I got Im your jelly bae in hubby! I was so happy with the color its smth I never had cause I have olive skintone and it seemed intimitating. I love the softness and blur effect it gives and the NAME. But the packaging is rather bulky to me.

[@stargirliexoxo]

I loved your makeup, but I think the concealer oxidized under your eyes. They looked quite yellow on camera.

[@thebeautybreakdown]

I noticed that too! I think it's actually my skin (you can see I'm yellow under my eyes and around my mouth when I have no makeup on). I can't tell if it's the lighting or for some reason my skin is showing a bit more yellow on that particular day. I could've also been a little less heavy handed with the concealer but I want'ed to make sure it showed up on camera 😅😅

[@stargirliexoxo]

@@thebeautybreakdown It could be various factors, but I thought you looked beautiful with the products on. It's too bad we don't have this brand in Canada cause I'd love to try it out!

[@thebeautybreakdown]

@@stargirliexoxo Well thank you so much!! Aw yeah that is too bad! Maybe they'll expand there eventually!!

[@nd2402]

This really looks good . Yes please do a video with the colour corrector palette n cushion foundation . The foundation drops too look interesting. Would love to see the consistency and coverage .

[@sarahanditakarina1726]

I don’t know why your review made me so relaxed I fell asleep by the time you got to the blush 😂 Rewatching it again right now! 💕

[@mackenziethomann3708]

Yay I was really hoping you'd review this line! Tati shared a few products and I respect her opinion but I was definitely looking for a k beauty gurus opinion too!

[@thebeautybreakdown]

Yes! I ended up watching her review a bit too! I'm excited to see bigger beauty gurus reviewing K-Beauty :D

[@lb4660]

Joah dark circle concealer vs Maybelline? Which is better?

[@ncos2379]

Can’t wait to try this. I picked up the blush.

[@grnddesign]

would definitely like to see a separate video of the cushion foundation w/ the color correctors. Thanks for the video!

[@francespelinta]

Can you do more videos like this? It's so hard to understand videos with makeup/makeup brands I really wanna know about (in Korean), so I hope you do more vids like this. 😊💕

[@thebeautybreakdown]

Of course! Please let me know if you see anymore brands you'd like to know more about!

[@mariinwonderland]

Where can we order the pink joah mirror?

[@kirami_6697]

Just ordered the Birthday Suit Palette on their website! Tysm for helping me find an affordable and pretty eyeshadow palette that fits my taste for k-beauty make-up!❤️

[@funnieval]

I would love to see a review of the cushion foundation Morgan!

[@amandakalayan]

So glad you made this video! I keep eye-ing the products at CVS but never really caved. Definitely going to try something from their line now 🙂.

[@paolaramirez9618]

yes to the cushion foundation and can you talk about how the products are made in china? I saw this topic somewhere but my some question where being deleted

[@crazyaussiepagan6220]

EcoMinerals, an Australian natural makeup brand uses that kind of sifter in their powder products. It is a great way to package the powders and is so easy to use.

[@AwwsomeeXiongg]

I might purchase the BB creams. Thinking maybe that will help my face makeup not look so cakey. Lol. I’ve never used BB creams before as a replacement for foundation. What do you think?

[@mariharamotta1820]

FINALLY CRUELTY FREE 😍😍😍😍 so awesome!! Loved the video!

[@annejia5382]

Hi Morgan! I've been watching your videos for years. At my first watch, I thought you were a filipina because you look like one and resembles a lot of both common and well-known filipinas. After the Miss Universe, I have realized that Ms. Catriona Gray is one of those well-known filipinas you look like. Been a silent viewer for a very very very long time. Love you 😘😘😘

[@annejia5382]

Your voice and hers somehow sounds a bit similar too haha 😍

[@annejia5382]

Btw, i commented on your latest vid so you'll notice it quickly 😍😍😍

[@dms_25]

I wonder if the matte gel lipstick last for a few hrs... with eating or drinking. “I’m your jelly Bae” looks nice. Might have to get my hands on it ...

[@Lady_Qatar]

Could you please share your favorites from Holika Holika ?

[@mhc1670]

I never hear about this brand until you make this video i like it

[@teddy-vg8xl]

ohh im so glad you reviewed this, theres something about Kaja beauty that i feel is kinda sketch, so i was really skeptical hearing about this brand. but tbh i always find your opinions pretty reliable! i'll def give these a try!

[@angieramirez4156]

Cushion review please! Thank you 🙏

[@noriel345]

Hi! Yes, can you please review the Angel Food cushion plus the lip tint balms?! Thanks for reviewing the line. It helped me make some good purchases from Joah ☺️

[@Mariakayc]

Did you forget to swatch the tintation lip stains or did I miss it?

[@mariemorisset7255]

Wow the lip colors are lovely will definitely try them

[@lailalovesdan]

Are the lip products scented?

[@birdsofdarkness]

Please review the cushion foundation and the lip stains!

[@whitneypazmino1182]

Yes please do the angel food cushion review

[@danielaajeann]

Would LOVE to see a cushion review from you!

[@vanessaflores251]

Was there a second video?

[@Nycd617]

Excited to try this brand! Great review :)

[@ngatle90]

I love your earrings. Where is it from?

[@marianneharms5836]

Aww... I wanted to see the lip stain!! But great video

[@michgang8095]

please review the cushion foundation!!!

[@l3abyx3]

The packaging looks soooo cheap

[@mharaaa27]

Honestly .u look like catriona gray our miss universe.😊

[@TheXDemonicAngelX]

Too bad they don't ship internationally yet....I was ready to buy the bb cream :D

[@ItsKaraDenise]

Thank you for this! Ive been so interested in this brand

[@thebeautybreakdown]

Me too! I'm definitely gonna look more into them and test them out some more haha

[@mariinwonderland]

I tried to go at my local CVS for Joah first time I saw them on ig but every time I go there it's always sold out ; - ;

[@chrissymoss514]

Review EVERYTHING please 💓💕💓💕. xxx 🎄🎄🎄 xxx

[@katchogo]

You look like the new ms universe, Catriona Gray!

[@mharaaa27]

Yes yes yes!!!!

[@AndraJapan2]

Can u do a review of Creme Shop ?

[@eidiputri6347]

I wish this become a drugstore makeup in my country😭

[@Just_Chas]

Video was super helpful! Also, where did you get your super cute earrings?

[@thebeautybreakdown]

I got them in Korea! They're subway earrings haha!! (Meaning I bought them from a random vendor in the subway lol)

[@CharlotteConstance27]

I wish they were sold at Walgreens!

[@daniellefelice7368]

I was just at CVS I didn’t see this brand :(

[@khaleesisnow7976]

So so so pretty

[@carlacarson3374]

Yes please do a review

[@kenzielovesoppa]

I was excited about this brand but the more I think about it the more I would prefer actual korean products to be sold in American stores. I don’t really feel drawn to buying this brand.

[@FowziaMadar]

I want JOAH in the u.k !!! Xx

[@GinaLovestocraft]

❤️

[@louisefortier5335]

The sound is bad.........sorry to say!!!!

[@cristinenicoletupaz1567]

You look like catriona gray miss universe

[@deathpearl360]

I thought that too

[@xblackchristmas]

you apply lipstick sooo easily!

[@princessalia6]

damn it! second! or third!

[@thebeautybreakdown]

Still that's awesome! :)

[@fay.l1189]

First

[@tabassumrezaraina9936]

Yes you are, congratulations 💜

[@fay.l1189]

Thank you💜

[@thebeautybreakdown]

WOO! haha