Neuromarketing: How brands are getting your brain to buy more stuff

Businesses have always been looking for ways to sell us more things - which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest - our subconscious minds.
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READ MORE
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
www.popneuro.com/book
Neuromarketing. What You Need to Know:
hbr.org/2019/01/neuromarketin...
Neuromarketing and Ethics:
hbr.org/2019/01/when-neuromar...
Study: In-store music affects product choice:
www.nature.com/articles/36484
Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer

[@Celis.C]

Perhaps it's because I haven't watched TV for over 1.5 decade and always adblock on the Internet (you always should, for _security_ reasons), but advertisements literally have the opposite effect on me. The more obnoxious they get, the quicker I will blacklist the one responsible.

[@jolp9799]

oh my god yeah, if i keep seeing the same ad, before the videos i want to watch for example, i develop a personal vendetta against that company/product and will not buy it out of spite

[@sarahlabbe9779]

I think that if it's done tastefully and not in a way that gets between me and the content, I'm more inclined to look at the ad

[@astick5249]

@@jolp9799 i do the exact same thing XD

[@samertiman1222]

Also me and no ad on youtube either phone or laptop

[@rifat9264]

Dude, you just gave them an idea.

[@ishibi]

DW just compressed 9 credits of college marketing classes into a 12 minute video. The key is to be aware of the tricks and to enjoy your own decisions. Cheers!

[@V1kt0rS0]

I'd rather say - the key is to avoid shopping malls, e-commerce platforms and sites with affiliation links.

[@badmojjo]

I'll show this to whomever trash talks me for overthinking when buying stuff😆

[@alexpaulartist94]

Likewise lol

[@Ninekin]

So right

[@jwh0122]

Linguistically speaking, even the names of brands and products could influence our brains. I'd like to recommend a book: The Language of Food.

[@RandalfElVikingo]

Genius name, sounds delicious lol. That being the point of the book.

[@evilkidm93b]

Never gonna read that book, but I still like your comment.

[@chrisg1499]

还挺有意思的

[@madoraharrelson4877]

M

[@TheAllMightyGodofCod]

Well, Renault is famed to invest a lot in research for the cars names and it normally works. Not always but a lot of the times. There are some truly horrible examples of bad naming. But naming is not everything... Take a look at the Hyundai Kona, branded in Portugal as the Kauai because Kona in Portugal sounds like the word for.... Well... "Cunt". Not even with a better name it sold well.

[@SymphanyinSorrow]

The "wearing down" trick totally works on me, but in the opposite way. The decision fatigue typically makes me just say forget it all and leave without buying anything lol.

[@JaneNewAuthor]

Me too, especially with emails. I hit unsubscribe in record time.

[@GeeEee75]

Even when you're doing the grocery shopping?

[@turtleanton6539]

Yes😂😂😂😂

[@turtleanton6539]

​@@GeeEee75espx then😅😅😅

[@SymphanyinSorrow]

ye@@GeeEee75

[@jwh0122]

4:47 wearing you down 6:06 the right price 7:08 the hedonic treadmill 8:10 hiding in plain sight

[@internetuser186]

Tq

[@asmita2318]

Thanks

[@bookwormbon482]

Thank you!!

[@ruripapi]

thanks

[@uthiriziworldtradecentermi6127]

LOVE U

[@pragueexpat5106]

Stop watching TV altogether (better if you get rid of your TV), always use an adblocker in your browsers, and stop buying stuff unless you're absolutely sure that you need it.

[@carolineleiden]

Absolutely true. I haven't watched TV since 1999. And nobody influences me. Not for stuff, nor for fear of diseases.

[@surplusking2425]

Best way to avoid TV is using adblocked Streaming services (including YT) and using your indoor leisure time to gaming. if you play games, you have no time to see those petty ads from TV!

[@Calligraphybooster]

Some people think they are not subject to any influence. That is very funny indeed.

[@studiogreyfox1226]

@@Calligraphybooster ikr so silly

[@carolineleiden]

@@Calligraphybooster I realise when and how I am being influenced against my will. That is the best protection: awareness of everything being a lie and everybody just being in it for themselves. Sometimes I wish I could go back to blissful ignorance.

[@roro-mm7cc]

Removing all branding from supermarket food would probably have a very significant effect on public health.

[@fancyfakename8967]

imagine a world where marketeers and their loophole lawyers did something productive and companies used minimal packaging for for their products, the whole branch is a waste of (human) recources and their whole excistence is based on polluting the world for money.

[@jordixboy]

@@fancyfakename8967 It's free market, they keep doing it because we, consumers keep buying it. If we would stop buying shit then they would stop producing it, its how the free market works. Its 50% our (consumers) fault.

[@zinjanthropus322]

They should remove all irrelevant background sounds from news as well. It's emotional manipulation.

[@chlorone]

@@zinjanthropus322 oh really? and i thought people listen to news because of the catchy background music :D

[@miyounova]

@@jordixboy you're assuming we have a high amount of free will...we don't. It's a lot less than 50% our fault.

[@gutobernardo7457]

I worked at a company that was doing studies with VR and eye tracking to help a big drugstore chain to design better aisles. I still find that kinda creepy and obtrusive, but can't deny that it is working very well for the chain.

[@getsmartquick]

Kindly recommend a book or video to protect ourselves so we notice this before it's even don't like martial arts

[@LiborTinka]

@@getsmartquick Becoming more mindful and knowing waht you want before you enter the store is enough. If you find something else you like there, learn to make pause and think it over before buying - ideall few days. Compulsive shopping on the other hand kills mindfullness.

[@xSabir-hc7wj]

@@getsmartquick youre acting like its the end of the world, if anything its convenient for me, and its important for people to spend money to keep economy healthy, if you don't spend money inflation will hit and your money will start losing its worth faster, that's why its better to spend to keep money circulating

[@getsmartquick]

@@xSabir-hc7wj ay I respect their grind but their grind conflicts with my grind you feel me. So as a mature adult I protect my vast interests. We not producing things that solve a problem instead we creating consumable commodities hence y the economy trash

[@mikoto7693]

I know one trick shops use is to put the most expensive brands and versions on shelves eye level for adults, with cheaper options higher or lower. Yes, they go that far hoping you’ll buy the version you see first.

[@gregorydaines]

I think it always helps if you can put yourself at some distance from the purchase. If you have the choice between an apple or a chocolate bar, you can also choose to have neither. One of the things I like about online grocery shopping is that I can add to the basket as I need, choose favourites and therefore not have the fatigue of being in the store bombarded with information. You just type what you need and sort by price.

[@dezb8510]

Online grocery shopping is so expensive though

[@melissaa2337]

@@dezb8510 perhaps the prices are higher but you may end up saving money because you're not impulse buying. I like to make a list and use all the filters and sorting tools online. My shopping bill is usually half or a third of my husband's in store Bill.

[@raymondtendau2749]

@@dezb8510 Relatively.

[@mitchellwilley7208]

I wish they mentioned about those mobile game ads where they show gameplay and they do the wrong thing multiple times in arow till they lose. It makes you want to play it so badly just to correct their bad gameplay.

[@niviamaeva]

😂😂😂😂😂 I absolutely hate those

[@NeonTiff]

I did this recently in the retail cafe I work in to test out a new candy bar brand we got in. It wasn’t selling towards the back of the cafe, but once I moved it to right by the register, they sold like crazy. A couple people still didn’t buy it because they said they don’t like chocolate or the flavors of the bar. Some people bought it, but commented that the moving it by the register trick worked without me saying that’s what I did. Also, helped me putting a sign by them saying the bar is only $0.99. Tried them without a price tag & they didn’t sell as well as with the only $0.99 one.

[@mzennh]

The whole idea is 'subtlety'... It would seem 'free will' can be [and is being] manipulated

[@charlesmostert]

Just one correction, watches being marketed have the hands set at 10:10 to show the dial of the watch un-obscured. 90% of all watch dials have the same layout showing company logo at the top, specifications at the bottom and a date window at the 3 o'clock position so having the hands set at 10:10 does not block any other information that appears on the dial.

[@WinkLinkletter]

Coincidentally, I just this morning read (in a book) your bit of trivia about watch hands and then this was the next video I played.

[@avinashmurthy4690]

Exactly ! This villager thinks the watch is smiling at us.

[@marvind8809]

Still, it could be set to 17:20h to not obscure information but it usually isn't since dowwards facing watch hands would associate negativity...the watch might not smile with 10:10 but it seems positive and affirming

[@armikstepanyan9677]

Not only to not obscure the logo but also to frame the logo, so that. we pay more attention on it. That’s why we do not set the time to 5:20.

[@sadepennbrook]

Dude! The whole layout is planned. The logo could have easily been placed elsewhere. It's not a correction.

[@frankkerner4973]

I am a watchmaker. The reason the watches are set at 10:10 is to see the brand stamping on the dial. The writing is usually under the 12 or above the 6 marker

[@CMDRSweeper]

Well the Hedonic thread mill doesn't work on me... I guess I jumped on at the Samsung Note 9, but even with newer versions out there, I STILL can't seem to find myself wanting the newer version. Maybe when it breaks and I am forced to, due to the lack of Right to repair legislation and parts becoming scarce to fix it.

[@480darkshadow]

The hedonic treadmill applies to more then phones. Even KZbin gives you dopamine which is why you’re willing to keep watching stuff.

[@cupguin]

@@480darkshadow same. I don't care about getting a new phone because I don't care about phones. I usually get whatever is the cheapest and looks like I can use for the longest. But books? Man I cannot resist new books. Haven't even finished the last pile of books I bought and I'm already making a list of what I'm going to buy next. I even want new editions of books I already own.

[@480darkshadow]

@@chestnut4860 Yes, although the hedonic treadmill is usually couched in abstraction and purely negative terms it's basis is a very basic biological process all mammals share. Life and survival is stressful and unpredictable, so anything that lessen that burden is something our mind and bodies want to encourage. A new phone today was like getting a new spear 10000 years ago. The difference a new spear, or a bigger bag to carry plants or animal parts directly improved survival and so quality of life, a new phone doesn't really. However the biological process behind it is one 100's of thousands of years old and served us very well. Another example is suger, suger is very energy intensive (good survival) and also very rare, however now it's mass produced and everywhere, even if it can be bad for us today we still are built to enjoy it even in excess since historically we wouldnt know if we could ever get more in the future. So yes your new bag is part of the hedonic treadmill, but without it you might have never been driven enough to get a new one and improve your quality of life. The problem is when that process gets abused, like gambling or drugs.

[@kapilhooda2373]

I tried something in two different scenarios and I was astonished with the results. In a group, I told that I don't consume fast food. The members of that group confronted me and it was quite a debate. In another group, I told that I do consume it but I'm having stomach problems so I'm refraining. And they sympathised with me and instantly got off of my case.

[@DavidCruickshank]

But did you account for the possibility that group 2 was just more likely to sympathise with you.

[@vllncor]

Yeah I guess it would have made more sense to tell Group 1 that you're going to stop eating junk food because of your stomach, and told Group 2 you don't eat junk food because of your stomach. Then see if you were confronted/sympathised with etc

[@taeblends]

In my experience, I've always been annoyed at people who boast that they don't eat fast food, because usually they're only telling me that because they wanna show off. And as a fast food consumer, I get the feeling that they think I'm lesser than them. So, I think that's what group 1) in your experiment might've been thinking. They could've been more personally offended. However, with the 2nd group, they were told that you weren't eating junk food simply because you had stomach problems. To them, that was a perfectly reasonable answer and didn't send any message to them that their eating junk food is bad. So, that's why they didn't question it.

[@Brurgh]

always had the same experience with telling people i dont drink. i would get different feed back from people if i said i have quit compared to it makes me feel ill.

[@fantasiatopia]

@@taeblends people who get annoyed at others who don't eat fast need serious help

[@purplepixi18]

Eff that! I take my time in the store and I buy based on price per oz or price per count. It's also important to have an idea of the cost of the things you buy. I know which wine I want, and I know EXACTLY what it costs. Publix always sells it at a dollar mark up, but offers a dollar coupon. I only buy with the coupon. I think it helps to forget brand and store loyalty; buy what works. Also, put a headphone in your ear and listen to something interesting. It's easier to stay focused. And FOR THE LOVE OF GOD don't grocery shop on an empty stomach.

[@kiwitrainguy]

Oh yes, any food looks more appetising when you are hungry.

[@onemorechris]

marketing invented coupons. sorry. no one is immune from this process all the time

[@tuananhnguyen4983]

It is really a dilemma when you work as a salesman or marketer trying to push sales as much as you can and at the same time you want the smartest decision made for your family and yourself in buying food so your health will not be affected...

[@onemorechris]

they are not opposed to each other. although the angle on this video makes it seem like every single little thing of marketing person does, pure manipulation. it’s often a lot more subtle than that.

[@delaslight]

Leave your job amd it only for the brands tgat you consume

[@karenbondechek]

This is why Marie Kondo is effective in pushing us into system 2. The watchout is self awareness about tiring out. This is where Mindfulness practice comes in, it shapes our system 1 :)

[@AwokenEntertainment]

that Cheetos ad where the lady throws a handful of Cheetos into that other lady's white laundry was so savage 😂

[@suryac850]

Only buy something when you really need it, or else focus your mind on something else, work sports music etc. This is the solution. Nobody is in control of your mind except you.

[@maximsollogub3579]

Reject consumption culture

[@maximsollogub3579]

Work and family are the only two things there are to life

[@ceooflonelinessinc.267]

Lol what a great life, only work and male babys ​@maximsollogub3579

[@angelinanava4779]

Great video! The Hedonic Treadmill is real. For me, that's probably the most influential buying point out of the four explained in this video.

[@c.g.silver8782]

For a long time I'm trying to be a cautios buyer. For many things internet makes it easy and I did wonder why people tend to ignore the amount of available information. Then I realized (through other means as well) ... And you confirmed. People don't like to think. Only to think that we are a thinking species...

[@KingKunta_]

Apparently I tricked the system, I'm cheap af. Idc what the right price is, I'm buying the wine thats less than $10.

[@spiderpickle3255]

$7 bottles of Tempranillo!

[@Dukkidan]

@@spiderpickle3255 is "tempranillo" a real thing? It sounds funny and italian in a sort of way 😌😆

[@spiderpickle3255]

@@Dukkidan It's a red wine make from a black grape originally from Spain that is vaguely similar to pinot noir

[@onemorechris]

marketing will be telling you which one to buy. Promise.

[@eurika297]

My first observation of how effective ads are to some people was when I was a teenager. I noticed my aunt brought back the exact brand of detergent from the market after seeing the commercial of a 'NEW' brand of detergent few hours ago. It was crazy to think how an ad effectively managed to make her buy the new type of detergent even tho' we have already have a cost-effective detergent at home.

[@merrymachiavelli2041]

One thing that's important to remember is that almost all consumption has an environmental cost. Reducing our consumption where possible is more effective than recycling or reusing. Even if you see something that you like on impulse and can afford - stop and ask whether it actually will add anything to your life. If the answer is no then on environmental grounds alone you are probably better off not buying. Or at least, that's something I've been living by.

[@blixten2928]

Yes, this. Very true, and something I am very conscious of. Thanks for bringing it up.

[@-_a-a_-]

What if, subconsciously, you don't give a fig about the environment - surely that can be exploited subliminally? 🤔

[@hiddenlawyer]

Depression is a major contributor to moving that needle towards the impulse end of the spectrum. When I am under my controlled, normal state, I will make informed decisions on almost everything I purchase, I am a very skeptical person and often have my defenses up (and work to continuously improve) when interacting with the consumer realm. I am also analytical of myself and am aware of my emotional stability and state, often battling with depression and ADHD. When I am on my low swings, my impulse control often fades and even though I am aware of it, I cannot help myself but to give into the marketing tricks. I have been better at it lately by turning the impulsivity into defensive anger, knowing others are attempting to attack my weakness for profit, it works wonders.

[@caskettsolo7925]

What has been working for me, and something I would recommend, is taking the time out to analyze yourself, what you consume (food, entertainment, news, media, etc.) as all you consume is what is contributing to who you are, really take stock of yourself as a whole. And this doesn't have to be hurried, take the time to do so, but allot the time and stick with it- daily/weekly/monthly/annually. Refine it, understand yourself better, your habits better, and gradually change, be very selective with what you consume, how you spend your time, etc. and take back control that has been given up. It really changes you for the better, your mood, your self-esteem, your finances, your mental health, everything. And external forces don't seem that much of a threat to you. Neuromarketing is an interesting field in psychology but it's not ludicrous to claim it to be a form of manipulation. Businesses are using us and taking over our decision making faculties, IF, we don't have control over them first.

[@BuddhaFang]

6:07 sometimes before knowing the price of a thing, I ask myself “how much would you pay for that?” If the actual price is more than that, I put it back. 60% of the time, it works all the time.

[@upstairsfig]

Watched a show on TV recently about someone creating this year’s Christmas ad for a supermarket (Sainsbury’s?) where they were deciding on which song to use in it by showing the ad with both songs to a sample group and monitoring their brains‘ reactions. Neuromarketing is very fascinating

[@-_a-a_-]

TV ads are crap, so what does that say about the "great" British public? 🤔

[@ADCFproductions]

7:45 this is the part that i really hate. Every brand does this, and then they abandon the old products completely. At least Apple still makes the iOS for older phones, but most brands don't even bother, and it's not just for phones.

[@pleiadiblu2365]

I just replaced my Apple product because a mandated app was not supported on the highest OS I could upgrade to

[@ADCFproductions]

@@pleiadiblu2365 which iphone did you have and changed to? i have the original iphone SE, from 2016 :) 2016 nowadays is considered ancient times lol but it still gets upgrades all the time. My moms Samsung however was 2 years old and had no more android upgrades, and since then Samsung has released maybe over a dozen new phones.

[@KrolPawi]

@@ADCFproductions yeach about the upgrade. Except for a very very very few apps that actually need the new features the update dosent matter. And The phones today dont get some gamechanging features every year (or to be more precise at all) so you really dont need to buy another phone for years. Unless the comapny is bulshit like Apple(And probably samsung too to a lesser extent) and you cant replace the screen beacuse parts are digitaly signed and changing screen is 'security breach' that bricks the phone. And replacing this in their servis costs the same as new phone(Whereas normally parts to phone cost are reasonable enough so even years after it went out of production you can buy it for reasonable price ) .

[@ADCFproductions]

@@KrolPawi i used the phones as an example, another example would be cameras, nowadays they're very advanced but the makers always leave something behind to implement on their newer models, something that could be fixed with firmware updates, but they don't do it. Same goes for fitness watches, just off the top of my head. There's also security updates, bug fixes etc that they never fix. I remember in the 90's you'd buy a product and use it for years until a new one came out, now you're always behind because when you buy the new thing, there's a new better one ready to be released :( I don't care much because i'm always behind anyway, i'm not going to buy anything right after release, the prices are always super inflated.

[@samertiman1222]

Making ios for older phone that you pay more for it at the time dont worry they smart. and you have to pay only their accessories to have best exprince with it and they lock you into their ecosystem their music app their tv app their laptop coz it easier and fluid to go with it

[@lailaalfaddil7389]

The wisest thing that should be on everyone's mind currently should be to invest in different streams of income that doesn't depend on the govt. Especially with the current economic crisis around the world.>

[@lailaalfaddil7389]

ROCHELLE DUNGCA-SCHREIBER,...there you go!

[@susannnico]

Please, how can i reach ROCHELLE DUNGCA-SCHREIBER.?

[@lailaalfaddil7389]

Just put her name on google and you will be directed to her website and drop her your messages

[@susannnico]

Oh my word! thanks for this.., feel really blessed to see this right now

[@juki3451]

One thing came out of this pandemic, it killed all urges to shop & now, I save. I feel so much in power & realized that I bought too many things which made me feel great for the moment, but it soon lost its appeal. I simplified my life & only buy what is necessary. Now I get a rush from seeing my savings goes up.

[@taeblends]

Bruh, I work part-time at a store and they literally said to me that we should always keep the merchandise near the cash full because we wanna promote impulsive buying. And it works- it really does.

[@Thisanda]

This video should be one of the trending #1…

[@DWPlanetA]

What's the last thing you bought you didn't really need? 🛍️🛒

[@dynlenoir]

Last purchase; 2 pairs of shoes... and maybe 90% of everything I own I don't need.

[@aditirajagopal]

A denim dress I would never wear but it looked so great on the mannequin

[@RajatKumar-tc5kp]

Branded bagpack, which I already have

[@totAtotA89]

dogecoin.

[@dynlenoir]

@@aditirajagopal I'd suggest that even if you don't wear it you could take some photos trying it on for souvenir📒, and if possible give the dress as a gift or to a charity.

[@owl-arm7545]

My personal tactic is quite simple. Firstly I never, literally never, buy anything online. Secondly, I avoid shops. And if I do go to the shop, I write a list and stick to it. I buy almost all my clothes at charity/second hand shops. My laptop is held together by tape, and my phone screen is cracked... they still work, so why replace them? I have been driving for 16 years and have only replaced a car when it has totally died. I personally get no pleasure from buying things, quite the opposite in fact! Stresses me out! Money is better being spent on life experience! When I'm on my death bed I'm much more likely to be thinking about standing at the top of the 7 Rila lakes than thinking about the range of iPhones I've had!

[@bltzcstrnx]

Buy everything online means being tracked every single move you make.

[@zvezdatabg]

И моята логика е същата! Спомените остават, дрехите и вещите се разпадат. Старите хора не ги интересува колко боклуци имат, а какви преживявания са имали, когато са били млади :)

[@blixten2928]

Me, too. Charity shops, second-hand everything, farmers' markets, make-your-own. But that doesn't mean I can't be manipulated, alas! I have pets, and there I feel I am SO much at the mercy of the big brands... you can't avoid the market on everything.

[@zerocal76]

U think u don't lose anything by using a phone w a cracked screen but depending on how bad the damage is, u lose time figuring out or guessing the unreadable portions and guess what? Time is much more valuable than $$

[@blixten2928]

@@michaelsmith953 Never scrimp on work tools. You can get excellent used sewing-machines, and cars. But not, I would think, a laptop for videos. That's state-of-the-art you're needing there. So yes, there are limits to the "buy privately/charity" mantra!

[@meongmie1524]

"Look like the watches smiling at you" I think this is why 1st gen miata is so popular :)

[@forrestl5597]

i wonder if youtube is profiling me with the comments. I'm looking for an NA2 rn.

[@bbuny10]

Another great book is “Buy-Ology: the study of why we buy what we buy” One thing it talks about is how people tend to get they are being advertised to with commercials, and basically shut off their brain to what they are seeing You know if you like the product or not generally. Either way it’s easy to decide for yourself But if you weave the product into the plot, such as the famous example of Reece’s Pieces and E.T. You can see how the product goes from being separate from what you’re watching, to part of the overall experience The example they used in the book was comparing Coca Cola and Ford and how they advertised on American Idol Both spent the same amount, both did commercials Ford chose to do basically a halftime show with a ford truck and had people singing on it Not quite woven into the plot, that’s more or less obvious they want you to buy a Ford truck Coca Cola was what the judges were drinking. The set being covered in Red and coke-bottle esc furniture, things like that that became part of American Idol rather than a ham-fisted mash up

[@thatonepossum5766]

I love trying to spot product placement in shows. It’s like a game at this point. My favorite is when they pan the camera over the logo for several seconds as part of a “cinematic shot”.

[@WengHonn]

You should deserve more views , likes and subs!

[@DWPlanetA]

Spread the word to help us make it happen! ;)

[@premkumar-mi7vn]

people get tried to know that there is so much they need to know

[@laggingirl]

@@DWPlanetA give them a heart and ask them a simple thing, how could they reject ain't?😅

[@sleepycatgamer]

I'm basically immune to all of this. I barely buy anything that is not extremely necessary to me, and I always think a lot before doing it.

[@haruhisuzumiya6650]

Pester power gets me

[@lorenaxavier995]

Eu também.

[@thesoundofi2329]

no one is immune to this, thats the joke of it

[@lordveritas770]

same for people with little money

[@bluerasperries1117]

Was a device that connects to the internet determined to be extremely necessary or are you using a library computer?

[@hxpponaut197]

People want to be loved. Many people feel they need to buy things to be loved when really you don’t. It is really sad that companies play into people’s messed up idea of love only because they want money.

[@shubhamnh]

That suggestion of "Planned Obsolescence" video when Mr. Tim Cook showed up. Well placed! 🌝

[@angeldetierra3855]

► That came to my mind while I was watching the video.

[@kimberliartist]

Really great short! Thank you. I believe there could be a connection between the seeking of hedonistic pleasure for goods; could be linked or reflective of the evolution of online dating too. For instance, in the online dating world, if short term goals whether neurological or anatomical are not met then a person may move on. Perhaps, with this above mentioned form of marketing, it is connected to a homeostatic response too. By doing so, it is affecting and morphing other areas of our human condition

[@bloggerblogg5878]

Book recommendation: Age of propaganda by Anthony Pratkanis maybe some part is outdated, but you will understand the basics and in a trouble time like this it is a must read. It should be the on the list of books which everyone need to read it.

[@nijiuuichi]

you can't get me to buy something if am broke every time

[@BizBob2]

All of this so very true. You realize it when you look at the products while you wait in line to check out in store.

[@misterfunnybones]

6:10 I judge price by the amount of time that I would take to produce it. That's why I spent $900 on a jacket & rarely eat at restaurants.

[@gamingtonight1526]

If advertising works, how come poor people, who buy own brand can avoid these advertised items!

[@misterfunnybones]

@@gamingtonight1526 They have to avoid spending too much because they are poor, but ask them what they want or desire & that's a function of advertising - yacht, large house, automobile, private jet, helicopter, anything sold through Tiffany & Co.™, & a bunch of other crap that nobody really needs but would like to have.

[@alicewright4322]

where are the boundaries for "produce it"? for the jacket would you need to drill the oil, extract the alkenes, polymerize them, spin them into fibers, loom the fibers ect? for the restaurant would you need to raise the cow from birth and the plants from seeds and build the building? or just the cooking time compared to the sewing time?

[@misterfunnybones]

@@alicewright4322 I'm not suggesting that I have to begin by first domesticating wild animals or invent metallurgy to produce a sewing needle or sewing machine. Given the abundance of everything (& the wastefulness of consumerism), I'm suggesting that if I was given the raw materials to construct a jacket & the raw materials to prepare a meal, then I'd prefer to pay a tailor to produce the jacket & I'll prepare & produce the meal.

[@vistroelson]

This documentary provides more information than my college degree in marketing

[@noobyproduction]

I'm so glad I found this channel. Love the video 💖

[@user-eb2jp6vi6j]

That's petty amazing, I mean, I've never notice the design of clock before, those kind of pictures really can make me feel happy

[@Dumb-Comment]

I pointed this out to my parents and they mocked me, then i realised how easy it is to manipulate people to do/buy things

[@__beinluv]

Status, to me an useful marketing technique is that. Brands tell you that this thing is the best, and if you use it everyone would love you and you would be seen as someone worth it and that you have wealth.

[@DavidCJPhotography]

Very interesting video. The watches are set to 2:10 because that usually frames the Brand name, very important in product photography, it´s done to direct the eyes to the brand of the watch right away.

[@marziasadat5591]

Yes, I've understood from observing my own behavior that when I'm hungry or tired I buy things I don't need, or when I get something new I feel a pleasure that soon will be gone and I will be seeking pleasure in buying something else. Of course one qay I use to control these behavior is to only look for what I really need, not what companies want to make me believe I need.

[@kiwitrainguy]

I learnt many years ago to NOT go grocery shopping when I was hungry.🙂😊

[@onemorechris]

it’s better to assume you have slightly less control than you think, rather than more control. If this stuff didn’t work, companies wouldn’t be spending money on it. and they have way more resources than we do. sounds negative, but isn’t really

[@thatonepossum5766]

I like to think I’m fairly resistant to these things. I’m probably not, but thinking I am keeps me from acknowledging how terrifying this is. And I have enough to worry about without remembering how creepy big companies are. At the very least I don’t really get worn down by stores. Through the power of autism I just get foggy after a long time in a store (happens after any extended period of time around a lot of noise). I’m still fully able to make rational decisions, it’s just difficult to focus, and I’m likely to just completely zone out for several seconds.

[@huseyingumus9472]

Thank you DW! Learning a lot with your channel. ✌🏼

[@dentjoener]

The phone comparison is really interesting. I've been using my current smartphone for four years now, and it still works perfectly. It's snappy it takes decent pictures, the battery still lasts a day. But for SOME reason I REALLY want a new one. There's nothing objectively wrong with this, but subjectively it's old and crappy. Every time I go to an electronics store or walk by a window with the newest phones, or see an ad of the pixel 6, I'm like "ooh shiny". I hate the fact that companies put you into this cycle. Why can't I enjoy my old phone anymore. Why do I need to run on this Hedonic Treadmill. It really pisses me off. On the flipside, any new gadget that does make it's way into my house (because it doesn't get replaced until it's broken (usually)) is like a party :D

[@stachuvonokrutny7071]

do you still have your phone?

[@soscreativity]

Discovering the world of neuromarketing opened my eyes to the covert strategies brands employ to tap into our subconscious desires. Yet, amidst the allure of consumerism, Planet A reminds us of the urgent need for sustainable change. A thought-provoking journey into the intersection of commerce and consciousness.

[@DWPlanetA]

Thank you for your feedback! We're glad you enjoyed our video. If you'd like to see more content like this, subscribe to our channel 😉 We post new videos every Friday ✨

[@leysan7729]

I hate supermarkets. Even just looking in from the entrance is so much sensory overload it makes me dizzy. I usually go in with a list to pick up what i need and get out as soon as i can and it's hell if they rearrange. Thankfully you can usually ask the staff where to find something.

[@Mynipplesmychoice]

Carefully taking notes so I can enslave humanity. Thanks this is helpful.

[@junehanabi1756]

I watched this just to see how much would apply to me, as someone who is autistic my entire world and brain work very differently than most people. KZbin is mainly the only social platform I use and i rarely comment on anything, I use adblock on everything, I don't follow trends or have any interest in pop-culture stuff, and my priorities and mindset are all different from most people and I spend most of my time at home so while I have a cell phone I don't really have much use for it. Some of this stuff would probably work on me but I think most of it wouldn't. I do know companies do all this for money so they're only going to target the masses and not really care about minorities. I just kind of live in my own world and nobody else is in it and in my own world things are mostly always the same and I'm happy with that. Sometimes getting a new thing is really cool but I don't really care about most things other people care about and being autistic I don't like anything on my hands and I don't like much textures or sounds or food and I think very and process information completely different from other people so I figure most of this wouldn't work for me but I also figure they don't really care because I'm not part of the masses. I really hate people are trying to manipulate other people though for their own self-gain, even leading to conversations about do I have control over my life, it seems to have created it's own sort of depression in people who feel like they have no control anymore which is sad.

[@Duck-wc9de]

I don't like clothing stores, they make me sick because they have too many lights, too many smells, too many stimuli. but there are two stores that I like a lot. I don't know if they exist in the united states, but they are "the black cat store" and "tigger", in the first I don't buy anything because it's all very expensive, but I always stop by when I go to the mall because I love to see the products . at tigger, my god, they manage to make me buy so much junk that i don't need to, but i like the store so much, so much color, so simple, cheap and extremely nice.

[@onemorechris]

i came to the comments for people claiming they are immune from advertising in some way. i wasn’t disappointed (what’s funny is the people who think they are in control are the easiest to manipulate)

[@zacharydavis4398]

Thanks for spending the time to create and share this content awareness 🤙🏾

[@DWPlanetA]

Thank you, Zachary. Our pleasure! 🙌

[@Mai-gt2nk]

What? I hate that stuff on my fingers! I eat chips with chopsticks to avoid getting my fingers dirty 😂

[@KratlundDK]

what a pro move now i got to learn to use chopsticks :-D

[@MTJCC]

Thank God for Adblocker, Premium YT and Brave! I don't see Ads - none! I don't watch TV. I recently was in a doctors office and the ads on the TV nearly drove me over the edge! I actually felt violated!

[@alexnjuguna3640]

You have also played with my mind "what is that?" Very key, important marketing strategies

[@andydutton455]

I found an old coke bottle buried in my yard. It holds 6oz of soda. We are accustomed to bigger portions, full wardrobes, lots of toys, makeup etc..... It's a horrible wasteful society because of it.

[@zima2352]

Watch the century of the self by the BBC very detailed, very well presented and goes deeper

[@sabrogonzalez8814]

I knew about the display of sweets and stuff un the supermarket but thank you so much for the info!! The rest I didn't knew

[@smrRekh]

Question- Would you buy oranges to your home, bulky and space consuming while demanding efforts to peel and separate the pellets, OR would you buy a "Tropicana" (an Indian fruit juice brand) which claims a 750 ml of bottle of its orange juice has a multi-nutrients and vitamins of "17 Oranges"...?

[@Felevr]

easy, just make sure the population had steady income, and they will keep buying with or without marketing

[@imiy]

Many years ago, I noticed that ads don't impact me for some reason. I wonder if someone really is influenced by that BS.

[@watchcynthiag391]

You might be a minimalist. Or you don't follow celeb/ig culture. It impacts young people and those trying to fit in. There's literally tiktok videos of 'things you didn't know you need' with links in them.

[@onemorechris]

Marketing is everywhere and it works and it works on most people most of the time. Was interesting is that in certain situations advertising works even better on people who think it doesn’t affect them. sorry

[@imiy]

@@onemorechris well, i don't buy stuff, so...

[@onemorechris]

@@imiy you don’t buy…anything

[@imiy]

@@onemorechris only what's necessary, and i don't care of brands.

[@sebulbathx]

I don't know about the subtle thing but the fact that I am bombarded with commercials makes me in end wanna buy the things I've seen.

[@SumitSingh-iz9pw]

I shop only on weekends and use lot of time and use my brains system 2 while shopping.

[@nightangle476]

Iam a mother to a toddler, people get amazed at how well brought up my son I'd, not because I have studied things related to childhood but because I have kept myself away from consuming tojxic of things which can paralyze my brain, so does my son who has few toys he cherish yet he will always prefer experience over a toy. Everyone needs to be more sensible else this world can make you crazy especially in the current situation. Peace ✌️✌️

[@culvuil]

Should have also covered decoy pricing 😁

[@contentweaverz2438]

I once had a lengthy row with my boss about whether subliminal messaging works or not. I tried to maintain that it's a myth while he told me that it does. He had an MBA, I was an Eco graduate. Well, atleast it didn't cause me my job. He taught me many valuable business tactics other than this.

[@izzuddinfakarudin5696]

Thank God I've liberated myself from crApple grip and relished myself from becoming iSheeps since 2019.

[@onemorechris]

you still bought a phone…

[@ProjSHiNKiROU]

Human civilization made a mistake speccing into the tech tree of marketing, to the point of having “adtech” and “neuromarketing”

[@thecrow5006]

Human civilization is a mistake.

[@edwinshelly993]

The ending was epic! And I subscribed merely because of that, 😂 nice going guy!

[@Francisco-md4xo]

I use system one for grocery shopping. It works. No regrets. Saves money. 💯

[@justadam1917]

G thankfully I'm a little more aware I genuinely do choose healthy over unhealthy although I do recognise yummy I also recognise that I'd like to have teeth and be able to walk and run and be active into my old age come on people just take a little responsibility for at least your own choices

[@thelight2230]

Most of these tricks don't work on me. I never buy candy at the end of my shopping trip, junk food is usually my first stop IF I'm buying it to begin with. I don't watch commercials PERIOD. The only trick you could say works is the price comparison trick, but that's a flawed trick because I don't shop by price alone.

[@kittykitkat4968]

Same, I stick to a very strict budget. Also no Uber delivery at my door. I always keep eggs , bread and Maggie, just in case.

[@DemonsofRazgriz05]

There is a real practical reason why watch ads have watches set to 10:10. A lot of watches have date windows or chronograph sub-dials in the lower half the the watch dial and the watch logo either at 12 or 6 oclock positions; 10:10 are the few positions that can display the entire watch dial design without covering up any design elements while maintaining symmetry.

[@maxd3028]

Actually 95% or more of our daily actions, behaviors,though patterns are hugely controlled by the subconscious mind...so once the marketing companies deciphered the mystery of the subconscious mind consumers can be easily manipulated ..so yes all what's mentioned makes a lot of sense... Btw in fight club movie Brad Pitt appeared next to Edward Norton in the begining and in the middle of the movie in a very fast flashy way before appearing as a character thru the movie

[@LinieKran11]

I read/listened to the book "Thinking, Fast and Slow" by Daniel Kahneman and it is a great read about these System 1 and 2. if anyone is interested in things being discussed in the video outside of marketing, I can fully recommend the book.

[@morganmuldoon]

This is very interesting to me because I have a lot of impulse control, and I don't really understand why people like buying things. Thanks for the video.

[@juliannehannes11]

Boredom and insecurity

[@nachohjj]

i buy american dollar or european dollar or chinese coins with money bitcoin and also real estate and food and expensive luxury body for me and my wife

[@onemorechris]

you bought a phone to watch this video on

[@morganmuldoon]

@onemorechris I didn't buy this phone. And the phone that was given to me has nothing special. I don't play games and download apps. Nice try though.

[@onemorechris]

@@morganmuldoon i made a guess.

[@meows7229]

Craving for all the goodies on his table!!! Gonna buy all of it for snack later! Great neuromarketing DW Planet A!!! New subscriber here!!! Coz you told me to do so!

[@TheAllMightyGodofCod]

If neuromarketing means the end of influencer marketing I say "bring it on!" It is quite an improvement

[@michalovesanime]

It's not... They've been implementing neuromarketing for YEARS before influencer marketing.. So it's an "and", not replacement.. It's manipulation, both of them..

[@DielsonSales]

🤣🤣🤣 hopefully

[@onemorechris]

It’s as well as not instead of

[@TheAllMightyGodofCod]

@@onemorechris sorry, what? I can't make sense of your phrase. Is it directed to me or to someone else?

[@onemorechris]

@@TheAllMightyGodofCod neuromarketing AND influencer marketing will both continue to exist together.

[@shikabaneconga]

im mexican, even with money and as an adult now im immune to that shit hell, im used to being poor, i dont spend money on petty shit 😂

[@onemorechris]

but you do spend money on something…

[@SouthernBelleReviews]

Some good points in this. Thanks for the tips.

[@risk5riskmks93]

In a way I think it’s kind of fun when an ad grabs my attention. If life is more fun because I associate a product with a certain memory or emotion, I’m okay with that. I generally don’t buy much anyway, but sometimes I enjoy a product more because it’s connected with an idea.

[@FriendofMineralTown]

You lost me after you said everyone loves cheeto grease on their hands. Do they? I never felt the commercials were like THEY LIKE ORANGE CHEETO GREASE ON THEIR HANDS IT MEANS SECRETLY THEY LOVE THEM

[@Nikki_the_G]

I fucking HATE it. It makes me avoid the damn things even when I have a craving for them.

[@remruat408]

When i eat cheetos i open a little and just pour the cheetos directly to my mouth🤣

[@ADCFproductions]

same as me, don't like dirty fingers xD

[@tomservo5007]

some marketing guy made up the cheeto dust BS. Adults I know, avoid getting the dust on their fingers

[@goro2k]

Using chopsticks works great for Cheetos!

[@Kanal7Indonesia]

U monster lol

[@ADCFproductions]

@@tomservo5007 agreed. it's a mess and gets everywhere on the furniture and sofa etc, why would you want it?? who needs all this shit when you're eating a snack, i just pour them like OP said xD

[@rafsun97]

love it .learned a lot . i thought i would be able to control my mind and not to buy stuff that i don't need . i knew that coca cola and fast food industry use a lot of mind control advertisement but didnt realise all the other company uses .its interesting to find out that clock use there hands to make a smile face i got to look out for that next time .

[@user-lq4wq9pd6n]

I literally was thinking about buying a watch. I checked it out one more time, and saw 10/10. Glad to know this hack.

[@yega3k]

2:58 The problem with this hypothesis is that it gives an incomplete picture. We can CHOOSE to or not to act on our desires! So you hook me up to this machine and put a glass of Whisky in front of me BUT I quit drinking 2 years ago; your machine will say I want the drink BUT do I really want the drink??? No. Edit: but I guess that is the point of the video 😉

[@sutats]

Being broke helps a lot

[@ruripapi]

lmao