E-lecture: Pricing

Course: Consumer Behavior and Economic Decision Making, VU Amsterdam 2020-2021
What to do with it? When watching the e-lecture, please try to answer to the following questions:
(1) Is it possible to explain pricing in terms of prospect theory? Try to provide your interpretation.
(2) Is there any impact of heuristics on how me perceive prices? Please explain.
(3) What social and psychological mechanisms may influence pricing?
After watching the e-lecture go to quiz: canvas.vu.nl/c....