BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.
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You might also like our video on Porter's Five Forces:
• Porter's 5 Forces EXPL...
You might also like our video on PESTEL Analysis:
• PESTEL Analysis EXPLAI...
You might also like our video on the VRIO Framework:
• VRIO Framework EXPLAIN...
You might also like our video on the Value Chain Analysis:
• Value Chain Analysis E...
Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
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[@nikhilc1059]

You should have not stopped KZbin video. All yours video is very effective and well explained it will be useful for many people is you do further more videos in business. ❤❤❤

[@petrichorane]

I just suffered through an intensive MBA class on Corporate Strategy and going through all the materials for weeks, still a bit confused by the professor's way of explaining things. I then come to this video and understand the entire course in a little over 17 minutes. THANK YOU so much 🙏🏼

[@divyasudhir8707]

I feel you 😐

[@qingjingmio4454]

Your explanation is really clear and understandable, much better than my lecturer in the school.

[@jsbt4926]

Better then my uni professor!

[@jasonchung1678]

Can’t agree anymore

[@spy4404]

I agree 😂

[@stanleychisala1568]

Me too 😂

[@AnakkTuhanYesus]

I agree hahahaha😂

[@sriram181]

It's usually youtubers who do better work than University professors

[@peryleenmwenda4345]

Am a student in a kenyan university and you really helped me understand the BCG matrix ...Thank you very much❤✅

[@Neys254]

I am too... it's Soo helpful

[@wellbeekids2942]

Thank you so much for this :) I had been given some "homework" by my mentor to analyse the BCG Matrix and you summed it up so succinctly.

[@MahMegahed]

EXCELLENT Video Lars. Watching your videos is the best part in my MBA journey. They worth hundreds of lecture notes and text books combined. Graphics and visual effects are also stunning!! Thank you Mr. Phenomenal :)

[@michaelhaack7471]

Some days ago with my MBA. I have never seen such good explenation from the Professur. Well done, good summarized.

[@abdounassirbado8012]

This was very useful; simple and clear. Thank you so much,

[@norvickreano4826]

This is so helpful. I commend every single person on the team. It was such a great thing indeed.

[@lenestuart321]

This is exactly what I needed. Very good and understandable representation and explanation. THANK YOU!

[@megnamenon5855]

The tempo with which you explained the concept was the best part for me in the video. You explained it in such a lucid language along with an example, really amazing. Helped me to understand the topic a night before my exam. Thank you!!

[@marty_yyz490]

Thank you. This helps me with a basic conception of how a business life cycle operates. Great job and keep up the good work.

[@marflage]

I can't thank you enough. This was more than helpful. I feel like I can now advise corporations which of their business units need to stick around and which should be divested. Such a phenomenal explanation.

[@erushmiekarunaratne2887]

I was self learning when I came across this video. Was a complete guide which I actually learnt alot. Thanks mate

[@bukeka31]

This is brilliant. I also watched porter's 5 model and PESTEL. I have been studying strategic management since my pre- post graduate years. I attended numerous classes, read many books and wrote numerous assignments and exams on PESTLE and Porter's 5 forces and it is only after watching business to you videos that I could understand them so well that I will advice organizations and use them in my own organization as well.

[@dillondeltoro]

Thank you for this explanation on BCG matrix. I understood the concept but the further analysis with given examples made it more understandable. Thank you very much.

[@jananinayanathara4510]

This is a great video. after all these years, I learnt the exact meaning of BCG matrix from this.

[@shubhammalviya376]

Best explanation for BCG matrix I have gone through so far..... Keep It up..... Thanks a lot SIR!!!!......

[@sebastianlechner6230]

That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.

[@emmanuellerurek4214]

Thank you so much! This video truly helped for my exam studies!

[@alvarezjhonielravello4078]

Thank you for making it clear to me, Mr. Lars. All the best!!

[@leandroseixas8050]

This helped me A LOT. Thank you kind sir!

[@buastuartjames1896]

i missed a lecture of portfolio analysis in my MBA class and as i prepared for final exams i came across a question asking about the BCG matrix and i literally had no clue. when i searched youtube, i came across this and it was mind blowing.

[@fortuneasante9377]

This video gives the best and simplest explanation there is. It has really been helpful,I love it💯

[@greta.hampton]

Thank you so much! You make it so easy to understand. You are the first one I listened to the very end because I am so grateful for your videos. Subscribed and waiting for more.

[@abdulazizyunusov4290]

Well, exceeded my expectations. Great Job. The presentation and the graphics are on point.

[@charleneswinton1350]

I love the way you explained this video. Great job:)

[@pocherethchibuye238]

This is a great video it has made my assignment much easier. You really made it so easy for me to understand the BCG model.

[@hedleyjantjies3096]

This is great. Would love to see more content on strategy i.e. strategic leaderhip, commercial strategy, etc. Also include Ansoff and GE matrix please.

[@ambikashrestha5280]

Just the right explanation that I was looking for. Thank you!

[@pt852]

I got a lot more than what I was taught in the uni. Good job mate!

[@AbdulhakemSAzis]

Very informative video. I love the delivery and editing. It didn't feel like a 17mins long video. Keep up the good job. I'll be watching more videos in the future!

[@yunalookalike]

This is a great video! :) I watched the Porter's 5 and PESTEL. One of the best explanations out there. Requesting a video for BALANCE SCORECARD, VIRO, Value chain analysis, SWOT and business model canvas please. If possible, competitors analysis matrix as well. :) SUBSCRIBED! Looking forward to future videos.

[@martinsluka3560]

Great Video

[@shibahalinda1917]

This is soo sweet ,going to excel in my exams,,,thank u for that brilliant explanation,,bcg has been so hard for me,,from today,,,am even going to discuss for my teammates, it's so easy now

[@mohamedabdinoor2149]

Fantastic presentation with clear illustrations. Thanks so much!

[@tobioluwasegun4042]

Man you really killed this now I'm in love with BCG matrix

[@danielbabs1806]

My mom is doing her masters and I'm helping her read through her notes so I can explain to her , the notes weren't that helpful but this has been so wonderful 😇😇🤩🤩 thank You

[@nazneenjackaria1225]

The concept is well articulated and easy to understand. I'll use the video in my management class. Well done.

[@kingsleysindombo7544]

Loud and clear and are one of the best lecturers sir

[@bwambalehenry3104]

Thank you, this is the best explanation I have had on BCG.

[@user-mm4ws7jj2b]

Wow, am so overwhelmed on this tutorial. It was more than perfect❤❤❤ thank you so much

[@itsallrandom2799]

Thank You so much for amazing video as we studied the topic online and didn't understand it but thanks to you for making the concept clear. Tomorrow is my paper, please pray.

[@taizyasimutowe6760]

got a marketing test on BCG and your video really helped summarise my work. fluent accent, amazing presentation thank you for your time and effort...... p.s subscribed and liked thanks alot

[@lungimoloi]

Amazing.. I now fully understand the BCG Matrix. Brilliant presentation.

[@basarscommonview7020]

The system of explaining the matrix was so beautiful and easy to understand

[@danielbrandkamp845]

Thank you so much, this was really helpful and you do a great job. Much respect to you!

[@daryushmehrzad4097]

Thank you very much for the detailed explanation along with great examples and how to use theories.

[@emillyakhulo8603]

Thank you so much this has made it easier to understand the BCG matrix I really enjoyed it

[@Arbadjie]

I like how you present and animate. I must say the best explanation and presentation with a handsome man behind the camera. You are a star Lars

[@jacquimartinez2287]

Amazing presentations! Thanks a lot Lars! I am using them as a coplment pedagogical information for my strategic marketing courses

[@saralaeeq2218]

My mgmt teacher made me watch this channel for porter five forces and man you are good

[@nikhilmohan9293]

Thank you for making the video a great worth. This video helps me to clear all my doubts on BCG Matrix. Visual + explanation makes it 💯 Subscribed ✅

[@crazyiceasmr]

Thanks for posting, it was so helpful.

[@beatrizvallejo6494]

Great video, it communicates in a simple way the BCG matrix and its synergies with other strategic analysis tools. It has motivated and challenged by learning and teaching abilities.

[@tadhashi7220]

Thank you for this insightful video. I had no idea this model was so old and yes it needs to be used taking into account factors relevant today.

[@sanazmokhtari3625]

I don’t usually comment, but this explanation was perfect ! Thank you so much!

[@isaacchirwa9785]

Simple and yet very clear. Thank you for the kind explanation

[@khyatimadhak4726]

I loved how detailed and insightful it is ..check marked on every aspects of BCG matrix..no where as you have go.

[@pranaydeepchauhan9491]

This is one of the best resources I have ever encountered & I highly recommend it to anyone who needs a detailed overview

[@adesojikukoyi6705]

totally agree

[@benjaminmujacic7607]

Even though im trying to learn this in Swedish you really cracked it for me. Thank you, just what i needed for the exam :D

[@jobinthomas25]

Really appreciate the explanation. This was very well received by my tiny brain! thank you!

[@glorynour141]

Thank you so much! I really needed this kind of a video 😊

[@bnnm23]

Really nice video with clear explanation and easy to comprehend. You got my subscription.Thanks for such a nice quality content

[@ebenpresec]

U are just amazing! Such impeccable explanation! Great job!

[@hatimelm2869]

Thank you so much!! your explanation is so simple which make it the best explanation that everyone can understand. well done

[@neluthecurious8389]

Thank you for helping me prepare for my exams (Also I'm watching this on a Samsung phone. Flagship product haha 💯)

[@osamashibeka1562]

illustrated in a very simple and direct language, thanks bro!

[@vinoode]

Thanks Lars, you have made my day. Well done! keep it up.👍

[@nonsoslife3089]

Oh my God...... You made this so clear. Thank you👏👏👏👏👏👏

[@jonphang806]

Really good video! Explained really well and hope to see more soon!

[@dalilaperez2277]

Thank you so much for your help! I finally get it. I subscribed after the first few minutes! Thank you!

[@sammyjus]

You're more than a teacher.

[@CA_final_Aspirant]

From India... sir you teaching style is awesome and love your conceptual style ...... thank you so much

[@membajoshua6316]

This is grately helpful. Going in for an exam by next week. With this, I'll trash any questions asked on BCG Matrix ✌

[@sahilbhandari7569]

Thank you so much sir for this wonderful explanation.

[@clementine3482]

Thank you so much! Finally I understood the topic.

[@joechibangu2007]

I appreciate your thorough explanation on strategic marketing... Keep up with excellent works.!

[@JOSEPHKIMEU-rt7bp]

Very clear and concise to the point regarding the BCG Matrix

[@maxwellranasinghemx622]

Thank you very much. You made me clear the somewhat confused BCG Matrix for me., Keep up the good work. I will subscribe to your channel and promote it among my own students and fellow lecturers

[@han-nistalks9626]

Just came by your video and wanna wish you best of luck. Keep making videos on such topics. Long way ahead. 🙌

[@onchokeraphael2191]

What a piece!!!! I've even been compelled to subscribe. Perfect presentation

[@nikitagracepanggabean8484]

Subscribed! Your explanation is insightful and very easy to understand. Thank you!

[@michellerohrer9511]

Love your videos. Thank you so very very much for sharing these videos.

[@fikilemchunu2649]

its simple amazing how you explain all this,cudos to you and thank you so much

[@forbangtan9412]

Thank you so much! It's a great explanation 👍

[@shiprasingh5217]

I had real trouble in understanding this thanks a lot I have my exam and I need this with example it's clear now ☺️

[@piyatharamagampura5468]

Great sir.. you are most smart business teacher in the world ..! Good luck sir ❤️❤️❤️❤️❤️

[@aresgvr]

god bless people who educate a lot of people for FREE. respect.

[@smirk_beats]

Wow amazing and well explained. Thank you!

[@PhirunKao]

This is a really great video - very useful. Thank you so much for sharing.

[@vansoneathdoeurn2246]

Thank u so much for detail explaination. It helps me a lot.

[@Archzed]

very good way to explain, and very good explanation animations and graphics, with your videos a person can stay very well focused till the end, and can understand clearly, looking forward to see more videos

[@hannahmota9661]

This is helpful! Thanks for uploading this!

[@jkdeefour]

Great Lars. I really enjoyed this. Thanks

[@gingertomm__]

this video is honestly incredible

[@morisjulie4301]

Very precise and well detailed, I can actually Master the BCG matrix fundamentals.

[@elensar3612]

The dog strategy example of samsung really opened my vision, great work. Thank for the video, you have my like and follow !

[@RenuKumari-qn1dc]

Thanks for making me understand bcg matrix in a easiest manner

[@raziyababayeva]

The best video I found. Thank you! Please make more!

[@olutadeolowo9347]

I found the video resourceful thank you