E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category

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Chapters: 00:00 Getting to Know Christopher Pellegrini 03:25 Christopher's Unique Journey to Japan 05:03 Navigating the Language and Culture Shock 11:48 Christopher’s Background in Brewing Beer 15:45 Discovering Shochu: A Life-Changing Experience 19:13 The Art and Science of Shochu and Awamori 25:54 Challenges of Bringing Japanese Spirits to the U.S. 28:41 The Tough Challenges of US Regulations 31:35 Navigating the Three-Tier System in the U.S. 33:22 Challenges of Distribution and Market Competition 35:51 Cultural Differences in Business Practices 39:22 The Shochu Handbook: Spreading Awareness 47:52 Entrepreneurial Challenges and Insights 52:29 The One Book That Has Changed Christoper’s Outlook 55:06 The Three Words Christopher Wants to be Remembered By 56:55 The One Change Christopher Would Make to This World 59:47 Final Thoughts and Connecting with Christopher Online