E195: Derek Walker-shunned by ad agencies, embraced by brands.

[@thepaulmacfarlane]

My dear brother Derek. His fire rages on.

[@thepaulmacfarlane]

We promise happiness. Our clients have to deliver happiness.

[@thepaulmacfarlane]

The best way to fire people IMPO -if they’re good -is make them a full on new business team.

[@thepaulmacfarlane]

Beer companies told us light beers were essentially just as good. Eventually we said “ okay” and hence now the top three beers are light beers. There was no need to kill the main beer brands but…