E73 | How To Get The Most From Your Expo Marketing

Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spill the beans on how to turn your booth into a booking powerhouse!
In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and branding are important, but secondary to this primary objective. Additionally, they provide valuable tips for effectively managing trade show conversations, such as attracting a crowd by announcing competition winners and forming connections with other exhibitors. The team also highlight the potential for solo entrepreneurs to enlist the assistance of enthusiastic fans or clients to enhance their booth presence. Furthermore, they discuss the crucial aspect of measuring return on investment and stress the importance of factoring in the cost of time and shutting down the studio for the event.
In this episode, you'll hear:
✅ The importance of prioritizing bookings over lead generation and branding at trade shows and expos
✅ Strategies for managing trade show conversations effectively, including attracting crowds and networking with other exhibitors
✅ How solo entrepreneurs can leverage support from raving fans or clients to enhance their presence at events
✅ Insightful methods for measuring return on investment, considering factors such as revenue generated, cost per lead, and time invested
✅ Understanding the true cost of participation by factoring in expenses like studio shutdowns and the cost of time
Tune in now and share the incredible insights you've gained from this episode!
Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.