EA's Stupid Single-Player Tweet Angered Devs & Employees, Led To Even Dumber Damage Control Ideas

PATREON: / yongyea
TWITTER: / yongyea
SOURCES
1: / 1542652454159798272
2: / 1542760186053464064
3: / 1542728204749680641
4: / 1542730461851447296
5: / 1542666495225765888
6: / 1542657615926218752
7: / 1542654296218533889
8: / 1542657787649458176
9: / 1542668609746608130
10: / 1542668498609922048
11: / 1542913599953420289
12: ftw.usatoday.com/2022/07/ea-s...
13: www.gamedeveloper.com/pc/ea-s...
14: ftw.usatoday.com/2022/07/ea-1...
15: www.gamespot.com/articles/ea-...
16: www.gamespot.com/articles/ea-...
17: kotaku.com/ea-single-player-t...
TOP PATRONS
[CIPHER]
- Joseph Lavoie
[BIG BOSS]
- Devon B
- Jonathan Ball
[BOSS]
- Charlie Galvin
- Gerardo Andrade
- Michael Redmond
- Peter Vrba
- Time Dragonlord
[LEGENDARY]
- BattleBladeWar
- D Kurtti
- Theron Webb

[@YongYea]

This is tone-deafness on the same level as Sony re-releasing Morbius in theaters because of the Morbin' Time meme. PATREON: www.patreon.com/yongyea TWITTER: twitter.com/yongyea TOP PATRONS [CIPHER] - Joseph Lavoie - Mick [BIG BOSS] - Coopster - Devon B - Jonathan Ball - Sarano [BOSS] - Charlie Galvin - Gerardo Andrade - Michael Redmond - Peter Vrba - Time Dragonlord [LEGENDARY] - BattleBladeWar - D Kurtti - TacoBell Call911 - Theron Webb

[@LSK2K]

.

[@beaglecruz308]

.

[@juniormphahlele9053]

Did they really think that was going to be funny?

[@RadioactiveBear]

.

[@Aereto]

.

[@Nikolai508]

A: "You seen that stupid EA tweet?" B: "Which one?" A: "The one about singleplayer games" B: "Which one?"

[@ShadowSpike94]

Kinda funny how they keep doing it. They just can't stop shooting themselves in the foot.

[@darkclawgreatonenas]

@@ShadowSpike94 they have a foot left at this point?

[@shippy1001]

Do you have any idea how little that narrows it down?

[@ShadowSpike94]

@@darkclawgreatonenas They had a solid foundation back in the early 2000's, people generally liked them 15-20 years ago. Always a shame to watch someone you once liked go down in flames though, kinda like Blizzard I suppose.

[@LordOfGilneas]

@@ShadowSpike94 It's a common thing, they feel too big to fail, so they try to go for greed rather then actually making quality. I can only wait and hope for it to implode and send the morons responsible into poverty hell.

[@dalek--ck9oy]

> access to Star Wars > millions of dollars > huge marketing team > makes stupid tweets > still can't get a w Imagine being EA

[@REY2000]

I love how they could easily make millions in profit from a Republic Commando 2, or hell even a remaster of the first one. Yet are too stuck up their own ass to see the market that is available.

[@spacejesus6581]

They can easily turn the terrible tweets into a meme on themselves, and continue shitting on single player games in a way that is MEANT to be ironic, instead of being that ex that says she didn't mean it

[@ChristopherWeeks.agency]

Billions of dollars not millions

[@TheVentrexian]

EA wasn't interested in making sw games, they wanted to gatekeep the franchise for a decade so others won't make games. It's actually one the sickest most corrupt things I've seen in the industry so far.

[@Olinser]

Imagine being Disney and being stupid enough to give EA the exclusive license to Star Wars.

[@camarofan2008]

Single player games are like a book. You can finish it any time you want and pick it up again when you want to experience the story again.

[@goodbrainwork]

Bad metaphor, people don't like to read books for story.

[@branastasia8013]

@@goodbrainwork You- you do realize people actually enjoy reading right? Like for some people it’s even a hobby??

[@goodbrainwork]

@@branastasia8013 Yeah, like birding can be a hobby. What's your point?

[@samaramorgan8023]

@@branastasia8013 I believe you got trolled, mate

[@Tsuukime]

Books were my first story-telling love ~

[@DecemberLoved]

To the games industry: "Stop saying sorry, Start doing better." Games industry: "I didn't say sorry..."

[@Drstrange3000]

This right here

[@christerjakobsen8107]

@@Drstrange3000 They're not doing better either.

[@AGuywhohasGoodTaste]

The fact that EA *tried* to backpedal with the “They actually are an 11 if they play Single Player Games” is the most EA thing ever.

[@bronzin1445]

I know it will NEVER happen but EA desperately needs a reform. At this point, the only thing that will is if the law and government gets involved and even then, they’ll fight against it.

[@neondemon5137]

Ha ha yes hello fellow children fr fr on god

[@wolfsbane5448]

Your pfp just proves that you have a good taste

[@waterheart95]

@@bronzin1445 Admittedly EA generally treats their employees and current studios pretty well. Heck I would've probably shut down or reorganized DICE and Bioware for their major failures. They only made a stupid tweet, which is funny but not illegal.

[@AGuywhohasGoodTaste]

@@wolfsbane5448 Same with yours, your Profile picture is from Max Payne 3, no?

[@537monster]

EA honestly thinks they can just manifest a world where every game is a multiplayer live service and everyone is okay with it.

[@bronzin1445]

Ubisoft is in the same boat…quite literally given the nature of Skull & Bones which is a whole other topic in itself. Seriously, they literally had the foundation to build upon Black Flag’s design and completely threw that out the window to pursue the Live Service zeitgeist. What a waste. And that’s not even getting into the fact that development was rebooted to likely fit a live service model, which makes me wonder if the old build actually was a single player Pirate RPG that is now forever lost inside the depths of Davy Jones’ Locker.

[@rrrr-yx3mm]

@@bronzin1445 Yes Ubisoft and EA are bad.

[@Sprouticas100]

Hell even us multiplayer fans have been screwed over by their crappy ideas. BF fans and Battlefront fans being forced to deal with live service BS.

[@lordspalse0062]

Technological Josephs without the fulfillment of dreams

[@thesun6211]

Corporate 'Business Thinking' and Institutional Culture Problem.

[@krazycharlie]

EA has pissed the gaming community with so many games, for so long, that they have put themselves in the not-so enviable position of "Damn if you do it, damn if you don't". Serves them right. BTW, Yong, it's not "EA Games, challenge everything!" anymore, it's "EA Games, charge for everything!".

[@williamcarpenter2974]

EA: Solo games are not profitable, games like Anthem are the future! Just a friendly reminder that Electronic Arts still holds the title as the *Worst company in America* and the *5th* most hated company.

[@Sorrowdusk]

Who are the top three? 🥇🥈🥉

[@Ulvetann]

@@Sorrowdusk There are simply too many to choose from. Take Your pick. It is USA we are talking about. They are scummy, the lot of them.

[@williamcarpenter2974]

@@Sorrowdusk according to the charts of 2021 and current year: coming in at bronze we have the NFL. At silver we have FOX Entertainment Group. And taking *Gold* for the most hated company in America is Equifax!!

[@GrayDaDolf]

@@williamcarpenter2974 The fact that British Petroleum or Nestle aren't up there are just pitiful.

[@ImmortalDreamEntertainment]

The worst part of this is that some low level employee is going to get fired over this while the ones making the scummy decisions get to keep their jobs.

[@Mateus_Carvalho]

Oh, deffo. Then again, that's the sort of thing that was just asking for trouble, wasn't it?

[@the_inquisitive_inquisitor]

IDK the person who made the tweet is just a social medial relations contractor, they don't even _work for EA directly._

[@darthsader7089]

Maybe this employee was planning to quit anyways and this was their resignation?

[@branch7628]

Work for a bad company you know what you're signing up for

[@the_inquisitive_inquisitor]

@@darthsader7089 way more likely they're just some random working at a media relations firm who genuinely didn't know better.

[@TheGrimmlore]

EA: "Hello fellow gamers" Internet: "No."

[@bronzin1445]

*Tony Montana* - “fuck no”

[@mard16zze87]

Heeeeeelllll naw, to the no no.

[@xxmlgguyxx1167]

NO! IT'S NORBIN TIME!

[@devincorns409]

🤣🤣🤣

[@stupidragerantroastoftakes2981]

GTFO, EA. Your're Drunk.

[@blumoon131]

I am so ready for EA to, once again, learn nothing from being publicly embarrassed on such a grand scale.

[@mar_speedman]

What's one more public humiliation to the 5th most hated company in the world?

[@letit023]

This good to see, honestly Devs need to grow a pair and stand up against these greedy executives. Sure they pay you, but you're the one keeping the doors open.

[@nairocamilo]

No union/syndicate makes for a very scary endeavor, standing up against them. But when it's so irrelevant like this, it's a good moment to try for it

[@leonidas14775]

They still need their paycheck and may view it as the player's fault for wasting their money on garbage

[@rexellate]

Yeah the world doesn’t work like that buddy. Keeping your own lights on is more important to many people.

[@devforfun5618]

they still can replace the person keeping the doors open with a new hire, that is why people say "learn to code" all the time, so they have reserves to use against employees

[@geoffrogers7590]

@@devforfun5618 Except they don't, and they can't replace those people. The people with talent keep leaving to work at indie studios that pay better and actually allow creative freedom. The AAA industry is massively short on game devs right now and can't hire anyone to replace them. That's why so many games are getting delayed and updates for "live service" games keep getting pushed back, promised features getting scrapped. It's because the people who were working on those things keep leaving and the company can't hire someone who can pick up the slack. It's happening at Bethesda right now, it's happening at Ubisoft, it's happening at Activision, and it's sure as shit happening at EA.

[@aintnomeaning]

They didn't want to pay someone 40k a year and basic health insurance to do a job full time, and would rather outsource it and risk their company's reputation. Classic EA behavior.

[@Ulvetann]

EA: We are afraid of disgruntled employees. We better outsource this PR-task to someone else. Someone else:

[@Scyclo]

What reputation? 😂

[@isthisnametaken978]

Risk their company reputation? They don't even have any to risk

[@RiotforPeacePlz]

40k a year? Would be surprised if the majority could even hope for half that lol.

[@nick.19]

@@RiotforPeacePlz yeah...

[@RufusM]

This is so amazing. The best part is that devs themselves, even people like Vince Zampella, who is the LEAD OF RESPAWN, are letting it know that they are not okay with this BS. Between this and Anno’s team going against Ubisoft, I’m really happy that devs are finally speaking up. Keep it going.

[@AlphaFlare]

based pfp

[@RufusM]

@@AlphaFlare thanks kyodai

[@Lethargy514]

@@AlphaFlare Now that's rad.

[@rrrr-yx3mm]

I'm glad I'm not the only one who thinks EA and Ubisoft are greedy.

[@Bosston62]

@@rrrr-yx3mm anyone who doesn’t acknowledge that is in denial lol

[@MillenniumDays]

The idea of sending a tweet out like that to me is crazy. I'd need to get it approved at the very least by my manager, a marketing manager and our compliance team if I'm lucky (my most recent message had 7 people approve it).

[@paradoxinraindrops141]

This whole situation reminds me of the “how many times do we have to teach you this lesson old man” meme from SpongeBob. This agenda that single player is dead has been proven objectively wrong time and time again. Yet they keep coming back with dumbass Tweets like this which not only undermine the work being done on Jedi Survivor but you’re right; also just pours more salt on the wound over Visceral Games closure. So I’m happy their studios are finally pushing back against this narrative internally. What’s more: the whole time they had the Star Wars exclusivity, they didn’t capitalize on it with say a relaunch of 1313. Instead they kept shoveling their slate of undercooked live service games and still think they have the right to posture to the industry. It would be really nice if this company were able to take a step back, truly absorb the feedback and make an actual goddamn change that could benefit studios like DICE (who they keep milking). But no.

[@Ulvetann]

I agree. EA are publishers. They should publish and otherwise shut the eff up.

[@Dietrich_Kaufmann]

Malcolm in the middle*

[@paradoxinraindrops141]

@@Dietrich_Kaufmann What are you talking about?

[@Dietrich_Kaufmann]

@@paradoxinraindrops141 I got the meme mixed up with “the future is now old man” 😂🤣 The irony 👴

[@kryppo4245]

The tweet isnt even offensive its just that EA is the last company who should be tweeting this lol

[@MrAzul132]

I feel like if it came from anyone else people would read it as "Oh, bc they only play single player games that means they won't play a co-op games with me" but bc it was EA everyone just said F you lol.

[@kryppo4245]

@@MrAzul132 exactly

[@luciebaha9436]

@@MrAzul132 don't defend EA please

[@studybuddy.]

It’d be like Cosby tweeting “she’s a 10 but she doesn’t drink.” Anyone but you can say that.

[@strickshot]

@@luciebaha9436 defend them from what nothing is wrong with the tweet

[@BSJINTHEHOUSE420]

EA starter pack: • Can’t go a day without talking about single player games being the worst thing ever • “playing single player games actually makes them an 11” • “pride and accomplishment” • Kill beloved franchises • Your own studios hate you • Keeping taking L’s with live-service games

[@SanDukey]

You forgot "we're actively listening to feedback"

[@DRAG0N1012]

Not listening to what players want as games battlefront 3 NO microtransactions no ads which they and many others supposedly played with in paid games not phone games.

[@DRAG0N1012]

@@SanDukey BS because we'd have more star wars games then regular Ea titles and they wouldn't play any of the Bs they have pulled since it's inception. Also half the Ea games wouldn't exist as they are and were.

[@DRAG0N1012]

@@SanDukey Have you seen the sims its "dlc" especially in sims 4 costing 1000 dollars plus the cost of the game itself. That wouldn't exist if they actually listened. Same for Activision, only 2 companies exist that i know of that genuinely take the players seriously as to what should and shouldn't be many ideas they have implemented as part of the game. Its mostly smaller companies that genuinely care about what its players think.

[@SanDukey]

@@DRAG0N1012 Bruh I said "listening to feedback," not "doing something about the overwhelmingly negative feedback"

[@jconnor117]

I love how Yong references EA's former motto, "Challenge Everything!"

[@Akimbo411]

This is why companies shouldn’t be trying to be cute, quirky, or try to be activists. Even if a company can hold the “correct” opinions, they aren’t coming from a genuine place.

[@HappyBeezerStudios]

there are like two people in corporate social media where I believe they actually enjoy being funny. And that are the twitter manager for Wendy's and spanish KFC

[@TihetrisWeathersby]

Even Vince Zampella face palmed, Even worse they tried to back pedal by say "If she likes single player she's actually an 11" They got roasted so hard

[@ricardohoang8452]

EA sarcasm is so pretty bad that even their own devs are so finding with it unfunny LMAO

[@kukuhimanputraraharja8084]

when children are smarter in appreciating video game devoted to true arts than dumb adults addicted to scummy mass produced copy cat cashino machines disguised as video games.

[@shinfil3737]

EA prolly felt their position of "Most Hated Gaming Company" might be taken away from them by Acti/Blizz, so they just had to take it up a notch.

[@EDFCentral]

Love this!😂

[@jmjedi923]

I mean, idk if making a stupid tweet is on the same level of quite literally abusing employees

[@Rubenz343]

I mean they must be doing it on purpose at this point

[@waterheart95]

@@jmjedi923 I think Ubisoft, Take2, and Blizzard are worse currently than EA. EA has not done anything evil currently and I don't think this tweet counts as evil.

[@OrionDawn15]

@@waterheart95 Yeah, it's not evil... it's just pitiful.

[@lainaDAZE]

This is a VERY interesting story to me. As someone who works as digital marketing (social media ) manager & games outside of work, I knew reading this tweet that someone didn't think it was a big deal (A dumb idea) OR an outside agency was involved. The crazy part is that it's their responsibility as the acting agent of EA to create tweets (and other content) and research the company's public opinion as a tool to create content (aka Social Listening). This happens far too often as brands try to be "PeRsOnAbLe" and have a quirky brand voice on social media. You're selling a product/service; act like it ESPECIALLY as a publically traded company.

[@derpanzermacher9094]

EA in the 90s/2000s: "We can make a game that stands the test of time and is still played by fans 10, 20, years later" EA in the 2010/2020s: "Noone wants single player anymore (according to us), how don't you peasants understand that? And btw, $100+ for a game is NOT enough. Gamble more...I mean support us please"

[@majamystic256]

people are still playing Simcity 4 nearly 2 decades later

[@omegadaboi]

@@majamystic256 and Battlefield3/4

[@Muster_Muckee_II]

I'm still playing Medal of Honor on PS1 & 2, fantastic games.

[@CJODell12]

EA wants people to spend thousands of dollars on DLC

[@moonlight-lady]

Need for speed most wanted (2004)..

[@ZayZenBlaze]

Let’s get two things straight. EA doesn’t understand why people love Single Player Games, nor will they ever understand why people hate them (the company) so much.

[@juniormphahlele9053]

That is true

[@kingalexander43]

EA will never understand why people love single player games. Nor will they ever understand why people hate THEM so much. To explain that to EA is a waste of breath, time, and energy.

[@alamalam5594]

@@juniormphahlele9053 Same EA who destroy Westwood studio(Command and Conquer games) and Viceral studio (Dead Space)

[@juniormphahlele9053]

@@alamalam5594 Still not happy about that. If they were given a second chance they could have made more amazing games but no EA is EA.

[@Ricekrispy10]

I think they understand why people want single player games, but they don't want people to want single player games because that's not what will allow them to milk the customers.

[@heatherharrison264]

I love it when things like this blow up. It's always fun to watch corporate hacks flounder when one of their minions develops foot-and-mouth disease. I'm one of these people who stubbornly refuses to ever touch a multiplayer game. I don't resent the existence of multiplayer games; there should be games for all types of gamers. However, I do not want to see the problems that currently plague multiplayer games filter into single player games. It would be nice if the multiplayer segment of the industry could clean itself up, but I don't see it happening.

[@Hwutduhhell]

Apparently EA still loves to “challenge everything” including themselves.

[@JamesNeedsMiata]

"There seems to be no sign of intelligent life anywhere..." - Buzz Lightyear

[@theelusivepootisberd7471]

Buzz Lightyear Among Us crossover when?

[@E1evenDegrees]

“You made Anthem.” Is a hilarious one line come back 😂😂😂

[@iqbaalannaafi4944]

Apparently, EA is trying so hard to forget the burning ship that was Anthem.

[@ojraven8093]

Let's not forget it was EA's meddling with Bioware that cause that studio to release 2 subpar games Mass Effect Andromeda and Anthem.

[@ZeroHourProductions407]

@@ojraven8093 the meddling had me convinced, that ea was just setting up to kill off bioware the same way they've killed off so many other studios.

[@SamsamTS]

Here is my 2 cents, multiplayer games are more lenient with mediocrity because a huge component of what make the game fun is the community. EA has been leaning toward absolute mediocrity for a while now, no wonder they are pushing for multiplayer cash grab.

[@Mrinsecure]

The fundamental problem with the game industry's shift towards online multiplayer games is, quite simply, that a lot of people *can't* play online multiplayer. If you don't have a steady internet connection, you can suffer from lag, desyncs, or even just dropping out of the game entirely. If that happens during a single player game, it's not usually an issue because you can just load from your last save and maybe lose a bit of progress, but if your net sucks, your multiplayer game becomes unplayable. Why force an industry-wide shift towards a type of game that a substantial amount of your customer base can't reliably play?

[@strickshot]

If you can't run a multi-player game you are simply not the target audience and you probably wouldn't have bought other mp's anyway

[@Advante]

A singleplayer game can be played forever, even if the game already 20 years old or more. Multiplayer online game will not. You will lose all the efforts that been put throughout all the time you have given when the game publisher decide to end the service. Even with private servers, in the end you will not be able to keep the game to be play again after 3 generation (of your family) afterwards.

[@xXluluchanelXx]

that's what they want people to forget. they don't want you to pay for anything permanent, that's the whole point of pushing to "live services". they literally don't want you to have a game you can play for 20 years the same as Ford didn't want people to have cars that lasted forever.

[@TheSoCalledZoner1]

kids amirite

[@TheSoCalledZoner1]

ok anime cartoons animation is just for kids how about them apples

[@TheLastPhoen1x]

Absolutely true, but publishers treat their games as a momentary source of revenue, not as the art form that is worth to be preserved forever.

[@SolidStateSimulations]

Unless your game happens to be the equivalent of crack addiction such as Doom and Counter-Strike, in which case people still play to this day. The former is because the source code was made public because John Carmack actually trusts people and gave the community the ability to maintain the game by themselves, and the latter is because Valve is not a company from bumfuck egypt and still supports old games, and because they're *actually* good, people give a shit to still play them 20 years later, unlike a lot of those mediocre EA games where the vast majority will only end up having a handful of players at most, and that's *IF* you're lucky, because for the most part, people just stop playing because they have better shit to do than staying on lobbies 24/7 waiting to play something utterly middling and ultimately boring. So the problem isn't just that the games they're making are __online__ multiplayer focused (which is a problem in my opinion since even games like Quake 3 and Unreal Tournament had bots, HELL EVEN BATTLEFIELD ITSELF), it's *also* the fact they're ultimately lackluster because they are essentially the McDonnalds equivalent of video games, easily presentable and edible but ultimately forgettable and sickening, and nothing compared to real cuisine like Left 4 Dead 2 and Halo 3 and, hell, even arguably some of the earlier Call of Duty games pre-Ghosts. The only actually successful recent EA games I can even think of which still has a pretty dedicated following years later is Skate 2/3 and *some* of their Battlefield games, at least the ones they don't shut the goddamn servers off because they want to promote their newest piece of shit sequel that sucks balls and has huge downgrades that eventually people suck up and love afterwards because of stockholm syndrome. "Man Battlefield V sucks, I'm going to go back to 1 because that was way better" and then 2042 releases and the opinion becomes "wow 2042 is so bad, I actually think I was too harsh on V, I'm going to give that another go", rinse and repeat ad nauseum with each subsequent release.

[@ubermaster1]

"Roast well deserved, we'll take this L" Jesus christ they speak like my mom trying to keep up with younger dialect, except when she does it, it's funny and endearing.

[@MickHaggs]

You know, if they had stopped the tweet there, it would have been a lot better than adding that 11 shit after

[@arcadeinvader8086]

I like playing with my friends but massively multiplayer games always seem to be micro-transaction heavy or very grindy so my favorites are ones like borderlands, far cry, and the halo campaigns where its kind of a single player session that a small number of people can connect to. I think that style of multiplayer is very underused outside of the survival genre

[@0PercentImagination]

I remember back in the day whenever I finished a good linear single player game I kinda wished you could break the barriers (invisible walls, locked entrances etc) and keep exploring, like an open world game but better than anything that'll be possible in our lifetime. That was before open world games became ridiculously common place and generic giving me a good hint at the tragedy that would happen if those games I liked were remade in that way.

[@rellikai945]

All of this makes me feel so vindicated after all these years. I remember being a kid in high school seeing every game having a multiplayer component and just not jiving with it. Then I heard kids saying they wished assassin's creed had multiplayer, and I was like "why in the hell does assassin's creed need multiplayer? how would that even work?" And of course, I was looked at like I was some sort of mutant for thinking that way. I grew up on sonic adventure, mario 64, spyro, pokemon, fighting games; games that could have LOCAL multiplayer, but didn't need them to be a complete experience. And while it's frustrating to see EA continuing to try and keep this notion of "the age of single player is dead" going, it's so vindicating to see literally everyone and their dog coming out and clowning on them for it.

[@Drstrange3000]

Same! It is cathartic after all the single-player game hate and feeling pushed out of the community. Even Street Fighter is focusing more on single player content for once and it feels nice.

[@Hyperfoxeye]

Theres different levels of multiplayer, like going from mmo to just coop. If you ever played borderlands or fable those are multiplayer games done right

[@heythatguyalex]

I'm gonna level with you, Black Flag's multiplayer is p fun

[@hatsunemiku1348]

They're only getting ridiculed because they're EA lol not cause the statement dude. Not only is multiplayer needed, a vast majority of them outclass single player by a long shot.

[@OriginalUnjustifier]

@@hatsunemiku1348 That's an opinion, not a definitive statement of fact. In my honest opinion the modern gaming landscape(at least from triple-A devs) is a barren desert with the occasional oasis, mostly due to the destructive effect microtransactions have had on the industry, which the push from certain crappy publishers to multiplayer only experiences has only accelerated. I find most multiplayer experiences in games that were obviously not designed for it are almost always just there to grab cash from the players in the form of skins or progress accelerators, which means the game has failed at the development stage and I've lost all interest.

[@MrGaffe]

Anyone else remember when EA's slogan was "It's in the game" and you actually got a full game? Now their slogan is "EA! Give us your fucking money!"

[@the_inquisitive_inquisitor]

Who's slogan was "imagine everything" ???

[@commentarysheep]

That was the EA Sports slogan. Mainline EA games had the slogan "Challenge Everything". " Challenge Everything", huh? More like "Monetise Everything".

[@McV1llaiN]

That part EA sports "it's only in the game if you pay for it"

[@mard16zze87]

Oh man, as someone that had Command&Conquer Generals, I remember hearing “Challenge everything” a lot.

[@DaenaMichelle]

Well, by those times EA was already more like "Acquire every studio then ruin it" times, so they've been trash since forever

[@solblackguy]

It's almost poetic justice that both EA and Activision-Blizzard are destroying their reputations with a single tweets from outsourced marketing.

[@slingshot3238]

It’s gaslighting. They want what they say to be true because they make more money with live service games so they think if they keep saying single player is dead people will start believing it.

[@alamalam5594]

Dont forget ladies and gentlemen after EA murder Westwood Studio(Command and Conquer),Viceral studio(Dead Space),etc. They dont like single player yet they cant even finish their live service game like Anthem.

[@the_inquisitive_inquisitor]

Lol you don't "finish" a live service game, that's the whole point!

[@calemr]

And how did they murder Dead Space? Oh yeah, they forced multiplayer into it. (Among myriad other problems.)

[@Ulvetann]

RIP Bullfrog Productions.

[@eddykaye8217]

People need to understand if there wasn't so called "Single Player" games, there would be no video games.. Single Player games are what made the whole industry. Sure, some games back in the day had couch co-op but they were all single player experiences at their core.. Online MP games are not actual games, they are "Services"

[@dwrabauke]

What do you mean exactly? I've been playing games since '92. Doom 1, Duke 3D Descent etc. those weren't 'dedicated' singleplayer only They almost all had Coop/PvP modes over IPX or Modem/Nullmodem (Kali/Kahn, anyone?), not only couch co-op. Later came TCP/IP support and LAN games were the thing. Most of the games had both options until much later when publishers decided to drop multiplayer for whatever reasons (time/cost/...) on some titles.

[@joelcastro-reyes1667]

@@dwrabauke think before Doom to the days of the NES or even Atari 2600 where the vast majority of games were single-player with occasional and optional co-op modes

[@eddykaye8217]

@@dwrabauke Yea and how many people were actually playing Doom and Duke 3d online back then? I had a PC and played Duke Nukem 3D all the time, and never played it online. I had dial up internet like everyone else did. Honestly, I can't remember a single person playing a game online (outside of stuff like Yahoo Pool) until I saw SOCOM on the PS2

[@moonbreath1637]

I think they understand that, but want to believe that's all in the past and we've moved on to a bolder, more KPI driven future... one with interactive entertainment products that tick more corporate boxes, and are theoretically more sellable, so all they need is the right pitch to get everyone on board. I guess they don't understand that single player games will remain relevant to a large number of people for the forseeable future for core psychological reasons. And I guess they don't understand that because many of the high level execs aren't really gamers.

[@dwrabauke]

​ @Eddy Kaye What i am saying is, not all games were singleplayer only. It is not Singleplayer games that made the industry but games made "by gamers for gamers" and without the intent of milking the cash cow. Online servers like won net were shutdown and publishers now expect people to swallow their dumb online only multiplayer model, when in reality games always had an online mode for decades until someone came up with the idea of games either being singleplayer only or expensive online multiplayer only. In the 90s to 2ks we did not need internet to play multiplayer, we had friends around the house to start lan games. For years. No internet. I am not saying you are wrong, but I also do not agree that "singleplayer made the industry". Good games made the industry, good games with a well rounded package of a good story, singleplayer, multiplayer, replayability, importing of saves and characters in new iterations, etc.

[@xxhierophantxx]

It's like road raging at a guy in a Fit, only to run up to the door shouting threats and dude gets out and he's like 7f tall. "DUDE, I JUST WANTED TO TELL YOU THAT YOU'RE THE BEST DRIVER EVER- BYE~~~"

[@yacdj]

Honestly the scheme to turn the roast into a marketing win is rather clever but it seems EA suits greatly underestimated how much people dislike them, even within their ranks.

[@blueblur02]

Food for thought: Perhaps the person that posted the tweet DID know what they were doing and now just sitting back, popcorn in hand, watching the dumpster fire.

[@verack1616]

They outsources the twitter (and possibly other socials) accounts, the marketing team should be dismantled just like Visceral

[@J.a.v.i]

I agree... this tweet is too specific for the person who posted the tweet not know about EA's prior history lambasting single player games. It wasn't Blizzard or Take - Two who made the tweet it was EA. They know what they were doing.

[@neksuscat]

My thought exactly. Ain't nobody more stupid in the world than EA's executives. The guys on the media team, even outsoursed are pretty smart, so I bet it was fairly calculated move to see the fire light uo after a single tweet. Maybe they were going to fire him anyway?

[@thetechconspiracy2]

@@J.a.v.i It can make sense if you are given a directive to "push multi-player games/live services", though a PR professional should still know better than to say "single-player games are bad" when you could just as easily say "multi-player games are good". I suppose if you wanted to jump on the meme train while pushing an EA game, you could do something like "They are a 10, but they only like Call of Duty", tweeted from the official Battlefield account (if one even exists), but you need a devoted fanbase to finish the push, or risk it backfiring.

[@Olivia-W]

@@thetechconspiracy2 "They're a 10, but they only play multiplayer games." Or "They're a 10, but they don't play single player games." That would be a nice self-aware joke.

[@wolfsbane5448]

Working for a publisher like EA must feel like you're working in a circus

[@machina5]

Nah the circus is fun.

[@zovinchen3281]

Ay, that's offensive to the circus

[@jakeharman1592]

No more like they probably feel like clowns for working for EA.

[@PlaneWalker18]

The Rakdos Circus maybe.

[@Sorrowdusk]

@@GodhandPlusOne OOOoOooohh kinky. Clussy. I see EA is late to the party as usual.

[@platinumdragonslayer6128]

I honestly don’t think these executives ever had a single day of fun in their lives. That’s why they only see dollar signs in everything. That they have become the kind of people who would sell their own mothers and family if the price was right. Such sad and pitiful creatures.

[@pabpab999999]

it's been a while since I last viewed your content Yong but holy moly that's a lot of merch behind you

[@TihetrisWeathersby]

I have even more respect for the devs for speaking out

[@kylerobinson6102]

It would be neat if Respawn could get free from EA, somehow.

[@ricardohoang8452]

@@kylerobinson6102 It's not so easy if those devs wanna get away from EA because of one EA's stupid joke 😂

[@Ulvetann]

Sure. They have gotten to understand how idiotic a contract they have signed with EA. -A little late, but fek them anyways for signing up with EA. Dumb muppets.

[@ProjectPhoenix21]

That person in their social media department who ran that tweet is a true soldier. Took one for the team. Rest in pepperoni.

[@Wolf-ln1ml]

"Rest in pepperoni." That's a new one for me, thank you for a good giggle 😄

[@ricardohoang8452]

"A marketing win" my ass! Thanks EA

[@BlizzardAcolyte]

I love how this tweet continues to ring so hollow at every step in my personal life: as I watch this vid--and this entirely avoidable drama continues to unfold--my brother is in the background enjoying Celeste for the 1st time, and I'm here prepping to play Iratus for a few hours

[@jeffrey-boggess]

What Highlighter Extension do you use?

[@Alex_FRD]

Yong will never be out of a job thanks to EA.

[@Mixedplayers]

EA is disconnected from everyone and everything. Apart from the little guys, they're cool

[@bronzin1445]

EA and Ubisoft are pretty much neck and neck at this point. Between this and Skull & Bones, I’m not sure who is more out of touch with the community

[@the_inquisitive_inquisitor]

On one hand a lot of people live off the back of EA and many of them actually want to make good games they're passionate about. On the other hand, it's EA.

[@Mestephra]

Indies are slowly becoming the new AAA's in terms of originality and creativity. And I mean that in a good way. But let's not forget the most important thing, they have respect for their players. In recent experiences I've found myself to be having more fun with indies than these overhyped AAA's.

[@Elico-du1oi]

@@bronzin1445 I am surprised Ubisoft still exists lol

[@rodneytheredmage3436]

That should be their new slogan "EA games.... Disconnected from everything!!!"

[@alvinanis3006]

Crazy because EA used to make bangers like Burnout, old NFS, The Sims, in which all were single player games that I loved to play and enjoy growing up. How times have changed...

[@oldgrimey]

I hope more studios regulate their publishers like this, because the studios have the talent to make the games, not the publishers. They don't own the employees, artists and programmers. As much as it would hurt the players, maybe they need to strike to get creative, design and economic balance in the studio/publisher relationship, because the industry is a mess and game quality and value is at an all time low. Very few titles release in a finished state and it's unacceptable given the profits this industry generates with game sales, micro-transactions, DLC, Season Passes and Subscription Services like PS Plus, XBOX Live & GamePasses. They charge you for everything, even Online Play and deliver turd after turd after turd of over hyped and under developed games. It's a joke at this point.

[@AzureRoxe]

The social media guy 100% KNEW that the comment would mean. There's no way that the EA social media guy, of all companies, made a "lol single player is bad" joke if he didn't know that EA has a huge dislike of single player titles since they cannot be monetized as much.

[@strickshot]

You just didn't get the joke. It wasn't saying singleplayer bad

[@calemr]

@@strickshot Sure thing, Andrew Wilson.

[@strickshot]

@@calemr man these Redditors are so annoying

[@AzureRoxe]

@@strickshot indeed, why are you here then?

[@strickshot]

@@AzureRoxe I don't have reddit

[@MisterVercetti]

EA is what you get when you take the unfettered evil of Activision and the catastrophic stupidity of SEGA and make a smoothie out of 'em.

[@dionstewart7394]

Mmmmmm, this tastes like shit!

[@SaiyakenPHOENIX]

Horrifyingly accurate

[@SKS_Shadowkitty]

​@@basilplushie2534 Have you looked at Phantasy Star Online lately? Catastrophic stupidity might be putting it kindly.

[@cacodemon345]

@@SKS_Shadowkitty It all started after Yuji Naka left the company.

[@cow4741]

@@basilplushie2534 ea milkshakes are good too but I think it’s good lol but I think it’s just a big big fat fat one but I think it was good lol I just got the new stuff and it’s just like the black one but it’s just a little too hot lol but it’s not gonna cause it’s a big cause lol lol yeah I think it’s good lol lol I think it might just cause a big big cause

[@keosan]

Love your work Yong

[@grantisshananaa4906]

Just remember EAs response being the 11/10 is a lawyer approved meme lmfao.

[@Romanticoutlaw]

I could write a better damage control tweet right now. "We would like to apologize for our poorly thought out tweet. While our intention was to make a lighthearted, cheeky joke, we clearly struck a nerve. Going forward, we still intend on bringing you great single player experiences like Jedi Fallen Order. Thank you for helping make us the best that we can be." Something like that. Feels like it shouldn't have been that hard

[@xXluluchanelXx]

you missed your calling because holy crap would that have been an infinitely better answer

[@calemr]

Sounds like you'd be good at that job. I can see why EA wouldn't hire you.

[@Ulvetann]

@Romantic Outlaw -Stop doing their job. They aren't paying You for it.

[@ToothlessSnakeable]

You are doing your job. No wonder EA doesn't have you hired already.

[@Nopquar]

Well the corporate people at EA are so greedy that it makes them brain dead so I don’t think they can even comprehend posting a tweet like that.

[@WhoisPersona]

*Random Worker* “Okay, okay. Just hear me out with this…” *EA leadership* “Alright… go ahead.” *Random Worker* “I-I know this might sound ambitious and it might also go against our company’s character, but why don’t we… just apologise a-and publicly accept our wrong doings…” *EA Leadership* “…Blasphemy…”

[@AzraelDarkness64Gaming]

I can imagine that

[@pitbullnamedcupcake8485]

EA Leadership: “It’s treason then”

[@McV1llaiN]

That part

[@Rubenz343]

:employee gets thrown out of the window:

[@dionstewart7394]

EA: So you have chosen death?

[@Trollami]

No internet in Canada, what to do... Oh I have single player games that don't require the internet.

[@live4yourself_]

I just heard there’s an opening at EA for their social media management position.

[@AGuywhohasGoodTaste]

EA making this tweet while they’re supporting and publishing a *single player game* made by Respawn is funny as shit.

[@Moromom22]

I hope EA saying up front that they have no gratitude to their single player developers is a wake up call for future projects under their belt.

[@Ulvetann]

EA, a company full of monkies doing monkey-business all day long. -Is that okay, or should I just call them muppets?

[@MajoradeMayhem]

Sir, the wake-up call was at least three axed game studios ago. That ship has sunk, got dredged up, torpedoed, and sunk again.

[@skunkcabbages5040]

like “oh we’ve been telling everyone their opinions are wrong and we are going to dictate the future of games because we are smart and everyone else is stupid” for decades and when shit hits the fan “we didn’t do it, it was a rogue employee, why would we control our own public image?”

[@Vipera217]

We need a compilation of these dunks with Space Jam theme

[@DaenaMichelle]

Blizzard: *Becomes the most hated company in one year of criminal prosecution, bad remakes and after releasing the most predatory game ever made* EA: "Hey, that's my hate, give it back!"

[@araonthedrake4049]

7:33 But Yong, the massive, multibillion corporations don't have to apologize because they can do no wrong. Haven't you heard? Activision even looked into it and decided that Activision didn't do anything wrong. Obviously you don't need to face responsibility if you have enough money, uhm, I mean when you didn't do anything wrong.

[@Sephini]

This entire debacle made me think of the exact opposite happening on the FFXIV twitter recently. They changed the account to start tweeting as an in-game character (and not even a real one) and it got a very great response amongst fans. Actually put people that are a part of what they are tweeting for on the social media team and gain support. Out-source it, welp, the phrase shoot oneself in the foot comes to mind.

[@FulloutPostal]

"the phrase shoot oneself in the foot comes to mind." well, not quite... they outsourced it, so they pay someone to shoot them in the foot...

[@Ianpact]

Thank you, Yong.

[@definitelynotapervert5602]

I don't understand how EA can make this tweet, when they themselves, are making single-player games, and are among the most successfully received games in recent memory from within their library, whilst their multiplayer games have been struggling severely in regards to critical reception. It seems that this company is either going through a severe case of cognitive dissonance, or is just has Multiple Personality Disorder in business form.

[@RafaelPereira-dc9ir]

Maybe Alzheimer’s ?

[@UchihaKuriso]

Eh they're just taking the easier more money route. Good singleplayer games are usually harder to make, and a multiplayer one just needs to be decent and you can charge for microtransaction, battle passes, and that crap forever instead of a one time pay like singleplayer. Even if it sucks ass you know there will be someone dishing out big money on it. Like Blizzard's Diablo Immortal. People spend thousands then uninstall. And Blizzard is crying, wiping their tears with money. Besides that, lots of money making opportunities in multiplayer games. The competitive aspect draws in streamers and tournaments, which draws in people which draw in money, and so on. xD

[@barcster2003]

They want everything to be live service monetized forever. It's just EA displaying their greed. EA honestly wants to get rid of everything that isn't monetized forever.

[@hanzlim7198]

Long and short of it is that MP games are easier to monetize but then deteriorate rapidly because their greed hamstrings its success.

[@1llustrousking]

I think its they want to boost their multiplayer stuff so they say stuff like that like its a headline on a report and backfired because the suck in general

[@DiaborMagics]

"This is where the level of tone-deafness was taken to the next level" - and here I thought they already maxed that stat out. Must've struck a deal with Blizzard to increase the number of "dumbass crystal" slots.

[@dan_acostacap]

That "challenge everything" got me so bad

[@ralsei3157]

Yknow, I remember when their video games weren't complicated with nonsense like this, and they actually had heart put into sports games, especially their arcade games back then, Holy hell they were fun.

[@juniormphahlele9053]

Now we have live service games with microtransactions embedded, unfinished and barely playable games, and the ones to milk every single buck out of your damn wallet.

[@ralsei3157]

@@juniormphahlele9053 makes me angry, gaming can never go back to what it used to be, I've accepted that, but I'd atleast appreciate some effort to make this whole microstuff tolerable...

[@juniormphahlele9053]

@@ralsei3157 Agreed.

[@TheSoCalledZoner1]

told you it was the damn marketing scheme

[@ralsei3157]

@@juniormphahlele9053 apologies for the rough English btw, slow thinker

[@gilgazack9403]

That community manager is probably blacklisted from everything by now lmao

[@REY2000]

Hopefully it hurt his “pride and accomplishment” at EA

[@kingofmonsters14]

EA got showed up time and again that Single-Player is here to stay.... and yet, refuse to see it.

[@dirk903]

All the best games are either full single player with epic campaigns, for multiplayer with fantastic campaign aswell

[@Snip13r]

"shoulda kept this in the drafts" That took the piss out of me haha

[@TheLastPhoen1x]

EA: Single player games are the past. Speedrunners, who are watched by millions of people: Allow me to disagree...

[@arthurtwa]

“Roast deserved. We are happy to see such a passionate reaction, and an unified voice that reflect the love for single players games. “ Maybe EA should hire me as community Manager.

[@pauldickhoff3594]

"If you don't enjoy a game, dont buy it." If this were true, EA would have gone bankrupt years ago. All of this just gives credibility to the idea that EA willfully makes games addictive.

[@brandondudley3202]

EA really enjoys getting slammed on the internet, considering that's the only time when they're talked about

[@darnell16player]

EA doing this tweet and not expecting the backlash is the most EA thing ever

[@Sombody123]

EA: "There's no such a thing as bad publicity!" The publicity stunt:

[@CarbonRollerCaco]

"Challenge Everything" Nice one.

[@TheTraveler980]

EA just doesn't want to make an effort to gain a profit; they want us to do the work for them through a game's monetization, and grind us for it even more.

[@sinjin8576]

I miss linear games specifically. They have a cohesive pace and when made well, will draw you in more than most open world games ever can.

[@kylerobinson6102]

Dead Space was a good one. Level based games have a more focused narrative. Corridor shooters and whatnot were huge 20 years ago.

[@Mattznick]

I miss shorter games. Everything is open world and takes 70+ hours to just finish not even 100%

[@Iruparazzo]

I recently played through SOMA for the first time and was just blown away that anyone dared to write an original single-player story without shoveling MP into it

[@KleioChronicles]

I like a good open world myself but linear games are necessary to avoid burnout. Playing a much more curated, linear experience is where you get absolute gems. Hellblade was brilliant. A lot of horror benefits from a linear experience I feel as it helps to set the pacing and design the scares. Open worlds are good for really rich lore, exploration and discovery like Elden Ring, Witcher 3, Subnautica etc. I don’t often play multiplayers as I get bored by the repetitiveness of most quite quickly and I haven’t found an mmorpg I found worth the time and money but I have enjoyed a few and multiplayer options for single player games can be quite fun if done right (Watch Dogs, Assassin’s Creed, Souls).

[@rhysofsneezingdragon1758]

I miss the old Zelda games.

[@OMGWTFROFLCOPTERBBQ]

>Constantly refuse to acknowledge criticism >ignore when people actively tell them "WE DO NOT LIKE THIS THING YOU ARE DOING" >doesn't understand why people don't like them

[@ZeroHourProductions407]

The tweet just proves several things: How much android Wilson is a raging tool of a CEO, How much the executive management at ea resent single player games, How out of touch they are by ignoring that the only memorable experiences from their umbrella of studios have all been single player games, That Jedi Fallen order was only allowed to release because Wilson needed something so the hitmen from Disney don't publicly execute him live on stage at a heretofore future E3 or games convention, JFO was made into a souls game with the express purpose to saddle with loot boxes to pressure players into paying money to even make it past the first boss, until political action and Disney got involved enough to make them backpedal.

[@icedcapplord710]

I get that the joke I that "she's a 10 but she only likes playing games alone" but the fact that EA of all devs was the one to tweet it just adds layers of ingenuity, hilarity and irony lol

[@barcster2003]

It would only be EA becuase they are the only company stupid enough to dunk on single player games while still working on them.

[@ricardohoang8452]

The worst way to make a single sarcasm lol

[@brianl8481]

Imagine if Acti-Blizzard made it the tweet.

[@ricardohoang8452]

@@brianl8481 ActiBlizz already created it and it's not even on Twitter

[@AGuywhohasGoodTaste]

TLDR: EA being their typical selves.

[@spicynips8466]

"People dont enjoy linear games as much" Meanwhile me, with 1,000 hours on Persona 5

[@isaakfaulk8067]

These companies are so huge and disjointed they can’t even make a tweet correctly, a story correctly, a game correctly. Very sad.

[@Heartbrayk.]

Didn't EA publish the last 3 Mass Effects too? The amount of disconnect within this company is astonishing.

[@REY2000]

To be fair Andromeda could’ve been a good game too. Honestly I say it has the best gameplay of the series. But everything else sucks major BALLS. Hopefully this dumbass tweet of theirs lit a fire under their ass to hire good writers.

[@the_inquisitive_inquisitor]

MA 3 actually had a decent Destiny style multiplayer

[@Heartbrayk.]

@@the_inquisitive_inquisitor I agree although it was pretty simplicitic and barebones I enjoyed it and the tie in it had to the story.

[@DatAsianGuy]

as someone who is a certified graphic designer (which also included marketing) it is embarassing how bad they handle their marketing and social media. you have to imagine. someone sat in a school or university/college for 2 to 3 years and learned how to professionally do this. but that's not the worst. they make the same stupid marketing mistake multiple times and are surprised when they get shit on.

[@dudder2008]

Considering how shitty the game industry is as a whole I wouldn't be surprised if the person who ran thier twitter was an unpaid intern who gets replaced every month going by the frequency of mistakes

[@Drstrange3000]

Same, except with a Public Relations degree with a graphic design certificate. I just don't know how someone could be so tone deaf. Usually, they would have a dedicated social media community manager. That isn't an area where you want to send the wrong or mixed messages about the company you're working for. That is the whole point. It may get people talking but it has future consequences.

[@Sorrowdusk]

@@dudder2008 curious. I wonder if they're the same type of people as top Reddit mods who are terminally online?

[@shenlong3879]

You can also have multiplayer games without live services. Local hosting and peer to peer also exist in networking. Not to mention couch multiplayer where you don't even need the internet. I've played lots of multiplayer games in the past, beta tested most MMORPGs. I haven't really played anything online multiplayer at all recently because there is nothing really interesting to me out there.

[@jarotheboar8398]

EA is challenging my brain cells honestly, I mean, have they not pay attention to any single player games? - God of War - Ghost of Tsushima - Bioshock - Persona - Kingdom Hearts - Final Fantasy - Elden Ring - Dark Souls - fucking Jedi Fallen Order for God's sake No wonder I hate Multiplayer games now, cus companies like EA doesn't listen or know how to take a W

[@hatsunemiku1348]

Alot of the games you listed have multiplayer, elden ring and dark souls being heavily multiplayer and alot of the reason most people play them.

[@jarotheboar8398]

@@hatsunemiku1348 true, however they weren't EA level terrible with Microtransactions

[@Sorrowdusk]

Bioshock had a rerelease?

[@jarotheboar8398]

@@Sorrowdusk in a way yes, it's the Bioshock collection

[@andronikoswendsofchange1151]

Ahh, okay, the context of that tweet makes sense now. They're awesome, they're attractive, you want to spend time with them, but all they play are single player games. That's a bit clever. Unfortunately, it came from a company voted the worst two years in a row, has a history of disparaging single player games, and wanting to put live services in every game they release so they can get every penny from their customers. Oops.

[@Romanticoutlaw]

seriously, they might have at least avoided catching as much flak if the wording was "they're a 10 but they don't like playing multiplayer games with you" rather than "they only play single player games"

[@ddraigtheonion]

@@Romanticoutlaw exactly, phrasing is everything

[@hatsunemiku1348]

@@Romanticoutlaw but that's the point, only playing single player is lame, it's just that it came from EA who can't do anything right and has horrible business practices.

[@Romanticoutlaw]

@@hatsunemiku1348 multiplayer is good =\= singleplayer is bad. The wording of the original tweet was basically saying the latter, instead of saying that multiplayer is good.