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With the 2017 theme “Their Future is our Future,” WMBD will highlight on the topic of “Sustainable Development for Wildlife and People.” WMBD 2017 will focus on the interdependence of people and nature, and more especially people and migratory animals - in particular birds, as they share the same planet and thus the same limited resources. The 2017 campaign will aim at raising awareness on the need for a sustainable management of our environment, demonstrating that the conservation of birds and their habitats is also crucial for the future of humankind. We share the same planet and we share the same future. We should make that future a bright one.