Easily Track Button Clicks in Google Analytics 4

Learn to quickly and easily track button clicks in Google Analytics 4 (GA4) using Google Tag Manager (GTM). Walk through the steps to identify how to track a button on your website and how to configure a trigger and tag to send data to Google Analytics. Plus, see how you can find your button tracking in your reports. Let's get started!
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JUMP TO A TOPIC:
00:00 Introduction to tracking buttons
00:34 How to identify your button
05:04 Setup click tracking in Google Tag Manager
07:27 Create a GA4 event tag
09:13 Testing your button tracking
10:32 Reporting on button clicks
11:11 Next steps
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[@PPCAdEditor]

Thanks for simplifying the process and making it accessible for all levels of expertise.

[@jaymarshall1966]

As always great info. Thanks for sharing.

[@LovesData]

Glad you like it!

[@leoxlibra]

Thank you

[@justinsouthwick2050]

This helped me tremendously, Thanks. I have a plugin installed that adds mobile buttons for mobile viewing (these buttons open the default email, sms and call functions on a mobile phone) but when I click on one of the buttons eg. call, sms, or email it does not send any events to GTM. Have you any ideas of how I can find these events or somewhere I can learn more about this type of tracking?

[@mostafakatongo9602]

Thanks Benjamin

[@Adam-vq1zz]

Thanks for the video! One thing I'm struggling with: I have followed all the steps but the output of my tag is not firing anything (the buttons I did this for). Do you have a fix for this?

[@YassineAakam]

Benjamin is the best!👍

[@LovesData]

That’s very kind. Thank you!

[@michaelfoster4479]

It makes me giddy to know you probably saw me googling this about 2 weeks ago, (amongst others) and created content around it. I might be assuming, but I think I'm right.

[@MeghanCreative]

Thank you for this! Question-is there a reason you wouldn't just leave all the variables enabled?

[@ShrinivasNaik]

Hey Benjamin, thanks for the great tutorial, I just have a doubt, suppose if we want to track 3 button clicks (with different classes) then we would need to create 3 triggers and 3 tags in GTM right? Thank you

[@jaymarshall1966]

'd love to see a video explaining how to set up conversion tracking for button clicks within Google Ads. Would you be able to create one?

[@LovesData]

You can use exactly the same technique from this video to create your trigger. Then just create a Google Ads conversion tag instead of a GA4 event tag.

[@gbeinl]

Hi Benjamin, Why would you disable the not used built-in variables afterwards? For speed reasons or why? Can I just leave them activated or even just activate all the built-in variables once and leave it at that?

[@user-yo4yf7yn8t]

But why track Form Classes instead of Click Classes? You want to track clicks, right..?>

[@LovesData]

We’re still using a click trigger, but listening for the button click within the form. You can also use the click class if you like though - you can see it in the variables tab when we review the options in Tag Assistant.

[@user-yo4yf7yn8t]

@@LovesData Thank you!!