Google Tag Manager Tutorial for Beginners (2024) with New Google Tag

[@BenedictHensley-mq9vc]

You putting this up for free is actually clutch - praise to you

[@gicarol]

I love that you explain everything in detail, slow and patiently like teaching a toddler, EXACTLY WHAT I NEED! lol, thank you!!

[@karmenpintar9553]

Finally someone qualified to accurately show GTM and GA4 flow. What about linking to Google Ads? I would be happy for a more detailed presentation of the connection between Google Ads and GTM + Remarketing. Thanks for the great posts!

[@ronaldv.7931]

I failed to setup Google Analytics with GTM using intuition (I've done it in the past), then reading Google support pages, I don't know if it's misleading or plain wrong. I didn't know where to get the tag ID. This tutorial saved me. Thanks!

[@silverploompuu5637]

Thank you for the tutorial! Crazy how opposite of user friendly this setup process is for the average user, feels like you should study the setup process for half a year to really feel confident that you've got a grip on it.

[@Danny1233-ml4de]

I had exactly what I wanted to get in terms of data from my website. After watching this video, I can map out exactly that and move forward in achieving my goals. This was an absolute game-changer. Thank you!

[@MLATX512]

Thank you so much for this! The Google training is light on the important details. Their approach is, "Do x and it just works" but it is much more complex than that. For example, they suggest using Purchase events but provide no more detailed background, as if simply enabling the purchase event automagically provides purchase information without being set up and configured for the correct triggers and variables on your website.

[@ediej9975]

Thank you for the video. I am a digital marketer, SEO specialist and web designer. I did study the fundamentals in GTM but never got to use the knowledge so this video is a great refresher.

[@aliahabdullah]

Hi! great video! Question regarding the triggering part at 28:29 since you said the current recommendation is "initiallization - All Pages" and then on the testing tags part you said it should be fired on "container loaded" 29:12. when I did it and choose initiallization - All Pages it fired only on initiallization. is this correct? and whats the diffrent between initiallization - All Pages and All pages option?

[@AnalyticsMania]

Editing mistake. Sorry. The current recommendation is on initialization. It fires a bit earlier than container loaded

[@healthcaremarketingpro]

@@AnalyticsMania this messed me up for almost 30 minutes. Thanks for the video but man this was frustrating.

[@JasminIssaka]

Thanks you! This really confused me @@AnalyticsMania

[@bensamsteele5622]

Thanks for replying to this!! I also got stuck for like an hour. You can see in cuts that at 28:25 it show "type" - Tag, but then then in the next cut it shows "type" Google Analytics... @@AnalyticsMania

[@bensamsteele5622]

And google's instructions say to check if it's working in the Initialization tab not container loaded tag. Just for anyone else who gets stuck. But thank you for this awesome tutorial! I've been taking google's own Skillshop course and this really fills in some gaps that they skip.

[@stepaheadweb]

Julius, all I have to say is, Google must drive you nuts with all of the changes and updates, that force you to keep re-doing the same or similar tutorials over and over. LOL But we all appreciate your work and help tremendously. I was on one of your tutorials, then it said .. go here for a new one .. then it said, wait .. go here for the newer "new" version. I was just laughing. If it seems to drive us crazy, I can only imagine you having to keep up with all of this. I hope you're laughing as these changes occur instead of getting frustrated. Thanks again bud. Wonderful job. 😀

[@olenavashchenko4242]

True! And Julius updates these instructions for free every time. Thank you!

[@LorinTorres]

Very much appreciated for sure! This channel is definitely one of the absolute best and always keeping updated with all the crazy and confusing changes is so very much appreciated for sure 😊 Thank you so much!

[@anthonykol]

The best teacher ever!

[@g100lo5]

謝謝！

[@KéshaunHolland]

Everything is clear. Brief and clear. No water. Thank you)

[@Binks1112]

You are amazing, I watched every step and you made it super simple. Please never stop creating!! thank you thank you thank you!!!!!

[@olenavashchenko4242]

Great job! I'm following this tutorial step-by-step for the second time - amazing! Thank you! By the way, in the case of Tag set up "Initialisation ...." didn't work for me. The "All pages" setup worked. Did anyone have the same issue?

[@OlhaMakeieva]

Extremely useful and detail step-by-step explanation! Huge appreciation!

[@lilyann168]

This helped me prep for an interview so I can sound at least somewhat knowledgeable….you described things very clearly with super helpful visuals thank u so much

[@dtps_champion6016]

Thank you for keeping the guides updated

[@MikeQuint-kgom]

The structure of this tutorial is excellent. Keep the good work up.

[@sylwiabandura3612]

The best of the best. Finally understood how GTM works!

[@malcolm5969]

Thank you for such in depth tutorial, much better than UDemy courses out there.

[@alexatedw]

what we need is a tag manager tutorial for intermediates. Everyone has the beginner tutorial (I still watched this whole thing, because you drop gems. Came here from the sGTM setup tutorial you did!

[@AnalyticsMania]

Intermediate/advanced stuff is here www.analyticsmania.com/courses/intermediate-google-tag-manager-course/

[@SladjanavanderToorn]

Love, love, love what you are doing! Thanks for sharing your knowledge!!❤

[@CalebBarrett-w8e]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@francesf2536]

amazing! Finally understood how GTM and GA4 work together. Thanks for the great video tutorial.

[@seven340]

This was awesome, the step by step walk through Creating "Triggers", then "variables", then "tags" was super helpful for someone with minimal coding experience.

[@Shawneeford]

this

[@NiramHinton-e2b]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@MotoNewsUK]

Omg I finally understand it now. A tag is for each action. I was trying to use a single tag for each platform and adding multiple triggers to it for different events. So I need a new tag for each event on each platform with a trigger of custom event. Thank you

[@askrealtortony]

Thank you for taking the time to put together the tutorial, I followed along but ultimately could not get it to operate correctly. I will continue researching so that I can get a better understanding.

[@leanneb7222]

Thank you so much for your video :) Can you tell me why tags that i pasted in my pages worked, but then when I created a new tag and checked in preview it says tag not found? I added the tag extension.

[@beaubreau]

Just as a note here for those that do not code. Many CMS services have a dynamic structures to render pages. Typically the content is injected into your highest level file. For the example he was showing was a Shopify theme.liquid file. The theme.liquid file to be clear is not your home page rather it is a file that nests all your other pages/components that you want to render to the web. Why this matters - you can indeed just put Google tag manager in your theme.liquid file and every page does have access to GTM. What he is talking about with pages only matters if all of your pages are individual .html files that are only linked to the homepage. So for example you would have your homepage as something like index.html and then your about me page as about.html and then on your home page nav you may have a link to your about me page. If your setup is like this, then yes you need to put your Google tag on that about page. I am only pointing this out because the vast majority of modern websites do not use this file structure anymore but rather they use dynamic rending of pages all sourced within the highest level file. Therefore, all of the pages then do have access because the header is used for every page on your site. We do it this way now so that we do not have to repeat the same code over and over again for the things that are constant across your site such as your nav and footer. If your site was not dynamic you would have to copy that code to every single html page and that just gets super clunky and slows down the site. This can be super confusing because theme.liquid in some ways is very similar to the index.html in the way that we do treat it as the homepage often and sometimes even code up static information within the file. I wanted to make this clear as I imagine some people might be confused if they are trying to figure out where to put the GTM for their other pages when they probably don't need to do that.

[@kelly_browning]

Excellent video!! A little advanced for beginners, but really great if you have prior knowledge. Thank you for posting this!

[@drumhead869]

Thank you so much for the video Julius , really helped me to understand the basics of google tag manager

[@SpitfireDance]

Your video was so helpful! I was flailing around going from tutorial to tutorial learning bits and pieces until I found this. Thank you!

[@AshMacallan]

You have a truly exceptional talent for instruction. Phenomenal.

[@digitalmarketerChile]

✨✨ The best and the most comprehensive video about the GTM, Thank you so much 😍😍

[@BLTspirit]

This video was very triggering.

[@andyd568]

An underappreciated pun. Thank you.

[@BobBob-du3so]

hi ! Google Tag says : "" Paste this code as high in the of the page as possible "" , than why did you pasted it before the closing tag and not after the ? Many thanks in advance. Your is the Best video in KZbin of the topic !

[@AnalyticsMania]

No big difference

[@BobBob-du3so]

@@AnalyticsMania Cool ! Many many thanks ! 🙂

[@happybuddha13]

28:22 you select Initialization - All Pages (as per the current recommendation) 28:44 the selection conveniently changes to All Pages Not mentioning this made my life harder as a noob as I kept wondering why my tags were not firing. Went back to the tag and chose All pages, then it started working. Great video though.

[@AgnishwarBanerjee-d1k]

learnt everything i needed to know in an hour. god bless you for this. thanks

[@AlexShahbazfar]

I learned more about Google analytics than anywhere else

[@ihuraibi]

You're a legend 💙

[@marketzest5897]

what would you do if you are using clickfunnels and you have multiple upsellls. Would dynamic conversion value under 1 converion pixel accurately collect all the upsells. Or would you create multiple conversions ?

[@PerseusActual]

I found a thing that can be a bit confusing for a beginner. When you add a GA4 config tag, you first set the trigger to initialization, but when you are testing the tags (28:40) you have it set to page view.

[@Alexander-e6b5b]

Hey great video man as always! I have done everything perfectly, when I try to test my Debug later in the video it is inaccurate, when I go on the website nothing comes up on the debug, my tag is firing successfully however, so I do not know why it is not updating. Any advice?

[@Saiidsadiikii]

Merci beaucoup pour toutes ces explications approfondies. 👋

[@minjusong3445]

Thank you for the video! I use Shopify and at 14:23, you said to add the code in every page. How to add the code in every page? or every liquid? Thank you!!

[@GylesGallagher]

Clear and understandable, I wish there was more information like this.

[@MARIAGUADALUPEALVAREZABARCA]

"This content is incredibly insightful and well-researched!"

[@CelinaSaf]

Thank you so much!! I Highly appreciate all the effort you put in this video! Great work :)

[@كودخصم-ل7ب]

Hello, how are you? You are doing a good job. I searched your channel, which is wonderful and full of events, but I noticed that there is no video talking about how to retarget the dynamic through Google Ads Remarketing and how it works. Please explain. Thank you.

[@EnuguOnlineTv]

Thank you for letting me know this today, I deeply appreciates.

[@EL1L]

Hi, the video is very good, thanks! But I wanted to ask what a digital agency does? I work with my clients through MCC but I don't know how to work with them with GTM... is there a tag arena? Is there a similar platform like MCC? The customers don't know how to open the GTM account and they also don't want to share their email details, what do we do?

[@SladjanavanderToorn]

One question, if I want to manually add code for e-commerce data layer push, and at the same time I want to make sure that Google Tag Manager installation code is also added on the confirmation page - which code should go first on confirmation page, Google Tag Manager code or data layer for purchase event?

[@Danielaviv]

Exellent tutorial, very helpful, thank you!

[@EliasCairns]

It's a pleasure to watch.

[@LucasDordain]

30:54 When I click on the tag detail I have : Type, Firing Status (succeded), measurement ID. But no "send a page view" , "send to server" and i have nothing in Analytics after this. Do you know why ?

[@_aisolo]

Hey! what is your thoughts on using sitekit for wordoress to have like GA4, GTM, and google ads all setup? or wouldit be better to just add the gtm code manually?

[@rashmijain5971]

Hi, I just came across your channel and appreciate your explanation. I've a query related to the same. I need help setting up Google Analytics & GTM for multiple websites(for different clients) under one hosting plan. All the websites are independent of each other and cater to different businesses. Would you recommend creating separate accounts or separate properties for each website under Google Analytics? Similarly, would you recommend creating separate accounts or separate containers for each website under Google Tag Manager? (It would be great if you can explain to me the difference of how it would work)

[@HUBBOND]

Hey Julious, I am really excited to have dropped on to your channel. I thought all you really needed top do was to copy and paste the Google tracking code into the head, and BINGO, all the info reports would be there to view. O how was I wrong. You really take time giving the steps to actually understand this process, and i really enjoyed this particular video , even though it is my first dive into this topic. I have a very important website and all this data needs to set up so improvements can be made to get the full knowledge for traffic and conversions . I will be your student from now on. My name is Mark.

[@Jcat2forseven]

Appreciate this tutorial! We have an issue with GTM where all pages are marked as "Not Tagged" but the Tag Assistant tool verifies that the tags are installed and we can see the triggers firing. Any ideas? Thanks

[@olia.b.]

Where did you get the measurement ID from in 51:35?

[@lockheed55]

Thanks for your video's! While watching the GA4 configuration video with a single GTM container for multiple environments, I noticed the update where the GA4 config was exchanged for Google Tag. So I am wondering how can I implement a single GTM container for multiple environments and connect it to the live and staging GA4 properties.

[@rod-hs4hm]

Great video, but do have a question, when I install the code in the header and body, I did a test (optional) and got a green check mark. But when I did a preview, its said it couldn't connect due to a timed out. Is that a problem?

[@shlomibiton9804]

Very informative and easy to follow

[@Koszika]

I want to track conversions on my youtube video. How do I set it up there? And also: why doesnt youtube already have the Google Tag on there, so I dont need to set it up?

[@ASTRIDMELANIEBUCIOREYES]

EXACTLY WHAT I NEED! lol, thank you!!

[@Sochi-app]

This video was extremely helpful. Thank you.

[@davidyisrael403]

You said the "form submissions" trigger doesn't work well, and there are other ways to track form submissions. what are those other ways please? And, if there is a third-party chat widget on the site, is there a way to track clicks on the chat widget and initial converstions and form submissions within the chat widget?

[@AnalyticsMania]

Other methods include element visibility trigger, thank you page, ajax listener, etc. Chat widgets are difficult to track. Sometimes impossible. Depends on thr widget itself

[@kierencoetzee2517]

Super instructive, thank you!

[@DavidMarciniak-l2b]

Julius, thank you for this information. I have a site that I setup several months ago, but I initially disabled the ISPs from crawling my site until I felt I was ready to launch. After launching, I enabled the feature for google to crawl my site, but it has been at least 3 - 4 weeks and I can't find my site in any searches. Meanwhile, I went and setup Google Analytics yesterday, and while doing so it said it could not detect a google tag on my website. While the setup assistant allowed me to move forward despite this, I'm concerned because the G-code they provided in the setup does not match the G-code that GA provided upon completion of the install. Can you provide some help and or guidance? Much appreciated!

[@astorymedia]

in 51:30 you just go and paste measurement ID from a clipboard which isnt possible, as you had there in the clipboard the variable from link clicks. Can you show where do you go to get the measurement ID again ?

[@AnalyticsMania]

Ga4 admin > data streams > select website data stream > copy measurement id

[@nashanfernando]

Thank you for such in depth tutorial

[@one1tube1]

wonderful tutorial you explain really good, well done ❤

[@makingenglishfun257]

Very Grateful for the effort on this, i messed up first time round so i when i preview to see if the tag is firing (it isn't) but i have 2 google tags found, one is the container icon, one is the new tag icon and then another is a analytics icon. So the container icon says not foudn on the site - the tag we set up with the "measurement id" shows up but says no hits were sent by this tag. 3 days and i jsut got over mediavine numbers and i messed it all up :( any ideas?

[@bernhardsmuts2265]

Great info! Thanks for the video, it's well appreciated!

[@madhavbhattarai2861]

Thank you so much for the video, really enlightening 💡

[@ghostnbdy]

was hoping you show this 1st before showing the dashboard on google analytics. 28:00 but anyhow, thanks for this.

[@humbertg.9661]

Thank you for the video, however it got me a bit more confused, why in 28:44 you have in Type column: Google Analytics: GA4 Configuration, when in 28:36 you had Google Tag as your tag type. Did you change anything and forgot to comment?

[@AnalyticsMania]

Google changed. Configuration tag became google tag. Ignore this difference in the video.

[@awakenthegreatnesswithin]

How to set up page view triggers in GTM?

[@AnalyticsMania]

By using Pageview, DOM ready or Window Loaded triggers

[@awakenthegreatnesswithin]

@@AnalyticsMania ok will try that thank you

[@supernaturae639]

Hi! I’m having an issue with testing tags at 29.26. First it tells me To improve the quality of your testing, enable your Tag Manager container for debugging in the Tag Assistant window, then return here. Next clicking bag, it tells me not found . So frustrating ! I disabled the cookies consent form on my website so it should allow me to track, not really sure how to proceed.

[@kavyakatariya3824]

HEy did you solved this. I am facing the same , it says my google tag not found

[@AquaSew]

Hi I noticed in tag detaisl of GA4 config, settings include "send to server container" False. How do we edit our existing GA4 config please, Thank you

[@vampir94]

Hello mate, been watching your videos and you helped a lot! Thank you! One question: Does having the Shopify "Google & KZbin" app as well as the GTAG manager setup in the theme code on Shopify bring double clicks to my GA? How do I check that?

[@cisssBasSaintLaurent]

Is it possible to track a click on link (custom event) but only "once by session"?

[@AliceLê-y8n]

I have a question that Gtags ID in my GA4 start with AW- instead of G-. Is it normal or some mistakes here? Looking forward to here from you. Thank you!

[@kensleylewis]

I have a project where I am using JavaScript to get all the class names of my HTML element, from all pages. And want to see them in Google Analytics. Should I created a custom HTML Tag for this? or should I use DOM element tag for this?

[@Moonfox87]

awesome video.. I made everything until event tracking but, how can I track purchase at woocommerce ?

[@parnika1751]

You are doing a great work, thank you so much, subscribed you!

[@kavyaseeramsetty5620]

Thanks much very helpful worth watching the entire video : )

[@NARDO422]

Excellent work Julius, thanks for your work! One follow-up question ... I didn't hear anything about Data Layer mentioned in this video. But in some of your other videos you mention how Data Layer is a critical piece of the GTM implementation puzzle. So my question: Are we able to make all of the changes you outlined in this video without making any changes to the code in the Data Layer snippet?

[@olhamikhavchuk9104]

Very useful video, thank you!

[@rusnoyam2526]

Great Video! Thanks. If Google Analytics is already installed on the website, should it be removed when Google Tag Manager is installed?

[@AnalyticsMania]

If you install Google Tag Manager and then install GA4 via GTM, then remove Google Analytics from the code of the website

[@rusnoyam2526]

@@AnalyticsMania Thanks for reply!

[@studiopantarhei]

The event container loaded does not take place when the trigger 'Initialisation All Pages' is selected. Is that a change?

[@digitaldivergence777]

Hi great video as always, however there is an error in the video at 28m.53sec. The instructions provided indicate the developer should be looking in the 'container loaded' however the trigger you requested was "initialise" not "all pages'. This means the developer should be looking in the 'Initialization' event to ensure that the tag fired successfully. The 'container loaded' event will indicate that the tag has not fired.

[@milosgajic23]

Hi, on minute 30:32 under container loaded my is showing Tags Not Fired, but under Initialization it is Tags Fired > GA4 config is it good or bad? Also on GA in DebugView it show some tracking.

[@thesavvysquad]

Following! Also happening to me. Checking "container loaded" and it shows my GA4 under "Tags Not Fired"

[@tiffanymoss457]

Same exact issue here and I’m stumped!

[@thesavvysquad]

Hey guys, I've just read some comments in this thread and I'm assuming this is a mistake in the video. If you check the "Initialization" folder instead of "Container Loaded" - GA4 config should be firing in here. It's showing for me in this folder which makes sense because we set it up as initialization! Hope this helps! :)

[@milosgajic23]

Yes, i think it’s mistake in a video GA is working fine

[@KarlVinciPablo]

Big thanks to you, very helpful

[@PaganDreamer]

@AnalyticsMania I do the same thing as you do when we talk about GA4 initialization code - all pages (30:10 timer) but my container loaded is not firing. Initialization works, but other than that no - any thoughts? GA4 in Debug View shows the events correctly on the other side

[@AnalyticsMania]

Sounds like your dsta layer is broken www.analyticsmania.com/post/pageview-trigger-not-working-in-google-tag-manager/

[@K1LLA_KING_KONG]

Thanks for this. Just 1 question, once a GA4 event is created, how long does it take until you can import it to 'Ad words' conversions? Is this also a 24-48hr wait?

[@joeymorando1415]

I am not getting the same results after following this video. 1. When I create a trigger and preview it (around 45:11) i cannot see any of the clicks that I do on my site. 2. When I go to cerate a tag later in the video (51:11) where am I getting the Meaurement Id from? Thanks for any help on this!

[@sandi92224]

Hey there! I think the Measurement ID you can get it from your GA4 (Admin->Data stream-> your measurement ID)

[@mbazarah]

The best video tutorial, thank you