Eastside Golf on Jordan Brand Collab, & Changing Golf

Olajuwon Ajanaku and his partner Earl Cooper are reshaping the face and culture of golf. The two friends met at Morehouse College, and they both were on the golf team that won the Division 2 National Championship in 2010.
After they graduated and started careers in separate paths, the love of the game called them back. Olajuwon started a golf apparel brand called Eastside Golf. The company was the first to combine streetwear with traditional golf attire.
The brand made history a few weeks ago by becoming the first golf brand to collaborate with Michael Jordan and the Jumpman Brand. They released a limited edition Jordan IV golf cleats that sold out in seconds upon release.
On EYL #147, we went over how they built their brand, the details of the Jumpman collab, their interactions and working with Michael Jordan, golf culture, networking, the power of influencers, the ups and downs of having a merch company, and more. #golf #Jordanbrand #eastsidegolf #MichaelJordan
EYL University: www.eyluniversity.com
Link to Investfest: investfest.com/
Host IG: earnyourleisure...
Guest IG: eastsidegolf?ut...

[@ribsy]

This episode is nothing but gems. Moral of the story: Don’t be scared of being different. Just do your thing and be smart.

[@povdee1535]

As a massage therapist I remember taking my business to the golf course. Great place to network. Usually I was among entrepreneurs or the main person in charge, that would request my services at their place of business. It would be nice to see more people of color on the course. I'm excited for this brand. Respect the growth.

[@NYKIRA]

I am so glad to see the transparency and that these kings have reflected well, I wish them even more success in the future!

[@dcam2]

Golf changed my life. I used to carry my clubs across town in high school to practice. It kept me out of trouble and I ended up making all conference. One of my proudest moments in my life. Now I’m starting a golf business as well. I love this game and want to share it with my people. Their story is so inspiring and hope to work with them one day.

[@OaeFootwear]

Much love to these Morehouse brothers! Love their story, heart, and Hussle. Continued success ✊🏾

[@wesupportblackbusinesses6120]

Wow, one of your best videos in my opinion !!! MJ, investing in a black owned brand, my first time hearing that. Congrats

[@Royalbeasthood]

Excellent episode with these two brothers. Been working on breaking the mold in another lane so this was both inspiring and informative.

[@kendricrichardson]

I appreciate y'all brothers for introducing us to great young men. I learned two lessons from this video. First one: Don't walk pass an opportunity second one: Start golfing

[@darrellgraham3990]

I'm a golfer myself good to see man Brothers picking up the "CLUBS" actually they picked them up before I did and I'm 54 years old SALUTE!! stay on your GRIND!!

[@tiffanyvenson5006]

So proud of you guys! Love your brand so much🔥❤🔥❤

[@EliteClinicalResearch]

Im gonna keep it 100 with you all. That Logo is fire!

[@luigionthego]

congratulations to you all. been following EYL for a while. Always thinking about playing golf. you guys motivate me. appreciating from Montreal, Canada

[@garryjohnsoniii]

All love to my guys! Appreciate ya'll for paving the way. #BeYou & #DREAMBIG because dreams come true. 👊🏿🚀🌟

[@jturner6708]

LOVE TO SEE IT! YOUNG KINGS!

[@doni4150]

Yes, Earl Cooper Jr. is my eldest Morehouse Brother and the GodFather of my grandson Myles!!! We are so proud of Earl Cooper, Jr..

[@SCENTsoryOverload]

914 & 302 making moves! I peeped their website. I like their style. Especially their logo. I'm most likely copping the sweatshirt for the fall. Great job gentlemen 💯

[@reneliencapitolin352]

Best one yet. Keeps getting bigger. Eyl Morehouse

[@leronnspaternalpresencepod5247]

Wish you gentlemen much success!!!

[@prosperousdasilva1756]

Bless up. It's not about color. Just about culture! Your part of ourstory, or you can be a character in his-story! ... Ourstory first.

[@WealthyvisionBeats1]

This was a great interview

[@csfashion101]

Nice product. Great job!!!

[@DJ_PHILCO79]

Great job 👏🏾 👍🏾

[@DysonGolf]

Eastside Golf All Day 🙌🏾⛳

[@CaseyBurnsInvesting]

Free game from the other side, the wealthy side. Never would’ve thought of this.

[@ronaldriley7657]

Great interview.

[@karlissacole]

I ❤ Golf!!!

[@reggie7876]

👑💚💯Great Video 📹

[@AcesizOfficial]

👏🏽🇬🇧

[@catherinenelson4162]

I've known 3 young men who lived and breathed golf. 2 were brothers who had somewhat dark skin I'd go to bed with 5 people in our house and wake up with 7. Our house was the "go to place" for these two young men. And yes, they got golf scholarships! The third lived near a golf course and got jobs working there. He got the bug! As far as I know, he's still playing. Not all golf courses are $10,000 a year. There are public golf courses. There are also golf courses on military bases.

[@darrellgraham3990]

My bad, CONGRATULATION$!!

[@kingkevin22]

They should reach out to JR SMITH!!!!

[@randyposs6281]

they have photos with him already

[@Jarvis529312]

Why’s the apparel so expensive?

[@lorenzojackson7955]

If you're broke just say that

[@acv1123]

#MorehouseMen