Easy Amazon PPC Tutorial 2022 - Amazon PPC Management & ACOS Optimization Strategy 2022

PPC on Amazon FBA is no walk in the park, it's getting harder as we move into the new year with Amazon PPC 2022. In this Amazon PPC tutorial 2022, we break down how to draw insights from campaigns and perform Amazon PPC management. Your Amazon PPC strategy 2022 needs Amazon PPC optimization 2022 to reduce your Amazon PPC ACOS and boost profitability. We explain why a minimalist approach to Amazon sponsored ads yields better results and is also far more manageable, leading to faster Amazon PPC optimization. In this Amazon PPC tutorial 2022, we pick up where we left off in Part 1 on Amazon PPC for beginners 2022, starting with keywords insights and Amazon PPC campaign 2022 adjustments to improve the performance of your PPC on Amazon FBA 2022.
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// This PPC series
▶ PART 1: • Amazon PPC Step by Ste...
▶ PART 3: • Amazon PPC Tutorial 20...
▶ PART 4: • Amazon PPC Tutorial fo...
▶ PART 5: • Does Amazon PPC Softwa...
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// PPC Tool
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This Amazon PPC strategy for 2021 focuses on Exact match campaigns for efficient Amazon PPC management. We move our Amazon Sponsored Ads from Amazon PPC automatic campaign and a broad Amazon PPC manual campaign to an exact match PPC campaign. We explain a multitude of Amazon PPC tricks which will help you in evaluating your PPC keywords and Amazon PPC campaigns overall. The end goal resulting in you running a profitable Amazon advertisement for your listing via a group of targeted keywords. Our key focus here is Amazon PPC optimization, reducing your ACOS, and finally, how to continually replicate this for effective Amazon PPC management.
Timestamps:
00:00 - Intro
00:30 - PPC data periods
01:02 - Create PPC reports
02:16 - Structure PPC reports
03:21 - PPC optimization goals
03:54 - All PPC report columns explained
04:08 - Keyword
04:24 - Customer Search Term
05:30 - Impressions
06:12 - Relationship between Impressions and Clicks
06:52 - Click Thru Rate
07:22 - Cost Per Click
08:23 - Spend
08:38 - 7 Day Sales
08:52 - Advertizing Cost of Sale (ACoS)
09:23 - Why are there stars (*) in my report?
10:30 - How ACOS impacts Profit Margin
11:24 - Evaluating Broad Match Campaigns
13:07 - Why CTR is so Important
14:00 - Evaluating Automatic Campaigns
14:21 - Why am I getting ASINs in my report?
16:24 - Evaluating Exact Match Campaigns
18:16 - Why ACOS is NOT everything at this point
18:37 - The 3 Outcomes
20:20 - Now what?
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[@DanRodgers]

I hope you've enjoyed this 2 Part journey! I know you're probably ad'd out but I want you fully up to date, so please watch the video below next. This is an updated method to find your top 10 keywords to target off the bat (which would fit perfectly into your EXACT match campaign): kzbin.info/www/bejne/bpOUiaKsi7NpoZY Find your top 10 keywords: kzbin.info/www/bejne/bpOUiaKsi7NpoZY Go back to *PART 1 HERE* : kzbin.info/www/bejne/sIHViXaLe7SNpbc! Check out *PART 3 HERE* : kzbin.info/www/bejne/enOznpiBocp8p80 🟠 Follow us on Instagram @officialdanrodgers

[@rickert19]

Love your optimisation plan Dan! Thank you so much for being straight to the point and keeping it simple throughout the video. Now I know how to optimize my campaigns and start switching over to manual campaigns. :D

[@vandanamakharia5181]

Loved both part 1 and 2. So clear, crisp and uncomplicated!

[@veynmontes4882]

I love how you explain everything in your PPC videos!

[@carlac9788]

Dan, you are the best one I have seen on KZbin so far. Thank you for sharing. Truly appreciate all the helpful info!

[@thatjane8076]

Again, Part Two, SO informative, and I've learned loads, thank you so much

[@dodongmasyong]

Thank you so much for this Dan.

[@exoduspod40]

Clear, logical, instructive - just great content Thanks Dan :)

[@igniteignite6800]

Hi Dan , just want to say you are an expert when explaining things. I love your work and keep the good work up !

[@mandystools2792]

Just as good as part 1. Really enjoyed the way you teach!

[@abdoulazizmohamed9226]

Dan, you have the best video out there for PPC on Amazon for new starters, thank you so much.

[@shiringholamian9515]

wow understood every part so well, keep doing what youre doing, loving these videos. Thank you

[@DanRodgers]

You are welcome Shirin, thanks for the kind words!

[@vinceskinner9357]

Totally awesome content Dan. Thank you sooooooo much... Best tutorials on KZbin for sure.

[@joeysuerte4035]

I really learned from this 2-part short training. Thank you so much, Dan.

[@acoyhenyo8062]

Kudos to you Dan. Both part 1 and part 2 are very informative. The videos are clear and concise. You explained it thoroughly!!!

[@brazalbenchardc.1435]

Thank you so much for sharing your knowledge! I found you very articulate and your content easy to comprehend. Thanks again! :)

[@ahmedmohiuddin5216]

Hello Dan, this video is so helpful, I watched so many PPC videos to learn insights of PPC, none of them even close this tutorial. As always, you are simply the best.

[@lisasteiner9770]

Thank you. This was really helpful!!! I watched a lot of videos about Amazon PPC and so far, Part one and two of your turtorial are definitley the best. I learned a lot.

[@ericpan9308]

Thank you so much. This is the best PPC explanation I have watched so far .

[@marwashafei1704]

Dan, you're explanation is amazingly clear and detailed! I keep on going back to these 2 ppc videos to optimize my ads and make sure I'm doing it right.. Thumps up to you and all your videos

[@DanRodgers]

Glad this helps Marwa!!

[@muhammadahmadshakeeb]

Your way of teaching and explaining is just beyond any compliment. God bless you bro Keep up this content. Subscribed!

[@lengciao3136]

This is a more simplified and superb explantion! I've been studying PPC for two months and could hardly grasp everything but have fully understood by just watching your vid! Rooting for you!!

[@nikkinathasiayee9940]

great video as always! not skipping ads for this :)

[@Bilal-fj1tr]

Mate, absolutely clean and simple videos, you are saving tons of people's lives. Love you, Danny boy.

[@DanRodgers]

Thank you Grapes!!!

[@amiqirfan4640]

This is my first comment ever and i must say bravo sir bravo ! this guy really wants to teach and you can see his efforts

[@jawharahjane]

Thank you Dan, this was very helpful. Glad I found you channel.

[@claireevans4891]

Dan you have a gift of explaining a procedure. It's clear, concise and no extra fluff but still great detail. Thank you so much, this has made such a difference to understanding PPC and how to read the reports!!

[@DanRodgers]

Thank you Claire! I appreciate that a lot 😁

[@DianaG777]

Thank You so much Dan for all your great work and such detailed explanation! great value!

[@footballover01]

Super! And the accent keeps one fully locked in! 😁

[@Mansoorking602]

This is the best PPC tutorial that I’ve seen on internet.. Thanks Dan.

[@belaire11]

Excellent video. Good content and easy to understand. Clearly communicated. Thanks Dan

[@nataliaalvarez4002]

Thank you again for the valuable content! I started selling on Amazon but for 3 weeks no sales. As soon as I applied the principles you talked about in your videos I started getting my fist sales. I will continue to optimize my EXACT match campaign.

[@ahmadjamalmughal47]

Man the aesthetics of your videos are really good. At least the two videos I watched definitely did.

[@DanRodgers]

Thank you Ahmad, we try :)

[@areefavallur6919]

very comprehensive and well made video. I watched both the part 1 and part 2, very valuable videos. Thanks a lot for making these.

[@naveenashane]

This is what I was looking for.,, Outstanding work Dan!!

[@DanRodgers]

Thank you sir!

[@Adnan_Munir]

After doing certification from amazon, you explained the topics very well awesome work keep it up

[@allendavetumbaga846]

I love your videos Dan soon I will join to your squad. Big thumbs up!

[@ianreyzafra6673]

This video is really a great help for an amazon starters like me. Thank you Dan Rodgers.

[@TheRemikarlos]

I was looking forward to watching part 2 and I haven't been disappointed. Superb video, spot on and extremely well detailed. There is so much information and great content that I need to watch it again 2-3 times to fully digest it and come back with questions....if any. Thanks a bunch Dan!

[@DanRodgers]

Thank you Remi! Tough one to make concise but very glad it helps 🔥

[@atharmughals5810]

I just started seeing your PPC video today first time ever. Although have been searching PPC videos for quite few days and have seen few but must say your are on the top of all. So easy to understand with your practical videos. I am gonna definitely watch your all of videos regarding Amazon. Keep up your good work. Stay blessed

[@CaptVijayDasari]

I have watched many videos on FBA by others, but Dan Stands out , his way of imparting his knowledge is superb. thank you for very good content.

[@jamesandrews2053]

Excellent Dan! This is very thorough, and actually if not better than a paid Amazon PPC video/course. Maybe link your camera and audio gear too - love your set up!

[@dennyr2300]

Hi Dan, this is the Best video on PPC !. After watching several videos on the topic I found your explanations clear, and good: audio, screen capture and demo, pace, and quality overall. Not only you provide a detail explanation of the concepts but you also cover a full analysis and strategy. Good job, I just gave you a like and subscribed. Looking forward to watch your other videos, Thanks !

[@DanRodgers]

Thank you Denny! I really appreciate that!!

[@ahmadgulzar213]

You’re an inspiration to students and other teachers alike. You’ve activated a hunger for knowledge and wisdom, inspiring me to plan my future and become a better individual. Thanks for everything.great vedo.

[@MindfluencePro1]

wow -- Superb .... what a professional ... made it so easy to understand... by far one of the TOP PPC videos I've seen ever... More power to you Dan ....

[@afzalawan3015]

Dan, you are too good. The way you explained ppc is just amazing. A person like me who did not know any thing about ppc now feels that I can also run ppc campaign effectively. Keep it up. you just solved my problem.

[@Sourabhsharma-fj8cb]

Absolutely Best PPC explanation possible with all real data. Thanks for great work!

[@ahmadgulzar213]

You’ve been so much more than a teacher for us. You’ve been our mentor, our support and our guide. Thank you for everything you have done for us!

[@nadishapath7920]

Very generously and clearly explain all the necessary arears.. hats off to you Dan...

[@dasmiley]

Just finished the 1st two videos in this series. Excellent instruction so far, looking forward to testing some auto campaigns in addition to the exact campaigns I'm running.

[@rezakhoshkam7388]

love this PPC tutorial- spot on with color coding

[@ju6178]

Dan, you are brilliant at explaining things! This is the best PPC overview I’ve seen!

[@DanRodgers]

Thank you very much Ju 😁🚀

[@ju6178]

Glad to hear from you, Dan! Stay well 😀

[@sesamedoor6240]

Thanks ! I like your details, eagle points and pace !

[@trey4285]

Honestly this is one of the best examples I’ve seen explaining this

[@oxobeautyofficial717]

Dude, the way you explain. Best video on PPC

[@Ak_11.22her]

phenomenal overview! thank you dear! 💪 👏 👏

[@lubnamasood7906]

Things were difficult to grasp you made them easy, thank you so much, Dan. Go the extra mile it's never crowded. love to watch your videos.

[@Funnylaugh150]

you are simply the best. I've watched tons of KZbin videos but you are on another level. Thanks for the knowledge

[@DanRodgers]

Thank you Humphrey, that's awesome to hear, will keep em coming as I learn more and more

[@shawayszafar2226]

Superb way of delivering concepts with details. Thank you so much :)

[@nidafariz9708]

u explain everything v well.!! keep it up man

[@samli5071]

Great mentor course i've never seen! Keep doing great!

[@aliyakamran9544]

I am so freaking glad that I came across your content. A bunch of thanks for putting this out here ✨

[@eleanjoyreyes8012]

Thank you for that comprehensive explanation. I learned a lot from your videos.

[@ghulamhassnain8184]

excellent PPC Overview, love the way you explain, awsome

[@lavish_krish]

I was really stressed today because one of my products have a bad ACOS and your videos are helping me TREMENDOUSLY figuring out what I shouldn't have done. So thank you so so much ^_^

[@ibnbaqar5092]

That’s really helpful, thanks for sharing this precious info.

[@DanRodgers]

You got it Naseer! :)

[@getswanked263]

This has been insanely helpful thank you so much!

[@Sara-jx7ix]

Valuable information . Also Dan, your videos are aesthetically pleasing 😍

[@DanRodgers]

You got it Sara and thank you 😅

[@olikgor]

Dan, the best teacher whom I have heard explains everything accurately and clearly, just great, I'm glad that I found you on KZbin and can learn from you

[@DanRodgers]

Thank you Olya! I really appreciate your words :)

[@nealadams6826]

Dan is one of the best at these YT vids as he is slow and methodical. He gives you time to understand what is important. He also explodes the screens so the they are easy to see

[@user-dp9vn4uc5n]

Mr. Dan, you are awesome and i just wanted to say tremendous thank you for your all. 🇺🇸

[@Bigror]

It has taken a while to come across a good explanation of advertising strategy. This is by far the clearest and best explained of them all. Thanks for this Dan.

[@DanRodgers]

Glad you enjoyed it Alasdair

[@onlyviolin8264]

Your information is gold!, Keep this fantastic content coming. I subscribed and liked so many of your videos. I am very surprised you don’t have a big following.. your content is amazing! Thank you Dan

[@DanRodgers]

Thank you Only Violin, that means a lot to me!

[@qrz9219]

Thanks, a lot Dan! You really make it easy to understand the concepts.

[@saraz1501]

So impressive. Thank you for sharing!

[@user-qw3xy1ds8b]

Thanks,Dan,the is the best ppc video I have watched,muchas gracias!

[@paaji420]

Hey Dan Excellent stuff as always, Thank you for this information.

[@DanRodgers]

You got it Raj!

[@meljenompad4355]

SUBSCRIBED! Thank you so much Sir Dan for this on point discussions. I learned a lot. God bless!

[@stankasucha1940]

OMG, these series are amazing! You are born to be a teacher. Thank you so much!

[@maekzz]

Amazing PPC tutorial, really like the way you are breaking down such a complicated topic. Very pleasant way to explain things, keep going. 🤘greetings from Germany.

[@DanRodgers]

Dankeschön! Yes, it can be a tough one to explain! Glad this helps Max!

[@DisciteEnglish]

you did great buddy, I truly appreciate your efforts.

[@peteralessio1585]

Great content as usual Dan. Thank you. As a new seller, this is probably the most confusing and complicated area to learn for me. will review it several times

[@sidranazir7243]

Right

[@cafemoka9241]

you are the boss ! Thanks for giving us your expertise !

[@CORDAStudio]

You are the best one! Thank you so much!

[@vishwanathm5065]

Dan, Thanks for a lot of information... The way you explain is too good and makes the it very clear... keep uploading videos like this to teach us...

[@DanRodgers]

Thank you sir!

[@creataku]

I'm interested in learning PPC so that's why here I am , And I'm not disappointed I came across to the best video tutorial ever from part 1-2 I gained knowledge. Thank you so much for being the best mentor and because of that I'm not skipping ads 😁 looking forward to learning more on upcoming tutorials. ⭐⭐⭐⭐⭐

[@TheDandiyaFusion]

You are champion it's very crystal clear. Thanks a ton

[@LicInesUrbina]

Great series Dan, thanks!

[@miki052]

Amazing!!! Thank you Dan!

[@fatimawaqas134]

Smoothly explained a bundle of knowledge.Thanks Dan...i learned a lot..

[@ChroniquesAfro]

Amazing video!! Very clear and concise

[@fatimachoudhary4102]

Dan, you explain soo good and smoothly that i got understand PPC so well. Your video is so helpful and informative for begineers specially.

[@muratsoya]

Excellent,I learned a lot. Thank you so much

[@shielajoynebato4191]

Very insightful! Thank you for this.

[@selvy9265]

Once again a very Big Thank You for an excellent video.As a brand new seller your videos have helped me so much to understand PPC better.You explain it so clearly. I went through Part 1 a few times and going to do the same with this. Once again thanks so much. Wish you the very best in all you do.

[@DanRodgers]

I really appreciate that Selvy!! Thank you :)

[@Mazigar]

Thank you very much, Sir. This is a fantastic video for Amazon PPC optimisation.

[@raki2237]

My brother u just killed it bro,ur the real deal,respect my man!

[@DanRodgers]

Thank you good sir, gald this helps you!!

[@shadabkhan-op9pv]

You are going to be the best in future 👍🏻❣️

[@mahaafzal1615]

Dan! Thank you very much for this useful knowledge. These videos has made my day as they are superb excellent for beginners. keep it up, keep growing. I recommend this channel for learning.

[@JENruii]

I love your video!!!! Thank you so much.