Amazon PPC Step by Step Strategy for Beginners in 2022 - Amazon PPC Tutorial 2022 - Part 1

Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2022 but also regarding Amazon PPC 2022, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2022, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In our Amazon PPC tutorial 2022, we cover various Amazon PPC tricks which will help you with setting up Amazon PPC campaign 2022. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS through Amazon PPC strategy 2022, so we cover Amazon PPC optimization in part 2.
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Timestamps
00:00 - Intro
00:34 - What is PPC?
03:08 - How do I get my ads to the top?
04:35 - What is the goal with PPC?
06:46 - Which keywords should I use?
12:15 - How do I prepare for EXACT match?
15:27 - How do I prepare for BROAD match?
17:53 - How do I set up an EXACT match campaign?
21:52 - How do I set up a BROAD match campaign?
23:54 - How do I set up an AUTOMATIC campaign?
25:47 - What do I do from here?

[@DanRodgers]

Before you move to PART 2, please watch this updated method to find your top 10 keywords to target off the bat (which would fit perfectly into your EXACT match campaign): kzbin.info/www/bejne/bpOUiaKsi7NpoZY Check out *PART 2 HERE* : kzbin.info/www/bejne/hqjFd5qNnrp9qNU 👈 Check out *PART 3 HERE* : kzbin.info/www/bejne/enOznpiBocp8p80 🟠 Follow us on Instagram @officialdanrodgers

[@leolima-m9u]

Thanks guy!

[@rossmurray3168]

Dan what about Product targeting campaigns ? Should I run these to show inferior products to help persuade customers to but mine ?

[@nealadams6826]

I did exactly as Dan suggested and my product reached the first page, organic in 4 weeks

[@epicman5950]

That's impossible

[@jamestuck90]

I reached page in organic in 1 day

[@sharmanic4130]

This is one of the best videos out there on PPC! Straight to the point! Love your videos Dan! Keep up the great work and thanks for always sharing your knowledge! :)

[@JENruii]

I am a Korean Seller. Your speech is slow and clear. I can understand what you are saying easily. Thank you so much. : )

[@legendsoflife8504]

So please subtitles is on in this cleared

[@lauriedettolspray8538]

I cannot thank enough for putting out your content Dan! You have gotten me through my most vulnerable moments on this journey (shipping plan & ppc 1) where I actually am at the moment! Now it’s 🤞🏻 seeing what my results will be in a couple weeks. I have been pretty depressed, but never defeated into stopping, never! I have chained smoked, and broke out in a rash, turned to your videos and once again you got me through with explanation which really really helped me understand! As far as I’m concerned, you are far the best Amazon fba material out there! I can have a good rest tonight because of you, you will never know how grateful I am, wishing you always the best, thank you so friken much, Dan

[@lousasol315]

Laurie if you need help my company wont charge you unless they make more than your previous month. let me know these guys that work for us do a really good job.

[@geoskyraffaf]

thebestwatchforwomen.blogspot.com/2022/09/lubelife-water-based.html

[@roseoverdose6451]

you got a rash? lol. damn you must be really stressed! i'd love an update!

[@rowenabrizuela9180]

Thank you so mich for this, Dan! It's very comprehensive.I learned a lot as a beginner.

[@joeleunghc]

Love your videos man ! There isn't BS but only practical and useful info ! Glad to be your follower !

[@SereniityRnR]

Everything you said came through clearly to me. You have a gift for teaching and missing no details! You answered every question I had. Thank you

[@elliottwalsh]

Your style of teaching and how you put the videos together works really well for me, really informative and easy to follow. This lesson has helped me a lot, thanks!

[@ibnbaqar5092]

Thank you very much for sharing this info, i have seen couple of other PPC vidoe but your vidoe is the best and understandable.

[@dv3572]

As always, an absolutely amazing instructional video - clear, concise and specific. Total newbie about to have first product shipped, so I am truly thankful. Cheers Dan.

[@bobs-sellersa-list7834]

Did his method help you launch your first product? I am now sending in my first product and would like to use this method.

[@geoskyraffaf]

thebestwatchforwomen.blogspot.com/2022/09/lubelife-water-based.html

[@rumaakter2948]

can get your email address. i want to contact with you for Amazon business knowledge

[@w1ldthin9]

this was super high quality and right to the point. looking forward to part 2. thanks so much! you got yourself a new sub

[@mickrusso]

Hands down, the best tutorial on KZbin for ppc explanation. Great way of demonstrating and explaining. Many thanks 👍

[@abstractland5046]

Thank you Dan for your incredible content - you have great talent to communicate your knowledge so clearly and in easy digestible fashion.

[@Hamza-wq6is]

If I search something on Amazon and Dan Rodgers videos appears on that, its 100% sure that He is going to get my click. I really appreciate how much efforts you put into your videos and how easy, you make it for your audience to understand the concepts. Everytime a relevant question/ambiguity pops up in my mind during the video, I get my answer in the next 2-3 minutes. A BIG THANKS to you. Keep doing what you are doing. Again, I really appreciate your teaching skills. I wish you success and peace!!

[@sayeedulhaque5470]

The best PPC tutorials for beginners I would say. Thank you so much Dan. Please keep posting more tutorials...

[@opower22783]

Dan, you delivered again! So happy to watch this video, thank you!

[@SensesFail000]

you've got the best Amazon FBA channel hands down. thank you for making this very easy to understand, everything flows smoothly.

[@developer9352]

I'm glad that I found your channel. The way you explain stuff, it's so understandable. Quality of your content is pretty amazing! Clearly shows that you put a lot of work in making these videos. Your setup is pretty awesome as well, perfect lighting. That wall and those small lights in the background are pretty cool too!

[@DanRodgers]

Developer thank you very much! Awesome to know the small stuff adds up :)

[@mandystools2792]

Great Video. Well.... Brilliant!!! My mind has been overwhelmed with learning PPC, I have campaigns getting left as I just cannot get my head around, mind-expanding stuff! Dan, you have helped and I stuck with you all the way through!

[@ahmedmohiuddin5216]

Great tutorial for PPC. More I watch your videos, more I amazed to see the in-depth insights on the subject matter knowledge you earned. To my opinion, you’re the amazon guru of all gurus.

[@sandeepchhetry4501]

i was so worried about PPC campaign and now i have someone to follow, Dan You are Legend. The value in this video, only a amazon seller can understand. Thanks Heaps Mate❤

[@geetensen]

Hi Dan, thank you sooo sooo much for this! You're amazing! 🙏🏻

[@rickert19]

Hi Dan! Thank you so much for this amazing video on step by step keyword research and campaign testing!! Definitely going to follow your methods and push to see some results. :)

[@timgobet5404]

You are hands down the best Amazon teacher on KZbin... Thank you so much for all of your help!

[@Mrworldwide8889]

Great content Dan, Keep up the good work ! Thank you for shedding some light on the PPC Strategy required for Launch. I was searching close to 5 hours this morning and couldn't find any good information until I stumbled upon yours. You've definitely got a subscriber :)

[@geoskyraffaf]

thebestwatchforwomen.blogspot.com/2022/09/lubelife-water-based.html

[@suzettefairbank5795]

This is one of the most thorough and easy to understand video i've seen in a long time. Thank you so much for putting this very helpful content out... and Kevin Hart made me laugh lol

[@DanRodgers]

You got it Suzette! Thank you for your kind words 😁

[@selvy9265]

Thank you so much. Such in depth content. Learned a lot!

[@nausheenkhan7029]

Excellent work! Well elaborated each and every step. No confusions left as each part was followed by reasoning. Great work Dan!

[@claireevans4891]

Excellent video Dan! Step by step detail is awesome, thanks a ton!

[@BobbyCFV]

Thank you Dan. Great post. step by step is what i was looking for. Precise, clear and to the point..Very grateful for this.

[@BigBlindMedia]

The best step by step tutorial I could find on KZbin. Much love from Dublin guys. Keep up the amazing work Dan and team

[@esmirmartinez4295]

Dam Men YOU ARE A ALL-STAR GUY. for that reason I will always likes your videos. I have to say millions thanks you have the right to grow and be very prosperous.

[@muhammadkazimmehdi688]

Hi are you amazon seller?

[@wonderfullymaed3232]

Wow -- incredibly amazing content. Well presented and I love how organized your videos are. I started to like Amazon PPC now. Watching the PPC Part 2 - at this moment :)

[@alexandraz.7951]

same, it's great fun :D

[@heliarad7138]

you are incredibly talented to transfer information ... I enjoy watching your videos and understand every single word regarding Amazon FBA! well done Dan! Thank you!

[@NinaHaylaM0727]

Thank you. Learned a lot from your videos! 🙏❤️

[@jeramiebalabat8842]

You are far better at explaining this than the course I am in right now I understand PPC now better than before I saw your channel

[@talalrasheed156]

everytime I watch this video, I learn something new. Can’t find this value content anywhere else. You are goated Dan.

[@dasmiley]

Great video! Needed a straight forward tutorial on Amazon Ads and this delivered.

[@cocostudio5911]

Admireable

[@karenbradford4314]

The best video out there. The intonation. The speed at which he speaks. Love it. Learned so much. Thank you

[@Chrixtinee]

Hi Dan I've just been introduced to your channel and this video has helped A LOT! I have Tamarra T amazon course and I've noticed her way of doing ppc is completely different to yours, I did your way of ppc yesterday and I woke up to sooo many sales! I appreciate it!! -Christine

[@naveenashane]

Nicely done Dan!!..heading to part2

[@onlyviolin8264]

Amazing video! Thank you so much for sharing it !

[@alexandraz.7951]

Great stuff! Thanks for this! It helps me understand more about PPC, hopefully, I will do well in my interview tomorrow.

[@trippyvee8751]

Can’t wait for part 2!

[@DanRodgers]

It's in the works Trippy 😁

[@RandomUser25122]

Thanks Dan. Very helpful. Clear communication breaking things down so very well. Easy to follow.

[@ramzismr3059]

The best 💪

[@tammyliu9528]

I have looked at many PPC Videos, yours are very good and clear explanations. I would say one of the best that I have come across so far and I am looking at the rest of your videos. Thanks.

[@yusrasaeed9843]

This is one of the best video on PPC. Thanks Dan

[@Randinator]

Dan, you have some of the most organized, straight to the point videos on FBA subjects.

[@DanRodgers]

Thank you Randy!!

[@muhammadkazim6844]

Hi are you amazon seller?

[@RaufKhalidOfficial]

@@DanRodgers Amazing Video

[@geoskyraffaf]

thebestwatchforwomen.blogspot.com/2022/09/lubelife-water-based.html

[@ernestodeluca9847]

Great video! It has a lot of key points that are heavily needed to progress with your sales

[@beautyinnature01]

woww what a way. Learned PPC Campaign so quickly from this video . thanks Dan

[@omarqureshi6898]

Absolutely love the content you provide Dan, real value based information!

[@DanRodgers]

Thank you Omar!! 😁

[@atetster]

What an amazing video! Straight to the point! Subscribed!

[@maealipio3477]

I can't believe it I actually mimic your accent while speaking..... Best speaker for me....

[@tameralynn7579]

Your teaching style is incredible. The visuals are SOOOO helpful

[@MrHolyspirit42]

Keep it up!! Truly you can convey a message with clarity and detail that a seller needs without going on and on and on and losing the viewer. Truly Valuable , thanks sooooo much

[@DanRodgers]

Thank you Keith!

[@adrians.4394]

Dan, thank for the content. This is very good info:).

[@Bilal-fj1tr]

You are a life safer, Dan, please, keep posting, mate. LOVEEEE ALL OF THEM!!!

[@DanRodgers]

Thank you Grapes!! Will do good sir!

[@wealthmindsetinaction7660]

This was soooo helpful! I wish I could give it multiple thumbs up!!

[@AquariumHobbist]

Very informative video. Would you take CPR8 into consideration since a lower number with a decent search volume will potentially mean you can rank easier organically in these market place?

[@laurenawss.7181]

Finally a video that answered all my worried, thank you Dan

[@muhammadkazim6844]

Hi are you amazon seller

[@salih1191]

Hey Dan. Thanks so much for your easy to follow and fantastic content. Just love your style mate !! Was wondering if you had any suggestions and instruction on the Phrase Match option? Thank you again. Mem

[@anthonyanyimah9949]

Good tutorial , can't wait for part 2 .

[@peppytheecky1703]

Thank you sir. Just started my first PPC campaign using this video step by step.

[@rymondhabiboella19]

wow, amazig..thanks!

[@karenbradford4314]

I am so happy I came across your video. The explanation is amazing. I actually feel hope. Plan to watch all your videos. So excited to try your advice

[@vodbovOfficial]

thank you for this video! clealry talk and one by one step by step show to us... thank you over and over ...

[@Buckhomie]

50,000 smarter and hopefully wealthier people across the globe, next stop 100,000 subscribers. Good job buddy👌and absolutely sublime work by your editor Jay💪

[@shayanhussain5359]

Your video are just awesome. Very easy to understand. Keep up the good work.

[@quarts-arthurquilisadio3632]

This is another incredible content for PPC. Thank you Dan.

[@PJB2002]

Great tutorial Dan! Thanks alot!

[@soom995]

hey Dan thanks a lot for the great video. One question, you added green keywords as negative exact in the broad campaign to prevent cannibalization. Wouldn't you do the same for auto campaign for the same reason?

[@allendavetumbaga846]

It's very clear and concise! Thank-you for the video. I will definitely follow this process to my client's seller account. Big thumb's up!

[@leedashiell873]

Great content, clear, concise and very well explained. Thank you!

[@DanRodgers]

Glad this helped Lee

[@woobendjimercius5911]

Thank you so much I learned a lot of from you. You are doing a great work.

[@shawaizkhalid1]

Thanks Dan. Your strategies hit the nail on its head. Thumbs up

[@andreimarius9750]

Thank you! Your content was very good, first one that makes things clear for me. Amazon Seller from Romania, keep up the good training videos!

[@jamie5252]

Dan this is so good and the editing/categorisation of the video is 100% dude. Thanks so much.

[@DanRodgers]

Thank you Jam Jam, a lot of that is thanks to my brother who edits :)

[@bahst_lune]

this is one of the best PPC htg. 👍🏼👍🏼👍🏼

[@thatjane8076]

Newly subscribed. Thank you so much! As others say, a FANTASTIC demo of PPC, and I get it now.

[@muhammadkazim6844]

Hi are you amazon seller?

[@kryzllyhrapontimayor1635]

you are a genius! straight to the point,by far the best tutorial: )

[@isilkoca9818]

excellent, again and again ı am watching...thank you Dan Rodgers

[@cmykos]

Dear Dan, Thank you for your very informative videos. It seems to me that it’s easier to find keywords for a wooden cabinet than a book on Amazon’s bookstore. Every book is different and has its specific keywords. It is very difficult to choose a single strong keyword for your book and then bid for it. What do you recommend? Thank you.

[@masaudakhter5561]

What a beautiful video, amazing, didnt know PPC can be explained that simple in step by step. i was watching offline on another device and just got signed in on computer to say thanks.

[@SharonMcVeigh]

Great video and information Dan. Haven't seen this from anyone else. Great training. Thanks :)

[@muhammadkazim6844]

Hi are you amazon seller?

[@abdalmalikkhalil7717]

your are the best one who explains the ppc. Thanks Dan

[@SeanSmithPPC]

This video is invaluable resource for anyone looking to dive into Amazon advertising. The tutorial offers clear, actionable guidance tailored specifically for newcomers to the platform.

[@ella-wz5xi]

I don't usually comment on videos but thank you so much for this, I can't believe this tutorial was free and that you don't have more subscribers. You explained this thoroughly and it was very clear and concise. I immediately subscribed. Thanks again!!

[@DanRodgers]

You're very welcome ella! Thank you

[@OverloadX]

A nice and structured explanation. great job!!

[@malikhamza8965]

Amazing man thanks for sharing your knowledge with us!

[@Subsethea]

Hi Dan ! Thank you for such an easy and comprehensive video on ppc I will be trying out what I learnt from your video soon Thanks again

[@JJ-ix4zr]

Pure gold your channel man. thanks !! Keep grinding!

[@DanRodgers]

Thank you my good sir!

[@mikhailhakim5472]

Truly amazing and helpful video!

[@reflextools]

Thank you for the incredibly helpful content! For the broad match campaign (which tends to have more expensive bids) do you want that to last at least 70% of the day or is it more acceptable to let it run out after the daily budget is exhausted? I would imagine you definitely want to make sure the exact campaigns last at least 70% of the day but I wasn't as sure if the broad match campaign mattered as much, especially since it's a much more expensive campaign to run.

[@talharaja5847]

Love the way you explained PPC Dan. :)

[@dentalhigenius5997]

Well done! A great re-cap thanks

[@muhammadkazim6844]

Hi are you amazon seller ?

[@hristodanailov2986]

I just found you and you are so professional and clear in your explanations that believe me you will be a big time youtube fba gury!!! Amazing!

[@DanRodgers]

Thank you sir! Will keep em coming !

[@thiacosmic8364]

thank you for being so clear on your instructions on this! Im starting my account very soon, really appreciate these!

[@DanRodgers]

My pleasure Cinthia 🚀

[@muhammadkazim6844]

Hi are you amazon seller ?

[@tonyding1558]

Thank you so much Dan. This course is really helpful to me. But I have 2 questions from this videos. My 1st Question is as you mentioned about the we will get our organtic rank to page one after using EXACT Match compaign for a while and then we can drop the bid let the Sponsored ads to the 2nd page. My question is if my organtic has reached to the bottom of the page1 should I do so or waiting until the organtic ranking reach to the top on page 1 , then start to drop the ads bid to the page 2 ? My 2nd Question is about those 'Green Marked' keywords in the Enter List on Broad Campaign. Could you kindly tell me why should we have to copy those Exact keywords in the Enter list on Borad campaign. Is that possible we just only copy those Yellow keywords in the Enter List on Broad Campaign and Copy those Green exact keywords in the Negative Exact Match. Thank you so much. By the way. You are the best Amazon teacher in my mind. You are so professional and very patiently sharing every steps to us without any rewards. I think everyone should Join your Best Seller Squad. Because Value exceeds price. Really Appreciate It. Thank you again. Tony