Ecommerce Product Packaging Design And Unboxing Tips

Product packaging is the most direct touch point with a customer. It also happens to be one of the most underused marketing opportunities.
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The market for ecommerce goods has changed drastically over the last decade. The demand for product packaging solutions to handle shipping and logistics, as well as to create a unique customer touchpoint, has grown alongside it, with a total market value of $61.55 billion dollars expected by 2025.
For ecommerce businesses, shipping and fulfillment represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities.
Packaging came out of a need to protect products during the shipping process, but focusing solely on function means you might be overlooking the potential marketing impact of your e-commerce packaging. Done well, a branded packaging and unboxing experience is a chance to deliver a functional product and create a memorable moment for your customers.
Here is what we’ll cover in this video:
00:00 Introduction
01:04 What is Product Packaging
01:35 Why is Product Packaging Important
05:34 Types of Packaging and Their Uses
08:23 Reminders and Resources
-- RESOURCES --
► Product Packaging: How Top Brands Design Memorable Unboxing Experiences to Delight Their Customers bit.ly/3AJfvm0
► Shopify Shipping Calculator bit.ly/3CH6jzi
► BOXES
• InstaBox (Canada) www.instabox.com/
• Fantastapack www.fantastapack.com/
• Arka www.arka.com/
• Custom Boxes Now customboxesnow.com/
• Any Box Today (Now called Wolf Pack) wolfpack.ca/
• Refine Packaging refinepackaging.com/
• Box Geek www.boxgeek.com/
• Custom Boxes And Packaging www.customboxesandpackaging.com
• Inke (Australia) inke.com.au/
► TISSUE
• noissue www.noissue.co
• Digiwrap digiwrap.com/
► TAPE
• Tape Jungle www.tapejungle.com/
• Arka www.arka.com/
► ENVELOPES & MAILERS
• Envelopes www.envelopes.com/
• Hero Packaging www.heropackaging.com/
► STICKERS
• Sticker You www.stickeryou.com/
• Sticker Giant www.stickergiant.com/
• Sticker Mule www.stickermule.com/
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[@learnwithshopify]

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[@BusinessBasics]

There's a reason why they call packaging the 'silent marketer'! I'm watching now; important points touched upon such as branding, identity, and customer experience. Thanks for sharing!

[@kushagraoberoi6496]

A good packaging converts into organic marketing through social media. ❤️

[@audrey5223]

Thank you so much for help Daniel and the team!

[@chr1staki]

Very well presented! Yep, I can vouch a hand written thank you note is a BIG winner 🖊

[@Trestamae]

Great tips. Thank you! 😊

[@prabhavmaheshwari713]

Thank you for very informative video .

[@browni12]

Very helpful! Thank you ☺️

[@sushilkhanagwal]

Thank you for value addition Daniel

[@thepearlswirl]

Hi Daniel 👋🏽 tysm!

[@copybaste2637]

Great video! Thank you 🙏 I’m wondering if you have any tips/can offer guidance when it comes to the delivery of food items, in particular baked goods such as bread and pastries? and how to balance the cost of packaging with the cost of goods (cost of packaging as a percentage of cost of goods) Thank you!

[@emilias.9407]

Can you please help me, what is the best way for shipping pillows? 🙂

[@mrshahbaz82]

🎉🎉🎉🎉❤❤❤❤

[@snmoney909]

i am the first one

[@mrki731]

And all will go to the trash... Giant waste.