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Thinking Mentorship by Egor
uphub.one/2023/02/16/go-to-th...
In this video, Egor Malkevich, will talk about how dopamine and black UX patterns are used in social media and technology to increase pleasure and make money. We will discuss how these manipulation techniques affect our lives and lead to addiction, as well as look at examples of how companies use the dopamine loop to keep users on the platform.
00:00:00 - Let's talk about the Dopamine Loop
00:00:18 - 500 likes about Amazon's scheme videos
00:00:44 - How does dopamine and the dopamine loop work?
00:06:17 - Where can I see examples of these manipulations?
00:08:11 - Emotional swings, what are they and how do they relate to Dopamine?
00:12:48 - Basic mechanics of exploiting emotional swings
00:25:44 - Dark Patterns & UX
00:34:27 - Simplified examples of different business schemes to see how they make money on this
00:42:51 - Don't work in IT
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