Elevate Your Lead Quality: Harnessing Google Ads Offline Conversion Tracking

[@Mahiejr]

Thanks for such a great walkthrough - new subscriber here! I just have a basic question if you could answer briefly: I mistakenly added GCLIDs of users as qualified leads who were interested in my client's legal services but didn't actually become paying clients. The sales cycle is way too long, so I had to keep up with the numbers. I am already tracking form submissions from the website source which gives me raw leads. I wanted to ask if i should optimize my campaign for qualified leads using GCLIDs? Will it double count my conversions if i set offline uploads as primary? Or should i exclude the offline leads goal from my campaign until i get at least 30 forms in a month? Or creating a Custom Goal with just the Offline Conversion and applying that to the campaign would work? I just don't want to inflate my conversion numbers while looking to improve my targetting.

[@AnandIyer]

Great question. I suggest not setting offline conversions as primary because of long sales cycle. The campaign will not have enough data as maximizing conversions requires actual conversion. Once you have enough offline conversions you can switch it to primary so that the algorithm targets the right users who are more likely to pay for the services

[@Mahiejr]

@@AnandIyer thank you but do you include offline conversions in the campaign itself as an account default goal and set them on secondary until you have enough data for primary settings? I have just made a custom goal for offline conversions

[@otaviomendes832]

Hello Anand, your video is the only one on the internet that teaches how to make this connection... Thank you very much for that! However, there is a configuration that is still necessary that you didn't show, which is the "timestamp", what do I put there? I configured it as you mentioned in the video, but it is not recording the conversions on Google, pointing out that the "date is too old"... I believe it has to do with this "Timestamp"

[@AnandIyer]

In the Timestamp field, search for and select HubSpot property that indicates when the conversion took place from the Insert data… dropdown.