How To Improve Google Ads Lead Quality

Are you tired of dealing with low-quality leads in your Google Ads campaigns? It's time to take control and improve the quality of leads generated from your Google Ads campaigns!
In this video, I reveal powerful strategies to help you improve your lead quality and maximize your conversions in Google Ads.
From measuring and tracking lead quality to adding qualification questions, I'll guide you through each step of the process.
Discover how to leverage offline conversion tracking and utilize customer relationship management (CRM) tools to gain valuable insights into your lead sources. Learn the art of asking the right qualification questions to filter out low-quality leads and focus on those with genuine potential.
Whether you're a small business owner, digital marketer, or entrepreneur, this video is packed with actionable strategies to revolutionize your lead gen efforts. Say goodbye to wasted time and resources on dead-end leads and hello to a steady stream of high-quality prospects.
Don't miss out on the opportunity to take your Google Ads campaigns to the next level. Watch now and unlock the secrets to boosting your lead quality.
#googleads #leadgeneration
**************************
Interested in our DONE-FOR-YOU GOOGLE ADS SERVICES?
If you are a business and have a Google Ads budget of $2k per month or more, we'd love to speak with you and discuss how we can help deliver a healthy profit for your business.
You can find out more about our services, check out our case studies and book a free 30-minute strategy session with us here: www.atomicmark...
**************************
Want to level up your lead tracking, make conversion tracking a breeze AND want to improve your lead quality? Try WhatConverts for a 14 day free trial.
👉 partners.whatc...
Looking to increase conversions using landing pages? Trial Unbounce and use the link below for a free 14 day trial and 20% off your first 3 months if you decide to sign up.
👉 unbounce.grsm....

[@theocavaliere]

Hey Sam, thanks for the video! Would love to see one teaching how to set this up.

[@atomic-marketing]

Will do my best!

[@acehobojoe]

incredible stuff. Not a lot of views, but this definitely helps us with our clients here in USA.

[@atomic-marketing]

Appreciate that man!

[@IanJHarmon]

Great video Sam 🙌 I'm going to record a short version of this for our onboarding sequence to show clients how much it will benefit them if they fill in their quotes and sales values. This has been a real challenge for us.

[@atomic-marketing]

Cheers Ian! Absolutely, we’re actually trying to make it a weekly accountability action item for clients as it provides such a huge benefit. Also gives you the flex to use target roas bidding in lead gen campaigns, which works wonders in PMax too! Catch up with you in Forge soon!

[@IdealHomeOffer]

been doing this for more than a year. is a game changer and something most marketers dont know about for some reason

[@atomic-marketing]

100% agree. So many people are sleeping on lea quality optimisation using offline conversion tracking. Biggest game changer!

[@khalidaskr8748]

Thanks for the valuable content , I’m preparing for starting my solar company and relly appreciate the content , would like to support you

[@atomic-marketing]

Thanks for the comment and appreciate the support! Let me know if there is any other type of content that can help you.

[@hi_1833]

Hey great video! So for example, if the goal of my landing page is to get people to book an appointment would the appointment booking be considered a Secondary conversion action and them actually attending the appointment would be considered a Primary action? Do you have any examples of how to set this up in more detail?

[@atomic-marketing]

Hey great question! I would measure the initial appointment booking as the primary conversion action. It’s out of Google’s control on whether people actually show up to the appointments but it can in theory optimise for the “appointment booking” action. I’d perhaps measure attendance separately outside of Google Ads with a CRM. If you find you have a very solid attendance rate THEN you may want to consider making the “attend appointment” the primary action and the “booking” the secondary. To do this would require offline conversion tracking where you would only send back conversions based on the criteria of them “attending”. I hope that makes sense!

[@hi_1833]

@@atomic-marketing awesome thank you very much!

[@acehobojoe]

Also, you could add a level of commitment pre-appointment to filter out no shows. Charging a little, or something like that.

[@lisaolari]

Thank you for this video! 💜it puts a lot in place, and is very helpful, especially for b2b))

[@atomic-marketing]

Glad it was helpful!

[@marinagarciamartinez679]

So helpful!!!!!

[@atomic-marketing]

Thanks Marina. Glad you found it useful!!

[@mervinyong9322]

Hi Sam, thanks for the info. I'm working with a client now, the ad clicks directly to a whatsapp chat. Is it still possible to track gclid on Whatsapp? We are facing issues splitting up the quotable and non-quotable leads.

[@atomic-marketing]

You know I have never thought about that and can’t say we have experience doing it. I’m sure someone far smarter than I has figured out a way to do it or there may be a tool for it. I had a quick check but couldn’t initially find anything. Perhaps a workaround would be a quick form fill where you can then get the GCLID and then create an automation to send a message from WA.

[@shayne54]

What sort of improvement do you see once you start to optimize towards quotable leads? Does the percentage of quotable vs non quotable increase greatly?

[@TheBondy2010]

I thought in home improvement, you don't get a real quote until a site visit? Or is it possible to quickly get a quote over the phone?

[@atomic-marketing]

Depends on the service, but most home improvement quotes are delivered at the site / survey visit. For example, things like loft boarding you can calculate size of the attic space and provide a semi-accurate idea of costs. For more complex things like roof replacement, a survey is mandatory before a price can be given. Our "quotable" status really differs client to client. But ultimately they mark the lead as "quotable" if the lead has potential to be a client for them after they have made contact. Hope that helps explain!

[@TheBondy2010]

@@atomic-marketing Thanks a lot for that, really helpful. Would appreciate a video on offline conversion tracking as you mentioned in the video! Cheers :) Subbed and liked.

[@atomic-marketing]

Appreciate you subscribing! I’ll record a video explaining exactly how we do offline conversion tracking. It does require a paid tool, but it makes the whole process very easy and beats manually uploading spreadsheets!

[@alphiejoy]

Hey, do you guys offer white-labelling services?

[@atomic-marketing]

Hey we don’t currently offer white label services for PPC. If we can help in any other way just let me know.