ELF BROW LIFT $6 vs ABH BROW FREEZE $23 - Can Elf beat my holy grail?

Today I’m putting the new Elf Brow Lift gel side-by-side against my holy grail Anastasia Beverly Hills Brow Freeze gel! All products linked below!
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Anastasia Beverly Hills Brow Freeze $23 for 0.28oz - go.magik.ly/ml/1cy94/ (came with spoolie)
Elf Brow Lift $6 for 0.31oz - go.magik.ly/ml/1eg71/ or go.magik.ly/ml/1eg74/
Elf Brow Lift Applicator (Spoolie) $4 - go.magik.ly/ml/1eg75/
Ebin Edge Tamer $6.99 - amzn.to/3tB7zCF
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My name is Shelly and I’m a 47-year-old web geek that jumped off the deep end into the makeup and beauty world. I’ve got normal to dry skin, fine lines, and hyperpigmentation caused by sun damage. Cameo appearances by my rescue cats Daffy, Polly, Ziva, & Merlin (RIP 2002-2020, my good buddy).
All opinions are honest and my own. Some links are affiliate links and may earn me commission at no cost to you. I appreciate your support of my channel! FTC: This video is not sponsored.

[@mamma_G]

Thank you I have definitely been hesitant on buying the Anastasia brow freeze, no way . It's way too much. 6 dollars is right up my alley 😀 😄 😉 👍 elf here i come.

[@llollipop1990]

Even though elfs prices increased over the years, I remember when the were only $1-$3, the brand has great dupes. I love those putty primers! Great review as always. Will you be reviewing the Charlotte Tilbury Beautiful Skin Foundation?

[@goow]

Yes! It's Friday's foundation video =D

[@tristansladyhawke]

Perfect, I've been waiting for this head to head. Waiting for foundation Friday. Charlotte vs Nars?

[@MsBuggyness]

I love the elf Wow Brow, but I don't need something with strong hold. Elf kills it with many products.

[@goow]

Agreed! Especially this past year or so - they're really stepped it up!

[@kathrynspencer1520]

May have to put that on my next Elf order - my NYX Control Freak doesn't seem to have any hold whatsoever! Chuffed to bits that you're loving the mirror 🥰

[@pprigge75]

Finding an affordable dupe is so satisfying! You are too funny when you're pumped 😂

[@goow]

😂 When I get going on some nerdy code thing in class, my students don't even try not to roll their eyes at me 😂

[@reikiwithcary2682]

Spring for the $6.00 Elf! And... please and thank you regarding that grippy primer!

[@reneklein6049]

I saw Jessica Braun try this yesterday. I'm shocked. It looks fabulous on you both. I'm definitely grabbing this one! Nothing holds my eyebrows. This looks promising!! ❤❤

[@Ms10yearsafter]

ELF! The money Savior- HELLO! Money 💰🕵‍♀️- where you at!!?? Holy Dupe !! Brow's are Looking great 👍😍❣ Must try!!

[@simplyme922]

Oh the possibilities 🤔 thanks for the valuable review.

[@Queenfairypants]

Great that’s saved me money! Thanks x

[@carmendee6481]

Love love this video.

[@susiecross3174]

Shelly, You are rocking it! Thank You ! Elf makes incredible products!

[@liss441]

Yes to any new reviews !

[@minervasowl7658]

Thank you, Shelly💗! I've been waiting for a trustworthy review , and you have the best brows in the biz for this! Yay 😃

[@rosafranco5161]

Hi!! Shelly another product to my list thank you beautiful lady. ❤️❤️❤️😘😘

[@EliFy-Gar]

Want to see you try the rest of then new Elf releases AND the new Nars light reflecting foundation. I need to know how it perform on old dry skin. 🤦🏻‍♀️

[@Patti-1962]

I love when Elf comes through with a great dupe product!! Go Elf!🥳

[@bluecurlygirl]

I'm a gonna have to try me some of that. That was very interesting and absolutely I would love a review on the primer please.

[@ldswife5339]

I don’t keep up with Elf so I haven’t heard of this. I’m so excited to try it now!!

[@magm9719]

We share the same minimum make up routine Shelly 😁 and the Glower Beauty lip mask is wonderful!!!! Love that stuff!!! I’ll definitely buy that gel from Elf! Looks awesome!

[@AveryV05]

Yes, please review the ELF primer🙂

[@simplyme922]

Yes. The elf primer please.

[@MyCleverHandle]

Gosh, now all I need are eyebrows! Though I must say, mine are true works of art...lots of artistic license and imagination there! Love your enthusiasm!

[@Cecee97]

I love elf products 🥰 would you pls do a review on their new Camo Powder Foundation? Would love to hear your thoughts for dry skin 🙂

[@survivor139]

Thank you.. Jus bought the Elf one...can't wait to use it!!!

[@goow]

I'm almost out of my jar of it - it's awesome!!! I will definitely repurchase it.

[@louiseedwardspeasybellafon1185]

I use got2b glued on my brows. I would think any hair gel combed through brows would work and at a fraction of the cost of a brow gel Thanks for the video xx

[@margaretlovesmakeup6441]

I have them both and I like the elf better!

[@christinunya72]

I wish I could get my hands on the the Elf brow lift. It's sold out everywhere! I'd love to see a review on the new primer. I did manage to get that but haven't used it yet. I just don't wear makeup as much as I used to anymore. I feel more comfortable going out without it these days. Maybe that speaks highly of my skincare routine?? Or maybe I just realized it doesn't matter that much what everyone else thinks?? Either way it's very freeing. Thanks for the comparison. Elf has really been killing it lately!

[@annehood1093]

You are so fun to watch! Thank you for the joy. 🥰 I will definitely check this out. I LOVE the Anastasia clear brow gel but refuse to spend the 20+ dollars on it. Lol

[@goow]

Try the Elf!!! I've worn it every day since this video! It's spot on the same.

[@Mel_leit]

Unsolicited tip: I use an empty Boy Brow container/spoolie for the Brow Freeze. It works perfectly and I can get a few days out of one coating of the brush! I usually roll the spoolie in the product and roll it around on my hand, to get it into the brush. Fabulous! I’m definitely getting the ELF one next!

[@goow]

OOOH great tip!! I must try this! Thanks, Melissa!!

[@susanward7785]

I’m going too get the Elf brow lift looks great nice video 💕

[@goow]

I've completely switched to using the Elf. I love it. Almost through my first pot!

[@PrinceAkpan]

Good Evening!💜😃😍😀

[@themerz6982]

Hot dog! Thanks! Can't wait to hear about this mirror.

[@goow]

I am IN LOVE with this mirror. I have to figure out a way to do a video on it. Might have to vlog-camera it.

[@JenniferHRoss]

Thanks for finding this and doing a video. I too use the ABH Brow Freeze and as a second one I sometimes use the Benefit Brow stuff which also works pretty well. But I am definitely going to replace the Brow Freeze with the elf when I run out. And the bending the spoolie is genius. I've been so frustrated with it that I've been using a Tatcha spatula to scoop the stuff out and put on my brow and then following up with a spoolie to comb through. So all in all, this video is a total win. That's $6 well spent (and will also be even if it's $8 or $10 in Canada). Thanks as always.

[@goow]

I've worn the Elf every day since filming this one and I'm in love. And it lost that whitish look in the jar - totally clear now just like the ABH. I literally can't tell them apart anymore in the jar. My wallet can though 😂

[@helenchen6882]

I envy you got such full brows. Very nice :) I have very sparse brows, ABH didn't hold my fine hair on my brows. Maybe ELf would! :) Thank you for your video :)

[@erica5722]

😂😂😂you’re cracking me up today

[@mistytells]

You may want to try the la girl berry lip mask, also.

[@lorainemcgillivray77]

Hi Shelley you were so animated in this video lol and I'm glad you're so happy with it. My brows are still fairly decent, due to never plucking them into oblivion when thin brows were all the rage (I'll be fifty in a couple of weeks). My mum overplucked in the sixties and was a cautionary tale re this, so I just kept mine tidy. I get them threaded to keep a good shape, tint them myself and use a brow fibre coloured mascara thing (the Benefit gimme grow). That's it - no pencils, pens, clear gels, pomades etc etc. I've tried many affordable alternatives to the gimme brow, but it's the shade that's the thing. I use shade one and have very light blonde brows (I'm ultra pale and have blonde hair naturally). Most affordable brow products are either too warm or too dark in shade to work on my brows. The gimme brow is the right shade, gives a bit of extra fullness with the fibres and keeps mine in place all day - it does everything I need it to tbh. A bottle lasts me 10 to 12 months making it a decent value (I don't need much on a daily basis) and it's really easy to use. I've given up trying other things as it just works really well for me and I have no need to change. As it lasts so long it isn't expensive for the length of time used and especially when you consider it's my only product. For those who really wanted the ABH it's good there is a good affordable alternative now though. Best wishes.

[@goow]

I'm so glad I made it through the 90s without plucking! I didn't even start doing anything to my brows until my 40s, but I think I started turning into a gorilla around then, so...... 😂

[@simplysandra1729]

I’ve been wanting to get my hands on the elf one for awhile but it’s been sold out 😩

[@ericabarner1]

Great video! How did it wear through the day? I’ve tried so many brow gels/pomades and by the end of the day my brows are not where I put them that morning 🤣

[@goow]

It's freaking fantastic. I've worn it every day since filming this 😂 and oddly it became clear! I can't tell the difference between it and the ABH at all now.

[@dionline88]

Just a thought, if you trim your left brow hairs about 1/16th of an inch, you can brush those babies up and not have to spend so much time on laying them back down. If I use a brow serum to get mine to grow, I get a few hairs that will grow to close to 1/2" long but it doesn't help the 'bush factor' - I'd love bushy brows!!! So I do have to trim those long ones to corral them back in. I am SO happy that this elf product exists b/c I wouldn't spend the $$ on the ABH! And yes, please review the new primer. I want it all reviewed!!! Enjoy your weekend - stay warm up there!!

[@goow]

I'm so dangerous with scissors 😂 I used to trim them but a couple nightmarish slips and I was like.... back away slowly from the scissors......

[@motherof4540]

of course grippy primer. review

[@juliedaly2317]

I don’t think I’ve ever bought anything from elf but this looks great!

[@goow]

They're really stepped it up the past couple years!

[@SandiTink]

Your brows look great. I love finding super affordable dupes for favorites, too. This may seem like a bizarre suggestion but here goes. I have even more unruly brows than you. Putting brow gel on them before I sleep helps keep them more under control the next day. Used nightly as well as during the day seems to train them to behave better. And I notice that the worst brow is the one I tend to sleep on. I had not considered using this new product in that way, but I think I’ll give it a go.

[@goow]

Oh wow - I never thought to try that! I'm going to - thanks, Sandi!

[@Heather_isms]

As it's said "the proof is in the pudding". Wow, that's got some hold! Have you considered getting a brow lamination? This product has been sold out on all the displays, and I want it. Thanks for reviewing this, Shelly. 💜

[@goow]

I haven't looked into brow lamination yet!

[@kirstenglae]

It’s so funny how everyone is different, because I bought all three of these (ABH, Elf brow lift, and Ebin edge tamer), and my favorite, by far, is the Ebin edge tamer. And actually, if you go by the price per ounce, the Ebin is by far the cheapest as well.

[@pstansell18]

e l f for the win! They r getting so innovative with the dupes! You will have try the e l f on your brow with the divot to see if it be completely sure! Love to geek out with you Shelly! You are killin it on YT! Plus, you are a cat lady, just like me! Keep doin what you doing, I’m loving it!

[@goow]

It holds up on my brow divot!!!!!!!! PARTY TIME!!!!!

[@Ravehilator]

I know that I'm not writing on the topic, but I want to buy a foundation from CT Airbrush Foundation and have the same skin color as yours. What do you recommend? 2 cool or 3 cool? I also have an EL Double Wear 1C1

[@goow]

3 Cool was just a tiny bit too dark for me in the Airbrush but not so much that I can't wear it.

[@millig8980]

Howz the wear time though? I am extremely oily skin and my benefit gel stays fixed even though a storm 🤔. Xx from Australia

[@goow]

I've worn it every day since! =D It wears identically to the ABH on me, though I'm not sure how either one wears on oily skin. I'm not sure my skin even knows what oil is 😂 except for what I slather it in at night lol

[@lindajohnson.]

Cannot tell the difference, great price!

[@peace-love-maga]

Okay girlfriend I feel your pain. My eyebrows are identical as far as yours and how they act except the opposite brows. I have to keep telling myself that they are supposed to sister's and not twins. What a friggin joke when your trying to get the spiky one to behave 😬. It's a nightmare. Gonna try this new gel from E.L.F. Great Vid!!!! Blessings

[@Ms10yearsafter]

Another sleepless night 🌙.. I was so happy to hear the notif. Yey! How are you!? 2022 starting ok!? Let's hope so - I'm stressing a bit but I'll live.. (my kid is 27.. he's still my Baby👶duh❣and he's the one I'm worried about..) Ok finally to the video.. 😘❣

[@goow]

If my mom is any indication, moms never stop worrying!

[@Ms10yearsafter]

@@goow everything is going to be ok 🙏❤ .. yes, a mom's job is never over. life is just sometimes a .. pregnant female dog..🥴😬🙄 Thank goodness for YT !! Until the next one Hun!! and thank you..👋

[@booklover620]

YAY!!!!

[@mistytells]

I have both the elf and abh. I like the elf better because it will never get any white crusties.

[@KatWrangler]

Hello!

[@Fashioncarnage81]

My brow freeze turned white. And I’ve always kept it tightly closed I don’t know what happened. I see that other people have had theirs turned white as well. So I was curious to see yours before you opened it, and then yours was clear!

[@goow]

Oh wow! I'm probably 2/3 through that little pot and it's still clear. I just looked up my order and I got it Jan 21, 2021 so it's a year old now. Still seems fine. I don't do anything special other than capping it when I'm not using it. Bummer that some seem to have turned!

[@evydarling]

ELF for the win! 🏆 (not surprised).

[@goow]

HUGE win on this one! I've worn it every day since I filmed this!

[@lehlah]

How did the elf wear throughout the day?

[@goow]

It's fantastic!!!! I've worn it every day since! =D Totally holds up and I can't tell the difference between it and the ABH in the way it wears.

[@vickiem.6096]

You know the saying that brows should be sisters and not twins...well, mine aren't even related to each other. 🤣

[@goow]

😂 yep I'm not even sure mine are the same species!

[@pstansell18]

You will have to...tames that side to be completely sure! Oof da! 😖

[@TheSillykelly]

I wish I had your brows! I have about 3 hairs🤣

[@Littlewildone0]

I'm the same, I'm a child of the 80s where everyone had very thin brows. So I waxed them to death. Now I have to pretty much draw them on. I'm thinking of getting mine mirco bladed

[@TheSillykelly]

@@Littlewildone0 Me too!😁

[@liss441]

Think elf looks better

[@ambergerhelper7852]

I wish my brows weren’t transparent. 🙄😜