Elliott Wilson Whines About The Media, Cam'ron & Mase

[@TheCompanyMan]

Yo, just learned I pronounced Mal's name wrong in this video. No disrespect intended by any means, sincerely. I'll correct it going forward. It's all happening 🙏🏿🙏🏿

[@ballsshooterarchives8900]

mispronounced?* 😅

[@rashaanlemell7974]

@@TheCompanyMan 😂😂😂 TRUE INDEED

[@toteknowledge]

Right & exact as always, that's why we got the utmost respect for you TCM

[@FatLady-u9l]

Hi Justin. You look tired. Get some rest

[@professorskye]

Now I REALLY want a hip-hop journalism Mount Rushmore video.

[@TheCompanyMan]

I've been thinking about it for a while now, actually.

[@thechauffeur9987]

@@TheCompanyManI would really love if you did this. Greg Tate, Danyel Smith, Nelson George, Dream Hampton, Joan Morgan… That was a Golden Age.

[@sw33tialucard]

I’m definitely on the Mount Rushmore of hip-hop journalism

[@otterdonnelly9959]

@@thechauffeur9987 Toure and Miss Info up there too.

[@zaliSaad]

Bonjour prof, oui on a besoin d'être éveillé sur ce media laaaaaaarge et complexe, juste comme Kendrick nous a éveillé à comprendre ce qui est vraiment la culture hip-hop, qui va faire le tri dans le media?

[@tianacarty1852]

I'm glad you covered this because a lot of people ignored Elliotts' point because the delivery wasn't perfect.

[@mookieblaelocker6504]

the kanye effect, zero critical thinking involved

[@blacklinkfirelink2304]

I 100% understand Elliott's frustration. If we set hip hop to the side, and just look at podcasts in general, the podcast market is flooded with low effort celebrity-hosted podcasts that 1) are extremely boring and 2) get far more listeners than other shows of much higher quality. It is undeniable that big names are able to phone in their content, because the value they bring is just their name being attached. I love comedy, and this problem is even more pronounced in that field. Literally every C-tier comedic actor has a podcast now, and they all suck, and they all get bigger numbers than absolute legendary comedy podcasts that pioneered the format and put in far more effort every week.

[@TheCompanyMan]

You ain't neva lied.

[@popetaytv]

Being a celebrity is a great door opener, but if the product sucks people won't bother with it. Look at all the celebrity/athlete owned restaurants and clothing lines that fail miserably. Elliot is looking at folk he's not really competing with and getting frustrated for nothing.

[@mookieblaelocker6504]

mid and washed rappers and nobody's cashing in on their opinions aka podcasts

[@idesel]

It's an open market. No matter what you think of them it seems their audiences are okay with their product. Just feeling entitled to an audience because you say yiu better won't cut it in an open market. He will need to take notes from Kendrick, he didn't go around preaching hip hop is dead, he attacked the root of the problem head on and won.

[@popetaytv]

@@idesel how did you manage to fit Kendrick in this lol

[@ramuknavap809]

I know the masses love the new age content, but I do miss the old school long interviews with artists where you can have a long conversation and get to know them more

[@TheCompanyMan]

Me too! Those are my favorites. The JasonMartin interview I did is my favorite style.

[@gabehere]

​@@TheCompanyMan that interview was a 10/10, had me losing my sides the whole way through.

[@mookieblaelocker6504]

masses rarely been right

[@lahbody415]

@@TheCompanyManthat was one of the best interviews I’ve seen in a while. Thank you for that.

[@Dawn23244]

Professor Syke's stream on the Adin/Drake infomercial was 🔥🔥🔥🔥🙂

[@professorskye]

“Good, leave!” Wonderfully said

[@TheCompanyMan]

That's how I genuinely feel. I'd love for them to leave.

[@CED.Dweller]

@@TheCompanyMan Talk that talk.

[@johnarmstrongcomedy]

Beat me to it!! Love the Adin Ross take. Don't like it, get the f@ck out 😂

[@WrathOfJove]

@@TheCompanyMan that would be very nice lol

[@bluefood726]

As a history professor, I need you to know we need ALL these voices. We need professional journalists and we need more informal discussions to research things. When it comes out in the wash, we need ALL of it, ESPECIALLY when it’s the history of black culture.

[@firstnamelastname4427]

Elliott on there sounding like The Madd Rapper. "That Mase and Cam shit, it's aight, but my shit more John Blaze than theirs!" 😂

[@TheCompanyMan]

THE MADD JOURNALIST! That's actually a pretty good skit idea!

[@oilyque]

😂😂😂😂😂man we used to say that all the time

[@LEMZITV]

😂😂

[@chinortega3]

Brrruuuhhhhh😂😂😂😂

[@TheMidtownPookiee]

😂😂😂

[@demitasse22]

13:34 “journalism as a whole has become marketing” Damn

[@TheCompanyMan]

Sad truth.

[@demitasse22]

@ people still value expertise. I see at least 342K who agree with me.

[@TheCompanyMan]

I appreciate you🙏🏿

[@Oakbeast]

@@TheCompanyMan yeh that hit hard ...and it hurt

[@johnarmstrongcomedy]

Bars Real talk, every conversation I'm hearing is boiling down to us experiencing late stage capitalism. Everything has been devoured and commodified to the point that if it don't make dollars it don't make sense. Integrity be damned.

[@khulekanimagubane9153]

As a person who is a journalist himself, the best journalists I have known in my life have often rebranded themselves and adapted to other media related and news-adjacent grinds. Because of his later work, most people forget that Maury was an international correspondent who was on-sight when the Berlin Wall fell down.

[@TheCompanyMan]

I completely forgot about that actually. That's a great example. I think Jerry was a correspondent at one point too.

[@popetaytv]

​@@TheCompanyMan Jerry was the mayor in Cincinnati lol. Pivoting is important in life

[@TheCompanyMan]

@@popetaytv THATS RIGHT!!! Jerry lived a helluva life. RIP

[@ldn_vin]

Rory and Mal been clowns for a whole year and Elliot is clearly just salty. Side note: can't stand Adin Ross. There a a lot of clowns getting too much attention.

[@oilyque]

Facts

[@bdr113080]

Well, to me if you were a journalist, you need to be honest the difference between people like Rory and Mal. Those guys aren’t honest. They’re not going to report the truth, even if they don’t like it. If they have a favorite artist, they’re going to suck his dick and they don’t care that everyone knows that they suck dick and that’s just it.

[@marcelmarshall4240]

Elliot is successful and probably rich..so salty, no. Upset that ANOTHER pillar of human infrastructure is being destroyed..yes. Like he said…because people have an opinion..they should be able to just start a podcast, and get paid? It RUINS objectivity..and causes literal chaos. There are responsibilities and tenets with ANY undertaking…but you kids like the lack of requirements and standards because you are lazy..and could care less if something is destroyed as long as you get yours BEFORE it is destroyed.

[@turtleanton6539]

Him and ak in paetivular

[@AngeBiampandou]

Or Vlad or Ak

[@bozosworld5806]

The only bad thing about rappers and athletes becoming media is when something is bad over giving there opinion you can't trust it because most of the times they don't want to ruffle feathers. As for Cam and Mase when they said Euphoria wasn't fire they could no longer talk rap to me anymore

[@mookieblaelocker6504]

guess elliot was right

[@bozosworld5806]

@@mookieblaelocker6504 To me he would of been right but they really aren't journalist they are media personalities influencers that talk on topics so in that instance Elliott is wrong because he is stepping into there world trying to be a personality influencer and he is giving opinions now

[@cwrisgood]

They said that….wow!!! I guess the OVO check cleared. 😅

[@bozosworld5806]

@@cwrisgood Yeah they said Euphoria aint it they expected more from Kendrick and they still got Drake up

[@rybaxter5424]

Yeah that was crazy🤦🏾‍♀️ but at least they did admit Drake lost unlike gillie & a few others that were d riding Drake😂

[@damianrivers3772]

And that is exactly why I like your channel. You made all your points and said how you felt without really picking sides. Plus pointing out where hate is just hate. That’s why I watch your shit bro.

[@TheCompanyMan]

Thank you!

[@lo9251]

I see your point, but gotta push back a tiny bit on the idea of evolution of an art, like journalism or music. When we're using that word "evolution" in common parlance we're really just saying "adapt". Thats all and thats the truth. The problem with simply adapting is its fundamentally about mediocrity. Its the essence of adaptation; you *only* change if the environment requires it. Thats adaptation. This is awful if you want to show that you have more value than that. And the problem with ALL professionals (including journalism) is the majority of journalists have been adapting. They weren't delivering more value than bloggers in the 00s, influencers in the 10s and now platforms. Everyones simply adapting because its hard to eat out here. I get that, not knocking it. But lets be clear why these things are shaking up the game so bad -- entire industries got mediocre, instead of innovating and showing why a blogger or influencer cant do what they do. Lets not slip into the mindset that "evolving" is a good thing. Only in as much as it keeps you alive. But surviving is not thriving. Elliot needs to put his head down and show us how good he is. Right now hes mostly just complaining because coasting doesnt cut it. Theres little difference between what hes doing and cam/mase. *That* is the problem. One last thing: overall, we're seeing middle men disappear from professional spheres and thats GREAT. Direct to customer is the way to go in my opinion. People want a service or product thats accountable, and ALL of our demands are met when we can deliver quality. Hip Hop might be in a return to form, in that people want quality.

[@TheCompanyMan]

Love the perspective, Lo. Great points. I'm gonna pin this comment.

[@CED.Dweller]

OOF. GREAT takes-especially the discussion of “the essence of adaptation” in journalism.

[@thechauffeur9987]

This is so on point. Thank you.

[@firstnamelastname4427]

With Elliott Wilson's hip-hop knowledge and journalistic experience, what's stopping him from starting his own podcast? He could easily bring on a few young, hungry and charismatic journalists who know and love the culture, start his own shit and bring people on for quality interviews. Instead he's sitting around hating on people who have the ambition and drive he doesn't have.

[@SPACECOWBOY705]

Great comment damn

[@anesu846]

I ain’t looked at Elliot the same since the interview he told Drake he’s the only competitive one in the big 3. Then when he went on the JBP and was whining with Joe about how his ‘friendship’ with Drake was over and how he felt artists owed the media interviews I was off him. Especially when I remembered he was the one interviewing Drake and couldn’t answer how the Control verse started

[@anesu846]

That same entitlement is ringing through the clips played. It’s like he thinks he owns the medium

[@CalHob67]

I grew up feeling a certain way about Elliot, being a young Nas stan that felt he had a big Jay-Z bias running through XXL.

[@julianwise-s1l]

still ain’t ever met someone who could tell me how that verse started 🤷‍♂

[@RonStewee]

​@@julianwise-s1lDoesn't matter how it started it's the impact of its totality 12 years later people are still speaking aboit it.

[@Chicago311zero]

One Adin Ross is too many Adin rosses. Same with akademics and Mal.

[@turtleanton6539]

Oh 4 sure. But ak and drake night be over soon-ish. 69 been over a long time

[@holdenmedia3]

Valid points but when you have people like What’s the Dirt pushing you out of the conversation and garnering an audience based off of algorithmic pushing and no real research, there is something to be said about a lack of checks and balances 👀

[@serenitymuszings]

Quality always rises to the top. Drake was unearthed by Dot. It took years, but the Matrix spit him out. Everyone began to wake up and see.

[@blaquehealer5484]

Not always...I had to work cause I couldn't do Livingston and Joe Budden)

[@s.m.ts.m.t2540]

I'm looking forward to the next time Justin interview Kendrick. Yes, I am claiming it the sit down will be phenomenal.👏👏

[@ReedMySole]

I wish Elliot knew how much work it takes to even be considered “modern media”. I know the past had its issues but it takes an extra hour plus just to find the right thumbnail. And even then it might not work. I’m more of a Sway and Angie guy but that’s only because when I got old enough to understand my thirst for hiphop, magazines were dying. I still respect Elliot. He’s just not aging well because of these type of takes that seem like hate. Dope breakdown.

[@mookieblaelocker6504]

show uo and make a video, espeically if you already have a fanbase, which is what he is talking about. washed celebs cashing in on their opinions calling it journalism

[@KahnSantoriDavison]

As a fellow journalist who’s been dedicated to keep print media and critical hip-hop journalism alive I will also salute and have love for Elliott. I understand where he’s coming from but I don’t believe this is the best way to shed light on his concern. I think he’s putting space between him and the culture and podcasters. I think the best way would be to keep the focus on putting out a higher quality product and doing more rich, critical, and compelling collabs with legacy media along with other podcasters.

[@TheCompanyMan]

Agreed. What kind of journalism do you do?

[@KahnSantoriDavison]

@@TheCompanyMan Long form print here in Detroit for the last two decades. Local music writers are more extinct than anyone LOL LOL

[@TheCompanyMan]

@@KahnSantoriDavison Too much truth!

[@coursecorrection4105]

I still use professional photographers for family pictures, read well written in depth articles, and watch professional documentaries. The professionals have to find a way to do the thing they do well in a specialized way

[@Kye2life]

I believe people are at a crossroads where the formatted question answer interviews have moved to regular unfiltered talk. ie barbershop, loose talk. Everything is hyper opinionated. News became more op ed. Sports did the same. I believe this segwayed from formatted programming. Because of this, everyone believes they can do it. Also it's pronounced 'Maul' or 'Mall' 😅 Love this channel.

[@TheCompanyMan]

You hit the nail on the head.

[@notorioushebrew4793]

Media is all about opinions. It doesn't matter how you dress it up ALL MEDIA OUTLETS ARE DISSEMINATING THEIR OPINIONS. 🤷‍♀️ NO ONE OWES HIM AN INTERVIEW.

[@turtleanton6539]

And these comments are media.😊😊😊

[@MissTeaq]

@@turtleanton6539 Exactly “it’s all happening”!

[@chinortega3]

Deleted shout out was top tier😅😅💯💯

[@lordracer7039]

whatshetalkingabout heainttalkingaboutnothing

[@TheCompanyMan]

HAHAHAHAHA!

[@mookieblaelocker6504]

spittin facts son

[@elusion23one41]

As i am getting older i respect true hip hop journalism more and more. Keep up the good stuff homies continue the legacy alive

[@OhGeeKei]

I'm an educator and Elliott sounds like those teachers that are pissed about the new and alternative programs available to become a teacher. I'm also a PhD student and my aging professor is upset about our ability to not treat our program like a 2nd job which consumes all of our time. People that refuse to evolve will become extinct. Elliott needs to chill with his hate for the up and coming and changing workforce. His legacy will be tarnished and he's looking like a grumpy old man hating on these young folk.

[@TheCompanyMan]

Aye! Congrats on the phd process. What's your focus?

[@OhGeeKei]

@@TheCompanyMan Thanks for asking! My major is K-12 Educational Leadership (I'm a Principal) and my dissertation is a qualitative study on the lived experiences of black women as they matriculate through the K-12 system from classroom teacher into leadership positions and the factors that influence their progression (or lack thereof).

[@TheCompanyMan]

@@OhGeeKei Oh dope! That's a fascinating thesis! Mind sharing when you finish? My mom was a teacher.

[@OhGeeKei]

@@TheCompanyMan I'd be honored to share!

[@oilyque]

@@OhGeeKeidope!! Congratulations

[@mannymengs]

I think Elliott’s framing and delivery was poor, but he’s right for the most part. As you mentioned, media used to have some semblance of truth-telling, but alternative media is essentially just pure propaganda now, both in terms of cultural spaces (eg Drake on Adin/CQC for hip hop) as well as politics (eg Joe Rogan for the right wing). This year, guys like you, Rob, and Jeremy showed the importance of true journalism

[@mookieblaelocker6504]

exactly folks be mad but zero context and comprehension, critical thinking is lacking heavy

[@OttoZone37]

You don’t see the Company Man acting like this!

[@YetiCoolBrother]

Elliott is the Stephen A. Smith of Hip Hop but instead of doing like SAS and starting his own channel and becoming successful using modern methods he's just complaining about it. I've been watching SAS cover sports like my whole life & his YT channel just hit 1M subs like last week, THAT'S how you do it. Edit: Another great example is my boy Toure starting Rap Latte here recently. Toure arguably just as legendary as Elliott but you don't see him talking like this.

[@TheCompanyMan]

BIGFAX

[@SladeW5218]

Exactly!

[@retromike1]

Rap Latte is the shit!

[@nofacelord1203]

I like how you pronounce Mal names cus that fan def don't deserve proper pronunciations lol

[@TheCompanyMan]

It's all happening🤣

[@CED.Dweller]

@@nofacelord1203 @TheCompanyMan Even better, “mal” is bad in French. Not connected, yet connected.

[@TipToe71]

A lot of people give Elliott a hard time but I really rock with Elliott. I’m 53 and remember The Source when Elliott was there and remember reading his articles. I have followed him to The Bigger Picture and love his energy. I absolutely agree 100% with Elliott. I do miss the old ways in journalism

[@TheCompanyMan]

Elliott's work is a major influence on all of us. He's at the top of the mountain in a lot of ways in this space. And I think when our GOATS critique our work it can sting and we rebuke the perspective. That's what I see in this conversation. I definitely think Cam and Mase are the wrong targets, but I get it.

[@CED.Dweller]

@@TheCompanyMan THAT.

[@MissTeaq]

It’s all happening‼️ Him being sloppy drunk slurring his words definitely did NOT help!

[@CED.Dweller]

WELL. Mr. XXL/THE BIGGER PICTURE finally told the truth: he misses being the gatekeeper that the culture HAD to pass to get their stories out. Sweet Christmas.

[@TheCompanyMan]

Crazy, CED. Crazy.

[@lydiaapolot5460]

I blame him for Drake, he lost his credibility when he couldn't be objective about Drake walking around in a scorpion jacket smhh

[@mookieblaelocker6504]

imagine having credentials

[@liltaxreturn]

I’m glad to hear you wanting to bring more women into the fold. Before I was more aware of what I’m consuming, I was watching stuff like Brilliant Idiots where the lady’s not even on fuckin screen. Other than Nadeska, I haven’t found many vocal women online that talk about this stuff we love. But I learned about Absafcknlutely from you, she’s wonderful! Love!

[@thechauffeur9987]

I’m sitting here holding my copy of ego trip’s BOOK OF RAP LISTS, bought at the Green Apple bookstore in SF in 1999. I want that Elliott back. He seems shook since the beef (when he chose tribalism over talent) and crashing out a lot. I asked him in his comment section to find Sacha and them and maybe some new journalists (ahem)and write Volume 2. It was 25 years ago when Vol. 1 dropped. We need the lists for 1999-2024. That’s a more worthy occupation for an OG like Elliott.

[@TheCompanyMan]

Such a classic book!

[@thechauffeur9987]

@@TheCompanyMan BIG BOOK OF RACISM is also great.

[@Kuria_zhaints]

"Just because you old doesn't mean you can't learn more. don't just grow to be old. grow to be better"

[@CED.Dweller]

I appreciate the walk down Elliott Wilson’s walk of fame. Even when he grates on my nerves with the “I’m important so love me” takes, I can’t ignore the fact that he is a true journalist and editor who has started, maintained, grown and expanded how hip hop culture is seen and heard globally. Some of his takes were totally ignored warnings about NYC’s increasingly lackadaisical approach to rap creativity even before the South took over. Good commentary on Mal’s missing the point (the Cam take)…

[@TheCompanyMan]

Elliott is without a doubt one of if not THE greatest to ever do it. No hyperbole. That's why his comments are catching people off guard.

[@MusicJunkiePlus]

Maybe it’s just me being older and not remembering correctly, but didn’t Elliott Wilson work for The Source in the 90’s before he helped start XXL? Anyways… that interview was tough to watch.

[@pezgraph]

Every industry is going thru this...I'm a designer/printer. And now with Canva and Printify... Anyone can be a designer/printer. But I got a degree and experience.

[@exactlylbs]

I think he's correct. I think everyone and everything is shunning intellectualism. That includes entertainers and even politicians, avoiding journalist and going to podcasts

[@acemccannis302]

Am i tripping or did Elliot sound drunk during that interview 😅

[@justindavid685]

I thought that as well. It's his own fault for agreeing to be interviewed while under the influence. Rory and Mal could have done him the courtesy of non uploading the full clip.

[@backseatbully]

He was!! Shout out to these unprofessional crossover media folk who would NEVER do that

[@diddy2612]

Yall got to stop shooting him bail saying he was drunk. That was a sober man speaking his clown sober thoughts

[@jefferycoleman1257]

Everybody knows he was drunk AH

[@jefferycoleman1257]

​@@diddy2612.... Nah, Elliott was lit. I don't think that's shooting him ball.

[@KMO325]

I remember going to HipHopDX to see what new video Justin had for The Breakdown and seeing Murs and being hella-confused. It’s interesting seeing Justin talk about this, when I saw this happening to him in real time. Glad you still out here, Justin (rappers can take your job, not your skills).

[@kofiosei536]

As always, a stellar presentation and analysis. Appreciate all of your content bro 💪🏿

[@TheCompanyMan]

Thank you!

[@devilape4394]

I've noticed Elliot mention this a few times on TBP, Unfortunately I did not know Elliot before TBP so I cannot comment on his legacy etc. But from what I'm hearing from him over time is just that he really does not like how 'watered down' the level of 'journalism' being pumped out is. We really hit a whole new phase of media since 2020 and I think (just my opinion) that we are still in the filtering out stage, it's gunna take a while but slowly the Bobbie whateverhernamewas of the worlds are dying out and I'm all for it. I get what Elliot is saying and I agree - He is just really bad at conveying his message.

[@JihiTheMusicGeek]

I promise you have the greatest breakdowns of all time. Please don't stop doing what you do.

[@NIVstrumentals]

Always love your insights , sir! 📠. Thank you 🙏🏽

[@TheCompanyMan]

I appreciate you! 🙏🏿

[@Pratik.C.Ray88]

The 4th estate used to hold power accountable. Now it is bought and sold to the highest bidder as through mergers and is concentrated in the oligarchy.

[@TheCompanyMan]

Too much truth!

[@TheRealSeeJ]

My dad used to always remind me to focus on professions that can’t be taken away despite AI and KZbin tutorials. I chose Med School and my PsyD because those are professions that despite the efforts to make therapy and medicine easier to obtain, it still requires an extreme amount of education and a license. My heart goes out to journalists and other professions esteemed and characterized by education and artistry.

[@madimakes]

20:30 👏👏👏👏 thank. YOU. all the ones who are here for the attention can pack it up and out. and people don't understand what it means when we talk about ....privilege. and why some of us actually don't care about that privilege, especially when it means they're gonna go away and give us peace

[@justindavid685]

Elliott clearly sounds inebriated in this discussion. I know he is an adult but I feel that Rory and Mall should have a duty of care before releasing this footage. Things said while under the influence can easily be taken out of context.

[@diddy2612]

That man was not drunk. That’s how he really felt.

[@ZA_the_Phi-Knight]

He's been sounding like that on the last few interviews he's had. Like you said he is grown, but it's been more and more apparent

[@theplayaslounge]

As a guy who's been in the media(Radio) and DJ I had the same issues Elliott is having, But I learned to pivot to my core audience(Gen X & Late Boomers) that I tap into and keep it pushing. These young folks this is their time and no they cannot do it better than us whom are older. They'll eventually come around our way in the long run.

[@mahularamaphoko1666]

So Mal is actually insightful when not taking Drake

[@MurpleHaze]

When drum machines came out drummers were pissed!

[@JJohnson313]

I appreciate your thoughts but I have to provide some pushback that “Elliot is better, he just is” . Elliot’s assertion that he’s “more informed” and “better at telling a story” is unfounded. His claims lack context as it pertains to Cam & Mase and what they cover. When did Elliot begin covering the NBA and NFL? Cam’ron and Ma$e, who are also prominent figures in hip-hop, cover these sports and bring on former players and coaches for expert opinions. How does Elliot’s knowledge differ from theirs in this arena? If Elliot wants to talk about his coverage in the hip-hop industry, he needs to understand when others have a deeper understanding and expertise. Cam’ron and Ma$e, who were both part of the biggest labels in the game, have firsthand experience in the industry. They ran labels, entered into contracts, and had direct access to budgets and the inner workings of the music business. Elliot’s interviews with people who have actually done these things are not as informative as their own observations. Furthermore, Elliot’s storytelling style is different from Cam’ron and Ma$e’s. “Different does not mean deficient.” Elliot’s rise to fame was due to obscurity, but he failed to capitalize on it. “Security by obscurity is not security at all.” As soon as people had alternative options, they chose someone else. It’s like baseball before the integration of African Americans. While players then were talented, when they faced competition from players of color they didn’t look as talented . Same thing in the media space. Now that the playing field is more inclusive, they must either improve or face defeat.

[@freezinginferno2106]

Shout out prof Skye, can't hear adin Ross without thinking “drake’s brother”

[@Rockahfellahh]

Interviews died when Drake & Lil Wayne refused to do the breakfast club cuz they were mad at the platform. it set a bad precedent.

[@Dee-lp7lo]

And then Drake started sending gifts to CTG to dissuade negative coverage 🤦

[@Rockahfellahh]

@ meanwhile kanye faced charlamagne even when he was trashing Yeezus

[@dsj80]

I remember when IG had photographers pissed 😂😂😂

[@maxsmart9116]

I have that Ego Trip book of rap lists. Amazing book!

[@TheCompanyMan]

BIGFAX

[@TheCultureGodz]

"Anyone that doesnt have an appreciation for the culture get them outta here" 1000%...the Godz agree💪

[@raymanjohan8838]

my mount rushmore of Hip Hop media Stuart Scott (RIP), Fab 5 Freddy, Toure, & Justin Hunte

[@serenitymuszings]

I was a Gospel music reporter and I literally used Twitter to drive people to my online mag and radio news spots.

[@lesterlewis7018]

Lol hey uncs and aunties y'all remember TV guides? 😅

[@Scorpionqueen1229]

I hate that he sounds like the old drunk uncle that just wants to relive his old days… I can understand his perspective but crying and whining is not making anyone want to take him serious

[@moisturizedkev]

I can’t agree enough with liking the kid saying “rap is dead”… yes, LEAVE, go, we’ll still be here. As an artist, PLEASE, I’ll gladly deal with less potential market if we can get the real back in the room…..

[@judahtrippin]

@08:30 HOW DO YOU THINK RAPPERS FEEL?? REAL RAPPERS!! REAL POETS!!! EVERYONE WANTS TO RAP TOO

[@zaliSaad]

That reminds me of the battle Between Kendrick (the culture) and Drizzy (the commercial soup), perhaps real journalists just have to do more and better shows ?!

[@mas2779]

“This is what I do well… and everybody wants to do it” - hilarious

[@captaininsano5858]

The phrase " A drunk mind speaks a sober tongue" is undefeated.

[@cartilagehead]

It’s interesting to me that the rise and ubiquity of podcasts, “informative” social media, etc from artists/producers/creators of work has happened at the same time as physical media has been dying off. I was recently talking to a friend about how film commentaries and behind-the-scenes features have largely disappeared from Blu Rays (probably because streaming releases have no use for them), where they were once one of the best reasons to invest in a DVD release instead of using ulterior means to get a copy of a movie. A lot of that stuff seems to be moving online and becoming its own product.

[@christinathein951]

21:22 yeah the beef has brought a lot of “pedestrians” to hip hop at the current moment and Aiden can help usher them right back out. On a side note, “hip hop is dead” is something that has been being said for 30 years now and Drake did actually have a good take on his sentiment saying it will never die.

[@artistsofnycshow1]

I honestly understand Elliot on this. Cant say i 100 percent agree, but media is mostly opinion/uneducated opinion now so I get his stance and think he's entitled to not like the show and say they underperform. His issue may be more with the consumers tho. good content!

[@antgal9467]

I know how important Elliot Wilson is to hip hop media and hip hop in general. That's why I hate to see how he's been acting in the last 4 years or so. Always feels like he's chasing rappers to be their friends and to me it affects his work.

[@TreFKennedy]

Dope vid Justin

[@BeautifulEarthJa]

Some people are yapping ang diminishing their legacies....

[@ess-pee-arr]

Unfortunately for Elliott he's going to have to adapt and or adopt. That's part of getting old in just about every profession I can think of, especially ones that are in any kind of spotlight. As sort of stated in this video, I think he's done a good job at both. He seems to have embraced the evolution of the Hip Hop media space by adopting the podcast-like format by co-hosting The Bigger Picture while also going solo dolo on the Elliot Wilson Experience. I also think he has earned the right to b!@$% about how things are because he has put in the work over the years. Within reason, any responses he gets from it are most likely going to be warranted. The important thing for him is to follow up the complaints with actions that prove what he's saying in this video if he wants to stay relevant and be privy to things he expects to be.

[@TheCompanyMan]

He's definitely earned the right to complain. I agree with that.

[@mookieblaelocker6504]

elliot is a professional and is frustrated that amatuers get to weasel in because theres no barrier to entry, same problem with music. just because you have a mic dont mean your opinions mean shit.

[@sencoley7109]

How do I become a member of your channel? I love your content, word!

[@TheCompanyMan]

thank you! There should be a link in the description!

[@NotAfraidToShowMyFace-zy4hx]

Elliot became a fan of certain artists and he lost his credibility. He was outwardly wearing Drake jackets while reporting on the rap beef. Credibility gone.

[@lydiaapolot5460]

Exactly he has all the certification but no credibility at all.

[@kaydee1485]

It doesn't take rocket science to know he did it because he was sitting opposite Dj Hed, a known Kendrick affiliate. it was to help give the show a semblance of balance, with Jeremy as the mediator.

[@NotAfraidToShowMyFace-zy4hx]

@ When you call yourself a journalist it is incumbent on you to remain UNBIASED, the moment that you favor an artist just because you like them and can no longer critique them you have lost your credibility. I don’t care who you’re sitting next to, you’re either a journalist or a fan.

[@kaydee1485]

@@NotAfraidToShowMyFace-zy4hx not really, it's based on the format on whatever show they're producing. You think a debate show has to have both sides balanced? Thats the essence of this, each side has to lean the other way and play devil's advocate to create interesting talking points so both fanbases can find a reason to be engaged and listen to the show.

[@NotAfraidToShowMyFace-zy4hx]

@ I understand what you’re saying. The best journalist are able to have a preference for something while at the same time being able to critique that same thing they may have a preference toward if warranted. The two gentlemen that share a platform with Elliot are not journalists therefore they can be biased if they want.

[@hunterdelaghetto]

Everyone talking / reacting to much these days, without much thought or backend. We need to be very careful and thoughtful about who we listen to in the hiphop sphere and who we allow to speak on its history.

[@SAYWHATYOUSAID]

I don't like Mase Cam Mall or Rory but they have an audience and this is a new day.

[@artheals8869]

I know this wasn’t intentional, but you pronounced Mal’s name like “bad” in Spanish and that just makes so much sense to me pertaining to him 😂😂

[@brandonjeffries2150]

At some point... we have to have a discussion around primary source media vs. secondary source media. It's NOT about quality. It's about a new generation wanting primary source information. Only thing that balances it out is a personal network🤷‍♂️

[@JohnnyComptonAuthor]

I felt the same way about the "rap is dead" comment. Reminded me of a battle from 2008, Passwurdz vs Illusion Z*, where Pass had a line "This is what happens when the scene gets oversaturated, there's hella kids like him trying to rap because they're freakishly over-fascinated, but he ain't knowing half the basics." It's been that way for a while, with a lot of "fans" and briefly infatuated "rappers" jumping into something they see as trendy, without actually being interested enough to even know the equivalent of "half the basics" of the history and standards, which should be a pretty low bar to clear. But they're insincere, so their fake interest wanes when things don't go exactly their way, or when they realize they completely misread what they were allegedly a fan of, and then they want to declare the art dead instead of accepting they were never that into it, and it wasn't for them. *I actually feel like over the years, Z proved himself to be someone who genuinely cared about hip-hop and was in it because he genuinely cared, but Pass's overall point in his line still stands.

[@MzHeather-904]

Hey Justin

[@TheCompanyMan]

Hey MzHeather! Happy New Year!

[@WilliamGone]

This needs to be watched by everyone

[@mookieblaelocker6504]

'what makes him a journalist? having an opinion?' facts people talking is not journalism, its gossip

[@tmithoth8956]

He knows what he's doing. He's just tryna manifest a headline so people talk about him. Rather than tryna stay on trend and cover other topics, he wants that player 1 role and wants to be the topic for a minute... watch his episode with Joe budden podcast .. it's not even subtle 😂

[@fleontrotsky]

"...the course of his degree." That was an interesting Freudian slip there.

[@blaquehealer5484]

Thank you for articulating his point because there is a level of professionalism/skill at @7:16 because Elliott is unable to translate this point and then makes it personal and loses the audience. He isn't forward facing and it's too much competition and then "entertaining" becomes the benchmark.

[@Drilla81]

Elliot was drunk!!!!!! 😂 Come on man, leave old drunk unc alone!! Cam and Mase are annoying ass giggling Uncs too!!! 🤣 And I'm an Unc too so I know what I'm talking bout!!

[@veiledrecalcitrance4314]

Oh man, I agree 100% with Elliot, I was just saying something the other day about how no one knows how to interview anymore (besides a select few, Quest Love is surprisingly good at it) most interviewers are now trying to use the person they are interviewing to build their own brand, which would be fine if the interviewer would shut the f*ck up and let the person they’re interviewing talk, I didn’t come to listen to the interviewers story about what happened today before they went on air, I want to hear the guest we don’t hear everyday on the same show. You get what I’m saying? I’m sick of going out of my way to see Tyler or someone being interviewed and having to spend 60-70% of the interview listening to the interviewer talk about himself. All that is besides the fact of “when did it become the norm for an interviewer to give their personal opinion on everything in the interview, isn’t the interviewer supposed to be kind of unbiased? They’re supposed to be getting the guests story to us listeners. There’s no professionalism anymore. Also, it’s mostly the fault of us listeners, we don’t demand professionalism anymore, most just want excitement and drama, and if they get to see a famous person get into an argument with whatever content creator who has no skills in journalism, they’re happy, they aren’t even aware they just got robbed of information in trade for drama. Sh*t drives me crazy. Damn, I said interviewer and interview a lot in this comment haha

[@shawncouch3863]

Cam & Mase is primarily a sport show. They don’t talk about hip-hop unless they talking about their own experiences with hip-hop.

[@Godzooky]

The issue here is that we already know wayyy too much about our favs. We follow them on apps so we see them daily. Journalists used to give us the inside scoop on our favs and we don’t need that anymore. We just want to see them shoot the sht for an hour. We want to see them discuss the latest controversy for an hour.

[@Im-wd6tx]

of course Old Media guys are miserable

[@NandiJohnston-p6f]

7:57 *That's* a very good question... why isn't he *also* MAD at the Shannon Sharpe's, the athletes that retire to journalistic style work?? And his answer didn't really satisfy *the logic* of that logical question... rewind... 9:33 & to single-out Cam & Ma$e specifically in this context? Hence why some wonder if Elliott was maybe told by Jay to say Such, publicly? Or, he's such a fan of Jay Z, he said Such on his own?? 11:33 are they #FBA? A sincere inquiry... if not, very telling... 12:41 He's a #Capricorn 14:00 brb... m.

[@samsonlavea]

I’ll take facts over entertainment every day. Low information culture is growing too fast and having an intellectual conversation that’s fact based is becoming more rare.

[@tjdeuceosix]

However people feel about Elliott's antics, (I view it as engagement farming, pure and simple) I'm glad to hear you acknowledge his importance in hip hop journalism right off rip. There's a lot of revisionist history going around like he ain't who he is.

[@feodiente9460]

2:23 THIS!.. Bars Mr. Hunte

[@home-818]

Justin Hunte saying dookie was not on my 2025 bingo card 😂

[@kashstory]

Justin, can you tell me which material shows that Elliot deserves to me on the mount rushmore? Because I can't remember anything insightful or well-informed that Elliot has said personally. For example, in interviews he never asked a question where I thought "hey, that's a really interesting question". I'm down to read any article or watch an interview if you got them.