Embark on a mission to do some good with Dan Germain, innocent - 1 Minute to Leave your Mark

Dan has worked at innocent since they started in 1999, and is the company's Head of Creative. These days his duties include overseeing all advertising and creative tasks, from the web to books and packaging to advertising. He endeavours to make sure that the innocent brand grows up to be big and strong, as well as still finding time to draw rubbish pictures for the front of the smoothie labels.
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Welcome to The Blank Sheet Project. With "1 Minute to Leave your Mark", creatives from around the world are invited to express themselves on their creative process, creative activism and sustainability. Every week, get your one minute on creativity!