Engagement metrics in Google Analytics 4

GA4 has a bunch of metrics to track engagement. Learn more about them in this video.
In this tutorial, I will cover:
* Engagement rate
* Average engagement time
* Engaged sessions
* Engaged sessions per user, and more.
You will learn what those metrics are and where to find them in the Google Analytics 4 interface.
=== LINKS ===
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✭ List of dimensions and metrics in Google Analytics 4
support.google.com/analytics/...
📕 Free e-book: Getting Started with Google Analytics 4
www.analyticsmania.com/p/gett...
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
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#googleanalytics4

[@peterheise6537]

Best GA4 tutorials I've found so far. Thank you for the high quality content.

[@jonathanmarsh4938]

Another great video. Straight to the point and real life examples and extra context on metric meaning and usefullness.

[@Nowfaster]

Great video! Very precise, loved the short duration.

[@rakshitpanchal4089]

Very useful tutorial I have found on KZbin. Thank you for sharing the details!

[@Jim_Houlihan]

Great insights and many thanks

[@mileswoolgar]

Nice one! Thanks

[@yuriykabanets7665]

Thank You!

[@diamanttirol]

thx a lot!

[@mOhAmEdjOKER7]

Thank you

[@fredericr8800]

Thank u for this video. Do you know that tracking is now available in GA4 ?

[@ads_pro]

thank you

[@SimoneGrimani]

Thanks

[@snoorman9189]

thanks for this video, the things you can do with GA4 are very impressve. What I searched for sadly I haven't found, hope you can help. When I have 15 users in a day that visit my website I want to see the engagement time from every visitor, not the average time. In UA that was available but I can't find it in GA4

[@tomdavis204]

Can you view session engagement status and user engagement duration for the User_Engagement event?

[@bic7boi]

Hello, your videos are extremely helpful! I wanted to ask, do you have a video on how to create triggers for these GA4 engagement metrics in GTM to optimise towards in platforms like Google Ads?

[@johnny.hockin]

Did you find an answer? It seems like no one is answering this on the internet and I've been looking all morning!

[@AndrewScarella]

Hi. How would I build an audience out of only engaged users for remarketing in Google Ads?

[@JohannMeier-lm2jh]

Hey, can you tell if 'average engagement time per session' is also related to to engaged session difinition?

[@changeyourmindcym2539]

Thanks for the video, But I've a question, why all the time Avg is 0% ?

[@ModishFashion]

Thanks for this info. I want to ask that like in Universal Analytics there was an option to connect to Google Search Console, can this also be done in GA4?

[@AnalyticsMania]

Yes

[@ivan.vatovic]

Thanks for another great video. Do you plan to cover Google Ads Enhanced Conversions implementation with GTM?

[@AnalyticsMania]

No plans for a KZbin video. But that topic is already explained in my GTM course www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

[@ivan.vatovic]

@@AnalyticsMania thanks for the quick reply. I will surely check the link. Thank you.

[@TheBeautybound]

What has replaced custom dashboards from GA Universal in GA4? I have dashboards I use to generate reports for clients and not sure where to start in GA4. Thanks!

[@AnalyticsMania]

You will need to use google data studio

[@aashisachdeva1442]

Hey There, Did you know you can now track how your campaign's landing page performed with the help of QR Codes?Here's how: kzbin.info/www/bejne/nnbUfmhqqbWrnLM

[@RSC355]

When you move over from universal to Google 4, do you keep all the historical data? Thanks

[@AnalyticsMania]

No

[@AnalyticsMania]

I mean universal analytics historic data will not be transferred

[@cristhiearias6108]

Do you know how to move Average Engagement Time per Session to Data Studio?

[@camelial.4526]

What is engaged user and not engaged user means in Audiences please?

[@ericabiglang-awa1949]

Question: Why can't I see the "More tagging settings" on data streams?

[@AnalyticsMania]

The interface changed: Admin > Data Streams > Configure Tag Settings > Show all

[@josephabraham7691]

They are still counting 10 sec as engagement despite changing it to 60 sec. I thought the no. of engaged sessions would get lower after changing it.

[@vamsil2056]

I can't see Engagement Tab in my GA4

[@AnalyticsMania]

It means you chose some other options while creating a new property. Then just keep looking for other reports that contain engagement metrics

[@AdamFordGhostships]

I'm tearing my hair out. There is no equivalent metric yet for per session goal value, which is the only properly nuanced way of measuring traffic quality. They made this a central feature of the last platform, and there's an entire industry built around this. So where is the metric in the new platform?? Who is actually developing this new platform and what on earth are they using for a brain?? Do Google ever consult with anyone or just permanently pull crap that suits only themselves out of their own arseholes?

[@AnalyticsMania]

Since GA4 calculates conversions not "once per session" but "once per event" in that case, the metric is "event value". It can be send to GA4 together with an event (e.g. with conversion event) and also a currency parameter should be included. Then that "Event value" metric can be used in various reports. For example, you can customize standard traffic acquisition reports and include "Event value" as one of the metrics there and see which sources are with highest values. But unfortunately, this is not something available out of the box (which is shame because people now need to spend much more time learning how to properly customize GA4).

[@AdamFordGhostships]

@@AnalyticsMania yes but how do we measure traffic quality per session - there's no way of guaging overall traffic performance by accumulated event values per session. You can send event values with the current analytics, but you get an accumulated session event value based on that. They need to recreate this in the new platform or it is useless for marketers. How can they not see this?

[@AnalyticsMania]

I have already explained how to see value accumulated per session and traffic source. Or maybe I just don't understand what you are asking. You can build a report where the dimension is "session source/medium" (for example) and one of the metrics is Event value. That metric will aggregate all values and split it based on traffic source.

[@AdamFordGhostships]

@@AnalyticsMania OK that sounds like what I am looking for, I think I need to explore further into the reports because I swear I couldn't make it report like that. Maybe I didn't have enough event value in my data. You could then presumably create a custom metric for event value/sessions and also use that in reports?

[@AnalyticsMania]

I cannot think of any way in GA4 UI to have a metric such as value/sessions. The report that I have previously explained would just show a total value per each traffic source.