Engineering the Dyson Airstrait™ straightener

"Discover how Dyson engineers pioneered a new way to straighten hair - with air.
The Dyson Airstrait™ straightener combines our knowledge of hair science with our expertise in airflow. Years of learning and in-depth understanding of hair types and styling have brought us to a new kind of straightener - one that uses powerful, directional airflow to create a natural straight finish. No hot plates. No heat damage.¹
Find out more about the technology: ms.spr.ly/6053gn86T
¹When used in wet to dry mode."

[@mavendnc]

I'd like to see a before and after on full heads of curly, coily and then kinky hair. I need to know that it works on the tightest of texture before I'd invest. It looks revolutionary tho and I'm excited about it!

[@dyson]

We can't wait for people to get hands-on! The Dyson Airstrait™ straightener has been developed and tested for all hair types - achieving natural straight styles for Type 1-3a/b hair, and stretched blow out styles for Type 3c-4 hair. All from wet, and with no heat damage!

[@gabygabygabys]

Manes by Mell has one

[@mavendnc]

​@@gabygabygabysthank you! I was just hoping for a real person and head of hair for the 4c model. But I'm sure someone else will do this.

[@audreycash5390]

Me too!

[@yourlotusflower4414]

From the videos I saw so far from curly to kinky they get frizzy puffy results

[@lovenspired]

I have been dreaming of the day my whole life that a team of bright engineering minds would develop a styling tool for blow outs or straightening that would save your hair from heat damage! I have curly hair and have gone through multiple hair growth 'reset cycles' because of heat damaged curls caused by heating tools. Nothing, even heat protectant sprays and serums worked and I thought "Wouldn't it be cool if one day someone could figure out how to get the straight look but without the excessive heat?" This product is like a dream come true! Thank you Dysoneers!

[@dyson]

We're so grateful for this feedback! Here at Dyson we're always working to solve the problems that others ignore.

[@lovenspired]

@helene trv I disagree. There are two modes on this device: 1. Wet to dry (for straightening) 2. Dry mode (for refreshing the hair). Dry Mode will cause some heat damage. However, on the Wet to Dry Mode the company states it does not cause heat damage. Why? Dry mode has two temp settings 250 degrees and 285 degrees Fahrenheit. Alpha-keratin in hair denatures at a temperature range around 227-237 degrees Fahrenheit, which means anything above that range is susceptible to causing heat damage to the hair. The wet mode on the Dyson air straight has three settings at 175 degree, 230 degrees, and 285 degrees. So if a user of this product wants to avoid heat damage this device can achieve this goal, as long as, Wet to Dry mode is selected at time of use at 175 degrees or 230 degrees. Additionally, this product has advanced tech sensors in this Dyson air straight which monitors the temperature 30 times PER SECOND to ensure temperature control is regulated at every moment of use, which is an amazing feature not found in most heat styling tools on the market. This product has value beyond the results that is found embedded in the technology, which is why I am excited to be using and purchasing.

[@alexanderharo4550]

This is the BEST Dyson appliance the company offers. Thanks for taking and styling my crazy hair!!!!

[@audreycash5390]

It would have been nice to show more than two seconds of this product being used on Black hair. Given how expensive Dyson products are, no one with Black hair will buy it wondering how it will work on their hair, and hoping it will! Dyson PLEASE remember us when creating new products!!

[@dyson]

Throughout the development of the Dyson Airstrait™ straightener, our engineers trialled with hair types ranging from Type 1 (straight) to Type 4 (very curly/coily) hair. This helped us understand the different benefits for different hair types: natural straight styles for Type 1-3a/b hair and stretched blow out styles for Type 3c-4 hair - from wet, with no heat damage: ms.spr.ly/6051gncOf

[@audreycash5390]

@@dyson thank you for the quick response and the extra video. However, I wonder why more Black (3c-4) examples weren't simply included in your primary video? Why should Black women have to go the extra step? Re: the Airstrait, did @dyson decide that a product which would achieve a "straight style" for Black (3c-4) hair is too damaging or too hot for non-Black (1-3b)? Keeping in mind that those hair textures are already blow-dry straight. Again, I wish @dyson valued that Black women also want the convenience of straight styles with one product. Are you intimating that Black women have to chose between dry+straighter and dry+straight (potential heat damage)? I can get the same result, faster, blow-drying my hair and STILL need the extra step of flat ironing. This product is too expensive for that. I'm sure that @dyson could develop a product for us...if you thought it was important.

[@mavendnc]

@@audreycash5390 it's unfortunate bc everything that you're saying they've heard and still not addressed with a product. It just shows us that they don't really want to address it.....

[@audreycash5390]

@@mavendnc I know but sometimes it's worth saying again...just so these companies know that WE haven't forgotten.

[@DigitalKid14]

Speak on it! The black community has dollars to spend when it comes to our hair! Seeming like this product wasn't made with us in mind...

[@anastasiaa.9852]

I can’t wait to see this tool in action on kinky curly hair. So excited

[@dyson]

💖

[@mavendnc]

Same! That first then I'll be ready to give up my coins 😂

[@quachhoanhi2502]

@@dyson m😅

[@Inyourfacezzo]

I definitely need one right away!! Dyson is always the best!

[@DangersGirl4Ev]

Waiting to see this on wet bleached hair bc that’s the real challenge

[@CUBANANGEL0921]

Mija same here lol,…. Cubana 🇨🇺 con Curly, Bleached Highlighted Hair here waiting patiently,…. 🙄👏🏼

[@jazzyj904]

The real challenge is curly hair

[@JJS432]

@@jazzyj904 They just proved it can straighten curly hair.

[@checksanity]

@@JJS432 I believe she meant tighter/kinky&coily aka afro textured hair. It very briefly was showed an example.

[@jazzyj904]

@@JJS432 loose curls aren’t a challenge

[@Diamond-hg2ij]

Omg I been looking for hair straightener that won’t damage my hair so much this perfect!

[@dyson]

This might be your lucky day 😉

[@amandagilbert9479]

Amazing!

[@atmoida]

God!!!! An other Dyson item is coming to my home….. of course I want it 🙌🏽🙌🏽🙌🏽

[@crackkillspuppies]

Why is this the only Dyson hair product that doesn't include a case when you purchase?

[@sarahs8704]

Sold ❤😮 can’t wait to buy it!!!

[@dyson]

🥰

[@spaceface1982]

Looking forward to getting one. Not sure why it hasn’t yet launched in the UK given that Dyson are a British company?!

[@hounamao7140]

Crazy right ? And it's been a month in the US already......

[@spaceface1982]

@@hounamao7140 Totally agree!

[@Vale10952]

It is probably because there are 168 million women in the USA and 34 million in the UK.

[@spaceface1982]

@Vale10952 We're fine, we have it now.

[@dieiceNGC]

This remind me that life hack of Dyson Airwrap with old design dryer that turns out can use as straightener.

[@celienjes1545]

how long will it keep my curly hair stright ??

[@johnjones6034]

I need this ASAP🥹

[@denisee4]

i want this

[@aquajuwel7098]

I don’t know why I watch this, I’m bald 😂……

[@Maenamay]

Wow when will it reach New Zealand?

[@dyson]

Hello! The Dyson Airstrait™ straightener will be coming to your country in the future. Please keep an eye on your local Dyson website for the latest information.

[@VanaNaidoo]

When will this get to South Africa?

[@dyson]

Having launched in the US, Canada and Mexico, we're now working to roll out the Dyson Airstrait™ straightener to our other markets, from now into 2024. For our latest local launch news, keep checking ms.spr.ly/6059gkQkc for any updates!

[@NinaN-eq4fy]

So excited, can you create an exchange program to give back older models?

[@purvitasingh4502]

That looks promising, but I wonder how it will work on my super fine hair, only if i could get to try it before investing.

[@dyson]

Once the Dyson Airstrait™ straightener launches locally, you'll be able to get hands on and put it through its paces at your nearest Dyson Demo store, with the help of our expert Dyson Stylists!

[@sarahdior1]

Im literally saving up for this 😢

[@k67ab]

When is it coming to the uk?

[@dyson]

The Dyson Airstrait™ straightener will be coming to your country in the future. Please check your local Dyson website for the latest information.

[@thanaprimek130]

I can see the next generation of this product will be wireless 😉

[@sahanasaan2751]

Can I style my hair everyday,will it damage my hair

[@dyson]

Hi there Sahana, thanks for getting in touch. Because of the intelligent heat control, you can style your hair with heat or moisture. Styling with powerful airflow from wet, results in less need for high heat, creating less damage and breakage.

[@solarlola5953]

@@dyson please give yes or no answer. Will it damage hair ?

[@redrose6567]

When can we buy this in south korea??

[@dyson]

The new Dyson Airstrait™ straightener is already available to order in the US, Canada and Mexico. And we're working hard to roll it out to our other markets, from now into 2024. Keep an eye on ms.spr.ly/6056gkQT8 for local news 😀

[@Des.conocida]

When will it available in Spain??

[@dyson]

Thanks for your interest. To keep up to date on our latest launches, please follow us on Instagram, our Newsroom pages or the Dyson website in your region.

[@hounamao7140]

@@dyson When is it coming to Europe, do you guys have a date ?

[@duchesskll]

Can we buy this from Canada?

[@dyson]

The Dyson Airstrait™ straightener will be coming to your country in the future. Please keep an eye on your local Dyson website for the latest information.

[@bellata8941]

Sephora has it

[@hounamao7140]

when is it coming to Europe ??

[@dyson]

Hi there, thank you for interacting with Dyson. The Dyson Airstrait™ straightener will initially launch in the USA, Canada and Mexico and will continue to launch in other markets. To keep up to date on Dyson’s product launches, please follow Dyson Singapore’s Instagram and TikTok, or head to Dyson.com.sg.

[@hussienalsafi1149]

❤️❤️❤️❤️❤️❤️❤️

[@solarlola5953]

You guarantee it won’t cause heat damage?

[@st4rzxc]

Use heat protectant to prevent heat damage

[@graisfild]

А когда будет новый пылесос

[@Casey-uk3wy]

Shut up and take my money!!

[@RivyO]

What temperature is the boost mode?

[@dyson]

Hi Rivy, thanks for reaching out to us. Please send us a private message so that we can assist with your query.

[@RivyO]

@@dyson how and where do I send the message and why can’t you share that information publicly

[@dyson]

Hi again Rivy! The temperatures in Wet mode are 175°F, 230°F, and 285°F. In Dry mode, the temperatures are 250°F, 285°F and BOOST for an additional optional boost for maximum styling impact. There is also a Cool mode button, which can be used to set your style.

[@RivyO]

@@dyson yea I understand that but I am asking specifically regarding the boost mode temperature. What is it? We should know in order to prevent damage

[@dyson]

BOOST mode goes up to 320°F. This optional temperature setting has been added for those who would like to use a boost of temperature for maximum styling impact.

[@_M_D_M_]

A moment of silence for ladies/girls who want to straighten out their naturally curly hair.

[@mavendnc]

I've just seen a video review from Manes by Mell. Her coily demo wasn't with a real person but a mannequin with 1a hair that was curled. Her own hair is similar in texture to mine but my curls are smaller. Not the best demo for all textures but I appreciate what I saw. Dyson needs to start with the tightest of coils and then engineer backwards. But instead they try to figure it out after the fact. They're missing an entire market by not doing that. And we all know black women (and women of color in general) willingly invest more in beauty products. It's very disappointing. My hair would look like her (Manes by Mell) hair at the end. For the investment I need to look like I left the salon (Dominican blowout or silk press), not just a blow dry. Hopefully they take this into consideration for a future model. Maybe a curly textured version? If so, I'd sign up to try! 😊

[@anchalgoswami3235]

Just give it to me already 😈

[@aishaproductionsss5308]

ghd did it before yall

[@solarlola5953]

No it’s not the same

[@aniecar816]

Hate this for coarse hair. It gets so poofy

[@jjjenkins2008]

wow, no women engineers dyson?!

[@jacobkelly4671]

Most women don’t want to be engineers. Diversity hires ruin a company.

[@sylrickafosterruwadi]

I was initially super excited when I read about this, but now I just feel disappointed. I really wish that you all showed a diversity of hair textures in this main video. It looks like that even when the researchers were in the lab testing this device (like at 0:48- 0:52), it was on silkier-textured hair. This is 2023--this shouldn't be an issue anymore and I know that I, as a black woman, am SO tired of having this conversation with beauty/cosmetic companies. Please do better, because we deserve better. And re: the video with the model with super-textured hair. That was...an attempt, but the device clearly wasn't tested well enough on kinky-textured hair because her hair was no where near as straight as the models you all showed in this video.

[@mavendnc]

Agree on every single point you've made. It needs to be engineered for kinky textured hair, not as an after thought. But they knew this was coming. Seems like it's not enough of an issue or a pull to do anything about it tho.

[@sylrickafosterruwadi]

@@mavendnc Yes--that's exactly it, kinky textured hair was clearly an afterthought. I honestly don't understand how though...like I know that they were aware of the range of hair textures even before they made this device. I think one of the main issues is that no person with kinky hair was involved in making this thing, going off of who was actually shown in the lab. Anyways, this is all frustrating.

[@Lorelai382]

„…no one has done before“? Except Ghd. And Remington. Sorry, but this is commercial is crap!

If you pay attention instead of trying to find flaws with no appreciation to the research and development going into these products, you would notice that they emphasize in the video the fact that there are no hot plates, only airflow. As far as I can see, ghd and Remington have not done that. Please do your research before calling something crap.