Engineering The Future of Sport

The first spark of a product idea sets the NIKE, Inc. Product team into motion. The team of developers, testers, engineers, designers and managers obsess over Nike’s iconic silhouettes and create groundbreaking new styles. They collaborate, ideate and refine products’ construction, fit and materials. They maintain a keen understanding of consumer and market trends. They skillfully operate at the intersection of buyer needs, technical feasibility and business objectives. And they work lockstep with Merchandising, Design, Manufacturing and others to produce the final result: products that reflect the soul of sport and inspire athletes to reach new levels of performance.
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