Entrepreneur Shocks Dragons After Revealing Her Business Spend | SEASON 19 | Dragons' Den

Anne Marie Hurst and her partner Christian are next into The Den. They're pitching a sparkling botanical wine that Anne Marie formulated from her former experience working in the alcoholic drinks sector. The duo are seeking a £50,000 investment for a 5% equity stake in their business, Floreat.
Season 19, Episode 9.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Alcohol

[@kingcecil7126]

She sold out her entire stock the day after the show to hotels and Spas, she said she expected an increase in sales but not that much. A case where one of the good guys won.

[@vanessac1721]

Good 👍

[@ShayCat]

Definitely deserving

[@hashtagprinter5333]

‘Good guys’ don’t sell intoxicants that cause people do bad things. The seller of any drug/alcohol plays a moral part in all outcomes of that persons drunken crimes. From falling over hurting them self, to causing death by drink driving. No sale. No harm. No sale. no crime.

[@niclyonsfx2840]

@@hashtagprinter5333lol have a day off

[@colmwhateveryoulike3240]

​@@hashtagprinter5333How far can we take that? Are customers who drink responsibly responsible for other people's decisions because the alcohol company would not exist if they did not buy its product?

[@alrichdesa9348]

Such a sweet lady.

[@michaelwallden7261]

this is business not about sweet lady

[@BenjaminGoose]

Not very bright though. Spend +£500k and sold her house but only made £20k in revenue. 🤣

[@jamielee9350]

Trust me , she is not ...😎😎😎

[@AZ0986688]

Yes, but isn't this just "snake oil"?😊

[@davicool4284]

She's so beautiful Would be a perfect girlfriend

[@angelakelly3679]

What a classy, beautiful woman, I hope she does well

[@georgeyeboah-jnr2602]

11:54 I really feel crushed for this classy and well-educated woman!Hope all goes well for her in future🙏🏽

[@ramalama9650]

She is classy, very classy. They made a mistake by not investing in her business.

[@brooklyndecember]

She made tin of money after the show. Sold it all off to a spa chain.

[@brentea65]

"Im a medical herbalist.." Im out 😂

[@christinewatts2]

What a lovely lady Good Luck

[@udaykaushal5833]

This woman can be described in 2 words. British CLASS

[@aps-pictures9335]

Or one, ‘simple’

[@davejmanning544]

I wish her all the best, a class Lady.

[@RugoGaming]

That was good feedback. Don't give up.

[@Nonegiven14582]

£560k would give you an amazing 20 year retirement. Especially if on top of a state pension

[@user-oe1mb9hu9i]

Well obviously this piece of crumpet wants more .....

[@Nonegiven14582]

@derhueter £200 a week on a pension plus another £20k a year would be enuogh for me. With no employment costs or travel to work. Plenty

[@M4nvrs]

What a lady! I so hoped she would get an investment... She's the entire package!

[@jay.a3926]

Very impressive product and pitch.

[@ShayCat]

Beautiful lady inside and out. Hope she’s still successful today

[@NorwegianKnifeDude]

Her despairing expression when she got in the elevator was heartbreaking.

[@jesusbermudez6775]

They gave her some good hints on how to move forward. Given that they are millionaires, she should follow their advice.

[@Joefdgtr]

The company has made a YTD loss of £584k up to 31 January 2022. I cant see much recent up to date social media or store availability which makes me think shes slowly paused the business unless anyone seen something ?

[@YouMakeItHappen]

So in one month, that was their loss? YTD means year to date. ; 1 jan-31jan

[@darrencronin1415]

Depends of when their year end is !

[@trucsympa]

I low key wanna try it

[@zion-designs]

Classy all over!!! Wow

[@alexandroschionidis6710]

It also makes you build muscles "We added a scoop of protein with creatine in there"

[@NullifidianYT]

Nice lady. I wish her best of luck.

[@SonyPicturesTelevision]

"medical grade herbs" 😂😂😂

[@nameundefinedname5307]

🤣

[@pamelamckenzie2685]

You will find a better way you will win I say put on little parties for art exhibitions and mix it with your wine, birthdays, and fashion exhibitions your wine sells, and ask health shops to get your bottles in there. Sell to airports to serve on planes and ships. Do deals with everything.

[@bobstirling6885]

She's already spent too much money to go small.

[@treble20]

The website looks good. I wish her all the best.

[@royfr8136]

Would a man get such praise in the comments for simply doing a good presentation?

[@thisismarcjohnson]

She's spent £560k on a business that's got absolutely no stock left on their website. Was just about to buy a bottle of this but they've got nothing left. Shame that she didn't forsee the uplift in demand after this aired.

[@JL-gf3yc]

I hope she does well!

[@PeterFordham-xz2qi]

Am I the only one that Google’s the businesses after each episode?

[@MrRobertBatchelor]

Touker: Don’t put any more money in. 1 second later: You’re going to need a million pounds. Where do you suggest she gets the money from then???

[@Gonken88]

I think he was implying that she shouldn't spend that money 🙄. She's completely bonkers.

[@stableschippenham]

I think he meant dont put in her own money, get a serious investor instead. The right investor could help make this work, maybe one of those spa customers will perk up.

[@Generic_White]

​@@stableschippenhamNo he defo meant she's gonna need loads of money that nobody's gonna invest so stop spending your own.

[@wge621]

No he said don't give up but don't spend your own money, but it needs money. So that is getting outside investment. He just didn't want to be the investor since it would take a while to see a return

[@lucifermorningstar7335]

I really thought that she might get a deal. nevertheless, she's gonna make it!

[@dazediss6629]

I doubt it, she’s sank half a mill into nothing

[@Gonken88]

Whaaat? She's put 560 thousand quid on 💩 and she's sold her house! She could have used that money to retire instead. 🤦🤦

[@thedappercook]

​@@Gonken88that's how poor men think. Not wonderful entrepreneurs. She'll end up a multi millionaire soon enough

[@AlvenmodFoto]

Thanks for the spoiler 🤣🙈

[@thedappercook]

@@AlvenmodFoto you can still watch and enjoy the episode. Not many get deals.

[@originalunoriginal4055]

£560k of my money "And what have you spent 5 hundred and sixty thousand on? " * Over £100k on Marketing (let's say £150k ) *£60k on Brand Development * Business infrastructures (let's say £120,k ) That adds up to £380k Where is the remaining £TWO HUNDRED AND 80 THOUSAND POUNDS... Anne!!!???? Plus, you sold your home! So, why do you need investment?? 😬😬🤷🤷🤷🤷🤔🤔🤔

[@egodden3977]

180

[@tommydenato8863]

Crazy how ppl invest so much without validating continuity

[@Kiwionwing]

And in a day of dragons den She was sold out

[@davidtydeman1434]

The drinks business is a tough one to break into

[@niamhmckernan908]

This looks like a lovely product

[@bruceangel4459]

A program of daily brisk walking will sharpen everyone up and you’ll notice it in their energy levels, bright eyes and sharper minds.

[@nicolepretorius1178]

I'm a bit hesitant to believe that the additives would reduce the risk of the alcohol? From what i understand, I'd first assume that the alcohol would overpower the benefits of the additives. However, i have heard that what is in green tea mitigates the negative impact of caffeine in green tea, so I suppose I could be wrong.

[@hawsrulebegin7768]

A case of wasting her money on a dream. Her previous experience should have told her that the industry is a very tough one to crack.

[@marcelnz]

wow....she is such a delicate fine woman with such a marvelous product.

[@Maxwellio]

Race courses, ladies day at the horses would sell a load and spread loads of word-of-mouth.

[@andymcnab2.0]

If all else fails she'd be a fantastic Mary Poppins.

[@earthzoneproductions9041]

I would invest in this. So many people just cannot take alcohol but would love to have something like this. Hope they can branch out overseas and find European distribution.

[@Braketech9]

True professional.. Not many women like her around. ❤

[@kirbyhatesincels917]

Cry more.

[@user-fu3hb4pf4u]

It be cleaner to open a wine bar

[@atinirmalgp]

very classy

[@williamgreen1512]

"O darling , do get the elephant man out . We've been doing it at home in private for so long , what with covid an all " .😅

[@Ricie0]

I hope Ann Marie does well ✨

[@RDVL1234]

Hope she will succeed in the business

[@TheManInBlueFlames]

The fact she was able to INCREASE her turnover to 46,000 during Covid, when her industry completely shut down, shows us ALL the credentials we need...

[@GorillaKingDingDong]

She spent £100.000 to achieve the 46k and the COVID times were the perfect time to go direct to consumer via internet. Everybody was bored at home drinking…

[@BDogs10]

..Well..Christian’s pumped for it

[@willemsgrahpics]

This woman is Lara Croft who quit being Lara Croft to start a fine drinks business.

[@lookitdatassby]

Her polygons are too smooth to be THE Lara Croft. XD Jk

[@beautifulplaces2703]

I'm pretty sure that advertising health claims about the product without any research is illegal.

[@mary_syl]

It's a shame this isn't alcohol free, would be more convincing than "the herbs counter the bad alcoholic effects but I haven't really got medical proof of anything".

[@remco4955]

So you think hotels will buy a wine without alcohol? 😂

[@mary_syl]

@@remco4955 A good hotel will serve real expensive wine because that's what wine lovers want. Hipster products like that one can't exist in a middle ground. They need to target a clear audience and this "healthy herbs but still alcoholic"-concept makes no sense for people on either side of the divide.

[@algalgod159]

Big projects need big money, but at least she got the dragons exposure and endorsement!

[@kemosabe4195]

What a lovely classy lady. The female version of David Attenborough.

[@LCRichardM]

The celebration of that lady in this comment section - this is one of most british things if seen in a long time.

[@kavengovender7256]

Debra still waving

[@mad-cyantist3159]

Given her experience in the Business, I find it strange she started a Sparkling Wine Company since the Alcohol market is so oversaturated

[@N0RM0jn]

yes but, the alcohol market is one of the biggest.

[@aidankelly840]

Free advertising She will get to the top

[@jarednil69]

This woman could do ASMR videos!😅😊

[@pureblood1978x]

Its 30 quid a bottle!

[@lukebignell7846]

3:45 Peter Jones has a spread on now. Needs to hit the gym

[@BenjaminGoose]

Maybe stop judging people for their appearance?

[@user-rw8rc3yp9d]

@@BenjaminGoose what you gonna do about it exactly? cry like a baby?

[@johnpoo1662]

@@BenjaminGoose all living things judge everything on appearance. tf u talkin about.

[@BenjaminGoose]

All living things? Like bacteria?@@johnpoo1662

[@kirbyhatesincels917]

@@johnpoo1662 The weak ones do.

[@Kratonhelps]

That was brutal to watch

[@phillipfairbrass3575]

It's funny, after many years watching this programme , they never asked, how much it was, how much to make, etc, like that usually do,, I wonder why

[@Rowan111]

Good point

[@yaboiavery5986]

4:38 because alcohol isn't healthy, maybe? 💀

[@jyorah4432]

Its like saying his juice is made of all kinds of fruits but we just only added a drop of poison in it, its good for the health cuz its contains lots of vitamins. Its only business, not to do with health.

[@nicolepretorius1178]

Hm. It is interesting how many people found her classy. Whereas I was a but wary if how she was around her partner(?). But that was probably just her nerves. 😆

[@user-gs5vq1ks8s]

Just proves me the dragon's toser's

[@sprocket-YT]

£560k of my money....... I'm out!

[@therealsaril]

Sweet lady

[@robinbishop6813]

Unless I've missed something here, I thought the Dragons badly let themselves down. Surely the obvious questions should have been: 1. Where is it made?* 2. How much does it cost? 3. How much does it sell for? Not rocket science - just questions you would expect professional entrepreneurs to ask. *If it was British made, I'd invest. Come on Dragons, this was a poor show.

[@06cdancer]

Why is he wearing a mask?

[@glossalth]

The Lady was all class.its a shame she didn't get a dragon on board .but she is on to something. And I hope she make it .

[@bungobaggins5837]

Have to say, the comedy music intros are getting on my nerves.

[@MrSuperG]

When ya kids get grandparents money for the first time. 100000000 here 10000000 there 100000000 for you too

[@Firedancer100]

Ethereum 👍

[@BenjaminGoose]

is a scam.

[@Sarah-jr7fk]

😊😊

[@dozerb8166]

The comments saying she is a classy woman or a good guy is evidence that the whole world has become oblivious and self involved. Did you all miss how she smugly told her partner to shut up in the beginning because they were being filmed? Or how she ignored him completely and sent him on his way before her pitch? She reeks of entitlement.

[@nikibowe]

is this your first time watching dragons den, they always send the models/helpers/demonstrators out and just speak to the entrepreneur only. also she wasn't being smug at all, she just looked nervous. you comment seems very deranged

[@marpag123]

Omg I can't believe she just smashed Peter around the head with a wine bottle when he said he was out !

[@johnhewett9483]

nice intelligent woman seems a conflict that she has put so much cash into the business

[@jpants5144]

stevens gaining weight?

[@keeganwebb7777]

Nice lady, but spending money like she's still at Diagio.

[@Arnold1nspiration]

You can tell she doesn’t look her age. If I had to guess she’s probably late 60s but looks about mid 40s.

[@JohnNorris1977]

Is it just me or is Steven Bartlett a bit hot? 😅

[@sitinrighthere]

Bit of maskitis there

[@JimmyTRUELOVE]

Lovely woman but you absolutely CANNOT talk about counteracting the effects of alcohol on the body with small almost trace amounts of botanicals. Analagous to putting out a house fire with a cup of water.

[@neva.2764]

Think homeopathy. That's also trace amounts.

[@whattheworldneedstoknow.]

She needs to stop

[@noyourewrong599]

cringe snake oil

[@bluesky6386]

her voice 😴

[@mjpiroca]

It's over, by the way. The brand died last year.

[@maxthelab8457]

No it didn't - they are still going.

[@dylaninho2500]

@@maxthelab8457what a save

[@heiltecn9ne]

Why is homie wearing a face diaper

[@BenjaminGoose]

Why do you get scared when you see someone wearing a mask? Maybe you should see a therapist for that.

[@heiltecn9ne]

Ah I found the guy in the video who was wearing the face diaper. 😂

[@BenjaminGoose]

Imagine feeling so insecure about wearing masks that you have to parrot terms like "face diaper" like a good little sheep.@@heiltecn9ne

[@ria6736]

Are these investors thick! Do they realise the health market is booming with millennial women. Look around they’re all pencil thin with perfect skin and spend $1000 on botox a year. This was a money making machine! This lady is going to end up like a very rich famous designer

[@Elstan24]

I bet if she would come in without a partner- some of the male dragons would surely invest.

[@lukebignell7846]

1:20 oh no, her husband is a mask Vanker. One of those mentally ill people who still wears a mask long after everyone else worked out they don’t work and are a waste of time! i hope they don’t get a investment now based on the masked Vanker

[@bluetimmy24]

Released at the start of 2022 when the restriction by government had just been lifted but this would have been filmed before then, sometime in mid to late 2021.

[@elroroces]

The guy is serving drinks just after covid 🫠

[@lukebignell7846]

@@bluetimmy24 By end of 2021 most people weren’t wearing masks were they? Seemed weird seeing that

[@Gonken88]

Mass psychosis takes a long time to heal.

[@bluetimmy24]

@@Gonken88yea mass psychosis that killed two in my family…crazy thing that

[@WalayatFamily]

This is an example of someone who thinks they are cleverer than what they actually are.

[@callesierra]

First impression: she seems very nice, he seems to be a total dick.

[@JRChannel0]

More money than sense and clearly no research done.

[@surface4985]

Indeed - she put the cart before the horse.

[@s.s8435]

her company is now worth 20m

[@davidc1952]

Dont be daft worth nothing like that.

[@toadintheh0le]

Unlikely unless she’s made around c£5m profit this year

[@kahyui2486]

"worth"

[@BenjaminGoose]

That's just your opinion.

[@rawritstayl0r866]

pseudo science