Entrepreneur Left Six Figure Salary Job To Pursue This Business | SEASON 18 | Dragons' Den

Jeremy Poland is pitching his company NGX to The Dragons. Jeremy describes his product as "The world's first genetically personalised meal shake". He's seeking a £50,000 investment for 2.5% of his company. What will Tej Lalvani, an expert in this market think of his company?
Season 18, Episode 6.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Nutrition

[@GodotOfficial]

Jeremy: I am offering you 2.5% of my company Touker: 😴 🛌 💤

[@wf3644]

It's been my new reaction to low salary increases. "I don't get out of bed for 4% more, I want 28% more or I'm out"

[@shsh-he5qg]

Tej :Who can you compare yourself to who exited for that sort of money ? Errrmmm errmmmm I don’t remember ! Peter : your very very credible and smart 😂

[@ConsciousEntrepeneur]

What we see is a heavily edited version of the actual pitch. Likely they edited out the pieces where he proved his credibility so to give the impression the pitch was going south and then a last minute turn of events.

[@qbal7562]

😂

[@Sana-ik8fo]

@@ConsciousEntrepeneur You lose credibility when you cannot prove yourself on a very big claim. And that credibility cannot be claimed back. I myself could sense he was telling a lie or a madeup number.

[@scienceevolves4417]

​@@Sana-ik8foyep, he was a joker 😅

[@scienceevolves4417]

​@@ConsciousEntrepeneur There was literally nothing credible or original about that pitch and product, bro. Save valuation perhaps.

[@Roadjull]

-"I have no idea who my competitors are..." -"You're very credible!"

[@ShadowfinderMusic]

The criteria the Dragons deploy are so random and very often don't make sense. One day they are super critical and nothing is good enough, the other day they just take the deal without any hesitation (where they actually should hesitate). Shows they are just normal people and not calculating robots.

[@SwiftieM]

Right! He was bad with answering questions and they said his product did not taste good, no idea why he got a deal

[@moogleking]

Sarah davies went straight to the point at the beginning with that remark

[@stevesalt9005]

Sara

[@StephenCarrIsBald]

@@stevesalt9005Sara jay

[@InfernalDaze]

good one @@stevesalt9005

[@HXCVII]

Must have really tasted awful 😅

[@macioluko9484]

The issue with all these personalized foods is that they rely on a subscription model that is despised by most customers. Also when a hear a bunch of serial entrepreneurs in one business my bs meter starts going…

[@scienceevolves4417]

Yep, a goodbye fresh comes to mind...😊

[@jamesmason8905]

Everyone is looking at it from the wrong perspective and will ultimately fall short lol its not who does something first that wins , even though they often do, its the ones who refine and improve with vision that win always. All these health and wellness and technology startups are jokers.

[@danhudson4614]

The fact it uses DNA testing but not for a sample on the dragons and a five year exit plan stinks to me.

[@crypticcomputing604]

Everything will be subscription model in the future. EVERYTHING. We're just having a glimpse of what's next nowadays.

[@76-UVB]

Bit of a chancer that guy, the six figure salary he gave up was probably £1000.10

[@paulct91]

Ahh a decimal slider...

[@Calm_wisdom]

That's 4 figures 😅

[@colmwhateveryoulike3240]

Lol

[@PriestessHephzibah]

😂😂😂😂

[@normallyChallenged]

I checked him out. Before starting his company he was global head of a department at a management consulting firm. I work in the same industry. A low six figure salary is quite normal for his level of experience.

[@withgoddess1119]

NEVER give a DNA sample to ANYONE!!!

[@macioluko9484]

Right you are!

[@Deadeye_Gooch_Actual]

Well...😉

[@mitchellgrand3724]

Exactly!!!

[@SmurfyJCK]

A smart guy for sure, but for Peter to say he was "very very sharp" after being tripped up and caught out a few times was.... interesting.

[@00Kuja00]

Editing.

[@bobstirling6885]

He was admiring his sharpness in the mirror before he went in.....

[@harrymartin684]

He was buttering him up before he made his offer

[@ShadowfinderMusic]

Yeah, I thought Peter was unusually gullible this time

[@NotInAsia]

well no the way he came back showed he was sharp

[@andyb6120]

We need someone to put in some Shrooms. Now that would be the best clip ever! All the 5 Dragons doing something to each other!!!!

[@cranegantry868]

Americans always thinking of drugs.

[@trunderwood]

Peter's comments make him sound like someone who has no experience in investing at all. Co-Founder with previous exit buys himself a house? That's a perfectly reasonable thing - no individual could bankroll this themselves. Founders loosing motivation after dilution? My brother, this is why we have preferential shares. There's all kinds of red flags here - the founder does not look like he believes in what he's saying and for some reason his co-founders passed on the opportunity to be associated with this on TV.

[@adz5978]

He got humbled real fast but I’m glad Peter made the offer. He’s honestly the best

[@lynxthecreator]

This company is super big now, they took the wock to Poland 🇵🇱

[@edwardsnowdenofficial]

Wow if Tej wasnt there the other Dragons would have had the wool pulled well and truly over their eyes!

[@dulcettonezzz8229]

Blended food is absorbed differently to whole foods. You cant put everything in a shake or supplement

[@SP-ie1vx]

I don’t know why, but he looks like he’s in disguise.

[@HS-mz1lh]

It's probably TOM Cruise on a mission from the IMF to get the DNA of the 5 dragons 😂

[@pneron2032]

It's Hillary Clinton

[@withgoddess1119]

😂

[@xkimxangelx]

12:38 that look of triumph on his face.

[@officialrhysus]

Just went on Companies house, this company is still about! Love when that happens

[@pneron2032]

Still losing money?

[@CN-kf1me]

Still loosing everyone involved money 😂

[@ryansran3983]

Tuca more excited to work with Peter than the investment by the looks of it

[@randomchannel5686]

90% of the time I agree with Peter but in this case I’d like to know what crack he was smoking that day

[@Jammin-thru-Life]

Collecting DNA..I'll pass!

[@AllieOopsTK]

I wonder if they ever test these products before the Dragons ingest them.

[@nisnga147]

raising a lot of other people's money but making no sales... sounds rad, I am all in! I see they have been getting some sizeable investment the past couple years, but also making solid net losses... see if they are here in 2 years

[@Arnold1nspiration]

I doubt it. Reminds me of a crowd fund company someone I knew presented. Raised 60k. Don’t think anyone is ever seeing their money again. I was insulted the person even asked me for money.

[@user-st9oq1zy3f]

Sir Peter Jones? Is he a “sir”? Well anyway, sir or not, he is an international treasure. His quips are gold, but his razor sharp business acumen is what makes him our favourite Dragon.

[@olimot8081]

So when touker chips in with some information Debbie rips his head off but she’s happy when tej does?

[@rogerreed905]

The fact hes taking somones dna is a bit . . Scary . . . .

[@scienceevolves4417]

He even looks a bit radioheady to me. What a creep

[@Ken-P]

This company is still active and seems to be succeeding, If (and it's a big IF 😀) I'm reading the accounts correctly they made over £142,000 net income in the six months up-to February 2023. Obviously the £150 million pound exit in five years was a bit fanciful but it's always good to see entrepreneurs succeeding.

[@mauharley]

Sorry, but you are misunderstanding the accounts. The 142k is what they raised in additional funding, but they lost 116k in trading. In the full year to February 2023 they raised 758k in funding, but lost 334k in trading.

[@Liberty_Freedom_Brotherhood]

You’re not reading the accounts correctly and they do not even show the Profit and Loss account. Nice try though 👍

[@scienceevolves4417]

Plot twist: the only IF in his accounts stands for "intermittent fasting".😅

[@randomchannel5686]

😂

[@honor9lite1337]

​@@scienceevolves4417nice😂

[@MayorSom]

Every British entrepreneur: -sold kitkat, sneakers and skittles and vimto during school lunch -Left their 6 figure job in banking/ big four consultancy Yawning

[@chrismcadam8413]

The arrogance from this man, saying how much of an opportunity it will be for Tej!

[@davidc4408]

6 figure salary in London is nothing

[@_-4232]

Tej popped off this episode lol

[@dianp4824]

I rly like Peter for doing this.

[@ianlister7333]

looks like its still going, but 100% sure if Peter and Touker did actually invest

[@anubusx]

The biggest majority of deals fall apart after the show.

[@ianlister7333]

@@anubusx it does sometimes feel that way

[@applepielofi]

Enjoy your lunch everybody! ❤

[@leesmith813]

Is this series after Covid 19? This is the first deal I've seen where there was no hand shake or hug after the deal was done.

[@brendank4824]

I actually think this is a really good idea. I can see it being very successful. Similar companies have done very well (e.g. Athletic Greens and Ancestry DNA). Hope this guy keeps going and proves them all wrong.

[@Tommybotham]

Its a dumb idea. Noone in the world is that unique to require highly curated supplement kits.

[@thejuiceweasel]

"enough money to buy a house" 🤣 what, like my little sister did?

[@imanishay]

Peter soon changed his mind didnt he

[@crystalawen]

What a liar ; he constantly got caught out ...

[@kingkong9715]

Miss tej

[@Pobsta-de7hb]

Peter whinges about how the other guy would prefer to buy a house, gets it explained to him the other guy bought the house before being approached with this so that is not the case, peter continues to whinge how the other guy would prefer not to invest his money in this but instead a house

[@rjmunt]

Freshly prepared powder.

[@discovery-dx3ry]

Never seen Peter invest in a dodgy thing before. Tej clearly said it doesn't work and similar businesses have lost money before.

[@cliverobertson6277]

Tej 😂....Now having a giggle to himself

[@mariosbar9892]

- Does it have sugar? - No - I am out

[@smith077906]

Giving your DNA to a corporation? 🙄🙄🙄 Go into work & find out your AI bot is working for you

[@nicholashunt9522]

Guy tried chatting BS to Tej 🤦🤦😂😂

[@UlrichRibbentrop]

The deal fell through after the show, NGX decided not to go through with it.

[@bvds2007]

these valuations are such a load of BS. On both sides.

[@brandondavenport6147]

He looks like Aaron Rodgers

[@free_gold4467]

I'm shocked that he got investment, absolute rubbish.

[@user-sf7kl9uh7k]

He threw his life away 😮

[@moogleking]

3 months body transformation lol

[@crazy-jake]

Probably made him redundant / given up... Lol

[@marcelnz]

wow, who would've thought ,,, 150 million? yeah right..in 150 years perhaps.

[@kathymaxted9485]

Meal shake...what an yucky idea... Just eat Food...?

[@JThomasCamobell]

not sure but most likely 90 percent of the world is nutritionally deficient and will eventually be taking something like this if doctors promoted it more but when do they ever check your nutrients instead just prescribe you something lol. alot of people take vitamins and supplements but a drink that includes everything you need all in one is very convenient. You're going to need to keep taking them for the rest of your life unless youre fortunate enough to eat all the foods that provide

[@seekeroftruth8658]

When you thought bug 🐛 juice was where you at. Then tada DNA specific beverages🤡

[@asreneorlsd2814]

I’ve done my ancestry traits I need just average amount , now what

[@nicolepretorius1178]

Was I the only one wanting him to ask for at least more money then??

[@belizon]

Skip breakfast? What ?

[@pc793]

I want to invest 250 million and cash out with 150 million.

[@amuthanshan]

beats buying one from aliexpress.

[@LedFloyd333]

Somehow he reminds me of Groucho Marx.

[@MAHAMUDWAHID]

By DNA you don’t need to eat much first more.

[@BR3ND4NK]

Why didn't he answer Tej saying he wanted to be the first business to achieve such an exit at a financial height he mentioned? Stuck in the mudd with sentences fillers of no meaning

[@tyejoyce2226]

If this pitch was raised today, I think it would be a lot more successful. The rise in personalised DNA analysis from anything to heritage to diet has exploded.

[@folk-comrade]

Idk.. This was only 2 years ago when DNA analysis was already very popular. I have several friends who recently bought a DNA kit for likely deficiencies like the ones Tej mentioned, but I highly doubt they would order vitamin shakes through an annoying subscription model.

[@ashleyberry1116]

If the big un doesn’t like the taste it must be bad

[@meisterlymanu5214]

Dragons offer 50k, US sharks would offer 5m. We all know where the real money is.

[@paulleadbeater480]

Americans can't watch TV without it pausing for dramatic music every 2 seconds. Shark Tank is one of the worst examples of this.

[@evilisevilgoodisgood1421]

Most comments here probably come from people who never owned and never will own a business.

[@onejediboi]

I only clicked on this because I tried to click on another video but the notification for this came down and I accidentally clicked on this

[@rockymountainspirit738]

Tell us more about your situation

[@emmanuelmonforte9928]

Thank you for that information young man. So please, tell us about yourself

[@davicool4284]

Which viddy were you originally planning on viewing?

[@HeHateMe1]

Happens to the best of us, keep your chin up.

[@emmas5000]

Cool story bro

[@SonyPicturesTelevision]

what a scam

[@geofreyr]

DNA based customized foods, sounds like a lot of rot really, waste of time. Who honestly could be bothered doing that when all you need is just a balanced diet etc.

[@pneron2032]

Gen Z

[@TheManInBlueFlames]

A lot of people take a balanced diet but still have a vitamin or chemical defiency.

[@chunguchipalo5066]

​@@pneron2032😂

[@kichoojk]

Isn't he look like Indian cricketer Virat Kholi?

[@Mishy475]

Isn’t this guy trying to smash 2000 pints in 200 days on tik tok?

[@faelnavarros]

The dragons were very smart. If the guy believed in his business he would accept the offer, otherwise he would go to the market chase for some silly investor. With that said, I don't think that guy is creditable at all.. Hahhaha

[@emc59789]

Anybody can be a serial entrepreneur these days.

[@JL-gf3yc]

2%🤣🤣🤣🤣

[@chrisbarry9345]

So its a scam... Our understanding of genetics is not nearly advanced enough

[@billyjesus5442]

Jeremy looked deficient lol.

[@nickbond6447]

No need for the silly music BBC

[@wrestlingkokichi]

I want less subscriptions in my life not more

[@jamesroberts1964]

Should sell snake oil.

[@sagnikdey4880]

He kinda looks like the Cricketer Virat Kohli

[@dirtytourist777]

150 mill! Absolute joker! Hope they go under!

[@Tdashh568]

Wow you’re a bit sour

[@THEPOLITICALBUSINESSMANYT]

"I have no idea who my competitors are..." _invest_ 😩😩😩😩

[@lancealex382]

Other than inserting the word, 'runway' into his remaining cash flow i wasnt impressed at all. He got caught out several times with his presented facts and responses, hadnt done his homework and couldnt get close wealthy friends to invest further. Thumbs down for me all the way. But then to give away 15%, showing a 5 year olds level of negotiation savy😂 im not sure who gor ripped off most on this one

[@moogdome2562]

Crazy.I wouldn't be too happy for just a measly 2.5 per cent. I'm surprised the deal was done. £150million squid projection? I personally said. "'I'm Out''. Unbelievable, was it Aprial's' fools day?.

[@mikedennington8856]

Yet another subscription based business.

[@ramydgr8]

He looks like a Caucasian Virat Kohli 😂😂

[@drpeppaerdrpeppaer5434]

You have no idea who your competitors are, Taj corrected you multiple times and you clearly have no idea what you are doing, "You're very credible!"

[@cranegantry868]

Messy presentation badly described.

[@amarieoflothlorien]

Giving your DNA to some guy with a fantasy story about some bad tasting "superfood" is not very smart at all.

[@chaytiano6896]

First🎉🎉

[@jasperpike242]

looks like a joke product. wonder how it went

[@thechanneloffun3760]

Peter was born rude and annoying and a pain

[@beateecee5563]

What a SCAM

[@ianoliver7271]

His company closed in October 2018!!

[@brianlawlor4221]

I was just about to write "this company is sure to fail!!!" They seem to like the guy but I seem to think he's a snake but that's maybe harsh of me 😂😂

[@pwnagenuss]

@@brianlawlor4221not at all

[@Petertronic]

This was filmed in 2021

[@jdjd9935]

Just had a look it's still running you muppet

[@hz1634]

Stop lying lol this episode was made way after that date. Why do people misinform for no reason

[@VictorHeive-kg7kk]

I don't think this guy is sharp at all,he is a half chancer,trying to appear sharp,full of hot air.