Entrepreneurs Back Door Deal Makes Pitch “UNINVESTABLE” | Dragons’ Den

[@oxymoron02]

Wow, he really told them upfront that he only wanted a dragon for the image. Then he really told them that two other investors got a better deal.

[@kicn]

he was honest. And he had good product

[@oxymoron02]

@@kicn He was TOO honest, that was his problem. The dragons even said at the end, he should have incorporated the latter information into his pitch. But it was still a bit insulting to tell them, "The only thing I think you bring to the table is popularity because of this show". Because that is essentially what he meant when he told that they could help make his image "more robust". He wasn't coming to them because he thought they could open doors, bring fresh ideas, or help with marketing. He just wanted the clout that comes with, "I managed to convince a dragon to invest in my product".

[@Jrez]

I mean he was probably right they just took it personally

[@fourlamb1]

He was naive and slightly ridiculous in my opinion.

[@mikep11218]

@@kicn "He was a fool." There, I fixed it for you.

[@michaelbrowning3377]

3:53 We need to have a compilation of Toukers face whenever he eats/drinks a product

[@comicbookdude]

It’s called my virtual wank bank

[@Technicallyimright]

He’s Muslim so he’s not allowed to drink alcohol 😅🤷🏼‍♂️ in fact, he’s declined to invest in pork/alcohol products on DD in the past because he’s Muslim. So I was amazed to see him sipping the rum lol.

[@kimdaisies2660]

😂

[@jasonbored8319]

@@Technicallyimright He may not be Muslim? Who knows? Who cares?

[@byronkanyango6032]

I agree T.S has a signature facial expression 😆

[@eh4372]

Blaming the chef, good move.

[@joshbell6097]

Ur defo the chef 😂

[@Deleted11100]

I am the chef

[@robertoceferino1456]

As soon as I heard that, I knew he was fucked.

[@christinebeames2311]

A chef can not manage and be a good chef , if he’s in the kitchen he’s not running the pub

[@Lala-uz5xq]

Let’s not forget that financial markets crashed in 2008, he should’ve said that was the reason!

[@Darksword-786]

This guy came off kind of rude at points, he even went as far to under value the benefits a dragon could bring.

[@donjoe2661]

Café boss with all drunk yes men around him. All sounds great at the bar though.

[@GothamClive]

I think he was mainly after the attention that's generated by the Den.

[@jasonbored8319]

So?

[@nessthecat]

You just know it's gonna be awful when they perform before a pitch

[@TheManInBlueFlames]

Not if it's rock.

[@oxymoron02]

Imagine a furry trying to give their opinion on something 😂

[@handbanana4899]

Watching Dragon’s Den has taught me to never, ever give a live performance to prospective investors.

[@anubusx]

What about Levi Roots?

[@Rightinfrontofmydietdoctorkelp]

@@oxymoron02 Personally never had a problem with furries here. Anime pfps on the other hand.. I stay away from them.

[@hoangphucnguyen1705]

Tej is really good at drumming tho

[@Honey_Daddy]

He's about as good as a first year student. Which is not an insult. If he's not an actual drummer, he's great. If he is a drummer, he'd suck xD

[@emullinsstreams]

@@Honey_Daddy everyone starts somewhere

[@Honey_Daddy]

@@emullinsstreams that's my point. If he's not a drummer with years of practice, he's good. If he's been playing forever and a day, he's not.

[@Slimblue]

He can play the guitar as well. I mean he is no professional musician but he can clearly play instruments and learn how to play them

[@GodotOfficial]

When a pitch starts with a musical or dance performance 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

[@andrewsmith4388]

"perhaps you are not the right dragon Touker Suleyman" - that is when it ended for Paul............seriously , could anyone work with him ? The band maybe......very good!

[@TheInsideVideo]

I thought that was a fair comment. Sick of the Dragons acting so aloof when somebody dares suggest they aren't gods.

[@bash547]

Perhaps you are not the right person to comment Andrew Smith 🤔

[@ArcaneAnouki]

@@TheInsideVideo he didn't know how the other dragons felt. While addressing only 20% of the opportunity in the room, he managed to discourage the others from even engaging

[@jonnyhill1239]

@@TheInsideVideo how would you expect someone to invest into you when you have other investers investing the same amount but getting bigger cuts

[@StrangerInAustralia]

Touker: "I have 10 vacant distilleries in London..."

[@eifersuchtkim669]

Yagami!

[@turbochrist]

Did he say Paul Stanley? As in the singer of Kiss? Mildly cool coincidence.

[@stephjovi]

If he put his name on the rum he'd get sued 🤣

[@turbochrist]

@@stephjovi 😂

[@BeastTheMadness]

Dude Tej can do anything I swear.

[@TaelurAlexis]

Yes he can 🥰 one of my faves

[@EstrellaViajeViajero]

I almost wondered if Deborah would make an offer just to find out who those other two famous board executives were in due diligence, then quit the deal.

[@AntiMatter930]

If he thinks £50k is a big investment from the spirits folk, he needs to think bigger lol

[@davidcresswell695]

He must be drunk

[@Jimverse_]

Maybe it was just the editing but the guy came off incredibly rude at points, I'm surprised they didn't get more offended.

[@Honey_Daddy]

I dont think it was the editing. He seems like a greedy grifter.

[@anubusx]

Jenny: "I don't believe in Satan i'm out."

[@benjaminjacob9270]

This guy had too much of his own rum before entering the den. Shambles.

[@pimpozza]

Fantastic pitch!! Loved it!! 🎵🎸🥃🥁 Just that after all the things this guy said - devaluing the Dragons greatly - I am not surprised by the outcome..

[@BonnieBeats]

Well his pitch was good, his answers and the way he delivered those answers weren't.

[@geoffreymiller5075]

I miss Duncan he was my second fav :( Peter the goat I’m never watching again if peter leaves

[@ianlister7333]

I want to give the guy the benefit of the doubt on the pub failing with him not in it, BUT this is a rare example of a guy who should have come into the Den. Signing those other deals, most likely changed the whole dynamic of the pitch he had planned, and it appears he didnt recongise that. The other thing I would say is, "crowd funding" when you have two big drinks industry expert and (in theory) a Dragon on board, should be a no no, crowd funding is seed capital, and suitable for a small business. That is not a business I would wish to crowd fund with, simply because there are already people in there who are seeking to make a profit. FINALLY this a rock and roll /counter culture product, and sometimes going public, and making the more business side of it public, can tarnish that image.

[@helpfulron]

Where are they now? The company is still around and selling on their website, in stores, and online platforms like Amazon. They got crowd funding in 2019 and seem to be doing okay since the appearance on the show really helped with sales. No word on their profitability but social media and website are up to date meaning they are still running it day-to-day.

[@pimpozza]

Thanks for the info, Hasan 👍

[@MrSpliffy3]

I've seen in the off licences in NZ. I'm not a rum drinker. But great marketing. If I've seen it before the den

[@wintermute8315]

@Tom Foster You don't speak well. No, literally, you don't. 'Doesn't / don't speak well', in the context you used it, isn't even a phrase in the English language.

[@dizzyb111]

@Tom Foster he already had crowd funding in mind when he pitched this deal.

[@carmelmhennessy9738]

Thanks Ron.

[@k.o.b.i.e.]

Rock n roll entrance with a glam rock exit 😅🤘🏾

[@UTubeTulip]

Pitch: Admits letting another business fail. Literally insults the Dragons. Tej: "Great pitch!"

[@arbiteria]

Omg Tej can drum!!!! 😍😍😍😍😍

[@calibcrockett]

This has to be the worst pitch I've ever seen lmao. He told the dragons he didn't value them as much as some random investors from a drink company. Literally gave them worse terms to invest at, and then told them he only wanted them for the image they would bring. Also told Touker, one of the nicest dragons that he's not the right one for him. The band was amazing but my God this guy is awful, why not at least wait until you go there before signing the investment with those other people?

[@NecroMorrius]

Man just wanted to get his brand on TV for free.

[@TimKhalikov]

The guy was one of the only honest people in the Den. What can someone like Touker or Peter Jones bring to a drinks business if they were never in it? They are not billionnaires either to open doors to every market just like that. Obviously they will be less valuable than people with experience and connections in this specific field. Dragons just acted extremely immature here instead of accepting their weaknesses.

[@scarlettlouisefox9351]

@@TimKhalikov I get your point, but that is not a good pitch in business terms. It was honest and way too transparent. You have to sell yourself to what they want you to be.

[@PhilosophyofElivagar]

Touker is _not_ one of the nicest dragons lmao

[@codeXenigma]

​@@TimKhalikov what does Peter know about sauce yet he did really well with that, made that guy a millionaire. Its not just their connection, they have a lot of business sense.

[@Foldy435]

Reading between the lines, his two investors have told him to go on the show for some free advertising. Unfortunately the only thing he's advertised himself as is a total bellend who thinks he knows more than multi millionaires whilst he's losing cash hand over fist.

[@tobiastonybell6958]

Steak and ale pie for lunch today.

[@justhurricane5331]

Its crazy that he doesn't realise how big a dragon really is. Its a guaranteed explosion in publicity and connections to an extent that he couldn't get anywhere else.

[@fr5335]

Have you heard of Mukesh Ambani?

[@nKnOfficial]

Tej you cheeky with the hidden drum talent!!!!

[@CodingExpress]

This guy flopped. You said you needed a dragon to add weight to your next round, and you said the 2 experts that invested are more valuable than the Dragons! Can you imagine that, if they are more valuable than the Dragons, why then do you come to the Den! This is just utter bunkers!!!

[@MrHampat]

For publicity

[@chanchito4401]

Bunkers

[@jdrodrigues7]

“Bonkers”

[@colmwhateveryoulike3240]

Totally bunkers!

[@djackman4229]

Honest capable guy with a very definite direction - the drink executives great and a dragon would have topped it off, but you cant put a dragon in a second class position and expect they will accept it, or if they did that it would work.

[@lewisclout2411]

This product would be a success without him. Should sell the whole business to his recent investors and let them get on with it.

[@SoSo-li6dn]

still just importing rum, and spices, and putting on in other. I did this with Robinsons squash and water 5 mins ago.

[@TheManInBlueFlames]

There's definitely more room for drinks products that are branded using rock and metal bands. This is especially true after Maneskin won Eurovision with their rock song and that video of their winning song got a huge amount of views online. If branded properly, these kinds of drinks could do extremely well at rock and metal concerts and will sell extremely well in Europe where rock and metal and guitar based bands have received a resurgence with the public. Adverts featuring the band seen in this video could do well.

[@TheInsideVideo]

If it were that easy and straightforward...

[@TheManInBlueFlames]

Elon Musk here, it is that Straightforward...

[@soilhands7853]

LOL CLOVEN HOOF? The brand name can't get any more generic in the metal world. Just like how all metalheads wear black and pretend to be individuals while doing so. It might sell for awhile in the battle/viking/fantasy metal genre until the crowd just moves on to another. HO HUM.

[@TheManInBlueFlames]

The point is that many years ago that look and sound was rare and was outlawed and not seen as socially acceptable.It became acceptable but then mainstream trash music came along, pop and electronic, which destroyed that industry. With rock bands coming back in contests like Eurovision, there's been a resurgence.

[@billyalexander5645]

Maneskin suck

[@chriscurran7756]

He liked his own joke about raising the hoof

[@leenobody3249]

I don’t think some of the Dragons realise how little money some people live on

[@wildnfree101]

He may as well have slapped the dragons in the face with a wet fish. He sells 22.5% of the business for £56,000 and then offers the dragons 5% for £50,000. smh

[@Jessica7318]

Absolutely. It's one thing if time has passed, the other investors have made a noticeable difference to the business, and as a result, the current project offered to the dragons is more appealing than it would have been alternatively. But that's not what happened here. If the business had grown in value because these other 2 investors had their impact, the dragons probably still would question why they have to pay more to get involved than the investors X amount of time before them. But this is a same-day issue heh.

[@nmode7420]

What has happened here is, he organised to be on the show probably weeks or months prior. At the last minute, he secured investment from 2 key players. He no longer needed investment from the dragons, but was still locked into appearing on the show. So from there, I think he intentionally burnt investment possibility, and used it to gain publicity instead.

[@justanotherviewer4821]

100% correct! Hence the investment wasn't mentioned in his pitch.

[@MrMongoose221]

Dunno he probably still would have taken their money but you're right in terms of he had no need to negotiate if they didn't agree to his terms.

[@DrGravys]

Meal deal crew

[@carolinesconcertvids860]

I'm a huge rock and metal music fan. He's let us down by being so rude

[@AntiMatter930]

Loving the spicy exchanges

[@DaveMoth]

Paul Stanley is a good name for someone in a rock band. He should have pitched Cold Gin instead of rum.

[@MM-pt9zk]

Big up cloven hoof rock band from Wolverhampton!!!

[@chrisw.chanbl7199]

The chef would probably have done a better job

[@llddau]

Uninvestable is a man who can’t do his own job, so he passes it off to somebody else… not even getting and paying for the best for the position, but giving a chef (who has a huge job already) the second full job of running the whole place… then blames that guy!

[@tonysanderson7741]

He fluffed up the sales pitch after a nice intro but acknowledged he did at the end, looks to be good product.

[@abumaalik9272]

What the hell....that was a deflating balloon of a pitch, disaster

[@SinkyYT]

I'd like to know how much money he wasted hiring that band to play, not that they were bad but because he didn't get a deal in the end.

[@andyh7777]

They probably did it for free.

[@PhaRoaH87]

Really Peter?? Never had you down as someone that listens to Slipknot at home, whilst crunching the numbers on Telecoms 🤔

[@dontdoitpls4237]

Have a good lunch everyone!

[@Fluxtroid]

Cheese & onion omelette with roasted potatoes for me! Ooh, and a raspberry yoghurt.

[@MrHampat]

Yummy! Just a cuppa for me.

[@JoeyRhubarb]

The rum looks crap, that branding is abysmal, like real amateur hour.

[@JoeyRhubarb]

Having tasted it yesterday, can confirm it is indeed crap. Just another boring vanilla "rum".

[@ic1815]

Sara and Touker cutting up after his responses 🤣

[@dontstart8440]

that was the most cringe ive seen in 2021. ‘lets raise the hoof'

[@hennersss]

I think that music had a strange affect on Peter, he was ready for a fight.

[@number1fen]

Two ex-execs who can only shill the product to their respective brands: 11,25% for 28k each A dragon who can get your product damn well anywhere: 5% for 50k and possible besmirchment of their reputation The rummy needs to drink less of his own product lmao

[@kemosabe4195]

He's a funny little fella 3:54

[@trishstevenson3022]

very sad when people use dragons den to get them selves out there.. but luckily it usually falls flat a few years later

[@ZrixTheMagician3]

Beans on toast, I'm feeling sick today :(

[@dylanperkins5212]

get well soon! I'm having a bagel today

[@RyleeCoyote13]

Finding out Peter enjoys rock/metal > Remembering I was born too late for him

[@Lewissummerson]

Lunch gang where you at

[@RockyDave]

Not decided yet...

[@aaronhurst4379]

You have to question why he's bothered showing up there if he doesn't think investment from a Dragon is valuable beyond endorsement

[@Slimblue]

I've done some back door deals too except I got arrested for prostitution

[@darrenohairtneide1494]

I’m having a bacon and sausage roll for lunch :)

[@k_8231]

I have a bacon and sausage sandwich in my hand :) 😂

[@toriamigo]

Sticky rib pot noodle

[@SRC267]

I had M&Ms peanut chocolate bar piece with tea

[@PhaRoaH87]

H'ow O' CoOl'. 😂

[@angel79nunn]

So, is everyone here British? Lol

[@endicous]

This is how you mess up like a pro - clearly too much rum!

[@BabylonCentral]

Geez, the background music has taken a very SINISTER turn here.

[@mrffbmanagerguy6322]

can anyone explain how the evaluation works? what is the formula?

[@apbosh1]

100/Percentage offered x investment request in this case 100/5(%) = 20 x £50,000 = £1,000,000 he's valuing the business at 1 million to the dragons. If I said you can buy half a case of beers from me for £10, how much would you expect a whole case to be? This episode is basically the guy saying he sold beers to his other friends for half the price of the dragons.

[@operator6471]

He has found himself a strong niche area of publicity- the heavy metal scene, good name, probably take a few years but reckon it will do well.

[@neomalapane983]

But really Deborah......I'm sure Peter could've spoken for himself after he declared himself out.... Only to find out she wants the deal all to herself...

[@45malone]

@3:50 I don’t think seen an episode that Tej doesn’t do an awkward manoeuvre to sit more comfortably on his chair mid sentence. It’s as if he is clumsily left a bottle of his vitamins in his back pocket! 😬 or maybe it’s early onset roids or hey let’s positive - spoil him with a new comfy chair!

[@charlottepollard-prior9482]

Did you see Sarah’s face when they started playing 🤣

[@leezlvontrapp]

Peter has been sleeping in his car again.

[@SmileBro92]

Well..that got shot down quickly

[@timtam6442]

I quite like a bit of rum. I prefer a bit of rim though

[@serpentvert]

Too many alcohol pitches on dragons den.

[@leenobody3249]

I often wonder just how much ..or little..the Dragons think normal people really live on on a daily basis .

[@ikechukwuobisike9909]

His face @ 10:34 😂🤣🤣 Absolute disgust.

[@villematiashaukia9633]

I automatically mute all the music until pitch starts

[@billoddie661]

CD/DVD

[@georgebarnes8163]

Very good rum but too expensive

[@PatrickTCAPIreland]

Greetings traveller, my name is Clovenhoof, I will be the guide on your quest

[@itsatallworld]

'Don't worry lads, this won't be like Hamfatter...'

[@Chrissmills]

Am I the only one who gets bombarded with alcohol ads watching these videos? 😂😂

[@wanderer299a]

Probably

[@Erickhetfield]

I think this guy had a little too much of his own product before getting into the Den.

[@starlight-bl3ed]

well said peter invest in them , love there music , great to see dragons enjoy it

[@notrecyborg5492]

Peter said it was one of the 'best opening pitches', I think it was cheesy, lame and cringe worthy.

[@S7EVE_P]

Don't these people watch this show?! I'm always amazed by the mistakes people make. Anyway, companies house says Active: Proposal to Strike Off. Lots of previous proposals to strike off too. The Rum is amazing though.

[@rinainlondon8]

Not a drinker watching this

[@MaNarchicDRAKE]

I blame the Chef

[@WobblesandBean]

I always cringe when an entrepreneur does one of these musical/performance stunts.

[@-Gurza-]

Because it is cringe. Raw. Crystallized.

[@ahmadsalmanmustafa5518]

So close yet so far!

[@bc3779]

This guy is cracked out

[@SK991dvdhd]

They all sounded sozzled just from a few sips. Peter seems to fall for any band (Ham Fatter/Crapper) and it was funny to see the poor mites trying to look hip and "with it" in the opening scene copying each other whooping like line dancers looking at each others feet and also later how they get their feelings hurt when compared to existing investors. Such sensitive souls.

[@hataeshik66]

Free ad!

[@drunkdunc8738]

Bad chef probably always adding spices where they don't belong 😖

[@dancinpigeons4130]

Paul Stanley in a rock band? Who’d have thought

[@MegaAlbeagle]

Is that music ?🤣

[@serene_shepherd]

The “Den’s prince of darkness”? Peter Jones, really?

[@Jasper-Holland]

No circlepit :(

[@scd3987]

Anyone tried the rum ? Big fan of rum me

[@quadrant2012]

Peters gone from Hamfatter to heavy rock. Don't quit your day job man

[@cuttlefisch]

Whatever happened to them?

[@HistoryonYouTube]

I don't know why he wasted his bus fare coming to the studio.