Envisioning the art of the possible - Michael Wandelmaier (Dive Club S5 | E7)

Since the beginning of my design career, I’ve looked up to Metalab. So this interview is a special one because we get to learn from their Head of Design, Michael Wandelmeier.
We go deep into how design works at Metalab and talk about specific strategies around:
- Mike’s go-to storytelling tactics
- The importance of opinionated design
- When they ignore constraints on a project
- The unique way they map out user journeys
- Tips for driving alignment on complex projects
- How they use the “ridiculously early hypothesis”
Dive is where the best designers never stop learning 🤿
🌐 dive.club
🐦 joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪
Chapters
0:00 Intro
2:00 Overview of how Metalab works
3:59 How to run a great project kickoff meeting
7:19 A different way to think about user journey maps
9:33 Why Mike uses the "Ridiculously early hypothesis"
14:18 Strategies for driving alignment with clients
18:04 How Metalab's process evolves for startups vs. big-name brands
20:11 Understanding the core Metalab process
23:26 Designing to find answers vs. finding answers to design
25:21 Importance of storytelling in the informal working context
28:00 Traits of designers who are great storytellers
34:04 How to create a winning presentation deck
45:32 Why Metalab is looking for in design candidates
49:49 Understanding the arc of a project
#productdesign #podcast #uiux

[@iwannatake6270]

Loved this conversation. Thanks to the both of you 🙏

[@muhammadammar7849]

Great talk