Ep 36 - Adapting to Change: Digital Marketing's Rapid Evolution and Crappy CTAs

Join Dave Dougherty and Alex Pokorny in Episode 36 of Enterprising Minds as they discuss the major changes that have shaped the digital marketing industry in recent years. They cover the evolution of social media algorithms, the transition to Google Analytics 4, the impact of AI on marketing practices, and the latest Google search changes. Plus, they provide practical tips for improving CTAs and share their thoughts on the future of AI in marketing.
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Connect with Dave:
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Connect with Ruthi:
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Connect with Alex:
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LinkedIn: bit.ly/3SCPWx0
Twitter: bit.ly/41xKwak
Chapters:
01:41 Reflecting on Digital Marketing Changes
03:25 The Evolution of Social Media and Advertising
04:50 Google's AI and Search Algorithm Shifts
07:07 The Future of AI and Big Tech
17:48 In-House vs. Agency Debate
24:01 Current State of AI in Marketing
24:36 The Long Runway for AI Adoption
24:53 Early Adopters vs. General Public
25:40 The Wild West of AI and Job Displacement
26:36 Voice Assistants and Privacy Concerns
26:58 The Challenge of Creating Quality Content
27:27 Crappy CTAs and Marketing Strategies
27:29 Platform-Specific Marketing Insights
29:19 The Importance of Understanding Your Audience
35:45 The Role of Creativity and Empathy in Marketing
41:14 Building Trust in Marketing and Sales
43:47 The Future of Automated Services
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