CONSENT MODE v2: What is it and Why Should You Care?

⚠ Google’s Consent Mode v2 is changing ads and marketing forever. And it’s mandatory, if you want to keep using Google services (like GA4) as you know them.
So what does this mean for your marketing strategy... and your job?
🗓 The deadline was March 2024, so marketers targeting audiences in the EEA, UK and Switzerland need to implement Consent Mode v2, which restricts access to the data integral to marketing as we know it.
📢 We’ll clear up what this means for your marketing strategy, what Consent Mode v2 is, and how you can get the most out of it.
💻 Some services, like Cookiebot Cookie Consent Solution, offer plug-and-play consent management platforms that help to quickly and easily get websites up to standard with global privacy regulations.
🔎 Check out Cookiebot by Usercentrics for resources - from an in-depth set-up guide, to a free trial of our Google-certified cookie consent tool → www.cookiebot.com/en/google-c....
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▶ Get started with Cookiebot cookie compliance: www.cookiebot.com/en/cookiebo...
🔎 Learn more about Usercentrics: usercentrics.com/usercentrics...
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Chapters
00:00 Intro
00:20 Why should you care about Consent Mode v2?
00:57 What is Consent Mode v2 and why is it happening now?
01:54 Why should I comply with Consent Mode v2?
02:29 How will Consent Mode v2 affect my Marketing strategy?
03:54 Conversion modeling, how Google is balancing the loss of data.
05:12 How can marketers benefit from the change?
06:14 The user experience

[@sarcasm-83]

As a user, all I really hope for is ads that would at least be interesting OR not repetitive. Right now I'm being shown an ad for the mobile game "Hero Wars" so many times every day I can't even estimate how many times it happens. I don't have any interest at all at ever downloading that game, as the ads aren't even how the game actually is and seeing those ads is nothing else but a huge annoyance and a waste of everyone's time, when I could be shown an ad that might interest me, or I might enjoy watching videos more without that intrusion. So yeah, I didn't understand a lot of this as I'm not the one that introduces the ads or tries to reach an audience, but if ads have to be around (and be this excessive as they now are that they interrupt me for 4-7 ads per 15-20min video, then it'd be nice to at least have it targeted so well that I won't keep seeing ads that are so annoyingly badly targeted in a way that I'd never be interested and it just functionally creates frustration and aversion towards ALL ads as a concept. (Would also love it if my ad center would have mobile game ads and bigger game ads as a different topic, so I could wish for less mobile game ads (which I generally do not play at all) but keep the bigger title ads, as I've actually found some interesting ones... though even there, repetition for some big Ubisoft titles is pretty ridiculous and goes from interesting to obnoxious and does the opposite of building interest...)

[@alexyum]

Pain in the ass V2

[@hughdunit]

cut that music its annoying, thanks for sharing

[@Usercentrics]

Thanks for your feedback! We're glad you enjoyed our content.

[@UniqueSundials]

@@Usercentrics The drumming is annoying people are trying to absorb important information why do you think this helps?

[@khealer]

Think of a city planner... "She" needs data... Gtfo!