Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S.

[@kapudee9995]

Loving this theme Nikhil! The fact that you have well established contacts with thought leaders of various industries never ceases to amuse me. Never stop this series. Would also be great if you can host one on Indian markets and Investments.

[@twinkal1438]

Don't get me wrong, but the food waste by wise men.

[@rowdyboy5118]

😊😊😊😊 bbbnv

[@deepthidivakar6067]

❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@SurajGupta-zq7rt]

twinkle* ​@@twinkal1438

[@no_name5696]

I found Sajith to be most honest from its conversation. Vijay, is advocating his business or his agenda more then adding to the conversation from first principles. Vijay, is showing why artist industry is selfish not about creativity

[@Ranbir.S]

Cheap as well

[@kpwand]

Sajith doesn't even know how his shows are greenlighted 😅 I wish executives had a creative background.

[@ankur4270]

Nikhil doesn't just meet people through common friends; he practically IS the common friend! He's like the Kevin Bacon of the social world.

[@arstocks1234]

Kevin Hart..?

[@eshaansood3057]

I like how you observed this subjectively, let me know if you are open for work drop linkdn.

[@eshaansood3057]

@ankur4270 .

[@tharunnelumalai9177]

pulling a crore of donation to charity is something I never expected hats off nikhil and everyone in the podcast for donating a such amount.

[@harshitk7]

How about a podcast on aviation industry? India has had a lot of highs and lows in it. Would love a deep conversation about it.

[@AryanSingh-up6wq]

Yeah, would be an entertaining one

[@Pontherocks]

Vijai is like one of these corporate managers - You ask them a question , in return they will answer for 5 mins and make you forget your question 😅

[@GanggsterR]

😂😂😂

[@ThatArjun]

We all have that co worker 😂

[@MrAnand3333]

you are being too kind ...he likes the sound of his own voice too much...nothing to say...too much to speak...one of the least engaging guests out of so many in the podcasts so far..

[@MrAnand3333]

if you look a the video and how much he has spoken...out of 2:13 hrs ..it would be roughly about 1:20-1:30 hrs of him speaking....

[@sidhantkumar1552]

Sajith is so damn humble! Can you even think that a person who created and revolutionised UPI peneteration by creating Gpay is saying he has always been lucky and people around him are much worthy then him.

[@applepeel1662]

I think that goes a long way. He's humble cause he knows such massive initiatives and successes are almost always a team effort. One person taking complete credit for the success of a company is quite a controversial statement. He seems to be a fantastic leader!

[@loveallsid]

Completely agree but it is still commendable that he has that kind of clarity and grounded nature. Have seen team leaders in past who do understand that everything is a team effort but they show themselves at the front when credit is due. Pushing yourself down and others up is something which is just completely next level

[@rishirahul6410]

phonepe was the first UPI platform i guess. Gpay/tez came later.

[@rohangarg8287]

Is it just me or does anyone else think Vijay just didn't answer the question from 1:10:00 onwards. He turned the conversation into a different direction altogether. When Ajay and Sajith were talking it was making logical sense.

[@kpwand]

He articulated how the economic system doesn't support creators and only feeds suits at platforms.

[@Rajesh-M]

He got a good point but he could make this conversation more logical. (Very low level EQ used)

[@vikasmaharana7970]

I felt that also.

[@rajatreddy3263]

Very confusing indeed!

[@ankitsharma3490]

On that table he was representing the talent industry and therefore he shared the details from artist perspective. I think he made good relevant points which I as an outsider wasn't aware of. But really good on others that they let him speak without interrupting.

[@TheDremzzzz]

Vijay very smartly avoided and digraced( intentionally) from the main question and spun off to how poorly writers and musicians are paid and no word on how to fix some actors charging a bomb.. Mr. Ajay and Sajith were polite enough to listen patiently to all the crap 😂

[@adityarajadhyaksha3635]

with regards to the Price of Talent/astronomical fees charged by certain actors i think Vijay digressed instead of taking on the elephant in the room. Simply put the question Nikhil was trying to understand was- how do we justify the 100/150 cr fees that we hear certain actors charge for films? How does one make sense of this/ how does it all add up. To this, i would like to add my 0.02$ as follows: 1. Demand-Supply gap for mass appeal movie stars: firstly, there are actually very few (just 6-8 actors) in the entire industry that actually command a fee which is say equal to or more than the film budget (The 100 cr fee club!!). These are just a handful of movie stars who have MASS APPEAL stardom. They popularity transcends geographies, cultures, socio-economic stratas.. they have a huge fan following ranging from the movie centres in the hinterland, to a tony multiplex in South Mumbai and even foreign shores. these 6/8 movie stars totally account for about 10-12 film releases in a year. This, is in an industry that releases 300 films a year. So as you can imagine, fundamentally there is a big DEMAND- SUPPLY mismatch for these movie stars and therefore it is safe to assume that they would always charge a significant premium. 2. Monestisation methods: With regards to justifying the actual amount- one has to look at monetisation of a movie. A large part of the monies accrue even before a film is released. For example sale of OTT rights/ satellite rights are sold on the strength of the star headlining the film- long before the film releases. The opening weekend collections of a film are again largerly on the star power of the actor, those bookings happen even before a review hits the street. for large productions with these mega stars, these collections combined account for close too 200/250 cr- and these dont accrue because of a postiive review or a great film- its purely the star power. So what these stars claim is a lions share of this revenue (50-60%) which is largely attributable to their popularity. The remainder that the producer gets, allows him/her to recover the cost of the film and the theatrical share is pure profit. 3. Opportunity cost: today the opportunity cost for one these mass movie stars is a minimum of 1.5/2 cr per day. If they arent doing a film, they have multiple avenues to monetise (advertising/ social media posts/ stage shows/ appearances/ tv shows)- each of which earns them a minimum of 1.5/2 cr for a days work. So, when a producers asks these movie stars for 60-70 days to shoot a film- their opp cost is 100 cr at the very least.

[@harijariwala7472]

i think some actors charging high fees is acceptable since the 80% business falls on their soulders. but whatever he said about the musicians is very very real. i am a music producer myself and i have no intention to be jump into bollwood because i know how dirty it is and how much of money these labels/studio makes and how much the artist gets from it. and these called agencies are also part of it because whatever little amount artist gets from that too agency takes its share. so its fucked up biz for artist. atleast i am independent and happy earning good enough royalties knowing i have all the rights to my music and i will be recieving the royalties from all the songs that has released for atleast 100 years to come! because eveyrthing is automatically split and streamlined effortlessely that it justs credits to my bank everymonth with detailed report from where each penny came from.

[@azankhan88]

He didn't deflect. He pointed out different examples where production pays as Little as they can so actor's should charge as much as they can.

[@ravibohra]

@@adityarajadhyaksha3635 cost of actors is small part of the issue - their entourage is the main issue - they come with a lot of ppl, half of them who do now work(eg why is the agent coming on an overseas shoot on best business class/staying in 5 stars on producers cost? etc etc) and producer spends more than he does on the writers and technicians on them! ! otherwise the star will leave their movie

[@arkay5004]

Not sure if you even understood the argument. Notwithstanding, if one were to truly compare the sizes of movies without VFX and IMAX costs, I'm sure that star fees would be the highest portion of a movie's cost across the globe. Ofc with stars being worshipped in India the proportion is higher, but again, it's a fair and free market.

[@littlestreamfilms4090]

Wtf guys, I being a writer called out Vijay because one of her agents kept me hanging for more than 9 months, I wrote a long comment and they deleted it, Lol freedom of speech for writers, my foot. C'mon Nikhil expected better from you and your team 😢

[@treessmusic]

You should re write your comment here

[@sarveshmanjrekar2163]

1:37:32 I loved how Nikhil reached out to turn off the alarm by himself and not interrupt him whil he talk..👏🏼

[@ashishbarick]

I like Bijli sir a lot. Seems like a very genuine and patient person.

[@kritikatripathi4718]

Absolutely!

[@documentin9171]

1:32:15 Only legends know that AIB was the first to understand the importance of writer and they did a talent hunt for writers.

[@rutvikrs]

All due respect, most of the stuff that came out was abysmal.

[@anilatarannum]

​@@rutvikrsout of the talent hunt or out of AIB?

[@rutvikrs]

@@anilatarannum both. AIB needs to be recognised as an early mover, but they were a copy pasta company. The source material for their content is posted all the time.

[@documentin9171]

​​@@anilatarannum Chintu Ka Birthday (Zee5) was the first flagship product came out of AIB First Draft. Also, the same folks are writing ads for Cred, Meesho, etc.

[@Ryukk711]

At that moment I thought that nikhil would mention tanmay who is gud friend of him and also was part of AIB

[@awertystack9772]

Anyone notice how when a person is speaking, the other 3 are always listening so intently. In general when a group of people are having a conversation on something they know about, everyone is jumping on each other to give their opinion, but here they listen more. I guess that's a sign of what made them so successful.

[@Lost_boy_Lucky]

how polite & humble they are (Vijay sir pvr & Hotstar ceo)

[@akhila_s_kumar]

Pvr's person is Ajay

[@SmithaM-qc7bi]

49:18 women decide where to go based on how good the toilets are. That is such a good insight and ensure lot of inflow. a very simple point to have loyalty which somehow most businesses dont bother even though its a small investment to have clean toilets

[@gouse_rizvi]

Nikhil should invite Naval Ravikant to this podcast, that would be lit 🔥

[@sonalich3125]

Just amazed by nikhil kamat’s connections across industry leaders. Great content!❤

[@RudraPrasadHalder]

Nikhil Sir, The way you articulate words is just phenomenal. As, Jordan Peterson said, "The most articulated person is the most dangerous person". And you are proving him correct in every field of psychology, technology, finance, philanthropy.❤

[@fragman8350]

Facts bro

[@RudraPrasadHalder]

@@fragman8350 yes bro.

[@General_Li_Shin]

I think you need to upgrade your vocabulary, if you think he's good at articulating words

[@RudraPrasadHalder]

@@General_Li_Shin I'm an abecedarian bro.

[@bos22.02]

You know you look at Nikhil and from the surface he looks so calm and composed every time. But every second and I mean every freaking second he has his mind working either numbers or ideas or data or questions and it's insane the dude just never stops thinking.

[@Qetuowry135]

Sajith’s voice is magic, Hotstar need not look outside for voice artists 👌

[@RaghurajHegde]

Midway through this episode I realised that Vijay was my classmate in +2 in Joseph’s. Then it all came back to me- synapse Adi, Aaron and of course opening act for Iron Maiden concert in Bangalore. Nice to see you here Vijay. Cheers!

[@asadputhiyaveetil]

The finest part here is @nikhil's curiosity questions, which are vital for the viewers, and then summarizing after each key conversations.

[@superfingers801]

PVR owners speaks simple and clear. More audience love to hear from him💥

[@gauravkhandalkar1794]

Somebody create a meme of Nikhil asking those "5 years down the line" questions to each interviewee in all 8 episodes.

[@naveedpasha9607]

I'm absolutely in love with the passion they speak for their own industry and all three of them made absolute sense

[@nileshjain6648]

Why the hell this video not have 1M views? This is easily one of the best podcast shows on KZbin ever.

[@souravsatish3433]

The way Nikhil Sir Summarizes things is the absolute best thing.

[@SukhchainGoyal]

You are an inspiration Nikhil. Mind bending conversations and charity combined! Truly one of a kind. Thanks for this podcast.

[@dhruvbijani9064]

One flaw in Vijay's argument is what does a creator loose if content doesn't work?? Nothing tangible. Artist getting chance to showcase the talent, tell the story, express the ideology on back of the financier and if doesn't work he walks away to next project without life altering consequences. But if a production fails producers can't walk away without consequences to the next one.

[@bhargavk1515]

It's interest how such semi-technical-casual conversations that usually happen behind the scenes are gaining traction. Roughly 400K views is the testament that some of us want highly technical talks regarding business, operations and economics of various sectors. I wish the conversations had round 2, 3...and so on. But kudos to Nikhil for providing such high quality content accessible freely. Immense Gratitude 🙏🏽

[@swarooppenki1186]

Working in the Content Industry, This is such a really really enlightening episode. This is like a lecture in a university

[@MrVenky7]

The content industry is one of the cut-throat industries, the artists are the most egoist people to work with as they live in their own world. No matter what production line we discuss, the one who is a blend of writer-director-player-producer would make the best of the Money. An example, is Rakshit, Rishab Shetty. If you listen to Charlie's interview with Rakshit, he addresses that movie is targeting dog lovers in the north, so, some thought went into making money, it is not just fights, flesh, romance etc - it is the connection that brings in..

[@amoljadhav5226]

Privileges of staying in EDT timezone. You get to see the Nikhil Kamat's podcast right after office hours!!

[@tarunlakhyani8952]

Which company do you work at? Public accounting firms?

[@amoljadhav5226]

​@tarunlakhyani8952 Haha, not at FAANG for sure, but it's a flexible working hours place.

[@tarunlakhyani8952]

Okay. Stay blessed and healthy. God bless you.

[@iamabhinav173]

Absolutely!

[@arstocks1234]

I would like to know about the creators of TVF, about how they are dealing with the story/ script writers. They have mastered the storytelling in various platforms. Maybe Nikhil should get them to his platform.😊😊

[@documentin9171]

Vijay is strongly advocating for writers... filled with emotions... And every word is rightly states ✅

[@nayaksandeep2001]

Loved the humility of Ajay sir who has seen three decades in the industry and is yet so accommodating. While Vijay who is just an apparatus for inflating talent speaks as if he has delivered success since ages and a know it all. Sajit also comes from managing google . Yet the privileged guy who manages talent is talking over the rest.

[@mrinalchandra]

true

[@adwaitkarvande9714]

Vijay S. take a bow. spoke passionately and beautifully. Nikhil I cannot thank you enough for making this series, every episode is a gem. Please keep going.!

[@manishgupta-pg7so]

Looking at you Nikhil, the aspirations now I have is not just to be material rich but to be network rich as well. The goal mostly is to be among such great minds

[@documentin9171]

Ajay Bijli should have talked about how he joined hands with Village Roadshow to take his father's Priya Cinema to PVR.

[@poetstory.1]

As an aspiring scriptwriter for the past 6 years, I must say this is the first time ever that ever so spoken words "Content is the king" got the right time width. I have seen producers, actors and studio heads shouting we must empower writers but the reality in the 'word to action' ratio is 1:1000 and it's disheartening because it always felt like a PR game to speak those words. Just speak and nothing else. Let's see what this does...

[@AnkitBPM]

@Nikhil Kamath there goes my plan to sleep early tonight. Happy Independence Day!

[@NikhilKamathClips]

Haha. Happy Independence Day to you too! - WTF is Team.

[@vangujral]

🤣🤣

[@Mrpositi]

1:43:45 Nikhil talking about his gf manushi chhillar for the movie samart Prithviraj Akshay kumar was paid 60 cr and she was paid 1 cr...u can makeout when nikhil says this vijay starts smiling....u see something something 🌝😂

[@KartikSinghal4u98]

The quality of these podcasts is just out of the world. Thanks for doing this. I just wish and hope these reaches to as many people as it can. Another idea is maybe we can create a community donation pool where the viewers can donate and you can probably collect and make the final donation.

[@kyascene_rohit]

after 5 years value of this KZbin channel is going to be more than 100 million dollars.

[@namanmehta8692]

Nikhil’s education is zero, but he’s a hell of a trader and surely he likes going places (parties) he makes connections and see where he is, now a damn billionaire ♥️

[@harshitk7]

Absolutely amazing to hear top leaders talk their thoughts and process. So much to learn about their work and hustle. Thank you Nikhil for inviting such lovely hosts and giving us, the audience a sneak at the faces and minds behind the products we use daily, which we might not have known otherwise. Kudos to all the panelist’s to raise such big amounts for a social cause. Respect and love to all.

[@shaileshrana7165]

We're lucky that you bring all of these leaders in a room together and we get to hear them talk.

[@documentin9171]

Vijay S., save this guy. This guy will bring content renaissance for this new emerging India.

[@imRudraK]

Left Netflix for this well done Nikhil 👏 to Bring out these many brillant minds to the show. Keep doing

[@mohitdas5132]

Just spotted a Patek Philippe Nautilus #5712R - NAUTILUS , Casio Gshock GA-B2100-3A and Rolex Datejust 36.

[@suhani7137]

you are some nerd dude!!

[@TheCrorepatiClub]

Glad I was not the only one 🤣. I was staring at that patek the entire episode. 😅

[@dhruvildave3727]

Wowowowowowowowowowowowowowowowowowowowowowow!!!!! This was fantastic! Nikhil Kamath made a great impression on me during his first podcast with Ranveer Allahbadia years ago, where he shared his journey of Zerodha. I understood this guy is one of the greatest minds, but seeing him in action and with the immense hunger to learn about various and diverse things, just inspires me to a whole another level. A big heartfelt thank you to all 3 panellists for sharing their tremendous insights and opinions. Learnt a lot :)

[@sane_guy07]

just love the way Nikhil articulates complex topics into tangible questions.. a mind of a typical VC indeed (in a good way) 😀

[@AlexanderIsDead]

The PVR gentleman has an incredible smile ❤❤

[@VedantM-r1c]

Nikhil you are amazing 🤩. This is not a podcast. It is pure, unrefined conversation between bright minds. And Nikhil please don't feel sorry to digress. I think the show goes to another level when you stray.

[@PrabhavKhandelwal]

100%

[@MEB_KunalArya]

From the boundless realms of OTT platforms to the silver screen's captivating magic, and the pulsating energy of live concerts, today's entertainment landscape is an awe-inspiring tapestry. Diverse content caters to every taste, making every click a journey into cinematic brilliance. The synergy of technology and creativity ensures an era where awesome, good, and extraordinary experiences abound. In this golden age, every moment spent in the world of content, cinema, and live events is a celebration of the extraordinary.

[@NaanuKathegara]

fantastic episode nikhil. i am a writer and filmmaker myself and yes it is true the industry is opaque and there are so many times you actually feel if there really is money here, in this line of work but after listening to the constant emphasis on how important the creator(writer) is to this ecosystem it gives me hope and that is what i take away..

[@applepeel1662]

Hi is it true that the money is extremely centralized in the creative field?

[@anxiousiguana]

Thank you so much for doing this Nikhil. although this is completely outside the financial space, your keen interest and ability to bring three major players to a table for a raw conversation about the entertainment industry is so beneficial for industry watchers like me. Thank you for doing this!

[@nirjharrajawat2222]

It was uploaded and I jumped to watch it in first 100 viewers 🎉 Great Discussion as always, Thanks Every one!!

[@DeeKay_2310]

1:43:45 if anyone’s wondering who he’s talking about - Manushi Chillar and Akshay Kumar

[@raavijain7940]

That was my thought

[@khushboopro]

Nikhil, you should release these episodes more often

[@applepeel1662]

Honestly if the quality is so high, I don't mind it being occasional

[@SPSingh-fh9cc]

Yes quality matters over quantity

[@Garyhryfrufr7dyfu]

KZbin is the new place for content which we missed

[@MySoccerrocker]

I never paid enough attention to know about these guys and the kind of work they do. Thanks to Nikhil for constantly bringing up such great folks and having fun and insightful chats. I'm a big fan of your podcasts!

[@venkag]

This is a good education material for students studying management and people who wants to make a career in content industry.

[@namaste_canadaa]

Such an amazing content!! Just brilliant. And attaching a charity segment just makes it the most wholesome content. Thank you Nikhil

[@apaargupta1]

Thank you Nikhil for these intense conversations with thought leaders across the spectrum. Such a big big fan of this series. Have watched them all.

[@prisha4713]

nikhil, do make an episode on what and how is the background research behind each episode is done, I'm really curious to know that, like the steps from scratch, from you thinking of the concept of an episode to thinking of the people to contact to brainstorming the path of the conversation to actually executing the episode, really interested.

[@becurious1845]

Thanks Nikhil for doing this for us . Charity initiative is great step and You Guys are setting and example for aspiring Entrepreneurs like us we always keep your learning through out my life towards Philanthropy ❤

[@rajathm7662]

This is CONTENT wish I had this ages back ❤️ but it's never too late to learn and try again. Thanks Nikhil & Everyone This is gonna give a boost to indian entrepreneurs

[@davypaul9827]

as an american GenX, and starting a new venture...This will give a boost to the globes entrepreneurs. Sadly not impressed with majority of podcasts and those that host them, most are inexperienced, not natural communicators, and low on maturity. These Gentlemen with vasts amount of knowledge, clearly respect one another, and still be friendly even if they disagree. I find that civility lacking of here, sadly. But all praise to them, learned so much🙏🙏🙏🙏

[@goodroast1]

Vijay made a valid point of a combined business model with cintent creators/writers. This is why youtube is successful becuase yt is sharing the revenue with the creators.the movie makers and itt guys have to figure out a model like youtube.otherwise they will keeo on cribbing about high price which is nicely explained by vijay.

[@rohithbhargava7275]

True what the PVR CEO said, while travelling or going out for dinner/cinema, the women in my family are very much concerned with choosing the place depending on the toilet conditions they might have experienced there. Many times they ask us to immediately leave the place after arriving if anyone of them finds the toilet unkept.

[@superfluous5162]

My girlfriend doesn't like local cinema bec it is dirty 😂 .

[@ಎಲ್ಲರಂತಿವ]

ತುಂಬ ಒಳ್ಳೆ ಸಂಭಾಷಣೆ ಇತ್ತು. ಪೂರ್ತಿ ಎರಡು ಗಂಟೆeನು ಉಪಯೋಗ ಆಯ್ತು. ನನಗೆ ಇವತ್ತೇ ಗೊತ್ತಾಗಿದ್ದು box office collection ಹಾಗೂ ಎಲ್ಲ ಈ ತರ ಇದೆ ಅಂತ. ಚೆನ್ನಾಗಿತ್ತು ಮಾತುಕತೆ.

[@AmbarishKulkarni]

Lovely..I have watched two of your episodes..one line I liked the most in both is you telling guys that if they want to build on anything without MONEY being the priority 😊

[@AdityaBhave.]

Hats off to all you guys to donate such huge amounts to the needy🙏 ❤ Inspired to be one 💯

[@arjungupta3095]

Dudeeeeee, Sajith Sivanadan was my tennis buddy for quite awhile. Amazing to see him on this podcast.

[@shivamvyas3767]

This open transparent discussion is so fucking intellectually satisfying..

[@anandanadkat08]

Nikhil love all your podcasts . Please don't stop them ... Got to learn a lot how people at the top think and behave in different situations. Especially the questions that you ask are so on point and important in the discussion. Lots of love to you and your team !!

[@onemoreishita]

Hii would love to see an episode on the Indian social sector, with the likes of Yamini Iyer, Shobini Mukerji, Rohini Nilekani

[@manaskumarjha1050]

Incredible podcast, thanks Nikhil for bringing such amazing people to us through this Podcast.

[@VinayAnalyzes]

Ajay Bijli Sir absoluetly loved your voice at the end I had a very rough day today Really uplifted me Thanks for the podcast to everyone involved Learned a lot

[@vikasgawande4206]

@nikhil kamath : in your next episode can you speak about corporate governance, values and ethics and it's long term effect. The ideal guests would be Mr. Naryan Murthy, Mr. Sridhar Venbu, Mr. Mohandas Pai, Mr. N Chandrasekaran, Mr. Nandan Nilekani

[@sarthakchand]

The contrast between Vijay and Ajay+Sajith‘s answers is so palpable - wish Vijay’s answers were more to the point which could have contributed to this topic. Such confusing analogies, left me longing for more from this podcast.

[@pradeepshetty9269]

the question towards the end at 2.00 hrs - one of the biggest challenges for any platform consumer is the constant decision-making exercise that they are put to. I see a new behavior emerging where people logging out coz they do not want to constantly get into the decision-making process especially while watching content. Prompt engineering in AI can play a role in tackling this roadblock.

[@anilatarannum]

As a random aside, it's blowing my mind that everyone has their water glasses on coasters but their (coffee) mugs without any coasters directly on the table! 😅😅 Monica in me is going crazy

[@surajsingh-ji5cw]

😂😂

[@TheRubyshiv]

Exactly my thoughts 😆

[@pallavinb6524]

these ppl can come together, every year they can have a writers' competition where people can submit scripts, and they can pick up a few scripts and contract them. Additionally everything they didn't pick up, they can just connect producers and writers together, and viola, your incentive, also winners get some money, and all writers who go through this competition, whoever wins and whosoever writing gets picked up, can have the promise of fair practices, through this program. Doesn't cost much also to have a digital event like this, can be the first steps of bridging this gap

[@cseatul]

Good thing about money is that you get to meet other talented people. Which may not be possible if you are middle class.

[@vidhigada1634]

Vijay Subramaniam, that one monologue about how the economic model should change for creators was everything for me in the podcast. Thank you, I'm sure that's why artists work with you because you care and it really shows.

[@hrushikeshkn1455]

Entire podcast was planned well. I loved the last bit of the podcast of Charity donation, excellent thought. More power to you Nikhil!

[@ApurvaKhartad]

Vijay spoke the soul of every Indian employee, not just creators and writers. ❤❤

[@mihirsuvanam4524]

What an absolute masterclass in the business of content this was! Keep up the great work Nikhil

[@nila98]

Regarding the conversation about talent hunt for writers won't work ,in Tamilnadu a show called nalaiya iyakkunar(next gen director)a talent show for short flims brought new gen directors to tamil cinema❤.

[@shubhamgune]

Thanks for doing this Nikhil. It's just getting better and better!! Really scared that it might die down soon!!

[@radhikamurthy9668]

Happy Independence day to this lovely team 🙏 glad to learn about Ajay & Sujit sir..yet another down to earth yet genuine personas with gr8 wisdom. What I learnt from these 8 epic episodes is how to recognise🏅 someone genuinely without faking n make them feel valued ( ofcourse for that you need to know the ' actual ' person n learn about their work) + how to make the folks feel ' comfortable ' so that you can get the best out of them. Thanks again🙏

[@readwithsagar]

Sir, the concept of bringing together the most prominent figures in the corporate world for a podcast has never been attempted before, allowing for creative brainstorming and the development of an original concept. Thank you ❤

[@GirijaGopinath-x5o]

I’m impressed by the social initiative to help a charity that is included . I run an NGO myself

[@thefailedengineer2970]

1:43:45 nikhil was speaking about manushi chiller Film with Akshay Kumar 😂😂 Nikhil Bhai and manushi chiller was dating Breakup during lockdown Vijay also smiling because he knows😂

[@shreya1919]

No The breakup in lockdown was actually the divorce which happened in 2020. He started dating manushi in 2021 and are still dating

[@ravikumarsingh2771]

Breakup happened recently 2 months ago.

[@akhila_s_kumar]

​@shreya1919, nope, they broke up now.they didn't even follow each other on insta.some rumours are saying he is dating rhea chakraborthy now

[@aaithubarla]

Vijay's father used to work in the army, had a house in indiranagar back then. Sujith's father was working in Airlines, had a own house.. If you call this middle class, I don't know what to say

[@gudduentertains]

Upper Middle Class I guess.

[@ayushithapliyal]

They are probably comparing their current lives when they say that was a middle class upbringing.

[@peter488101]

Nothing wrong! They were middle class of those years in decades of 80s to 90s as they talk of thier childhood/teenage years. As there was no split like upper, middle and lower middle class within the middle class those days, so they said what was told to them being like. At present, the same life style would be certainly upper middle class but far from rich/upper class.

[@applepeel1662]

Definitely all upper middle class individuals, doesn't discount their skill tho

[@bikerbhutani]

Struggle sells in India

[@adityarajadhyaksha3635]

Loved all the episodes.. On this one, with regards to the Price of Talent/astronomical fees charged by certain actors i think Vijay digressed instead of taking on the elephant in the room. Simply put the question Nikhil was trying to understand was- how do we justify the 100/150 cr fees that we hear certain actors charge for films? How does one make sense of this/ how does it all add up. To this, i would like to add my 0.02$ as follows: 1. Demand-Supply gap for mass appeal movie stars: firstly, there are actually very few (just 6-8 actors) in the entire industry that actually command a fee which is say equal to or more than the film budget (The 100 cr fee club!!). These are just a handful of movie stars who have MASS APPEAL stardom. They popularity transcends geographies, cultures, socio-economic stratas.. they have a huge fan following ranging from the movie centres in the hinterland, to a tony multiplex in South Mumbai and even foreign shores. these 6/8 movie stars totally account for about 10-12 film releases in a year. This, is in an industry that releases 300 films a year. So as you can imagine, fundamentally there is a big DEMAND- SUPPLY mismatch for these movie stars and therefore it is safe to assume that they would always charge a significant premium. 2. Monestisation methods: With regards to justifying the actual amount- one has to look at monetisation of a movie. A large part of the monies accrue even before a film is released. For example sale of OTT rights/ satellite rights are sold on the strength of the star headlining the film- long before the film releases. The opening weekend collections of a film are again largerly on the star power of the actor, those bookings happen even before a review hits the street. for large productions with these mega stars, these collections combined account for close too 200/250 cr- and these dont accrue because of a postiive review or a great film- its purely the star power. So what these stars claim is a lions share of this revenue (50-60%) which is largely attributable to their popularity. The remainder that the producer gets, allows him/her to recover the cost of the film and the theatrical share is pure profit. 3. Opportunity cost: today the opportunity cost for one these mass movie stars is a minimum of 1.5/2 cr per day. If they arent doing a film, they have multiple avenues to monetise (advertising/ social media posts/ stage shows/ appearances/ tv shows)- each of which earns them a minimum of 1.5/2 cr for a days work. So, when a producers asks these movie stars for 60-70 days to shoot a film- their opp cost is 100 cr at the very least. I think the 3 points above should hopefully put into perspective how and why such amounts are charged and recovered.

[@ayushonline94]

nikhil kudos to you for bringing these great minds together

[@Anish-qv5kv]

This is amazing. Pls don’t stop this podcast. I’m learning so much. Thanks Nikhil. Love from Bangalore. 🎉