EP004: Where does UX sit in your company?

Summary
In this episode, Nils discusses the concept of user experience (UX) and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding and designing for a good user experience. Nils uses Apple as an example of a company that excels in user experience design and explains how they take a top-down approach to ensure a seamless and positive user journey. He also emphasizes the role of UX designers in collaborating with different departments to create a cohesive user experience.
Chapters
00:00 Introduction to User Experience Design
01:20 Comparing UX Design to Branding
05:42 The Evolution of User Experience Design
08:24 Apple's Approach to UX Design
15:11 The Role of UX Designers in Organizations
About the author
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Hi, I’m Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I’m passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.
On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.
Keywords
user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features