EP005: How do UX and SEO help your company?

In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand their website's monetization goals and tailor the user experience to meet those goals. They also discuss the impact of AI on search engines and the future of SEO. Overall, the conversation emphasizes the importance of user experience in driving website traffic and conversions.
Takeaways
User experience (UX) is a crucial factor in SEO and digital marketing.A holistic approach that prioritizes user satisfaction and trust is more effective than focusing solely on technical SEO.Understanding the website's monetization goals and tailoring the user experience accordingly is essential.AI is transforming search engines and will continue to impact the future of SEO.User experience plays a significant role in driving website traffic and conversions.
Chapters
00:00 Introduction and Background
02:49 The Importance of User Experience in SEO
07:59 The Role of User Experience in the Digital Landscape
12:32 The Impact of AI on Search Engines and SEO
24:25 The Biases in Evaluating User Experience
30:56 Focusing on the Overall User Experience
36:14 Conclusion
About the author
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Hi, I’m Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I’m passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly.
On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.
Keywords
user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features