EP229. The woman on a mission to banish the word ‘parfum’

Have you ever wondered what the word ‘parfum’ or ‘fragrance’ on your cosmetic labels really means? If so, you're not alone.
This tiny term, often found at the end of ingredient lists, can hide many sins, leaving consumers in the dark about what they're truly applying to their skin.
In this week's episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Ashlee Posner, CEO of Lucent Labs and founder of State of Change. Ashlee is on a mission to disrupt the fragrance industry and bring full ingredient transparency to every product we use.
Listen now as Lorraine and Ashlee explore the future of fragrance.

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