Episode 9: GOJEK’s Growth Dilemma

[@lisaishere0919]

The fact that Nadiem started this podcast and host it himself says a lot abt him

[@dinywulandari873]

Even today, I still find this episode very relevant to my job, and gave me so many insights. I hope Go Figure continues making series of podcast like this especially in current situation they are now. Look forward to it!!

[@WWNDHN]

Harta karun di tengah lautan prank dan cinta-cintaan. Keren dan bermanfaat, Pak Nadiem Cs. Bagi-bagi ilmu mahal dengan gratisan.

[@iqbalhape]

You can sense lot of different perspective and approach between growth (crystal) and brand (jasper) point of view. Even nadiem on some part. Which make the conversation even more fruitful, and i assume reflect the real debate and disagreement on real day to day gojek's business. And i believe those are things that make a great company

[@nadalusarda1017]

And Nadiem wrapped it up by asking them to make the experiment ✨

[@muhammadwalid8440]

Well actually this what company should do, while in paris every company on every level has discussion and debate

[@ryanaldo]

I think this channel is like about internal meeting for public consumption. what a great content to share, we learn a lot. Thanks

[@cynthiacherylyn4591]

sebagai wanita, saya suka liat Crystal. brilliant.

[@albertsutanto6003]

This is like Masters in Marketing only in 1 hour

[@bobby3312]

Setuju soal pendapat mengenai pelanggan loyal. Di beberapa industri dengan produk dan layanan yang relatif sama, pelanggan loyal adalah mereka yang kantong terbesarnya di suatu merk. Mereka masih bertransaksi dan gunakan merk lain, tantangannya memang memindahkan kegiatan terbanyak mereka di merk kita. Perkembangan teknologi, kecepatan informasi dan perebutan market share menjadikan mustahil pelanggan loyal di definisikan sebagai pelanggan yang hanya pembelian di kita. Baru tau podcast ini. Sangat bagus.

[@ferrykusnadi6562]

It's interesting when pak nadiem elaborateS CAC term for the sake of audiens understanding. Good work pak.

[@nix0pixo]

Hey Nadiem, thanks for inviting us to your FGD session. Honestly, an eye opener about the “growth” of a company. Furthermore, extra insights from gojek’s research team is just very useful. I will be waiting for the next session Nadiem (I really do hope that one day I’ll be able to have a real FGD session with the management of gojek in the future🙏)

[@astaganagadragon]

Finally! There's a decent channel that speaks digital ecosystem in advance level. So excited to learn more from this podcast

[@zakkafm]

Awesome content! Love the analogy of especially the "loyal users" saying it's almost impossible that loyal users are necessary to use just one specific brand. As a side note, seeing that there is a debate there makes me think that instead of a podcast, this is more of a work meeting (raker) occurred there in Gojek. OTOH it shows that the content is totally original, great job!

[@AMWPICTURE]

Masih ingat saat itu Nadiem Makarim masih research bersama PT RUMA(REKAN USAHA MIKRO ANDA) Cikal bekal Gojek tumbuh besar sampai saat ini. Nadiem Makarim pasti kenal yg namanya Ibu Marni , yang dimana pada waktu itu melakukan research di kota Tangerang.

[@jaydenholic8829]

anda pernaha kerja sama nadiem ???

[@AMWPICTURE]

@@jaydenholic8829 kebetulan ibu saya waktu di Grameen foundation ,yang dimana Nadiem Makarim masih research project nya bersama NGO Grameen foundation.

[@fystrs_]

What an amazing, in-depth discussion. I think this is a must watch for all marketers (esp in tech industry).

[@StereotypedMe_]

Crystal.. Most definitely a business asset.

[@ThisNothing141]

The part that discuss counterintuitively in the active user and new user towards their behaviour using only one brands is amazing!

[@apiu8524]

Mengenai loyalty program berguna atau tidak? Tentu ada bbrp faktor di dlmnya. Faktor kebutuhan, Churn rate, profit margin, dll Yg menjadi kunci disini adlh apakah produk tersebut merupakan suatu "KEBUTUHAN" atau "BUKAN KEBUTUHAN". Contoh : Katakan lah suatu perusahaan yang menyediakan produk yg merupakan suatu "kebutuhan" di tengah msy, tentu program loyalty tdk membawa manfaat! Can you imagine Air galon mineral, berlangganan koran, sekolah/kuliah, Telecommunication cellular, etc. That kind of company give you loyalty reward? Really?! Because Faktor kebutuhan=100%, Churn rate=0%, profit margin=low Bila tadi Jesper mengatakan loyalty program cappuccinonya useless, because he thinks he need it!! NB : Maybe the owner of coffee shop thinks that no one really need cappucino in regular basis. That's why the owner give a royalty reward! Perusahaan yg pantas memberikan loyalty program adlh Perusahaan yg menjual produk/jasa yg "Bukan Kebutuhan" , Churn rate=tinggi & profit margin=high Contoh : Singapore Airline tadi. Mereka mengorbankan loyalty program for "Freq Usage"! So, Lower Profit for increase Freq Usage!

[@adityazainudairlangga1738]

Ini kan yang sedang dilakukan Grab sekarang. Nadiem akan meniru model subscription Grab walaupun dengan bentuk yang mungkin berbeda. Hanya saja video ini adalah salah satu Channel komunikasi yang dibuka (internal or external) untuk kemudian secara bersusulan mengkopi model Grab ke Gojek kedepannya.

[@apiu8524]

@@adityazainudairlangga1738 mksd anda video streaming itu?

[@404neverfound3]

Totally make sense

[@Frieren16]

@@mrbee566 useless brain

[@kickarman007]

Nice point, thanks for sharing

[@yunanda]

Nadiem speaking english > nadiem speaking indonesian

[@fikizulfikar2880]

I like the talk, even i like more the talk when you guys discussing about marketing through "word of mouth" that is also proves Gojek is living and interactively in the physical world and that world also changing according to the social environment of those people

[@reinaldisandjaja7984]

Thanks for sharing us another good content! Anyway, it would be great if we can consume this content on Spotify. Cheers!

[@aliqornan]

The playlist is already available in spotify podcast.

[@the-neo-you]

Very interesting topic being discussed. Especially the debate between loyal customers vs new user NPS. Definitely for me the loyal customers will be more likely to promote the brand that they love (NPS). We can see how samsung users vs apple users nowadays. Love this podcast a lot!

[@wilsonwunandar]

glad to hear WOM (word of mouth) is the most important aspek in marketing. They really understand the root of marketing.

[@habiburrohman2507]

Yes, finally crystal Widjaja 😀😀😀

[@matzmr]

Habibur Rohman ketauan jomblo laknat

[@amostrihutomo3820]

Add to my playlist. this one is great Podcast .. All about Growth

[@sultanmohammadarif5370]

I am from Bangladesh and I love everything about Indonesia

[@saidesaide4867]

what a brilliant conversation it was. thanks,

[@LaidbackPotato]

I'm a simple man. I see Crystal I press like.

[@christopheraryo3040]

man, this is what i need, very very nice discussion, really learn a lot

[@MrGOLDFREAKS]

Opinion as driver your new customers is on the week end (for ride user) with cash payment methods, your existing customers penetrate a new customers in weekdays (sunday to friday) by asking help with their account to order rides...

[@DimasKalimasyada]

This is what we call "BRAINGASM". Tbh I'm trying so hard to digest the essense of the discussion. Thats why Nadiem name it as "GO FIGURE" Not "GO LISTEN" 😊 Good job guys! Keep this program going on 👏👏

[@angcil88]

Early adopters : those who are willingly spend their time, money, effort, or other resources to try new things out, while the early and late majority are the people who need approval or reference from the early adopters but that doesn't mean that they cannot be in the "power user" category.. Law of the diffusion of innovation 👌🏼

[@trisukmasatria]

7:53 i think most of startup company do the same thing. We crafting marketing strategy based on our research, based on our AB testing, not based on CEO instinct

[@dennynadhilpraseco2594]

Biasanya kalo masih early stage banget (less than 50 people), start dari intuisi CEO nya dulu gasih mas? CMIIW

[@sarath.sandwich]

Yo Nadiem & Crystal, hello from Cambodia.

[@TheLengkocity]

Great talk, thank you for sharing it on KZbin. Cheers.

[@rezabaita]

Hi, share the progress of the experiment later pleasee.. I'm curious on the findings of this discussion.

[@danangjeffry]

Terima kasih talk nya, ini keren banget sih.

[@suave-alpaca8412]

Thank you so much for sharing this! This is such an amazing content

[@zakadx584]

please bring kevin and crystal here .

[@andarrahman6422]

Very nice converstation for discussing about growthing.. Please discuss about how to enter the new market

[@InsanPrasetya]

jadi ini cerita di balik promo pengguna baru vs pengguna setia

[@nindaaldila]

VJ Anand and Bahari pls for the next show, would love to hear their perspective from the creative side

[@imadesuripandhu99]

ninda aldila yes, bahari ck please 😃

[@sultanmohammadarif5370]

37:01 great etiquette

[@nandakabembot]

Interesting discussion here about performance marketing, thanks for that. Although I have to disagree with Jasper's point saying that all marketing is performance marketing. Well by definition performance marketing is when advertisers pay only when certain action is done by a user (another term used is performance-based marketing). This is only possible in the realm of digital marketing. Offline marketing simply doesn't have this traceability so you can't attribute their acquisition to your offline marketing investment (at least at this moment there's no technology that allows you to do so). But I agree with his point about you can't simply attribute certain action to digital channel bcs it is not the only touch point you have with users. That's why a robust and data-backed attribution model is required and agreed upon. You need to measure the impact of every channel leading to an acquisition and that's an extremely difficult feat. That being said, I'm curious to know what attribution model Gojek uses. Anyway great discussion there, thanks again.

[@adityaharist8558]

I think this video able to motivation another entrepreneurs, specially indonesian. #Sorry for my language.

[@aertrashbin]

Im a simple man, i see crystall i click

[@richardtaslim2564]

I believe, looking from a consumer perspective, loyalty programs do make sense in a way. Those users that use the product infrequently or maybe frequently but not enough to be considered a “power user”, might opt to use the product more in order to be considered as one or in order to get a title as a “power user”. Even though, the benefits of being a, lets say platinum member in a company isn’t that effectful, this drives consumers to be more loyal to the product and prevents consumers from hopping from one company to its competitor and back to the company (due to vouchers, if you may). So overall, I agree that loyalty programs are bullshit for increasing the frequency of the customer base. But as an existing user/consumer, if you look at it from the whole consumer base, it does make sense because there is a “drive” for more purchases. If you look at it individually though, there might not a huge effect. Just an input. Thank you for taking the time to read.

[@KangKomen]

Coba next bahas soal alasan dan tujuan para driver (go ride) khususnya diberikan pelatihan safety and defensive riding?

[@-AsokhdikiAfandiSiregar]

kan udah ada SIM bang

[@MuhammadNasrurrohman]

mind-blowing conversation 👍🏻

[@MrTentakul]

50:46 oh please Nadiem, did you realize how many times you cut Jasper while he was speaking? Let him finish his words before you try to make a conclusion of what he's trying to say.

[@prdgy132]

Nadiem intervened to make sure is within time limit. Having known what Jasper was going to say as this talk is just a reiteration of a more serious internal management discussion, Nadiem intervened to explain in a shorter timeframe.

[@ericww1993]

Its Go-Figure, not Go-Listen.

[@404neverfound3]

Not even billion dollar company would share this kind of conversation...

[@truevillain9343]

yes,ini lebay

[@gbrlma]

This is start-up company dude. Get used to it..

[@ghifari77]

@@truevillain9343 ???

[@martaakdjaja9762]

@@truevillain9343 ????

[@andibayuindraalamsyah682]

@denny s u dont know about the context he said 😂😂

[@johnparapat4476]

This should be a good podcast, but just a simple suggestion, the way you positioned the mics are just a bit wrong. That's why your audio picked up many ground noises. It's better to positioned the mics from the sides if you don't want them to block the person and have it level with the person's mouth. I love the video though.

[@Amyunus]

This is why Go-Points went down

[@nsgmusic]

I think that you guys need to come closer to the mic....

[@ganbatte7427]

Not essential comment

[@wibiyjakarta3164]

Harusnya dibuat sub title sehingga semua driver gojek bisa paham isi talkshow ini

[@fahmi7522]

Udah ada kok itu subtitlenya

[@nightowl1596]

Nyalain aja cc nya, bisa indo kok

[@adityaharist8558]

Caranya klik sebentar di videonya > muncul titik tiga di pojok kanan video > klik > klik subtitle > select indonesia subtitle

[@mps359]

Disebut loyal itu apa ada standarnya? seperti GO-Ride 2 kali sehari dengan GO-FOOd yang hanya pas weekend saja... Padahal saya memakainya hanya ketika keingetan saja dan bisa pindah ke aplikasi sebelah jika memungkinkan

[@dityadion249]

Good content and awesome explanation

[@joshpasaribu]

when there is a value added. smash subscribed button. easy:)

[@willyhendarta]

Wow! What a nice concept.

[@MrJamesbaron]

I think there is phases between the media advertising and mouth to mouth ads people who shares f2f had found the apps from somewhere so there probably times that media advertising should stop or reduced in a given time for obvious reason such as putting the money to attract more “loyal users”

[@fauzifirdaus9112]

Kok ga update2 lagi yah? Bagus chanel ini

[@purringfemale]

Mas Nadiem sedang ditugaskan mengurus pendidikan dan kebudayaan negara ini :)

[@aldilahfazy]

Remarkable discussion!

[@ariwahyudin5157]

subscriber: Halo selamat pagi min! Di tunggu terjemahannya ke dalam bahasa Indonesianya ya? Admin: Alasannya apa? Subscriber: Yang ingin mendapatkan Insight dari pada channel ini selain dari orang yang bergelut di dunia start-up (yang udah paham bahasa Inggris) tetapi juga kalangan industri apapun (kewirausahaan) yang belum banyak Paham tentang bahasa Inggris. Admin : o gitu ya! Subscriber : of kourse!

[@TheStarkhunter]

btw kalo di pencet tombol cc, harusnya udah ada subtitle nya gan dalam bahasa indonesia

[@ariwahyudin5157]

@@TheStarkhunter setau saya hanya berlaku di laptop atau komputer baru bisa bro kevin. Kalau di hp cuman Inggris, atau saya nya aja yang gaptek???😄

[@rifqimuhammad02]

Hampir semua video Go-Figure comment lu gitu mulu yah bro, Pdhl jelas kalo lu tekan cc ke english bakalan ada terjemahannya, coba tekan aja dlu bro, keluar ga tuh terjemahannya.. btw, digawai lu juga ada kok kolom cc.@@ariwahyudin5157

[@ariwahyudin5157]

@muhammad Rifqi , memang ada bro, cuman di gawai saya belum ada terjemahan untuk bahasa Indonesia. Hanya Inggris aja. 🤔😄

[@ariwahyudin5157]

Hahah, ternyata Saya gaptek banget soal gawai.😆

[@ibnusinaah2739]

Great topic...but if you could delete denoise sound..this would be much more confortable to listen

[@bapakmoba9826]

Damn, ra ono subtitle'e...aku yo ra ngerti bosque..

[@MuhammadNurbasit]

udah ada skrg

[@SalmanNeedsAJob]

What was the result of this experiment about power users? We would to find out!

[@yosalasiara8291]

keren bgt liatnya walaupun gw ga ngerti

[@_oceanman]

Can't get over Crystal 😂 I'm soo pathetic.

[@sanggusti]

I see crystal i press like

[@matzmr]

instead of two cups of coffee, just bring the coffee machine to the table

[@MrTentakul]

No, jasper seems to wants Coke over a coffee

[@muffat19]

​@@MrTentakul gak ada yang peduli cuk

[@ikhsanfadil6107]

I think one is coffee and other one is water

[@adien31]

Sir, you might want to take into consideration that the service you provide is a day to day service. Means that we use it so frequently so the number one thing we look before choosing which app is which one offer the cheapest price. My theory might not applied to the less savvy gadget user because they like an app that they're already used to, it's more familiar and easier for them to navigate. It's not about loyalty thing, it's simply about being comfortable with an app that has become part of your life. This can be a problem if you change your app layout and navigation tab too often, it might cause a temporer confusion for them. But for me personally and for those who like to explore they option and know how to do it through our gadget, we always take promo into consideration. I really wanna support indonesian brand but me and a large precentage of your customer came from middle income class, so yeah, we always end up choose the cheapest one. And at this point i think your competitor (grab and ovo) offer the best price

[@dwiindrajaya]

dengerin mereka ngobrol untuk belajar bahasa inggris :D

[@gamemail2544]

Dody Abu Bilal sama wkwk

[@hegidund]

I love how Crystal just keep completing the missing point on Nadiem and Jasper.

[@frmkofficial8239]

Hey. Please upload the new video ..

[@heriardin8356]

I dont hear the role of consumer research? Speakers focus on attribution that Cost per acquations which wont answer the power of why.

[@Exco71]

❤️ cristal

[@aprikoapriko2899]

Ada podcastnya gojek euy..hostny cang nadiem..

[@dhikarahmadhika184]

Discount + promo + paketan dari aplikasi sebelah lebih menggiurkan . Masyarakat indonesia cenderung , menggunakan yg termurah.. para driver sudah pada stress... khususnya untuk aplikasi gocar . Di tambah banyaknya pemain order fiktif merajalela . Tanpa ada tindak hukum mereka terus beraksi merugikan mitra yang betul2 mencari uang.. hiks please solve this problem soon

[@bebasdunya4267]

@@mrbee566 saya kerja jd driver gojek untuk mencari modal untuk kerja yg lebih baik lagi

[@krismaulana204]

i have a questions about how we detect a 'fake growth' on our business? thankyou

[@dennyari6973]

I know what u mean...

[@mclovin8621]

Sell it

[@matzmr]

Josef Vissarionovich Stalin bacot lo anjing

[@bengkelmarmerindonesia1950]

When you stop the promo, then user stop using your app or buy your product is one of indications of fake growth. *Sorry for my bad English

[@luthfihakim8091]

@@bengkelmarmerindonesia1950 I think it depends on how your product's promo. If you can do it properly and evaluate in the right time, you can get a conclusion whether it's a fake or not. The important thing about promo is how we can change customer behavior, so if you don't evaluate your promo in the right time, you messed it up.

[@muhammadhilmi2537]

Yeay, Crystal

[@Aleknurdian]

more content like this please i like this.

[@sm3v577]

Superb

[@dennynadhilpraseco2594]

7:40 - 8:10 👍

[@squarehole4317]

Tegang amat ini

[@tiyowprasetyo]

Crystal is so smart and beautiful

[@statem9357]

EDAN, cara pandang perusahaan gede memang bedo adohhh.. ora nyandak utek ku leh nggo mikir~

[@elrumi6341]

Kenapa gak pake b. Indo aja ya?

[@ahmadhaidar8436]

Crystal is the best one

[@rakagilang4758]

41:37

[@irawanarif4816]

Embuh lah jek... Gelem ku gor sitok, gawek ne produk, GO-WORK, ben wong nganggur isoh GO-WORK

[@abrammaulana]

Lak gagelem Go-Work, mending diGo-Rock

[@irawanarif4816]

@@abrammaulana isoh ae mamang ki... GO-LONG isoh ora?

[@adityaharist8558]

Projects.co.id, sribu.com, opo frelancer.id lo kang.. Lumayan, nk pingin golek duit.. Nek kelase internasional ono fiverr, upwork, teespring dst. Namung nyaranke, monggo.

[@nabilahhudaya]

❤️❤️❤️

[@boymchi]

Mendadak ingin les bhs inggris Privat 😁

[@rendirenaldi6051]

Sayang gw gk ngerti apa yg mereka bicarakan

[@RaymonFanal]

Keris tallllll 😍😍😍

[@shannencj2282]

I feel 50 percent smarter now

[@gunawanmegalesmana5763]

Maaf, tapi saya lebih milih grab banyak diskonnya dan casback dari ovo.

[@sabrinabukhari7344]

Skrg diskonx udah ga ada..napa ya..

[@zlipperypast]

Now I know who's the person to blame on why GO-POINTS is pretty much useless now (or might soon come to die) after someone said loyalty program is bullshit.

[@sunuasta]

how about exposing the real hard truth about the gojek driver out there?

[@akukelilipan]

Well, I want to hear your point of view first then, am listening as a customer. Then we go discuss.

[@julianwidjaja4896]

Yep, Iam driver too And I don't think this kind of busines model will last long

[@emirzaa]

no one is loyal user btw, there is only loyal user for promo :)

[@aldilahfazy]

Actually, the point of users loyality can be reached at the moment of your brand power is strong enough to maintain the connection to your constumer even with irrational reasons. You can named it: iphone or aqua.

[@ramonpemulungan7399]

no, many user only use gojek not other apps. example : me

[@reggyramadhani1557]

Ramon Pemulungan me too

[@dimasirvan8516]

@@ramonpemulungan7399 me too, for transport, i never use any other apps, except when gojek is in trouble. I do it not because of price, or promo. I just proud to this brand, how it manage unemployement case in Indonesia, it has more magnified overall value as pure Indonesia principals which become global because it answer what people needs. Answering this nation complicated problem. Gojek tackle big issue here in Indonesia, and they become the pioneer in our new age history.

[@kaukarangkarang]

profitability?

[@dwioktrisna]

Hei crystal ig mu mana beib? Biar kufollow sini