Eric Hu - Design Director, SSENSE

[@arccway]

This guy kills me, so natural with himself. Way more entertaining and engaging then any other speakers I watched!

[@teti.wonder]

Straight realness in the beginning!!! I’ve attended so many talks where the designers just pride themselves while scrolling through their portfolio.. Eric is making big waves, all the best to him!!

[@mikegoesnike]

Great talk, I always thought of branding and creative design tasks in top down approaches and even demised bottom up approach, thinking they were hollow and soulless. It he’s right when it comes to the consumers, the bottom is what they experience the most, and the top ideologies are consumed rarely, so maybe it is beneficial to do things bottom up sometimes. But I think we need a balance here, maybe a team to think bottom up and another to think top down, and meet in the middle. This make sure you come up with ideologies that are substantially created and thought thru thoroughly, but also having the freedom to think from consumer perspective.

[@UpdoggWhattt]

Totally didn't realize it was pronounced "essence", so thank you for that.

[@LaurensiusAdiKun]

Really insightful. Love how ge starts with typography components.

[@alexanderprasetya6750]

The Idea of small change from bottom as a rebranding approach is so cool...

[@cecechukwumah]

Great talk Eric.

[@tobias2883]

love him!

[@timfujio]

Who edited this video. Cant even see the pics of what he is referencing. Big L.

[@conformist]

fr

[@mauricesteiner8168]

shhh

[@robothate]

anyone that "shhhushes" people... no bueno.