The 4 Key Steps to Art Direction | Marcus Brown Design

Marcus Brown is a freelance Art Director and Creative from New Zealand who's passionate about the intersection of graphic design, interactivity and physical spaces. In this talk he shares his approach to art direction, making iconic striking visual experiences, and the importance of typography and color, at Awwwards Conference Amsterdam.
"We've got all the tools available in the world now online, but sometimes it's great to look back and be inspired by when they had limited ones - because the craft was really high."
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#artdirection #webdesign #typography

[@miramark]

Art direction process through 4 steps: - Research - Creative Ideas - Art direction - Consistency

[@justintexier2196]

thanks

[@chrisjeraldubaldo4612]

Research, execute, tell story, consistency

[@kjellruben]

I love this talk! But I have to bring this up again @awwwards. This is a talk about a presentation. It's literally depending on the slides and the graphics. Is it really impossible for you to show the screens instead of the closeups of the speaker? He is talking about something that he is showing on the screen, and I have no idea what he is talking about. I like it when you showed the extra window at the top left of the screen. I guess that should be there at all times? This "problem" goes back to most of your videos. I would really appreciate it if you took some action on this. :)

[@AwwwardsTV]

Hello, we totally agree with your feedback. The talks were recorded by an outside company and the live editing is below the standard we expected and unfortunately out of our control. We're also disappointed as the content is the single most important thing about the talks. In future conferences we will ensure that recordings are of a much better quality.

[@kjellruben]

@@AwwwardsTV Thank you for your reply. Really appreciate it and I'm looking forward to future well-produced talks :)

[@periklisgeorgiou4989]

This presentation was a university by itself! Brilliant!

[@vatsalaykhobragade]

As someone who is new to product design, I wasn't aware of how important art direction is. Now I understand that why some websites make me WOW !! Thank you so much sir (:

[@TheRemuera]

Wow! I'm suprised youtube offered me this video for multiple reasons. 1. I don't follow awwwards youtube channels, but I do view the website occasionally. 2. I studied graphic design in Auckland, New Zealand back when I was just a kid, so hearing Marcus speak, the accent, brought up heaps of memories...in fact, I'd love to chat with that fella. I'm living in Russian now and feeling very sentimental)) Great speech, useful stuff, thank you so much, Marcus!

[@narinehvardumyan3219]

Wow, so informative! ❤️ I loved his manner of going deep into details, his accuracy and obsession with all the workflow process.

[@jugglingfair]

Many informative lessons that I didn't know before. And his presentation is top class. Thanks, @awwwards.

[@AwwwardsTV]

We agree, it's definitely one of our best talks! Thanks for your feedback :)

[@sunshizzleyou]

That magical moment when you come across that perfect, just released typeface after weeks of searching is why I do what I do.

[@OscarPerez-kp8uv]

First-class content. Amazing Work!

[@joshray2117]

He's amazing. Great presentation!

[@dencios]

Great content! A big fan of Marcus and Aristide works!

[@hhh-yu1xb]

Thanks man! You're just awesome!

[@ty_hans]

Where can I get a link to the Amsterdam website? really cool!

[@majesticx3965]

Please someone help im on the process in applying to colleges I cant decide whats the best route art direction or graphic design, i have a pasión for art and im creative art director route caught my eye for a while but whats the best way also any recommendations for minors like marketing, fine arts, digital art?

[@danielvanginkel7081]

These talks are informative and inspirational. Too bad that at 12:31 we get to not see 'it coming together'. Seems like we miss a piece of information there, as is with more awwwards video's where we see the speaker but not the presentation.

[@vatsalaykhobragade]

I want to learn more from Marcus.

[@jamesgwindham]

i suck so bad.

[@vatsalaykhobragade]

At what ? Art direction ?