ES Webinar: From Big Corps to Startups, Creating Trust For Successful Transformation

Join P&G Alumnae Sophie Blum A conversation on evolving company branding to new identities, inspiration from startups and the sense of urgency and actionability they demand and thoughts about daring to challenge boundaries: the B2B fabulous opportunity.
Sophie is a senior C-Suite Executive specialized in Business growth strategy and successful implementation across various industries, and organizations globally. Sophie is known for being a tech passionate, a pioneer, daring to challenge boundaries and a caring coach and mentor.
Sophie is determined to build a more equal and inclusive future. Sophie is actively involved with several networks to eradicate disparities by engaging, educating and empowering talents who are passionate about entrepreneurship.
Sophie has been an advisory board member of start-ups for the last 15 years, some of which are now global leaders.
Sophie is now Managing Partner of Sparkalis, Puratos new Foodtech venture, combining investment and incubation for startups and small size businesses.
Sophie is also a lecturer, specializing in strategy, leadership and innovation. Named as one of the Women to watch by Ad Age Europe, Sophie has received few business recognitions in the last years
In her current role, as Chief Marketing Officer, Sophie is leading strategic marketing & commercial development for Puratos around the world with a focus on Branding, value creation and accelerating the company’s digital transformation. Her vision is to drive inclusion in the food sector and ensure all can participate into the unprecedented transformation of the industry.
During her career, Sophie held global business leadership positions in Procter & Gamble for a portfolio of brands. She has been the architect of P&G’s successful business establishment and Innovation hub in Israel during her 10-year tenure.
As Senior Vice President and CMO for P&G Europe, Sophie has led Global Brand Building reinvention and the digital transformation of the European business.