Ferran Adrià: "Everyone talks about innovation, but nobody knows their level of innovation"

Marcel Planellas, Professor in the Department of Strategy and General Management, talks with Ferran Adrià, president of theBullifoundation, on how to help managers and entrepreneurs who face the need to innovate to drive the transformation of their organizations, developing new tools that allow them to audit the company’s innovative system and make their change projects a reality.
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