ESPN’s Louis Riddick: Why Deion Sanders’ Unconventionality Bothers His Critics | The Rich Eisen Show

[@Ted_Bell]

I'm just happy knowing that 30 years from now, a lot of not only those kids in the locker room, but the people on the campus in every part of it and in that town are going to look back on these days and have them in their top 5 memories of their entire life. Prime is truly showing the way forward not only in sports but in life. Businesses are booming, academics are up, people are marketing themselves and learning how to do it better, those are blessings that will effect their lives and their families going forward. It's the golden age right now in Boulder. Get yourself a cut.

[@xman9190]

Dude, he's Deion Sanders, not Jesus.

[@Darcalpha]

People who misunderstand him think he's about himself first and it is wrong. Impact on youth and community, work hard and THEN enjoy the fruits of labor to its fullest. His message/s has/have never changed.

[@MHO999999]

Deion has always been a shameless self promoter, first and foremost. But if his coaching has a positive impact on some lives, that's a great thing. I'm not here to crap on the man, just keeping things in perspective.

[@spiceedre8017]

@@MHO999999 you're not here to crap on the man but your first words were to crap on the man. So what about his promoting himself or anything he does is shameless? The thing about it is you don't have to listen, follow, or comment on what he does.

[@AnitaGoldsmithAbass]

Right. And Coach Prime hassled quite eloquentl, 'he doesn't care what people think.' Facts!!!

[@Ric0806]

​@@MHO999999why is when Black men show confidence people call it arrogance? You need to really look into what going on with you personally...... I'm figuring your woman thinks you're a bytche.

[@MHO999999]

@@spiceedre8017 If I wanted to knock the man I could do so. There's plenty to knock. I'm not mad at Deion doing his thing. I just hate the way some Black folks act like his success is also our success. That's an old game white supremacy plays on us. We're supposed to feel like some Black celebrity getting richer makes things better for Blacks as whole. That is utter bullshit. We've had many successful Black football coaches, yet the NFL and colleges still rarely hire Black men to coach their teams. Deion's success is HIS ALONE. Not yours or mine. That's all I'm saying.

[@Natureboypkr2]

What bothers critics is how Coach Prime reminds them of how unaccomplished they are.

[@TheNflkid423]

People don't talk about shilo Sanders enough.. that pick 6 kept them in that game

[@Dubblesteel]

Are ppl forgetting that this dude is an NFL HALL OF FAMER AND THEE BEST CORNER EVER. Why wouldnt he be successful as a coach. He doesnt fit in and he's very successful. He gives God all the glory for his success.

[@travis_km]

It’s because what he is doing they have never seen before, and it’s on his own terms. I can’t think of a great athlete that’s ever been a great coach. They are fine as long as you’re only a great foot soldier, but never can you be the one in command of an army (metaphorically speaking). And the “God” part they do not understand and it’s uncomfortable to them. They are use to you having to hate and cheat to get to the top. If only more people saw the value in having that relationship with Jesus Christ, they to would be able to fathom the unfathomable when you truly put God first.

[@MrWizkid84]

A lot of great players are bad coaches. Deion is just different

[@tagtag-connected5263]

It’s a shock to them since in their warped mind, only people like the old guards can succeed as a coach. Others are not surprised and why would they be. Many of the same coaches in the old guard just get rotated from school to school and no track record with the kids or rapport. NIL and transfer portal is their kryptonite. An unstoppable force cannot be contained. Deion may not be as successful but there will be others. Yes there will be others.

[@justiceahmin]

What Deion is doing in college sports is the same thing Stewart Scott did at ESPN. Say I’m wrong

[@jamesswanson4391]

People can confuse bravado and brashness with bad sportsmanship

[@Kevin-hy8ok]

Sanders reminds of Muhammad Ali. Brilliant, provocative, supremely talented, and incredibly entertaining. I love him as I loved Ali. And I’m an old white guy.

[@LaDolceVita91]

Ali was a draft dodger…

[@merrekeste3385]

​​​@@LaDolceVita91Yes but ALI IS ALI. NOBODY 1 WILL EVER HAVE THE WORLD WITH AND AMERICA AGAINST HIM LIKE HE AND THE TIME AND PRESSURE BACK THEN ALSO VERY INTELLIGENT SMART ALI IS NR 1 FOREVER BUT RESPECT LOVE DEION SANDERS🐐 COACH PRIME GOT THAT TYPE OF PERSONALITY CHARACTER PERSONA LOVE IT LIKE ALI IM SURE ALI IS 1 OF COACH PRIME IDOLS 💯🔥🐐❤️🙏🏾🙌🏾👊🏾👌🏾💎🍿👑👀🗣🥊😂😭🤣 BUT 2 ME MUHAMMAD ALI AND DENZEL WASHINGTON IS ON THIER OWN TALANT WISE AND CHARACTER HUMANITY WISE BUT DEION SANDERS UP THERE LOVE HIM MORE THAN EVER IM YOUNG SO DIDN'T SEE HIM PLAY BUT I'VE LEARNED ABOUT PRIME HE GOT SOME ALI IN HIM THE GREATEST OF ALL TIME ❤ ALSO LOVE MIKE TYSON CUZ HE MATURED HE DROPS GREAT TALK EVERYTIME HE TALKS AND HE FUNNY 2

[@houseofchinn6112]

​@@merrekeste3385hidden comment

[@Kevin-hy8ok]

@@LaDolceVita91 Actually, he was a conscientious objector. Most people will now concede Vietnam was a horrible mistake on essentially every level.

[@lag5164]

I was thinking the same thing. Muhammed Ali is one of my heroes! They both have big mouths! If you back up what you say! I'm a believer!

[@Hello-816]

I love Louis Riddick. He communicates so well, but you can feel a level of humility in the way he articulates. I judge a broadcaster on whether or not I can find out their underlying bias as the broadcast a game. On Saturday night I loved that he was just as knowledgeable about Colorado State as much as he was Colorado. He didn't show a bias toward Deion or Colorado state even though one might assume that's who he's rooting for. He's the real deal.

[@armandozepeda4534]

I've always been a fan of Dion; let's go Coach Prime!

[@MrLee4love]

They’re not used to seeing a College Coach have music stars, hip hop, wrestlers, actors, businessmen & other notable figures like HOF, football players of yesteryear, but hold his team accountable & shows love to them to push them to greatness…young men will be blowing up his phone as well as his other asst coaches

[@mus434]

Yup, and he allows everybody to be themselves with respect!

[@AnitaGoldsmithAbass]

Facts

[@gregorytucker9254]

Riddick deserves at NFL executive position

[@williamfox1146]

Coach Prime helps his players be successful on the field and off.

[@stevejohnson6248]

I'm certain that is the case, I'm equally certain it is not unique to Dion.

[@patton303]

I’m a CU alum who lives in Boulder and we expected a turnaround in our program and we knew Coach could do it. Everybody said he’d get crushed at this level. But he took 80 kids who never played together and got them to 3-0 already. That’s crazy. Just wait till next season when he recruits a bunch of dawgs. But we believed in him, if nobody else did.

[@bernardthefourth]

Reminds me of the good old days of the U Miami. Well said by Riddick, very smart guy.

[@Frank-rb2sr]

The Williams Sisters went through the same thing.....They made Chris Everett uncomfortable.....

[@joefresh82]

iono Martina was giving Chrissy fits..LOL but fa sho..... The entire Williams Family made Tennis and Coporate America types uncomfortable. I seen a study where other tennis stars made more for ENDORSEMENTS than the Williams made playing tennis.

[@jessetatum5275]

they make me uncomfortable too. they are men.

[@TChalla007]

Same with Tiger Woods and Lewis Hamilton.

[@E_Static]

Louis hit em with the Charlie Murphy "Wrong, wrong, wrong!!"😂

[@darrylwilliams4301]

Louis Riddick is a class act!

[@diane5836]

He's fabulous. Period. Hard work keeps you humble.

[@kingchino4990]

Louis holding his tongue. Why are they uncomfortable? Because he is black, nothing else 😂😂😂

[@driven64]

BOTTOM LINE ABOUT THIS MAN IS....HE IS A SUPER-SMART, SUCCESSFUL MAN WHO GETS THINGS DONE...

[@cookeycutta23]

Great Topic and Interview.

[@da.president6335]

Coach Prime - Ice Cube said it best

[@richraf9437]

Very well spoken Louis Riddick.

[@JG2HTT]

That’s because most people want to judge a person by the cover of the book instead of reading the content in the book.

[@chestermallory395]

How many in the black community were calling him a sellout for leaving Jackson St. are now caping up for him without ever admitting they were wrong?

[@agony11211283]

So in a nutshell…the hate that he’s black and Successful…✅✅💎💎

[@blackstreek]

Not just that but that he is unapologetically black, and he speaks his mind and refuses to compromise who he is. You can see that in his sons and his players. He raising confident men who will work for success and not have to apologize for it.

[@TrillEverything]

No. They are not uncomfortbale with black skin. They are uncomfortable with "blackness". What is blackness? It is a behavior that was typically been born out of black southern culture and then moved throughout the country from the 1930s - 1970s. White people are very uncomfortable with that culture, especially Irish northerners

[@charleswilliams6758]

@@blackstreek It’s been that way since 1619 in AmeriKKKa.

[@Manderenn]

​@@charleswilliams6758ah yes America is so racist with all these rich black athletes

[@BThaSmoovUno]

​@@Manderennyou think black athletes are treated the same as plain black folk?? Let me send you a Bankhead ATL brother to live in your neighborhood, or a brother from liberty city Miami and see how THEY get treated, FOH! America will always be racist, deal with it! Yall won't let it ever change, blame your folk!

[@lukephillips770]

Call it as it is. He’s a Black Man doing it his way. I am the same. Black man, 55, military veteran, ole school dude, educated and ran a $100M+ revenue market with 22.5% EBITDA. Only black Director out of 23. #1 in production, quality, financials, no HR complaints and never got promoted to VP because I rubbed the EVP and President the wrong way. I was the best but wasn’t politically correct and white

[@TalkingAboutNothingWithJay]

Sorry to hear that!

[@petep5207]

Or maybe...it was all to do with your attitude, and not your race.

[@brothareality6449]

​@@petep5207That was a very white answer.

[@petep5207]

@@brothareality6449 - I'm Puerto-Rican, my guy. We just don't whine and cry like you people do. In one breath, you brag about your confidence and bravado--and in the next breath, you cry like feminine betas about how you cannot succeed in life because of events that happened hundreds of years ago. Imagine blaming racism every time you do not get your way or what you want in life. Sucks to be you. Grow up. Then man up. Then put up. Or shut up.

[@TheMrdkb]

@@petep5207 you really have no idea. 🤡

[@tiger200350]

I told a friend of mine I was glad Prime did not take an SEC job. SEC is not ready for him, at this time.

[@vivahernando1]

I hate the SEC.

[@blakely1976]

🎯 The SEC is not ready for him! The SEC is a different animal and the remnants of the “Jim Crow” South are still very much alive in parts of the culture.

[@liveox9]

He could say that black coaches in college football means a lot to him all he wants. He is a one of one. Nobody have any race can replicate what he is doing and part of what he’s doing it because he has the credibility to back it up because of his résumé.

[@samsneadd]

Facts. But hopefully tbey can follow his lead and break some of the negative stigma that some may feel. That at times can be self inflicting. If he can help break the stereotype tht some have of black and tht some blacs have on themselves, this may open doors and build a better community. He is challenging the youth and the older ones and leading by example. Like you said they cannot mimic it. But may be able to relish some of the greatness. And even a little is better than what we have.

[@JanLynch-u1y]

Let me start off by saying that I have not always been a Deion Sanders fan. That being said, I have become a fan of Coach Primes coaching style! It has been fun watching the Colorado Buffalos play for the last 3 weeks. You can never count them out. As Coach Prime said, they’re resilient. It would be awesome to see them upset the Oregon Ducks and USC Trojans in the two games coming up! Go Buffs!

[@jacewoods411]

Why isn't this Man a GM? or VP?

[@garybrown5391]

People confuse who Deion is because they want to be confused because of their bias. We call them haters in the modern age.

[@Frank-rb2sr]

You have to be from South Florida to understand.......

[@petep5207]

sure...sure....

[@williamfox1146]

College football had become stale and boring. Coach Prime has changed that.

[@SoldierOfJah]

well said sir

[@bboyee]

Great interview!

[@mighty644]

Rich is ride or die for his old colleague and friend Deion!

[@michaelwhyte1094]

Well spoken brother

[@willvictor1178]

This is the problem with the media in America… they always talk about an imaginary problem usually referring to race. Which people are “uncomfortable” with his style… who is saying bad things about this man? Who? I see nothing but praise on the socials and airwaves for this man and his style. Look at all the people buying tickets and watching the game…. Who are the people uncomfortable bro? What are you talking about

[@flagirl1]

What's understood doesn’t need to be said.

[@SPHISNaturalElement3]

Thank you for keeping the true narrative about Deion front and center.

[@CTownBlack]

PRIMETIME MY BOY 🔥🔥🔥🔥

[@advangs]

Well said. But let me correct you Louis, Deion did not come up with the moniker primetime he just lived it that was given to him by Mr Richard Fain. Just to be thorough.

[@jb7660]

Love this

[@williemuhammad2269]

Lol…. Lewis WRONG WRONG WRONG. Coach Prime is playing chess while others think it’s checkers.💯💪🏽

[@sgbjr2000]

People will always find a reason to hate. You win, they hate, you lose they hate. You're loud they hate, you're quiet they hate etc. Just do the right thing and, that's what Deion is doing and block out all the negative talkers. They wish they could be him but, they can't.

[@SPHISNaturalElement3]

His confidence offends their insecurities!!!!

[@mikemorris7922]

We won’t get it twisted Louis

[@user-ky6sr5ub3g]

Riddick always has my fav takes

[@Thegenesis757]

Facts!

[@charlesatoo9477]

Ye everybody was against AI and his style, but now everyone adores him, same as Mohammed Ali. Coach Prime is a marketing genius period!

[@jam0to9]

It’s about projection. These people see coaching how they would not how he is. Deion can be described as one word- “Change” He does it his way and it’s not their way. They have to change to his style and it’s uncomfortable to his critics.

[@santiagoskywalker]

Same reason they hated Ali. Its still America at the end of the day.

[@Deontelewis846]

Everyone hating on coach prime and it’s strange. He’s literally holding kids accountable and that’s what EVERYONE says the world isn’t doing

[@TravelHall74]

Deion was that represented our ancestors too the fullest

[@xandercrews4729]

This kind of hero worship is insane. He’s a HOF player and a very good coach, but he doesn’t walk on water.

[@bevansmia]

Winners win and losers either complain or blame.

[@anthonyrobertson6398]

Coaching is a business and just like any business…..the people in charge want to hand it down to their kids…no matter how good they are at…..Deion is making the higher ups think maybe…her or she doesn’t need to someone’s kid…

[@nas6587]

Now pay the kids...

[@ScottDreyfus]

Deons done it all good and bad and his path has put him in front of young men who need him as much as he needs them. Don’t get it twisted. Deons success depends on his ability to have these lads buy in. Hes killining it! Uncle prime is real and real always recognizes real. That’s the appeal.

[@williamcarter9066]

It goes like this what Brother Riddick can’t say but he’s knows that’s what it really is about which is Black people being joyful about other black people succeeding an America embracing it as a whole because it’s more than about skin but about the inner being and that’s what Coach Prime has always been about !!

[@NoName-cn3cp]

I'm not falling for it. Everything Deion does, directly benefits his own pockets. His departure from HBCU for the paycheck says it all.

[@Bobkanada]

Bottom line…results! And he gets results.

[@Sammy-ht1ul]

With the way the media hypes him up as a coach anything less than a National championship is a complete failure on his behalf!

[@JosephTyler]

Its not people, its a certain type of people that always and continually base things off stereotypes

[@popthe1nonly562]

He said old and traditional, but we all know he meant racists

[@MrSweatLeisure]

Louis knows darn well what the answer/reason as to "WHY" Deion gets doubted and the pushback he's getting. Heck, it's not uncommon for Deion or many other black men who don't capitulate to white fragility. He's an unapologetic black man that doesn't just tuck his blackness in and play the role they've scripted for him. There are many (on a much smaller scale) Deion's out there; some have far less achievements and credentials and some have as many in their chosen fields. Some are on their way up, building on their resumes. What Deion is and has always represented is, you can be kool with a k and also have substance behind it, as long as you put the work in. The cultural messaging that accompanies a society that sees/views Caucasians/Whites as the majority will always produce this underlying issue. Even though he's playing by the rules, in many ways, Deion is "bucking the system." As a lifelong fan of Deion, I'm routing for him, his kids, the University of Colorado Football program, the Athletic Director and Board that believed in him enough to take a chance on him, student body, and community out there in Boulder showing support. The revolution will not be televised...Oops, but it is, in reocord breaking numbers. Let's Go Buffs 😎.

[@SBoss281]

The false narrative continues.

[@treefiddy7072]

Being confident and turning it into the WWE are two different things.

[@wayneshanklin5864]

Prime time mind is not fogged or filled with drugs and alcohol. Prime is just high on himself and he is using his past NFL experience and the great coaches he was around to execute his successful coaching skills on whom to hire to help him.

[@allphornunn]

Obviously a lot of the assumptions (about Prime being not suited or serious enough for coaching) do have to do with race and how or culture has changed/stayed the same in past 30 years. on one hand, he had a bold way of marketing his "brand"..before FB,KZbin, Insta, tiktok - before "building your personal brand" was a thing. (Note the closest comparison of a white athlete i can think of was Joe Namath) The presumption was that by being "flashy" Sanders was more style than substance, and this definitely parallels a long-time prejudice White America had about Black Americans. The trope was expressed this way: "you can't talk/act so Black if you want to be taken seriously. Obviously, one's mannerisms, bravado, speaking style, etc.etc have zero to do with intellect or work ethic. Still today, it's a prejudice that lingers amongst some...but every day Prime (among others) help eradicate it by succeeding in all aspects of life-*his way.

[@TheHalyteShow]

Ayooo Mr. Riddick - “he will get in your rear end.” Pause that!

[@peterrabbit2719]

A lot of code words being spoken during this walking on egg shell conversation. You have to break a few a few eggs to make an omelette. Just call it what it is!

[@ronaldcook3840]

Stop tip toeing Louis Reddick, you know what it is.

[@theguardian308]

More jealousy, they want the spotlight on them, but they don’t have the charisma and the talent to get the limelight. Look at the lengths that Meyer went to to get attention

[@chuckcts-v3460]

Deon will not have any trouble with recruiting. Other coachs will take a back seat to Coach Prime.

[@kbjagrun]

Louis just say it.....😂

[@ShaikuraJarfaru]

I just wish it would stay about football and not his son buying a Rolls-Royce.

[@sJ-bb8lr]

Bears shouldve hired Riddick.... smh

[@Havingthetimeofmylife2008]

Love you Rich. Wish I could watch but I don’t have Roku

[@RoeBenJudah]

Deon Sanders is not doing it the right way or the white-way! This is why people are offended!!! There you go, Louis Riddick I said it for you

[@xman9190]

Louis keeps dancing around a certain topic. We're left to guess what he's really referring to. For goodness sakes man, just say it. Sheesh!

[@cooldudecs]

He’s a cooler Saban

[@xandercrews4729]

He’s not Saban. This kind of hyperbole and jock riding is more obnoxious than anything Deion does.

[@daneen8869]

This black guy talking here would not exactly be seen as a threat because his sound, tone and delivery is recognizable in the system. Deon on the other hand sounds black, talks black and makes no apologies for it…that is the threat. Let’s be real. Confident black people who by virtue can impact masses are a threat to the existing system controlled by xxxxe xxn.😂

[@jglover59]

BECAUSE ITS HIP HOPPY.... PLAIN AND SIMPLE

[@og5981]

I watched Ducks game with Hawaii. I was not impressed. Yes, I know, it was just Hawaii, but I was lookin at Ducks execution and mechanics, and I was not impressed at all. I'm not giving any more free advice to Ducks because I want Buffs to win. I think Buffs are going to destroy Ducks in their house. Good luck both teams.

[@fried2styles]

Pure Cringe.

[@merrekeste3385]

💯💯💯💯

[@williethomas4889]

ED REED, stay visible.. You may be NEXT!!

[@visionaryentertainment3916]

Deion Ali 🥊

[@luciusoglesby2469]

Certain things he does ARE actually more normal and pragmatic than they make it out to be tho which is also kinda telling

[@berryhenson1083]

Imagine a Trump- Sanders ticket in 2024? The deep state would not know what to do.

[@Jan-l6y]

I had no idea that College football became a reality TV show... Much like the Trump show for President. Double talk all day, everyday & often twice a day by Mr. Sanders. American treasure as a player does not equate to likes, followers & ratings. Sports is a business, but now parallels a popularity contest when it comes to Coach Prime. The circus created last week over CSU's coach was laughable. Bunch of grown so-called professional sports TV bobble heads joining the Coach Prime junior high school scrap after school.... Absurd.

[@hoochymama]

Everyone loves Deion. This is all Bullshit!!

[@poindexterdj]

And because he is a Black man.

[@metropcs1976]

Black successful and arrogant. They hate that.

[@bw1520]

Low self esteem is reverse self pride......😊😊😊

[@dieselhrt5492]

The claim that colleges or NFL franchises aren’t hiring certain coaches bc they’re black is ridiculous, especially when you look at how woke colleges have gotten. The only color anyone cares about is green.

[@kingrambo519]

Deion himself doesn’t bother people it’s the constant dickriding the media & fans do that annoy people. Y’all mfs are acting like he’s the first black head coach to ever start a season 3-0 like it’s okay to be excited and happy and the turnaround but idk maybe just relax a tad? 😂

[@jaybrown3341]

So you’re used to D-riding white guys…is that your issue?

[@mackinshizzaveli4202]

I don’t know how old you are but people have been fans of Deion for 35 years and are just as excited for everything he does. Nobody is acting like he’s the first anything. They act like he’s a hall of famer and arguably the greatest athlete in modern history. The best corner and arguably best defender and hit 500 in a World Series. He hit a home run and returned a kick the same week. He’s been polarizing you must’ve missed it.

[@cooldudecs]

He’s the fourth to do it after a 1-11 season ever…. Black or white. Big time

[@Forester-]

Awful fans are what drives people to dislike teams. I'm an Auburn fan and I've always liked Coach Saban and lots of Alabama players, I just can't stand their fans.

[@brothareality6449]

You talk about people " dickriding " Deion, but you're here in the comment section, leaving paragraphs about him. Who's really the " dickrider "??🤷🏿‍♂️

[@Taydothat]

Wypipo just hip to lil Wayne is corny

[@rayimbaiza3580]

Just say it Riddick....because he is black.