Eton Dress Shirts: Are They Worth It? - Men's Luxury Dress Shirt Review

We take a look at popular Swedish dress shirt brand Eton, their history, and how they're made, to determine if they're worth your money:
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#Eton #dressshirts #notsponsored
SHOP THE VIDEO:
→ Knit Tie in Solid Rust Orange: gentl.mn/32LsXXy
→ Madder Silk Pocket Square in Brown Blue and Red: gentl.mn/38LD7LD
→ Cashmere Wool Grenadine Tie in Orange, Gray Wide Stripe: gentl.mn/3lCGjgh
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→ Black Calf Leather Belt: gentl.mn/3lE3l6G
GUIDES YOU DON'T WANT TO MISS:
→ What to Buy from Charles Tyrwhitt: gentl.mn/2K71adH
→ Shirt Collar Styles for Men: gentl.mn/3px26se
→ Cotton Explained: gentl.mn/3pwWqOJ
→ How to Build a Sustainable Wardrobe: gentl.mn/2IIJnZY
→ How To Iron A Dress Shirt: gentl.mn/32JfT5d
→ What to Wear to the Airport/When Traveling: gentl.mn/36Hh9GX
→ $30 vs $300 Dress Shirt: gentl.mn/2H5lsmN
→ How To Pack A Carry-On Suitcase For A Short Business Trip: gentl.mn/2IEIYYF
→ Linen Explained: gentl.mn/3kw38kB
→ How to Get 80% Off Menswear Every Time: gentl.mn/3kH3eGc
→ $4000+ Summer Outfit for Under $300: gentl.mn/38N8eq8
→ How to Pair Belts & Shoes (and Your Metal Accessories: gentl.mn/36xFnmY
VIDEO CREDITS:
→ Script: Tyler Domecq & Sven Raphael Schneider
→ Camera: Chris Dummer
→ Editing: Jonathan Oster
→ Eton
IMAGE CREDITS:
→ Nour Luxury
→ Newinbw.de
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00:00 Introduction
Within the realm of dress shirts, Eton is widely regarded as the bridge between high-end shirtmakers like 100 Hands and mass-produced retail chains like Banana Republic, J Crew or Charles Tyrwhitt.
Their trendier cuts and style detailing on most their shirts, like spread collars, bold and classic fabrics, non-iron treatments, and use of pattern under the collar and cuffs, have made them especially popular with young office professionals in England and around the world.
02:25 History
A Closer Look At Eton Shirts
Eton has claimed in the past that they make the best dress shirts in the world, so of course, you want to know, is that actually true? So what do you, as a consumer, actually get in terms of materials, construction, fit, and details when you buy an Eton shirt?
05:06 1. Fabric
08:12 2. Construction
10:32 3. Types of Shirts
10:50 4. Manufacturing
11:40 5. Fit
14:26 Are You Getting a Good Value For Your Money?
Overall, Eton puts out a high-quality product. You get high-quality fabrics, lots of collar options, fabric, style, and fit options. The workmanship is neat, the buttons don’t come off, the shirts last and the organic wrinkle-resistant treatment is great, particularly if you travel a lot
On the flip side, The buttons feel a bit cheap, the collar stays are not removable, and there is no handwork or hand stitching on the shirt, which is something you will find from companies like 100 Hands, Borrelli, Attolini or Finamore.
16:10 What Does All This Mean for You as a Customer?
17:30 Is It Really Worth It?
There are many other dress shirts and each and everyone has different needs and desires. If you want the ultimate amount of workmanship, they’re definitely not the best shirt. If you want the perfect fit, they’re definitely not the best shirt. If you want the best non-iron or wrinkle-resistant shirt, I think they are probably the best shirt you can buy in the market.
Eton does have sales where you can get shirts at 40 to 50% off, and obviously, they become a much better value then. Still, apart from my non-iron shirts even at 50% off, I would rather go with an online made-to-measure company so you can get exactly what I want with a better fit at a lower price. If you’re on a really tight budget, you can find Eton shirts for relatively low prices in good shape on eBay still.
19:51 Outfit Rundown

[@Fucoc]

I bought my husband an Eton shirt for $4 at a thrift store, looked brand new. It is the best shirt my husband has.

[@DemetriosLevi]

This is what I love about your videos...you're answer isn't just a simple yes or no. You consider every type of menswear customer and then give answers that consider those certain aspects that we are looking for.

[@blackwood3243]

Demetrios, good to see you here.

[@gentlemansgazette]

Thanks Demetrios

[@Carlos-yp7mc]

@@gentlemansgazette *I love those Eton shirts, but I also recommend Jacques Britt from 🇩🇪 premium finish for 130 - 160 US$*

[@andrew1212w]

I love these “is it worth it videos” you do them so well your researched content is top notch!

[@cbailey781]

I love all of my Eton shirts although they are pricey. My Eton shirts are still nice after washing which most shirt degrade immediately after washing. The long cotton thread and cotton used in Eton shirts can attribute to their longevity. Made to measure shirts at lower price doesn’t necessary mean they are better quality. The feel, quality, look, and longevity of the Eton shirt check all the blocks for a nice quality shirt. The entry price could deter your purchase but once purchased I believe most will be happy and will be return customers.

[@ForTheLoveOfSuits]

I love these videos. They’re always so ‘inconclusive’. There’s rarely a yes or no. It’s a very balanced analysis of every element and then the decision is up to us whether we think it’s worth it for us or not. Quite a range position to take on KZbin. Very gentlemanly.

[@fredn.9522]

Simply one of the best men’s shirts ever. I used to sale them back in mid 90’s when was in school. They have a store in Santa Monica. Worth every penny.

[@fbw3955]

I only wear Eton shirts (39, slim). I bought my first one 15 years ago and still love wearing it today. Especially their non-iron shirts are great.

[@Swedishbiker]

In Sweden we pay around 75-150 Euro or 83-180 usd for a Eton shirt.

[@Circial]

I live in Germany and my local store sells Eton from 130€ upwards. They are great shirts. Love them!

[@Swedishbiker]

@@Circial Okay. Of course it differs. Bestsecret has them for around 40-75 euro.

[@oskarkarlsson840]

That is what I thought of too. Must be more expensive in America.

[@andregruber3843]

Also on the EU website they are max 200€ more around 150€ Strange that US prices are about 100 more 🤔

[@joonaskojo4363]

Nej, ni använder kronor där.

[@henkderuiter1161]

I fully agree that Eton has the best value for non-iron shirts. It’s my default choice for business shirts.

[@eyeheartsushi2212]

Thank you for this video, Raphael. I learned a lot. I really like the “Is It Worth It?” series.

[@BrandonAOrtiz]

Bonobos and Jcrew use to make up my work attire, but for some reason I always felt like the quality was inferior to the prices I paid. Throughout this year I acquired a small collection of Eton shirts and I am quite pleased. However, I am open to venture further to different high-end shirt makers. I am glad I watched your video!

[@leons5271]

My favorite series is back!

[@veronicianyveronica5290]

Great show 👍👍👍very entertaining to watch learn from you . Thank you 😊 very much.

[@asatisfactoryperson9278]

Great vid!

[@paulfong90]

I have two Etons and love them, but I also think they're overpriced compared to likes of Hawes and Curtis (glad to see them in the video at the end!). I have never tried a bespoke shirt, however, and look forward to buying my first after COVID. Thanks for the video!

[@krunoslavkovacec1842]

I've heard a lot of good things about their non-iron shirts. I think that, when it gets to great quality dress shirts, you really want to invest as much as you can. Shirts are always against your skin and comfort and style shouldn't be compromised.

[@tobyey9134]

Hey! What's the castle in your profile pic if I may ask? ☺️

[@krunoslavkovacec1842]

@@tobyey9134 It is the old town Dubovac in Karlovac, Croatia.

[@tobyey9134]

@@krunoslavkovacec1842 great thanks, gotta get back to Croatia asap, I love it there

[@krunoslavkovacec1842]

@@tobyey9134 Be sure to visit the continental part of Croatia. Always overlooked, but always beautiful. Karlovac and Karlovac county have some great places to see.

[@MarmiteMangoMachine]

Top class review! I've never paid more than £15 for an Eton shirt. I rate them very highly, but no way would I pay full retail price for them.

[@espenmauseth1284]

Great video! I have tons of these, and I love every single one. You should do a is it worth it video on Tom Ford. Is it worth the hype?

[@mengcheongpang6137]

Great program again, Svan

[@canadiansensei]

Love your new hair style: suits you well!

[@stephenmealing6366]

These are surprisingly common to find that thrift shops.

[@yannsylvester3680]

Yea I have 8 of them and I paid $4 for each

[@Bizzitch3]

1 million a year in production....

[@Dabestnest]

@@yannsylvester3680 yiyii I..w

[@christopherluvsaidan67]

Right i find them all the time

[@VVardaddy]

Probably because the previous owner changed his taste, but the shirts are still in top condition

[@TheRefinedGentleman]

Excellent review, I certainly agree with everything you said here. The one thing Eton does well is make a low maintenance shirt, which is built to last using good fabrics. Some of my Jermyn Street level shirts come out of the wash quite wrinkled, and need a lot of touch up with an iron so they're crisp again. I don't really need to touch up the Eton shirts too much, if any. They run about $250-$300 here in Canada at Harry Rosen and my local upscale menswear store, although they go about double that online at Saks for some reason. I see them here with a good mix of mid-spread and cutaway collars with a good selection of colours and patterns, including many varieties of white shirts with different button and cuff trimming options. Despite this, I'm a little baffled by some of their plain-fronted fly front shirts they market at evening shirts, but they do offer a collar attached Marcella evening shirt for white tie, which I suppose isn't quite correct. Regarding the collar stiffeners, if you have experience sewing, it's sometimes possible to alter a shirt so it can take removable ones. Their sizing works really well with my body, and the long arms are a blessing for a lanky guy like me. If you want a good non-iron shirt, Eton is certainly worth it, but I'm convinced you can get much better value elsewhere. There's several places in my city you can get MTM or bespoke shirts with comparable fabrics for around $190-$225 CAD, and request the shirts be made to take removable collar stiffeners. I like Eton, but you can find better shirts for cheaper imo.

[@blubaless]

I only own Eton shirts and I love them. Though in Sweden I pay a lot less than the prices quoted in this video. All my shirts are made to measure and with the most expensive fabrics they don’t even reach $200. Some of them are actually still made in Sweden, I got a few of those.

[@billkilpatrick3465]

I own a few Eton shirts, which I purchased on the cheap. I like the shirts, though I would not spent $300 for an off-the-rack shirt. If we're talking full price, there are better options. I appreciate your meticulous coverage of this topic.

[@juliushauck3981]

Found some Eton Shirts on a thrift store in good condition for 3€, that was a pleasure and I love them. :-D Also I really like the "is it worth it"-series, since you often don't know if something is as great as it's reputation and maybe you don't want to spend that much money just to find out.

[@34meridian]

Printed shirts are on sale in the U.K. right now. I just bought 2 for £60 each so see how it goes! Thanks for the review.

[@GT-me1ke]

You read my mind GG! Since watching the Hermes belt video, I was wondering this exactly....!

[@qwazimodoreper]

Can you make a vid about walk sticks in classic men style?

[@iansoutryer3189]

I second that! Highly underrated piece of fashion.

[@gentlemansgazette]

It is indeed a very dated accessory. It definitely puts you more in the realm of period clothing.

[@nielsr2854]

Just received my Eton shirt i bought on black friday (less than 24 hour delivery). I paid 73 dollars (free shipping) for the shirt. Really good quality, and the value is good. I would not pay full retail for the shirt i got (192 dollars). However i have never encountered a shirt that i believe to be "worth" 192 dollars... Eton definitely a competitor to other shirts i own. Very happy with my purchase. Cheers

[@user-cn8vb9hh5z]

I wear them exclusively now. Brilliant shirts.

[@jobmclaren4150]

Would you guys do a video in this series on Paul Fredrick shirts or clothing. Thank you, always great content.

[@jz5791]

I love Eton and I’ve had a ton of different shirts Brioni zegna canali ledbury paul smith and all kinds of entry level shirts. ETON IS THE BEST, though I also love ISAIA and for me they are tied. ISAIA though is 580 per shirt. Haha!! I have over 100 Eton shirts and wear them regularly and they are my favorites. I still get excited wearing a shirt that is a year or two old and that is when you know you love something. 10/10

[@christopherluvsaidan67]

Eton is one of my faves

[@JonKessel]

The whistle at 3:03. Perfect.

[@caveat2002]

Very nice shirts,i own many ,i do also agree with you,there are other high quality shirts made by other designers that are much better. Personally, some of my favorites are Zegna,Canali and Armani Collezione .

[@harrybate3620]

What about doing a video on Turnball and Asser shirts?

[@udyturner4746]

Great video! I hope you don’t mind but I have a suggestion. Would you do a video like this on Montagut? Cheers from Singapore

[@highdesertforester]

I have one Eton shirt which is very nice but I also have several from Pink Shirtmakers, formerly Thomas Pink, made in India, which I think are at least comparable if not a bit better in quality. I hope you can do a video on that company. I bought mine from their online sale section for about $40 (retail prices are comparable to Eton).

[@Clarkson350]

Eton shirts do last for years and look great for hours when you have them on, I agree the new made to measure are a superior fit.

[@danielmoisenehoianu]

I would love to hear your opinion on Van Laack shirts. I have a few and they seem of very good quality and great attention to details. Thank you for these kind of videos!

[@gentlemansgazette]

Van Laack are not really available in the US. It's a German company with a long history though.

[@furdiebant]

Picked up a chambray shirt for 40 quid in TK Maxx. One of my fav shirts

[@amadejpesko]

Not bad, but I prefer to Turnbull&Asser. Great video. 👍👍

[@dennisgarcia7299]

Very informative, just made me a better salesman!!

[@jacklau89]

I wonder if there will be a shirt brand comparison video much like the dress shoes one? Would like to learn the difference among them!

[@steventampin6569]

Great video. I think you should do a review of some online made to measure products such as Hockerty! Shirts and suits. 😊

[@unrealapporach]

I love all my Eton shirts

[@tomsergeant6589]

I like them, but am recently sticking to 100 Hands, Bagutta and Ermenegildo Zegna shirts, which for the little extra amount that they cost offer me way more of a special feeling.

[@davebirkbeck9348]

Have gotten a few Eton shirts on e-bay from £8 to £12 in brilliant condition also picked up Emmett shirts which are excellent. So you could do a review on Emmett shirts.

[@johanjohansen7572]

Nice that you review a swedish brand, it was funny hearing you trying to pronounce skjortfabriken special.

[@alexholland8439]

Does anyone have recommendations of where to buy high end buttons? For example if you wanted to upgrade ETON buttons to mother of pearl.

[@coupequattro]

What kind of pants were the white pinstripe ones you wore in a couple of the scenes?

[@rasm533c]

please do a review of stenstrøms shirts. Really like this series

[@sarahx9310]

Which is better and longlasting? Eton, van Laack, walbush or Paul smith? Or can u also buy cheap ones from Olymp, seidensticker or Jockey?

[@adrianostberg2337]

I love how he nails the pronunciation of Gånghester, and fails brutally on Skjortfabriken and special

[@damer950]

1:55 I bought that shirt yesterday for 28€ brand new! 😄

[@robbie6625]

And this is precisely the video I need right now... I have been looking at some of their shirts on eBay :) You should do a review on Stantt.

[@gentlemansgazette]

Stantt, are not worth an is it worth it video in my opinion 😜

[@robbie6625]

@@gentlemansgazette Yikes! that's quite an opinion. What led you to hold such a strong opinion?

[@Aria-Invictus]

I have a couple of Eton shirts i got for 4.50 at goodwill. For that price, they are a great value. :D

[@Tenkterian]

Sticking to MTM shirts by Maximilian Mogg from Berlin. For 200€ you get a fantastic fit, great choice of fabrics and a debonair old world look with fuller, more dashing collars and cuffs, a style you can't get from Eton. Mr Porter featured him on their YT channel. Great video, as always, Raphael. (BTW: Kennst du Maximilian Mogg? Sein Hausstil sollte was für dich sein. ;)

[@raupenimmersatt6906]

For 200€ you can get a bespoke shirt from Gino Venturini in Vienna. Ist jedenfalls ein Besuch wert- ein Traditionsgeschäft ;-)

[@engelshidalgo3729]

Nice video Could you make a video about Loro Piana ( vicuña items ) & Brunello Cucinelli.

[@DGtil01]

Hey Sven, I've just bought my first suit (went with a light grey), and was wondering if you had any advice on how to balance patterned shirts and ties? Is it a good idea to have both a patterned tie and shirt? or should only one of them be patterned? or does it just depend on the style/prominence of the patterns? Do you (or anyone) have any advice for a mens formal wear newbie?

[@blakemcnamara9105]

In my opinion, patterned shirts should not be worn with ties and actually should be kept as a shirt to wear with a sport coat or just by itself. With a light grey suit, your best bet is with white shirts or very soft pastel colours.

[@GangBlud]

Bought two Eton shirts on sale for 20 euro in the Netherlands in one of its biggest department stores (bijenkorf).

[@ioriedwards7554]

i have around a dozen Eton shirts. Bought them on Ebay from Luthuania, Poand, Rumania even Russta. Love them. Never paid more than 28 euros for them. They're all flawless. They also have 8 buttons that close, which means you can tuck the shirt in really well (Most shirts have 799) which is a real plus with these lower waisted modern trousers. The European sellers state all the measurements on their webs, but the UK shops on EBAY are too lazy. I'm sick of having to ask them the"pit to pit" size etc, Apart from that, UK POSTAGE to Spain is horrendously expensive.

[@DWilliam1]

Own some Elton ties they are great.

[@cmwright1976]

Hi Raphael. Thanks for the video. I have a couple of Eton denim shirts. The sleeves are actually too long for me. Is it possible for an alterations tailor to shorten sleeves?

[@ikaylah]

I actually buy Etons , over 100 of them because I love the long sleeves . I wear a 18.5 neck and sleeves is 40 inches. Yeah I know 40 inches.

[@cdp200442]

I really like the fabric great shirt overall

[@PMAB8]

ETON are really high quality shirts. Of course this is your personal opinion and not everyone else. And yes you can get ETON shirts with the collar pins to hold your collar. I believe when it comes to dressing people should be very careful in giving opinions as the verdict. I have over 50 ETON shirts and I absolutely love them. The price is not that bad here in Denmark.

[@user-po5cv6yq7l]

@doctorly can you do a video on the safest and best hair dye on the market?

[@cristeancristea419]

Wouldn't it be a nice idea to review the German shirt brand Seidensticker? Kind regards

[@ElPedicabAvenger]

Also, along the lines of "Is it worth it" I would be interested to know your all's thoughts on Bailey Hat Company???

[@ElPedicabAvenger]

I wonder what you all would consider the best MTM/O shirt is the best?

[@SuperAsdfgfdsa]

I would really like the to see an Olymp is it worth it. In my opinion it is a great value shirt for around 50-80 Euro

[@m.p.jallan2172]

Great thanks.

[@ibanvasquez7709]

I have a question it's a money clip is worth it or not if so what type?

[@O.Shawabkeh]

Quality video as usual, but the background music is quite distracting

[@mojo4719]

It’s an experience as a promising buyer.

[@alexandruvintila8697]

I asked my mom to buy me french cuffed shirts for me because I am busy this time of the year, she got me from a thrift store two eton shirts for 0.50$ both. She had no ideea what she was buying … it goes without saying , one man’s 250$ dress shirt is another man’s trash

[@Carlos-yp7mc]

*I love those Eton shirts, but I also recommend Jacques Britt from 🇩🇪 premium finish for 130 - 160 US$* your welcome 😜

[@ghxulish]

Question: is truclothing a bad place to get suits from? cause it seems to good to be true

[@Peter-lm3ic]

Oh! Yes! Lovely shirts. Pricey shirts! Problem is their packing of shirts is poor as I purchased one as a gif but on opening the tissue wrapping around the shirt was torn an indication of hurried packing, like, let's get this out as quickly as possible as the carrier is at the door! I expected better from Eton Shirts!

[@prof.cecilycogsworth3204]

Thanks for a most informative video. Still, that loose thread on the collar is most distracting!

[@smithsuyapieang567]

Could you please make a video concerning crocodile leather goods? e.g. wallets, pen pouches, etc.

[@alrivera8363]

Ebay has a lot of Eton shirts available. Personally, I like Hiras bespoke shirts.

[@paulsaul2487]

Hi hope you are staying safe!!

[@ao6bl]

Can you please put a video on stemstorm shirts. Warm regards

[@jarlsbergosten]

Agree! In my opinion, Stenströms’ quality and fit is superior to Eton. They also use mother of pearl buttons on almost all shirts.

[@RJG77]

Do you rate Turnbull & Asser? I’ve always considered them one of the best shirtmakers.

[@blakemcnamara9105]

They are probably THE best shirtmakers. I've heard nothing but good things about them and all of their shirts look great on pretty much everyone. The only problem is that they cost a fortune.

[@aaronsung6208]

ive watched hlaf of the is it worth it series, most of them are rip off or alright. Would you mind adding some expensive item that you think worth every penny? Thanks

[@kdids]

I've had a few Eton Slim that have lasted 9 years now and still look great. Very little wear showing. I can't believe how well they have held up actually as i wear them a lot. If i get a contemporary fit i need to dart it or take it in. I usually by Hugo Boss this as they're slightly cheaper and fit a tall skinny guy just as well as the Eton slim, however the Eton is a better made shirt than any Boss one. I generally prefer the patterns Boss makes though. Years ago I wanted to get into Thomas Pink so so bad but they just never fit right no matter the cut. Im glad I found Eton instead. I do wonder why they never allow a removable collar stay - that one is beyond me. Makes NO sense at all.

[@Theo-ul8qm]

I’m not sure, but I think their thinking is that it’s more convenient. You just take the shirt off and throw it in the wash instead of having to remember to remove the collar stays beforehand. Having said that, I have a few Eton shirts myself and the only one that does take removable collar stays is a denim shirt. Now that I really don’t understand.

[@michaelsklenka4452]

Do you have a problem with shoe loops preventing your pant leg from covering the upper part of your boot?

[@gentlemansgazette]

No

[@didiervancampo9384]

Bought three of them. All in sale. Price was 55 euro each.

[@Ilnath]

I mainly buy Eterna shirts modern fit. Good quality, and looks I own 2 Eton shirts, and while they hvae cooler prints, the quality is the same

[@numans.9741]

how does that compare to t.m. lewin shirts?

[@GrahamChristopher]

Can you do some videos on Tom Ford clothing?

[@gentlemansgazette]

Yes, that would be an interesting one.

[@abdulazizal-thibaiti6517]

Can you do a review on Turnbull & asser ?

[@abdulazizal-thibaiti6517]

Turnbull & asser does bespoke in NYC at a starting price of $450. And $700 for silk & West Indian sea island cotton. They take your measurements in store then they send it to the UK to be made. 4 shirts minimum to start.

[@Crazy111AUT]

Tenzel from Austria ❤

[@philipmartensson9342]

I have some Etons, and I like the non-iron property of them. However, I have always preferred shirts from Stenströms (which is probably their biggest competitor in Sweden).

[@erovere1]

For tall sizes bought at Rochester big an tall (now DXL), collar circumference was smaller respect to a same size made by other brands such as Thurnbull & Asser, available in the same shop. Being a Swedish company, that are famous by ergonomics, it was a deception for me.

[@XxLogo]

Spier & Mackay shirts seem to be comparable to these shirts for a fraction of the price

[@danielgordon3746]

I like Robert Graham

[@Uddaybhaikabaap]

I think sober color selection and tips by Gentlemen Gazette can make any shirt, look great. Just be a little fit. No offense to anyone.

[@elora2525]

Eton is only worth it for there floral shirts no one else compares