Etsy or Shopify 2024: Which Is Best for YOUR Handmade Business?

Etsy... or Shopify? If you're starting to sell your handmade products, you might wonder which ecommerce platform is right for YOUR craft business? Well, there are pros & cons to both. In this video, learn what to consider when deciding what's the best ecommerce platform for your handmade business.
RESOURCES:
✅ Aeolidia Etsy vs Shopify Fee Calculator: aeolidia.com/resource/etsy-vs...
✅ Shopify's Ecommerce SEO checklist (affiliate link): shopify.pxf.io/c/3480445/1661...
✅ Read the blog post: www.badasscreatives.com/blog/...
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💖 ABOUT MALLORY 👩🏻‍🎤
Hi! I'm Mallory Whitfield. I live in New Orleans, Louisiana, and I’m a marketing mentor & small business coach for high-achieving, multi passionate creative weirdos.
I started my first handmade business way back in 2004, and along the way, I taught myself all about digital marketing and how to run a business. I learned marketing the hard way, making a LOT of mistakes along the way. In 2014, I switched to a full-time career in digital marketing. Since then, I've worked with hundreds of artists, creative entrepreneurs, and small businesses, teaching workshops on SEO, e-commerce, blogging, social media & email marketing at events like Craftcation and New Orleans Entrepreneur Week. As Adjunct Professor at Tulane University's School of Professional Advancement, I taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content.
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[@badasscreatives]

Shopify or Etsy? Which ecommerce platform do you think is the best fit for YOUR handmade business? Let me know! 👇

[@LoopyinIceland]

Thank you for this video, I also used the cost calculator, and I have seen that the shopify option starts to make sense if you have a big traffic and consistent sales. At the moment my Etsy shop is kind of slow, but I am not good at promoting/marketing. Also my niche is very tiny, so I am not sure how much it could grow.

[@badasscreatives]

I'm glad the video & the cost calculator was useful for you! Yes, Etsy can be a great option especially when you're starting out or when you don't have a lot of experience driving traffic and sales to your products yet. Luana, I saw you RSVPed for our Badass Creatives Community Calls. I hope to see you at one soon, maybe we can brainstorm some ideas for you!

[@busenurerkaya343]

Thanks so much for this explanatory video! I just have one question. Do customers find my products for Shopify themselves, or do I have to have a large social media account that I can link to? So do I find potential customers so I can make sales, or can they find my products?

[@badasscreatives]

Thanks, I'm glad this video was helpful! To answer your question, yes, you will be responsible for marketing & driving traffic to your Shopify website. Your marketing strategy could include social media, like you mentioned, and/or it could also include optimizing your Shopify site and product pages for search, aka SEO (search engine optimization) so that potential customers find you. And there's lots of other ways to market your Shopify store, including email marketing and getting press & publicity for your business! I have a bunch of videos here on my channel about SEO and email marketing. Here are a couple of good videos you might want to watch next: ➡️ Shopify SEO for Artists 5 Quick Wins for Beginners - kzbin.info/www/bejne/gKO6Xp2fbraNmNU ➡️ 5 Essential Tips For Selling More Handmade Products - kzbin.info/www/bejne/pXaTdZ5nedtnaKM