Etsy SEO Guide to Rank Higher (Episode 4)

Welcome to the Print On Demand Million Dollar Challenge, Day 004!
Now that we know what products and designs we are going to do, it is time to create our listing templates. In this episode, I go over my exact process how I optimize my listings to convert the most amount of shoppers into paying customers.
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[@amyturnill6359]

I’ve consumed so much content at this stage! I honestly think yours is the best. You’re so clear with steps to take etc. No fluff or nonsense just actionable information! Thanks 😊

[@marcusthomas7700]

I have gained more from watching your journey than I have from all of the gurus on KZbin. Thank you so much for being so transparent.

[@HelloCustom]

Thanks so much!

[@skysk3l3t0n]

where are you now bro? how much have you earned?

[@woodcrafterinyourpocket8640]

Appreciate that you are giving information for free that most othrs only share if you pay them❤

[@HelloCustom]

Happy to share :)

[@seaworld6999]

At first I wondered why this youtuber was doing all this for us? I had a doubt I thought to myself all the other youtubers do this for business to gain views and therefore money on KZbin. but here comes video episode 5 😊and there you understand the whole mechanism of all these videos which are there to make money views and in addition to sell you their product (episode 5). When they all tell you in interviews the youtubers (all Etsy coaches, don't forget it!!) that the market is not saturated!! hahahahaaa but of course! they all preach for their parishes! but of course that the market is saturated especially at the level of the pod do not let yourself be fooled !! watch episode 5 they are selling you another product: how to personalize your Pod in one click, in one click of course, but how much the click will you pay ??? and otherwise by the way you don't need neither Everbee nor marmelaid , Alura, all that is business !! 😉

[@bertnerny]

It helps him sell his product but I appreciate it too.

[@Dreamy-writer]

In regards to your comment at 9:25 about how having a lower display price will help to improve click-through rates of customers clicking onto a listing, I feel like it would actually go the opposite way. While a customer might click on the listing because they see a cheap price, they may become annoyed when they discover that the cheap price was essentially clickbait. So, even though you got that click, you have an angry customer who ends up leaving because they feel like they were tricked. At least, I know as a customer, I would be annoyed.

[@MandyMakesThat]

That’s exactly how I feel as a consumer and deliberately do not purchase from those who click bait.

[@MizJewels]

Same here. If I click into a listing showing an adult t-shirt, and then find the price if for a child's t-shirt, that shop gets banned. I wont buy from deceptive shops

[@susanravella6261]

Yep, I have taken my business to the next seller every time!

[@Chad-Tyrone-Pookey]

Thank you Stephen! I see it all comes down to common sense and listening to buyers; they are the best teachers. And you are a very good teacher too! Every little detail counts.

[@HelloCustom]

Correct, and thanks!

[@Chad-Tyrone-Pookey]

@@HelloCustom My pleasure.

[@Reggieshandy]

Can I just say that this video series is giving me more hope for the future than I’ve had for a long time! Thank you

[@karlamurphy9934]

Note: The first 4 words don’t hold more weight in the algorithm, they are just what most customers see on mobile. That’s why Etsy tells us to focus on the first 3-4 words in our titles 😊

[@tarangaanurag791]

I am overjoyed to find you in a plethora of KZbinrs giving out information on Etsy. This has been AMAZING information and I have been learning a lot from your videos. And you are very clear and concise, thank you again.

[@MrsSarcastic22]

This series is phenomenal!! Thank you so much!!

[@sandraroberts6623]

OMG! You have just given me information about titles that no one has told me and I watch a LOT of videos! You are awesome for helping us and teaching us for free! Thank you!!! ❤

[@user-xy3er7bf4i]

Thank you Stephan , another valuable lesson, Thank you for your generosity in shaing this.

[@savvysteve5094]

just found your series .... YES! great way of communicating Stephen. You're covering everything - stuff that paid courses are missing. Thankyou.

[@michelledalzell7187]

Dude these are the very best videos I have watched and I have watched A LOT of videos. Thank so much!!!!

[@sab_fam6]

Great content! Will you be going over the nuts and bolts on how to make mock-ups and use them in your listing? Seems like it's one of the most important things to get right. I'd love to see how you do it.

[@MandyMakesThat]

I’d also love to see this as buying them can be extremely expensive! Lighting is everything too it seems!

[@mikem1291]

This is one of the best videos I have ever seen on this process. I have been researching for months and have only found a couple of people willing to step out from behind the curtain and give sage advice like this. Thank you! Working so hard on our business and it is a slow process, this information is extremely valuable.

[@emmafuentes23]

I want to big you the biggest HUG!!! Thank you!! This video is pure gold!!! I’m still working on the tips from the video prior, but they are already making so much of a difference! Appreciate you!!

[@vishalsannyashi3187]

Mond-blowing. Now, I have come to realize how much more I need to improve my store. Thanks for all these information.

[@craftymamabuck4723]

Awesome thank you for the info and the visuals to go with. As well as the confirmation not to overthink the areas that matter but not the most, thank you!

[@angiewilliams4646]

Thanks so much for your transparency. Excellent info. I would love a video where you show how to set up the different price for different sizes and how to set the shipping prices too. And the logic behind your choices.

[@laurachevrette8060]

Another gem of a video loaded with tons of great tips I am am going to implement in my shop!! Thank you so much for this phenomenal series! 🌟 ❤

[@rockinprintz]

Can't wait 😀 Really appreciate what you are doing on this platform!

[@HelloCustom]

Thanks so much!

[@sandragillen6006]

This brilliant video so informative . I can't wait to episode 5. Thank you so much.

[@socialite8218]

This video has totally improved/transformed everything I have been doing and my mindset.

[@mon2480]

I am so appreciative of you explaining things in such a simplistic way! Thank you!!

[@susana_elizabeth]

Thank you so much Stephan for the valuable information. I love the way you present everything, so PROFESSIONALLY, and you also make me feel great knowing that you are a successful person who has proven that everything you are teaching us works! I'm eager to watch all the videos so that you can introduce us to your new APP for the project of customizing products. Thank you very much, and congratulations on your successes and all the new things coming into your life. 👏👏🌸🌸

[@kimbachar2503]

SO appreciative of all your golden nuggets of info on your process. Thank You!!

[@user-mc6hu4dy1o]

You are amazing! Thank you for making this all make sense. I am learning so much as a new shop owner on Etsy, Thank you.

[@jolynjinteractive]

Your series is great, I have learned so much already. Thank you!

[@kathleen8765]

Thank you so much for your videos! They are super helpful and loaded with so much amazing information I never thought about :)

[@danwarne1358]

Thanks for all your great videos Stephen. Such awesome, actionable advice! One question about today's video - you recommend a price of $17.49 for the Bella Canvas 3001. However, following your profitability calculator recommendations, I worked out that even with $6.99 shipping, I could only make 5% profit on that. I calculated total revenue of $24.48 for the shirt and shipping fee. Then in terms of costs, the wholesale cost of the shirt is $12, Shipping $4.52, Etsy 6.5% fee $1.59, Etsy payments 3% fee $0.73, Etsy payments transaction fee $0.25, Listing fee $0.20, Etsy advertising at 13% $3.18, Customisation fee (HelloCustom) $0.74. That adds up to $6.70 additional costs on top of the $16.52 wholesale cost, leaving only $1.24 profit (5%). It fails your $5 per item profit target. You'd have to be charging $21.25 + $6.99 shipping to make $5 profit. (Or alternatively I guess not do Etsy advertising and charge $18.07 for the shirt.

[@ultimatecouponlady]

Or, you could use that shirt color/size combination as a loss leader to drive sales to your shop which would in turn, increase your ranking so that you could get more organic sales at your higher color/size combination SKU's.

[@MissMolly3377]

This is the best listing video I have seen, as far as images go.

[@andiecoastsavvy]

Well done! My listing titles are off and this strategy of reviewing the Etsy titles at the bottom of the competitor listings is valuable. Thanks Stephen!

[@youarebeautiful4709]

what a great video, thanks for sharing this valuable tips and tricks for optimizing your listing. so useful for a new seller like us.

[@alliej-a4636]

So much great info here! Thank you SO much!!

[@robynjinkins8314]

Fantastic info. It’s going to be a lot of work but the money is worth it. I’m glad you explained about the bars in the listing. I watched several videos say to use that for aesthetics. Prob part of the reason I didn’t get as many sales. Thank you!

[@cheriek3872]

This was so incredibly helpful!! Thank you so much!

[@primries]

Thank you, Stephen! You gave us so much. 💗

[@karenbennett187]

Such great information! Thank you so much for doing this! 😊

[@bodymetalUK]

Another value packed episode full of golden nuggets, thanx again Stephen

[@rockinprintz]

Thank you so much. This was great content and you are truly awesome!

[@laurenhall8392]

Thank you so much. This is exactly what i needed

[@mindymcbride6044]

Thank you, Stephen! You have really delivered pure gold here. These are things that make total sense. Of course all this will lead to higher conversions! I wish I would have slowed down a bit at the beginning of my shop and paid attention to my gut feelings to do some of what you've taught. Quick question - for apparel would you still list separate slides with a model wearing a different color variation? I try not to offer too many colors so as to avoid overwhelm. Thanks!

[@CR-jd2nw]

Thank you for sharing the tips about Tags and Titles. Very helpful

[@byivegonzalez]

Hello, I appreciate all that you are contributing with these videos… I found you and I am hooked on all this content. This is an answered prayer and a blessing to me. I have been on Etsy for 12 years, with very few sales during that entire period. I am of the old school and never really investigated thoroughly. This time I want to start all over again. But I would like your opinion about starting from scratch by opening another store or placing my new products (POD) in my store that already has a base created in terms of legality and feedbacks?

[@sandraharewood6354]

Thanks, your series is helping me a lot as a new Etsy seller, looking forward to next video

[@laapapapa6388]

This is incredibly valuable information! Thanks a lot!

[@Mary20002]

God bless you for taking time out of your valuable schedule to share this information with us when most you tubers are ONLY interested to charge $$$$ to give out this information…thank you so much for sharing…👍👍🙏🙏🙏♥️

[@esg9758]

Awesome valuable info, thank you!! Quick question, is the 6.99 shipping for each item? So 2 shirts would be 13.98 shipping? Or is it discounted for each additional item? Thank you!

[@ifeifesi]

you can offer discounted shipping for multiple items as this may encourage people to buy more

[@KarlaZamudio]

Such a great lesson. Well done, Stephen! Thank you! :)

[@lifefacts-2023]

Love ❤❤Love❤ perfect! gold information ! Need the new episode now😂

[@manarsabbah6616]

How Cool is this video!! actually I kept asking my self during watching, really, are all these information for free? this is crazy, thank you so much for your generosity Stephen! :)

[@beingbawe]

Thank you, thank you, this is so valuable

[@m2mdohkun]

All this information is priceless! Thank you for such a thorough breakdown and complete explanation. You're godsend Stephen! Thank you thank you thank you so much! I get the click moment here!

[@user-dt9oi6im5d]

Thank you for share your knowledge and for being transparent. I am new to Etsy and not having much luck in the organic sales market, just friends. My goal is to one day soon be a success story that will inspire women of 50 to give this a try.

[@cecilieulrich7841]

You're a genius! I need you to make a video of the providers you recommend or a versus of awkward styles, gelato, printify, printful, etc. Great video!!!

[@kimberlyaldrich5687]

I am learningso much for you on each video.

[@handythingsbyamy4307]

We just spent the weekend auditing our store ready for changes to be implemented for Q4 improving SEO, changing sections, Listing Photos and videos and descriptions, and creating new mockup branded listing templates. I bet after this video we will want to change up even more 🙈. I do worry about putting text on the main listing image given that Etsy specifically say not to in their handbook

[@Chad-Tyrone-Pookey]

I need to read the seller’s book back and forth a few times! Thank you for the reminder.

[@danielerogazzo4540]

I did not know that it was not possible to add indications in the main image. I added a "custom name" stamp to all of them. Would you be so kind as to send me a screenshot, please? I couldn’t find it. Thanks

[@Piper0185]

Love these vids, so helpful. Question, for your images, if i am selling say 4 colors, should i have an image for each color? Or say just 1 for lighter colors, 1 for darker colors??

[@vonkovi]

Thank you so much!! I'm a college student and this is life-changing stuff. If the view count ever drops, just know i'll be there all the way through.

[@LatoyaAntonia_]

FANTASTIC!!! Stephen this is a great teaching! Loving the series

[@tfrost08]

This has been such an amazing series!! Thank you for all the time and effort you have put into this. Where do we get this images from? Do to the suppliers have images with all the t-shirt colors available for download?

[@iamryron]

This is an amazing video. Thank you sir

[@Leradys]

Great series! Learning so much. :) One question I do have is about the guarantee you are giving. I understand that Printify does not do refunds just because the customer did not like it. I chatted with them and they told me they only do refunds if the delivery was wrong or damaged. How would you handle refunds since you are guaranteeing those?

[@TheCuriousDig]

Thank you Stephen! So you're not interested in checking whether those tags are super high competition (red!) or low/high search? I thought we had better chances of being seen/ranked if we go for those high search/low competition long tail keywords/tags as much as we can (some naturally will be high competition)?

[@nikkijenkins7833]

Thank you so much Stephen 🎉 i really appreciate you sharing your expertise!! Wondering about where you get your beautiful mockup templates? I joined with Placeit but dont really like the bella canvas ones compared to the ones you showed. Thanks again 😊😊

[@shirleykathan-sayess5764]

This is a really helpful tutorial! Thank you so much. ❤ SayessDesign

[@ACFISHON]

Outstanding!!!

[@steph0217]

thank you for the valuable content

[@ceagals.6344]

Thank you for another great video! One question... When you are making the pictures after the first listing image, are you making them specifically for each listing with whatever graphic the actual shirt has or are you using the same generic plain-shirt image set for all of your listings? Like the social proof image, etc. Thank you!

[@bethlongstreet]

Love this episode- great tips

[@natalin.6017]

Great video! I’m just planning to open my first POD Etsy shop and your information is very helpful. And I have a question: what if 1 customer orders few items? F.e. a t-shirt and a tumbler. He will pay for shipping twice? Don’t fully get how it works 🤔 Thanks!

[@dujohngilatar]

Tons of info, you go very detailed thanks

[@Yoshi-bp1lc]

Thank you so much for this great information, it is super helpful! Can I ask your thoughts on whether it would be okay to change titles, tags and descriptions from an SEO standpoint since many of my listings have been up for a while? I'm not getting the traffic that I would like and believe that it's partly because those parts of my listings are weak.

[@trishely4895]

The explore more related searches most of the times is that listings tags

[@Bekind95]

Would it be possible to do a Q&A video to answer questions not addressed in these videos? We could submit questions and you make a video or two to answer them if you have the time.

[@210leyla]

THESE VIDEOS! so helpful! Thank you to the max attack! 😁😎

[@BoriKua_Aventurera]

Excelentes videos! Gracias por compartir toda esta informacion excelente estoy aprendiendo mucho. El idioma no es un obstaculo para aprender.

[@johanachaparro8296]

This is a great information for free for someone like me the doesn't have no idea

[@serenity-relaxingmusicandn7084]

Thank you Stephen. Informative. Wishing you many continued successes!!! What would the suggested lower price be ....of the personalized sweatshirts at the initial XS listing price? What's the ideal price of sweathirt with paid shipping? What should the 'sweatshirt shipping' price be if the T Shirt shipping price is $6.99? Also, how does the money back guarantee apply once the item has been personalized?

[@AviGames12]

Hello this is Avi I am watching your videos and they are great. I just started my own Etsy shop.

[@football-planet22]

Following your episodes from Morocco thanks a lot, valuable informations

[@TekkitsWorkshop]

Very informative video Stephen🙂 I would like to ask what is your opinion on having video instead of image as thumbnail. I've been thinking about my mockup strategy a lot lately and this has potential to make you stand out. Very first frame of the video would be basically the picture you would otherwise used and then shots of the product, animated charts etc.

[@justsymms]

Thanks Stephen!

[@careyhill9333]

Great video packed with so many helpful tips and valuable info. Does everyone upgrade to Everbee Pro or Growth plan to do the market research for products and niches?

[@noidea6512]

Thank you for the valuable content. What concerns the discounts, what have you found - is there a difference in Etsy algorithm if we offer 20% or 50% discount?

[@MyVisionCalgary]

This content is amazing. Do you have a place that you get the graphics for the sizing and colour charts or do you make them yourself?

[@Darksagan]

Damn I learned a lot. Thanks and subbed. DO you recommend still adding the a social proof image for a store with no sells?

[@Lizzardward]

I love theses. Ideas. QUESTION: Do you run regular sales at this price pilot t?

[@robertcummings5266]

Awesome video! I have a question. Is it wise to create a separate listing for each colored shirt? For example, if I have a design with three different shirt colors (black, navy, heather), could I do an individual listing for each of the colors by themselves or is it better to do the one listing with all three colors in the listing?

[@ADDIE.]

Amazing ❤❤❤ thank u sir

[@cynthiafleiner9052]

Your help PLEASE.....Can you tell me 1- where do I find the shirt color swatch images for the colors I am selling in a listing to build out my custom color chart for each listing? 2- where do I set up the “ Buy $35 get free shipping” promo? Where do I do that in my Etsy shop? Your example said “. Great video! Thank you so much. I love the “master list” strategy.

[@danielerogazzo4540]

Thank you so much for your valuable advice. Your videos are teaching me so much. I have 3 questions that I hope you will answer: 1) How do you make the daily flash cell appear? I did the flash sale but the cell below the main image does not appear. The count down appears only if you go inside the listing. 2) Duplicating tags is not a waste instead of using different keywords? I never duplicate it, so am I wrong? 3) 6.99 shipping costs also for ornaments? Thank you for your time, Daniele

[@fritochito3588]

Would you recommend 3 mockups of 3 different color shirts that are popular with the rest of your size charts reviews etc. even though you have 12 colors to choose from

[@mrmotivationnation]

I have decided to this along with you.

[@sallyentwistle9747]

Thanks for this, very informative and greatly appreciated…. One question, how does pricing the shipping work from one country to another! Does Etsy calculate it for you? Eg from U.K. to USA for example? Many thanks 👍🏻

[@user-vh6cd5qk8y]

Awesome video. Honest question though--with thousands of people following in these exact footstep as they watch this--including myself-- and also eventually using HelloCustom, won't that significantly increase competition for ranking on the first page of Etsy, especially for something popular like mom shirts?

[@deepinthemoney]

18:05 is such a gem!!!💎💎💎💎

[@ivancsapod]

Hi There! Great info you share with us, thanks! Just a question, why is it necessary to put a comma after your first two words, why don't you place it after the 4th word? Put it other way: how important are the commas and where they are?

[@bellafancyface]

Hi. Thank you for all of the great videos. What do you or others do that have print-on-demand shops that offer money-back guarantees or offer returns, etc? Do you require the buyer to return the item and then get stuck with the item? I know you're creating peace of mind by offering a money-back guarantee, but I would not want to be stuck with the product.

[@user-ke4sv2ci1j]

Hi, Stephen thank you for this video it is great and very helpful but why I can't find your store on Etsy? I tried to search it by name and by your listing and couldn't find it. if you could link it so I could learn from it that will be super helpful !! thank you again, I can't wait for your next video.