EUGENIO MARINELLA. What does Naples add to a necktie? |

A presentation by Luca Cottini, PhD
* Naples, June 26, 1914. The opening of the Marinella store on the Riviera di Chiaia (3 days before the assassination of Archduke Franz Ferdinand and the outbreak of war).
* A changing urban context: the 19th century creation of the lungomare of Via Caracciolo and the transition from demolitions to renovations.
* The cultural and entrepreneurial life of Naples at the turn of the 20th century. Misery and nobility, depth and openness, vain ambitions and cosmopolitism.
* Four generations in #business. From Eugenio to Luigi, Maurizio, and Alessandro.
* A century-long tradition of craftsmanship, #entrepreneurship and #excellence. The Marinella #brand from the Italian #dolcevita to a contemporary commitment to #sustainability.
* The hidden language of #ties. A brief history of #neckties from Louis XIV to the present
* What does Naples add to a tie? The cultural aesthetics of Marinella ties.
* A #fashion masterpiece and a #storytelling object. The literary backdrop and secret warmth of Naples behind a thin silk strip.
#innovators #napoli #naples #madeinnaples #necktie #marinella #cravatta #napoletanità #napoletani
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[@mayurireddy8196]

Amazing Nepal

[@deedeequast9148]

As always, a sumptuous and fascinating video. What better way to introduce the essence of Napoli than through its art, aristocratic culture, and vital history all represented in the Marinelli brand! Grazie molto for your wonderful insights.

[@ItalianInnovators]

Thank you very much for your kind words and I am delighted in hearing that you enjoy my episode on Marinella and Naples! I truly appreciate it!

[@jamesallison4875]

I have a small collection of older ties. Sometimes I just enjoy looking at them and appreciating their beauty. Unfortunately in the US today very few opportunities exist to wear them without seeming a little pretentious. Thanks for a wonderful presentation. I’ve eaten at a restaurant in the hills above Naples and the meal was spectacular.!

[@ItalianInnovators]

Thanks for your comment and you are right. It is less and less common to wear ties, but they do remain a sophisticated and charming fashion accessory, which Neapolitan brand Marinella reinvented in a warm and authentic way. So, elegance without pretentiousness, formality without rigidity, style without arrogance. That is the secret of success for many other Italian fashion companies. I am glad you enjoyed the episode!