euphoria | costumes of euphoria - season 2 | hbo

Take a deep dive into the costumes of Euphoria Season 2 with Costumer Heidi Bivens. In this featurette, Heidi and the cast and creators speak to the inspirations behind some of this season's boldest looks and the process of building unique wardrobes for each character. From working with well-known designers to building costumes from scratch, Heidi and the team show how each piece is connected to the show in different ways. #EUPHORIA
Zendaya leads an ensemble cast that also includes Maude Apatow, Angus Cloud, Eric Dane, Alexa Demie, Jacob Elordi, Barbie Ferreira, Nika King, Storm Reid, Hunter Schafer, Algee Smith and Sydney Sweeney.
All episodes created and written by Sam Levinson, who also serves as executive producer. Other executive producers include Drake, Future the Prince, Ravi Nandan, Kevin Turen, Hadas Mozes Lichtenstein, Ron Leshem, Daphna Levin, Tmira Yardeni, Mirit Toovi, Yoram Mokady, Gary Lennon and Jim Kleverweis. Produced in partnership with A24 and based on the Israeli series of the same name, which was created by Ron Leshem and Daphna Levin, from HOT.
Follow @euphoria on Instagram: / euphoria
Follow @euphoriaHBO on Twitter: / euphoriahbo
Learn more about EUPHORIA: www.hbo.com/euphoria

[@powerfulsoul]

The costume dept has been killing it time and time again, they never miss. I like how Heidi and the team were able to create a wardrobe that seems "realistic" (as in: something each characters would choose themselves, that's why it's in quotes) and unique to every single character and how they reflect each characters journey through fashion. I wish we got to see more of the process for Lexi's costuming this season bc I feel like she has really evolved so much, both as a character and in her personal style :(

[@isabella-of5on]

Jesus loves you ✝️💕

[@user-gt5ps6uq2h]

Agree. She has some of the best outfits in this seasons and I personally relate to her style so much!

[@davidrogers5821]

It's really not realistic to see people in high school wearing vintage designer clothes

[@powerfulsoul]

@@davidrogers5821 i 100% agree, i meant "realistic" as in: the way they dress feels like something their character would put together or choose in the mall, for example. I know in terms of budget or school dress codes this outfits are not realistic at all...

[@asiamourr]

agreed

[@miruna5916]

miss heidi here created a brand new aesthetic and completely changed the fashion/makeup world... truly inspiring!

[@718cocochanel]

Pat McGrath started those makeup looks way before Euphoria came out

[@bnconmomnc4473]

1:40 look at cassie and nate

[@adrlng3969]

Lol. I mean im not gunna deny Heidi is an outstanding designer. But she didnt invent euphoria fasion. Its mainly inspired by 90’s and early 2000’s fashion

[@ABnormalZUCHINI]

@@adrlng3969 she showed a more modernized version of those looks though. She also definetly popularized it. No fashion is completely original

[@slay.interrupted]

I thought that was the make up artist Dani

[@keshaandkerensa9461]

When lexi broke the fourth wall I’m pretty sure they just showed the actual behind the scenes of the show and the literal wardrobe/ costume room

[@Chanelnellyz]

they did

[@purplepig4747]

what fourth wall

[@larad3193]

*Actors

[@yesmine]

Where did she break it

[@cocomai3]

@@yesmine in episode 3, it talks about how Lexi is writing a play and the show breaks the 4th wall by following Lexi out a scene, as if she were directing the whole thing, and she talks directly to the audience

[@eugeniajimenezr.7754]

i love how Hunter is so right about the aesthetic and us the fans, i've been experimenting A LOT with my looks since i catched up euphoria

[@dorcasmadelincruzzelaya3423]

i remember people back then used to create wonderful colorful looks , I would look at amazing makeup artists who did the same kind of makeup euphoria does , but people made fun of them in the comments or just said isn’t this a bit much ? This was before euphoria came out , so it’s interesting to see how people switch up and change and copy everything they see when they made fun of the same makeup looks back in the day

[@bnconmomnc4473]

1:40 look at cassie and nate

[@aklangeI]

i relate so much!! i especially love how hunter mentions this because the fashion her character jules displays is exactly what i want to integrate into my own aesthetic and looks!!

[@Mareewashere]

No bcuz literally😩

[@marinelladventures]

same i've been more creative with my makeup 💗

[@athen1070]

the thought that goes into every detail of this show is so unbelievable wow i’m stunned rn

[@Aflo2023]

It’s an HBO show…. You’re gonna get the best out of it!

[@bnconmomnc4473]

1:40 look at cassie and nate

[@jb9070g]

@@Aflo2023 ❤The The p😢😢😅😅

[@jethrolacson5648]

Maddie’s mansion closet try-on was such pure bliss. It’s like you’re in this fantasy world with her. And these gorgeous vintage archival pieces??? She really Is the Fashion girl. Old hollywood glamour… and really plays in with Maddie’s desire to be in that shoes. Love love this storytelling through clothes. Big props to the costume department 🤎

[@fer3994]

I love maddy's style

[@sarasiddique6986]

@chyn4 I am gia

[@cm-yu6gu]

@chyn4 honestly shein

[@bnconmomnc4473]

1:40 look at cassie and nate

[@justneil176]

@@cm-yu6gu fax

[@youaremagic]

@countrymusicstar If you are into online shopping, go on Aliexpress and type any style of aesthetic you have in mind, Aliexpress has it ALL and is so affordable. I can't tell you what to search, that's for you to figure out. The great thing is you can save them in a list if you create an account and come back to them. Just a helpful suggestion.

[@lamp12.]

i would die to have their closet.

[@marianalover69]

same

[@bnconmomnc4473]

1:40 look at cassie and nate

[@Daisika]

Jules’ wardrobe was my favorite last season as well as this season! Lexi’s wardrobe is really nice too.

[@bnconmomnc4473]

1:40 look at cassie and nate

[@sonanvatsal900]

@@bnconmomnc4473 yeah so?

[@sonanvatsal900]

Yes, I love Jules' wardrobe the most. I love how she dresses up in super short skirts and cute tops. She's more into pastel and softer colours, putting glitters and radiant colours in her eye makeup.Kinda soft teen girl fashion I guess? Lexi dresses up more conservatively and it's good for someone like me who doesn't like revealing clothes.

[@destroya558]

once again, barbie is left out! are we not going to talk about her major transition from last season to this one? kat's wardrobe has shifted massively and was a major plot point in last season and now sam is robbing us of her storyline at every turn. the representation kat's character brings means so much to so many people and it's super disheartening to see her being pushed to the side so much this season. i hope things change soon.

[@AB-yk2pq]

Stop blaming everything on Sam.

[@intrspctv]

me and friends just LOVE kat as a character and it's rlly sad that they keep pulling her back to focus on flashbacks or this dragged cassie storyline...

[@merlymesu4301]

I saw somewhere that barbie and sam had a fallout over kat's storyline and that is why her story isn't as big this season and why she also wasn't at the premiere. that's probably why she isn't in these videos as well.

[@miekgg]

i couldn’t care less about kat lol she’s mad annoying

[@juicypoet]

there are still 5 more episodes to go, u never know what's gonna happen

[@secre.e6870]

I'm sad that Maddy doesn't wear baby colors anymore, but she still looks amazing this season

[@udontknowme3920]

She did in that season with Cassie when they're twinning. But yeah i think that's the only time. I guess its cuz she isn't trying to impress Nate anymore.

[@bnconmomnc4473]

1:40 look at cassie and nate

[@lunarcore2798]

300th like ;)

[@udontknowme3920]

@chyn4 naah I think she was trying to dress more feminine for Nate in the first season, cuz Nate is into hyper-feminine chicks, hence the baby colors. The one time she dressed like herself (carnival) , Nate got mad at her. She wore a lot of cherry and floral print in the first season, that's gone too. I think she's truly dressing for herself now, dark colours, vampy vibes, cutouts etc. Very similar vibe to her carnival and winter formal looks.

[@RE-iz5lh]

@countrymusicstar Definitely check out pieces from H&M, mix and match and you can definitely get Maddy's vibe. I have a similar style to her and thats my number one source for dressing up like her/similar to her :)

[@t.chauma]

It’s disappointing how they didn’t discuss Kat’s costuming.

[@Ellie-ym7sz]

What an amazing team. A director that gives the head of costume design the freedom to “do her thing”, and a costume designer that collaborates with the actors to create looks that reflect the emotions of the characters. That is so thoughtful and so special

[@aklangeI]

i love how hunter mentions how the fans can identify and use whatever the characters wear into their own lives because jules’ wardrobe is exactly the aesthetic I aspire to have. the androgyny is what I yearn for and I love that you can gain that impression purely based on fashion choice

[@slut4ya]

i really miss the baby colors on outfits and the pallet color of last season, especially neons like purples and blue. But yeAh i definitely love the aesthetic this season as well

[@cowboylikeme854]

Last season's fashion pallet was closer to what I wear

[@cerissalopez7378]

Hunter's corset skirt in the first episode is absolutely everything

[@35mmonica]

i'm so deeply in love with the passion and care that is poured into this show. euphoria sets the creative standard for all other types of media. it's truly a once-in-a-lifetime experience to witness this show. i hope other shows and films will follow in its footsteps.

[@bnconmomnc4473]

1:40 look at cassie and nate

[@bradleyrodriguez3571]

I love the little cartoon art versions of their characters

[@onon8909]

ok but sidenote, i'm so proud that devon lee carlson's marc jacob collection is going to be featured in the show on Maddy's birthday !! i know that her being alexa's friend helped inculcate it but look at our girl go!!

[@LS23111992MC]

Same! I been following Devon for years now and I’m so happy and proud of all the things she achieved the past few years! Also I love that they are friends 🥺

[@chile2468]

SAME I LOVE DEVON and that her bf is the lead singer of the NBHD

[@onon8909]

@@chile2468 dev and jesse broke up a while back :((

[@chile2468]

@@onon8909 DEVASTATED WTF

[@user-ex4eq7rq4x]

I loved the blues and the purples from season 1,loved that ambient,hope you guys bring more of that back in the next seasons,it's really unique to euphoria

[@thalia9789]

They're doing a different aesthetic/palette for each season. I highly doubt they're bringing the blues and purples back

[@letticebuere2096]

I hope Moderngurlz would do a costume analysis for euphoria

[@udontknowme3920]

OMG yes!

[@SpammytheHedgehog]

This Season is amazing already

[@miekgg]

it’s kinda uneventful though. Still amazing though don’t get me wrong

[@ivoryblythe9613]

The costume director head is INSANELY talented

[@falonrogers4072]

the costumes for this show really make you want to go outside of the box in fashion boldly and it’s such a trivial thing in our world today with all the problems people have but it’s such a fun way to let go a little bit and as a nervous high school girl it makes me feel kind of empowered 💕💜

[@rocm4230]

Sidney needs to win an award...she is such a great actor.

[@bnconmomnc4473]

1:40 look at cassie and nate

[@dwakeling1]

Sydney is such a great actor, she deserves to have her name spelled right.

[@mariyaa111]

@@dwakeling1 What are you 5?

[@dwakeling1]

@@mariyaa111 Dont think 5 year olds are that concerned with spelling love.

[@rocm4230]

@@dwakeling1 ok Danie! I'll remember for next time

[@ilkimsen8486]

I love these videos and it's amazing to see how much thought goes behind each detail and contributes to the story like this!! And also Hunter is so articulate, I'd love to listen to her talk for hours on end!

[@sseraphim2818]

Heidi Bievens is absolutely glorious.

[@mellinatre1149]

every time I see a tv show that have such a profound attention to details I know that I chose the right thing to watch

[@Nathienn]

The whole team of Euphoria deserves the Nobel Prize for Art and evoking emotions. What a brilliant masterpiece.

[@witchingbrew3]

I have to admit I liked the Oklahoma look on cassie. It was cute.

[@layma5113]

Exactly! I don't get what Maddy means in that scene, it's not even that far from what Cassie wore in the first season

[@constanzapinto7035]

It was dreadful

[@hanniav.g9015]

I mean it's cute it you're auditioning for Oklahoma

[@purpledoodle06]

Why? Are you auditioning for Oklahoma?

[@biazacha]

She looked cute but so out of place lol, I love everything about that scene.

[@antonijamrkonjic7051]

this woman is setting trends rn and also is a genius

[@JordanHighfield]

obsessed with the fits this season.

[@amanihewrote]

That is so interesting ! Thank you so much for giving us the opportunity to step into the Euphoria world and see all the work done behind it to create this masterpiece

[@thatbee3585]

I love when shows or movies do behind the scenes like this. I love the costumes and knowing the stories behind the story .

[@ksundermier]

This costumer is a mastermind. Everyone involved is honestly

[@aaliyaahh]

I really do love the thought and care put into the costuming and makeup. 💚 Heidi

[@mollys4826]

The outfits, the makeup, the acting, the actors all chefs kiss!!!!

[@davidkonevky7372]

I respect the fact that instead of going the safe route and emulating the purples and blues of the first season and all of the colorful stuff in it, they went for a more warmer and dark route to avoid feeling like a parody. I think it was specially important since people were saying that euphoria glamorized addiction, and they tried as hard as they could to prove that wrong in this season.

[@jomi9957]

need a episode on hair!!

[@liamniki1488]

This just made me love and appreciate the show so much more!!

[@laurenwilliams6585]

maddy wearing the devon lee carlson marc jacob’s dress and saying how they are friends is so cute

[@udontknowme3920]

Not including Kat in this has to be intentional. Like she's one of the main characters!! They included fez's grand mom and didn't include Kat?! bruh

[@McLarenKeith]

If you honestly believe that, then where's Nate? Where's Lexi? Where's Elliot? Where's Fez? Where's Ash? Where's McKay? Kat's storyline isn't integral to the main storyline and so isn't a main character.

[@udontknowme3920]

@@McLarenKeith and fezco's grandma is a part of the main storyline? They're discussing the the transition of a character's style after the first season and the process behind designing the looks in this video. What style changes do you see in Ash, fezco, Nate, mckay from the first season? When has, in any of the season, their clothes been a part of their character's expression, unlike Jules, Maddy, kat, and even rue. Even with Lexi, she basically has the same style and aesthetic, it's just that the outfits are more elevated since she's more of a main character now. And lexi's costumes have never been a huge part of her storyline and character expression unlike the rest of the female caste, except her Halloween costume. Whereas kat's visual expression has been a huge part of her storyline, or else why would the makers bother building such a distinct style and aesthetic for her, in both the seasons? kat's style is a complete 180 from the first season. New aesthetic, new color pallete, new everything. The team would have spent so much time and energy on building her new wardrobe. Such a tedious process, and they don't even mention a sentence about it, in a video that is meant to be about the process behind the costuming? They discuss rue's costuming process for the new season, which was basically "yeah, she just wears drab t-shirts and hoodies now" But they don't say a word about kat's costuming process, which has clearly taken a lot of work. At this point, you're just choosing to be blind.

[@Redwoodtree34567]

@@udontknowme3920 I will be frank that atleast Fezco"s grandma's story was fun to watch, it was fast paced and impressive whereas Kat being a main character, her story was kinda boring, like her story was not well-written, I am sorry for that.

[@ergoproxy3032]

@@McLarenKeith they showed lexi's look and the looks were about girls' fr dont act this oblivious when you know the truth

[@lovexlightsx3]

i think this might be only because we haven't seen much of Kat's fashion yet this season. the main focus has been on Rue & Cassie because of the intensity of their storylines so far. we'll probably see more of her behind the scenes fashion commentary once her storyline develops more ¯\_(ツ)_/¯

[@snareyshot2879]

I absolutely love this and Heidi's vision!!!!!!

[@poppyameiIa]

heidi bivens, my lord and saviour

[@lyssy6452]

i know that i'm not the only one obsessed with all their designs 💕

[@avelsounds]

amazing so glad I was able to watch this. I loved the breakdown of all the looks

[@bluepuppy7]

euphoria’s costume, makeup, and hair design are EVERYTHING, any despite and controversy I’m very glad that the show (among a few other things) have really inspired this generation to express themselves through their looks I just love it.

[@futureruins999]

whenn are we getting an episode on the hair looks? the lead hair stylist seems amazing and knowledgeable and all the looks are amazing this season we need to know more!!

[@skinnyfreakinglegend255]

I can t waittttt for the video about makeup!!!!!!

[@alexamuhlach9951]

I hate how sam levinson leaves barbie ferreira out at every turn cause of their spat. That’s so spiteful. WE WANT TO SEE MORE OF KAT

[@ItsJustme526]

Wait what??

[@vanjamilovanovic792]

@@ItsJustme526 apparently they had a fight because barbie wasn't happy about her character

[@payt00n]

Frrrr

[@khyati7733]

What happened??

[@tashaglam4824]

@@vanjamilovanovic792 As she should! They have really sidelined Kat this entire season so far and I hate it.

[@giuliettatripani]

Heidi’s creations are DOPE. She’s so talented. Plus if they ever need a (non sociopathic) daughter for Laurie she could totes pull it off 😁

[@kookies63]

Wow having watched this made me appreciate the show more!

[@tolukarunwi865]

the amount of detail is insane

[@bnconmomnc4473]

1:40 look at cassie and nate

[@dear_darling]

Heidi Biv, the unseen star of Euphoria! Go girl 🤩💖

[@emanhamdon1897]

i’m literally in love with maddy

[@ao2369]

These outfits literally set trends

[@ventura7525]

They forgot about Fez, dude was casually dripping each episode

[@alaiadaniels9167]

Love jules nye look! Stunning

[@dayvonnaking177]

Where is kat

[@nadine_mue]

Maddy‘s closet is everything!!

[@crev1018]

i love this show

[@ana-rs22]

euphoria is such a trendsetter, Heidi doesn't miss

[@stfuolive]

iconic

[@shreyaparashar944]

Moschino for cassie makes COMPLETE sense

[@bnconmomnc4473]

1:40 look at cassie and nate

[@yaniskurillev6437]

Haha and its definitely out of the budget of her parents:)))

[@sloppybrk]

Wow i love this!!

[@danielabrahall]

Zendaya is such a good actor I kinda forget she's rue I swear she becomes a different person lmao

[@evergreenandblack3975]

Great team 👏 great series.

[@GYFFFCGFCGFGFGFDGFDF]

we need a highlight on fezcos styling because those pieces are amazing

[@Mar-kc6cv]

amazing

[@reginene]

I want more about Kat’s outfits!!!!! ♡

[@tanishasingh9248]

WHERE ISSS KAT??!!!

[@d_.arlette._]

Los amoooo

[@lightentunele.5018]

Ugh Hunter is sooooo pretty😍

[@cris273984]

Amazing show

[@aventurascomtadeu]

I watch just now. Very Cool!!!

[@TierraJaiAwakenings]

The Oklahoma scene in the bathroom was so hilarious😭💕

[@SM-gy5wv]

maddy has been my spirit animal this whole season i love her😭😭

[@bnconmomnc4473]

1:40 look at cassie and nate

[@lunarcore2798]

@@bnconmomnc4473 STOP

[@gracechiengg]

that woman is amazing

[@user-kh2qo5vf9j]

I love maddy’s style ❤

[@s-mat]

AMAZING!!1¡! 🤩

[@soskdjkssbjsjss4485]

That's so cool

[@saintalina6785]

Euphoria style is f**king awesome 😍

[@youarebymyside]

I would like to know about costumes for Kat.

[@aleenk5422]

maddy's season 2 outfits are so underrated

[@bnconmomnc4473]

1:40 look at cassie and nate

[@batysterullysuna]

Maddy and lexi iconic

[@rinrae3313]

I really hope MADDY character can be ONE series/movie 😍😍😍🔥

[@mishka623]

Good job HEIDI!!!!!!!!! Congrats!!!

[@thehoopman88]

I hope we get a music of euphoria episode 🙏 😃

[@joeypeteza3554]

That’s so cool

[@jvdewww]

does anyone know who made the drawings of the outfits that appear in the video? The style is amazing and I would love to follow the artist

[@intrspctv]

i'd like to know too!

[@marcuseduardo8414]

id like to know too, those drawings are amazing

[@9thMaestro]

i need that hawaiian flame shirt my boi !

[@tizzie2636]

Right

[@AndreeaDiana]

I got the most amazing Sons of Anarchy vibes with Fez’s grandma

[@CaliSayna]

What a dream job 😍

[@AR-oi4hg]

“Heidi, Do your thing” Lmao I woulda fell in love with that man

[@DISPOSABLEHEROES]

YESSSSS

[@foxtart052]

i fell in love with Jules new years look when i first saw it!

[@fer3994]

Ready

[@lovdelucce8010]

does anyone know what hoodie brand is jules wearing at 8:23?

[@emilykomer2966]

Devon Carlsons Marc Jacobs collab dress in this that Maddy wears

[@yesmine]

ugh this makes me want a whole new wardrobe

[@bnconmomnc4473]

1:40 look at cassie and nate

[@ivanmendez5419]

I love Zendaya