Event-Based Analytics

In this visual- and example-rich video, product thought leader John Cutler will walk you through everything you need to know about an event-based analytics model.
Making the transition to event-based analytics can require a shift in thinking. To get the most out of platforms like Amplitude it's important to understand the interplay of events, event properties, users, and user properties.
You will learn how to:
- Use different colored stickies to understand how Amplitude works
- Differentiate between events, event properties, and user properties
- Determine when a user property update will be query-able
- Read Amplitude queries like sentences
- See a user’s event stream using User Lookup
- Describe the difference between entity-based and event-based analytics
Learn more about how Amplitude can help you build better digital products and experiences: amplitude.com
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About us:
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. Learn how to optimize your digital products and business at amplitude.com.