Everything Is Fine: The Making Of Periphery V: Djent Is Not A Genre

[@Periphery]

The big day is finally here. Almost 4 years since our last album, we are proud to bring you Periphery V: Djent Is Not A Genre. Listen here: lnk.to/djentisnotagenre We want to thank all of our incredible fans for your never-ending support. You're the ones who allow us to do what we do, and you inspire us to push ourselves to make every record better than the next. We look forward to seeing you out on the road.

[@robdubent]

Amazing stuff guys! And now I know fast food leads to incredible sessions! Thanks for sharing your secrets!

[@maxalaintwo3578]

4 years already? It literally felt like yesterday

[@shoeonhead]

Really loved this boys! I started learning guitar by choosing to learn the Marigold solo with a friend who was already good. Long story short, the way you all write is so fun that your songs kept me playing, and still do.

[@hlebalbau9611]

from conversation w friend 4y - P has a problem, its almost impossible to write track better than Reptile and now they released Album-Reptile

[@mohitrahaman]

long time coming

[@JohnDoe-mv2be]

This isn't just a band making a record. This is 5 bros taking their time and having fun with it. Love this.

[@chaddebeau0308]

@@DMCorDOTA he wasn’t there hanging out with them though

[@AECommonThread2137]

That's because they treated their band and industry like the business it is. Entrepreneurs not bound to the walls of another label. They already have a well-established fanbase, they also make money on all of their joint ventures, etc. This way they enjoy making whatever they want for whoever they want, with no constraints. One of the smarter bands to make this their career!

[@pramesh.gurung]

@@chaddebeau0308 i don't think he takes part in writing process but he do still play bass and mix drums for them. dunno if nolly mixed this new album but it was always him in early albums. beside that GGD project they have, nolly is basically their main man.

[@DareToShine]

Nothing better in life

[@ds698]

@@chaddebeau0308 he was on the puter though! Lol😂

[@shadesofgold24]

I love how Spencer looks like he’s a 90s producer rolling up to the studio getting ready to record the next hit Will Smith record

[@nickyflash6803]

Goldmember lookin ass

[@boarderking133]

Why does he make it work too lol

[@Stargazerz]

@@boarderking133 lol well that's debatable.

[@krenwregget7667]

@@Stargazerz he's clearly ok with looking like a douche bag, lol

[@Stargazerz]

@@krenwregget7667 clearly lol

[@Rickf_ohe]

Periphery V: Your heart is oooooouupen!

[@CherrySlushi]

I honestly don't know the band very well but my brother was one of the bands biggest fans and constantly was telling me how much he loved their music. I'm not very into hardcore music but would always try to put me onto their softer music and I really enjoyed it. Every time he would see me he would talk about how much he couldn't wait for the new album. Unfortunately he passed away only about two weeks before the album released. Always going to have new periphery on my playlists now for him

[@Ragnarockalypse]

I'm sorry for your loss. Take care of yourself and your family

[@chrismusicx]

thats heartbraking. stay strong brother be good!

[@CrazyIrishmen7]

I hope you can learn to love their full sound, and are able to connect more with him and gain an even better understanding of who he was, even in his passing. Much love dude, stay strong.

[@sinastahl1]

so sorry for your loss :( stay strong

[@mexicanmaggot666]

Keep the memory of your brother alive every time you play this album. He's right there by your side listening to it too.

[@horizoniki]

Weirdly, this album feels like a celebration of our lives. Like you're being rewarded once in a while with a new periphery album. This one's ending with "Hey man, life's good, go live it! You deserve the best"

[@IcarusNadir]

Love this description

[@horizoniki]

​@@IcarusNadir I got emotional today explaining every bit of Thanks Nobuo to my wife today just kind of trying to explain to her why this band means so much to me. Ended up with a huge lump in my throat. It truly is hard to explain, you have to experience it firsthand! I remember myself being young and them being young in those P1 demo videos like it was yesterday. Now I see how we're all kind of aging together and so does Periphery's sound. Fuck cant explain

[@MikeMrqs]

@@horizoniki Had the exact same situation with my girlfriend today, trying to explain my feelings about this band. Their music just mean so much to me, every new stuff from them just brings me pure happiness.

[@hhaste]

@@MikeMrqs Same here.. from being like 16-17 in high school learning about some guitarist named "Bulb" from my friend, til today where I'm now 33.. crazy how they've evolved over time, like a fine wi... Pokemon.

[@caleblueckemusic873]

It’s crazy to think where I was when hail Stan came out and where I am now

[@GDT1124]

This is the life. Chilling with your bros, writing awesome music that defines a genre, eating some chow, and playing Elden Ring.

[@jamesprosser7236]

Back in 2007 I got a random follow request on Myspace off an unknown band, called Periphery, from Washington DC with around 3,000 friends. They didn't have a singer at the time, so it was just intrumental demos and one track with demo vocals called The Light. I ripped it (sorry guys) and popped that bad boy on my iPod. I was hooked... 16 years later they're still crushing it!

[@bananirar]

For me as a musician these documentaries are something special. I've just listened to the album for the first time and went on to watch this. I'll keep listening and in a few weeks or months or even years I'll go back to this documentary and it will open up new things having let the music sink in. A great behind the scenes for any musician, let alone someone writing in the same field. Love you guys.

[@VA-gu1jq]

They have more from the previous albums as well. They’re all great!

[@lookingforgg]

doing exactly that right now

[@dorkwingdeck]

I just want to say how extremely happy it makes me how much bigger role Spencer had in this doc and especially on the album. Spencer has become my biggest inspiration as a singer and it’s been so awesome to see how the guy has been leveling up more and more after every album. I’ve loved every single album up to this point but this is something else, there’s something genuine that raises this on a whole new level. Thank you, it was absolutely worth the wait and then some.

[@DrDeusExMachina]

The degree to which the vocals form the core of so many songs on the records shows

[@senavicente]

As a vocalist.... these most recent singles have had the most disjointed vocals I've ever heard Periphery produce.

[@kleeraly]

@@senavicente and that’s what’s been so intriguing about it. It’s not my fav record, most songs overstay their welcome and I’d rather have more, shorter songs, but the experimentation in vocals and song structures is no doubt the most interesting aspect of the record

[@Trendkiller333]

Ill admit, for the first few years i got into this band, i viewed the vocals as the weakest link so to speak. But damn if i havent continued to be proven wrong on that front 😂 the vox on this album are absolute top tier.

[@brandonridesboards]

Just learn how to annunciate the English language properlaaayyyyyy

[@RocketLauncherwithInfiniteAmmo]

This has to be the most wonderful music documentary ever made. The chemistry and bonding between all of the guys is something I am jealous of.

[@RocketLauncherwithInfiniteAmmo]

Well either this or else that title has to go to the documentary called ‘a year and a half in the life of Metallica part 1’ so either of the two.

[@metallicaguy123]

I feel like they are the true successor to dream theater and might be just like them in a way…..meaning everyone will notice the band but not really care for Spencer, just like people don’t really care for Labrie

[@robdubent]

I remember jamming to Misha when BULB was just a talented kid making Meshuggah covers and his own tunes…. What…. 20 years ago or more? Always thought it’d grow into something… but I’d lie if I said I wasn’t blown away at how far he and Periphery have come in their writing, influence, etc etc. it’s awesome to see and I’m living it vicariously! Killin it guys!

[@maxalaintwo3578]

I envy guys like you. I've been a fan of metal for not even 3 years now, and Periphery for even less. Better late than never though, right?

[@robdubent]

@@maxalaintwo3578 plenty of material to go back and catch up on!

[@jonnyb2020]

@@maxalaintwo3578 there’s almost envy from my side, a person who’s been into metal for a good 15+ years now and seeing someone who’s just got into it or a couple years deep and knowing how much music you have yet to hear! Keep metal alive man 🤘🏼

[@hhaste]

Same.. 16ish year old in high school hearing about some dude named "Bulb" that played guitar, from a huge guitar playing friend of mine.. now I'm 33 and they're still my favorite band.

[@jaripuurunen1742]

@@maxalaintwo3578 sounds awesome, you still get to hear everything for the first time! Have fun exploring

[@carycollucci9238]

there NEEDS to be a "Get the Schlong, Vote Dewey Belong" shirt from 42:45 - Another incredible album guys, thank you for the time and effort you put in, and the love you show towards your fans! We love you!

[@D_Math]

Dewey B. Long

[@abiel2750lopez]

Them wanting to share their food with Jake at 16:33 was such a wholesome moment that melted my heart 😂😂😂

[@Pughhead]

It was all for the camera. Secretly, Jake is the most hated member of the band and the others constantly exclude him from meal times and eating with them. That's all off camera though.

[@Pughhead]

@@baconoftheark I can't get into it here, it's a huge drama. The beef even spread to the songs themselves - at the very end of their song "Satellites" Jake left a message for the other members of the band.

[@BlackWhiteCloud]

​@@Pughhead loool

[@hrothgarnogar]

@@baconoftheark whooooosh

[@terraknight0447]

"You want my laptop?"

[@MrMapacheco]

the influence of Spencer in the writing on this album is noticeable, such a cool guy, I love the direction you guys are taking, already expecting great things from the eventual VI

[@tetra3000]

Artists that literally do everything instead of going into a studio with team of producers and songwriters etc love this band

[@BhargavaMan]

Everything Periphery does today is a case study for future artists. Absolute perfection in every aspect, and inspiring on another level.

[@pierre-claudemeriot6562]

Except for the amount of time they spent playing video games. 7 minutes in and half the footage is them with a phone, switch or PlayStation controller in their hands. And that's edited so they spent even more time playing.

[@alexchipka6126]

​@@pierre-claudemeriot6562 But everyone needs downtime to cleanse their brain. It's good that they aren't giving themselves time constraints and just forcing ideas onto the record

[@ethereal8655]

@@pierre-claudemeriot6562 Oh no, people take breaks and have fun during creative process? UNACCEPTABLE!

[@pablo-arteaga]

@@pierre-claudemeriot6562 They've got the freedom to do that, because it's their record label and they can set that deadline...

[@BhargavaMan]

@@pierre-claudemeriot6562 That inspires me even more, Hades and Elden Ring are GOATed

[@DMIXMusic]

Love to see how much Spencer and Matt was involved with this writing process. Even Matt with Spencer, etc. Really really shows. Great job, guys.

[@pedromatos644]

Mark’s style of writing is so out of this world.. amazing to watch

[@sasjastandifer7782]

Matt is such a huge part of this band. Honestly, if the lineup changed in the slightest, I’d be mad. They’re all top notch and the chemistry is great

[@GeorgeZimmermen]

It’s already changed in the slightest with vocalists and guitarists.

[@gub4941]

@@GeorgeZimmermennot since periphery 2. Even the bassist hasn’t really changed since he still does the studio bass for them

[@GeorgeZimmermen]

@@gub4941 I’m well aware. Been following these guys since their first record and saw them live 6 months before p2 released. Guy said if the lineup changed in the slightest he would be mad. Just pointing out spender isn’t the original vocalist and Alex the guitarist left who was then replaced by mark Holcomb and Nolly stopped touring with them years ago

[@gub4941]

@@GeorgeZimmermen but clearly he was implying that if it changed from the current lineup

[@GeorgeZimmermen]

@@gub4941 i know but i wanted to make him or her feel like a phony fan by not knowing this isnt even the original lineup

[@horizon_79gaming98]

4:32 love seeing Spencer with a Sleep Token shirt on. Another band that has been killing it this year.

[@davidvillabass]

Because he is Vessel

[@sesh517]

​@@davidvillabassthat would be hilarious but no

[@MissTokePanda]

Ya'll released Zagreus like 2 days after I lost my cat, Zagreus. That track and song was instrumental in my mourning period, because he too was named after the game's protag. Thank you guys so much for being so cool and true to yourselves and the things you love. Keep creating ♥ I look forward to seeing how you guys' art grows.

[@Peculate]

Amazing job on this album. It has the perfect mix of heaviness, melody, unique textures, and experimentation.

[@alanhollinger]

this band goes above and beyond with everything they do, love the docs coming out alongside the album!

[@InVerum]

That riff at @32:18 what even in the heck. Playing that so consistently and so clean just boggles the freaking mind.

[@dreaminginnoother]

The end part of Misha talking really comes across to me. They really are just trying to make music that they all can enjoy and feel proud of, and I think that shows. They put a lot of love into what they do and it's part of why they are the best.

[@gimmickmusic8827]

I've loved seeing Spencer getting more and more involved in the writing and arranging process as more albums come out.

[@anep1926]

This album is a masterpiece. I've listened to it 3 times today and I can't stop processing how emotional some of the parts are and how experimental you guys went with this album. Literally had tears at the end of the album.

[@ds698]

Yeah a lot of emotion in this one but a beautiful balance! :)

[@ZephyrusBlue]

“It’s impossible for us to make a record under an hour” *Thank you*

[@IndubitablyMad]

Genuinely love this album. "Thanks Nobuo" made me cry. One of those shout from the mountains melodies!

[@IIESPD00DII]

Spencer damn near is about to lose his voice on that song 😂😭😂 I’m sure he will live

[@KirkpatrickSounds]

Back in 09/10, I used re-upload Misha's soundclick demos to KZbin (Live intros, Have a blast demo etc) to try and get them in as many ears as possible. So glad they've continually smashed it for the past 14 years since - the new album being no exception. Also really love the fact they've dropped stems, tab books, and a doc on day 1 - the work ethic is unmatched!

[@sirtorchington]

I lovee how they highlighted mostly Atropos & Dying Star in the movie, my two fav songs on the album. super cool how they continue to make fresh feeling music after 15+ years

[@james_german]

Spencer in a gold jumpsuit driving an E38 7 Series with the fuel and airbag lights on is hilarious to me idk why

[@structureelement]

Альбом как глоток света в мире. Альбом- вдохновение. Начиная с 2010 года, вы ребята, в сердце. Спасибо вам за творчество. Альбом шикарен!

[@bocik2854]

Пожалуйста)

[@bubkusjones]

I really do wish more bands would do this sort of thing. Seeing the process from start to finish, how it's evolved album to album, is just so fascinating.

[@KRayxKodessA]

PLEASE never stop doing these accompanying docs

[@nicolasavezou7345]

God bless you for producing this making of documentary+ the album and putting them up both for free on KZbin

[@JacobAndrsn]

I really love seeing Spencer and Matt have more screen time working on early ideas. I'm sure they were always involved early on other records, but seeing that level of initial collaboration between all band members just makes this unit's work seem even more satisfactory. Love you boys.

[@EdgarBot]

Been with you boys since 2010 and I'm truly glad to still be here on this Earth listening to more of your music. Absolutely stunning. Love you guys.

[@havenlewis5913]

In my opinion, Spencer's greatest performance on an album so far. And I think it has to do with the way he was brought in and utilized through the entire writing process as stated earlier in the video. Definitely keep doing that.

[@The_KlaVra]

If you look at the elder ring gameplay at 17:50 up until 18:05 the song they are playing matches almost perfectly with the gameplay... Saw that coincidence and found it really cool, also the album and the documentary as always are great

[@RSVskynet]

Elden Ring bro

[@The_KlaVra]

@@RSVskynet thanks for that, I typed it in so fast I didn't realize that I said dark souls... Thanks.

[@richard6200]

heavyarms box too

[@reidiculous4747]

I’m so glad I’m not the only one who noticed that! 😂

[@Dylantime]

I started listening to this band in 2021 and haven’t been around for a release and now I can finally feel the new documentary and album feels. These guys changed my life

[@GETaYOTA]

I love that Spencer drives an old e38 7series BMW. What an absolute boss

[@Hideousspawn13]

Every new Periphery album feels like an event. I’ll inevitably have this on constant rotation for weeks

[@Richardhats1]

10/10 album lads. Been listening since P1 first dropped and couldn’t be more proud to be a fan. Absolutely incredible work. Thank you for everything you’ve done boys.

[@RetroDoneRight]

This literally could have been 10x as long and I would have watched every bit of it.

[@MrMetired]

Im so glad they dont rush finishing their albums. I dont want an album they are not happy with, nor do I expect the fans wanting an album that sounds rushed and kinda half done. BIG thumbs up to these guys

[@KC426859]

Jeff is the perfect person to make these docs, he's gotten so good at capturing the perfect moments and making 45 minutes fly by like nothing

[@Dark_Light27]

This album is so emotionally charged it’s like electric. Wax wings had me in tears. This is just as good if not better than p2.

[@seanpowers1906]

P2 is the best for me! Wax Wings definitely reminded me of that album

[@Java_Dude25]

I got to hear the Album 3 hours early because i live in northwestern oregon, i am 15 years old and i LOVE THIS ALBUM!!!

[@tonih.3911]

23:54 Damnnn lmaoo Neighbors called the cops on yall for Screaming vocals Lmaooooo

[@martinzazvonil]

Always love watching these BTS videos you guys do. Such a fun, chill atmosphere. Misha's place looks like the world's best man cave.

[@carlosmachado2763]

I'm so excited for this new album and this document to gift us about it guys.

[@gen19musicchannel35]

I REALLY REALLY enjoyed this! Can't wait to see the band in Dallas! Thank you so much for inviting us into your process!

[@imarioiv]

Having grown up with this band for the last 10 years, every year a new album has released has been key years of my life. 2023, you're gonna be a great year. The March 3rd concert was amazing, and Spencer, if you see this, I'm the dude that waved, walking behind the venue from the coffee shop before the show. Congrats guys!

[@juliobonilla3104]

Maaaan that was exactly what I was telling a friend yesterday night, that every time Periphery has released a new album it has been during crucial times in my life, and all of them has defined a season for me. I can tell you exactly what I was going through when each album came out, good and bad. Man I’m almost tearing up knowing I’m not the only one feeling like this. And by the way I was on The Fillmore on the 3rd too, I was practically in front row, right between Spencer and Mark.

[@imarioiv]

@@juliobonilla3104 Dude I was right in front of Spencer on the railing! We must of been pretty much next to each other! Hell yeah, that’s awesome man! Always great to meet or talk to people with similar experiences!

[@PleaseForgiveYourself]

Something about being in your 30's and knowing of great music and getting to experience it in such an intimate and chill setting makes you practice a bit more gratitude than the day beforehand. Keep on kicking ass my dudes. 🤗

[@blasher4]

Absolutely love these documentaries! I love how you all worked closely together on the writing process. It'll make the album that much better!

[@greysonwagner]

Been following since Misha posted his demos back on JP forums... So thankful you are all still such good friends and continuously making my favorite music. Just a solid thank you and a crisp high five to you all. I know you all make music that you enjoy, and don't worry about what others think, but just know this music means everything to me and I'm sure many others.

[@jameskoppenhofer8233]

The whiteboard at 5:05 that reads "Periphery The Land P5 Time" killed me 🤣

[@gestaltzerfall-]

every couple weeks i come back to listen to 21:15 no harmonies, just spencers voice over that middle section is so beautiful

[@slashinghades7347]

I'm obsessed with the choruses on Wax Wings and Thanks Nobuo.

[@thelastdaybreathinginetern1385]

Periphery fan since 2010. I'll be 28 on March 22. Thank you for the early birthday gift 🙂

[@raynerdandot9673]

3:03 lol and everyone just blissfully ignores that part during recent live shows. Hopefully, they play it live in the future. I know you guys can!

[@Knosferatu]

Which song is it from bro?

[@dreaminginnoother]

I say it on all these docs, but I'll say it again. I met Mark randomly at a coffee shop in Austin and the dude couldn't be nicer. Seemed like he was waiting for someone so I wish I had invited him to hang out with me and my girlfriend until his friend came, but I was so star struck I kinda froze. I regret not talking to him more because he was incredibly friendly.

[@jgrizzyy]

What coffee shop lol

[@dreaminginnoother]

@@jgrizzyy it's called Radio Coffee in south Austin

[@Kabz8]

Well done Jeff Holcomb! Captured the boys really well, I would watch a series about making the album. This one is special.

[@TheAverageGam3r]

Just finished this beauty. Now time to listen to the album for the first time

[@LucasLeCompteMusic]

I love these album docs so much. It makes listening to the album even better. Godd job Jeff/Joe/Ekaterina.

[@habituallynostalgic6646]

I love watching these album docs. I have watched the P4 and Remain Indoors doc like 5x lmao

[@greenade5669]

I genuinly love this. I wish each of us to have in our lives such brothers as these guys. Love life together, enjoy every moment of it and don't build any high expectations. Thank you for the great album.

[@Kalebsweeten]

Dude having Spencer and Matt around added a layer to this record that I can’t really explain but I’m here for it. I hope this is going to be the process for every future periphery record

[@Azza8808]

This needed to be 2 hours longer! But a great insight as always guys. You've knocked it out of the park again

[@dreaminginnoother]

I really enjoy these docs. You guys are the best metal band. Much love!

[@vintagejm]

watching this before i listen to the album! can’t wait to listen!!

[@FellipeSuete]

The making of videos from periphery is an MBA about modern music. Thanks Guys

[@aninfinitemindofmusicandreams]

Today's been a good day for me. Been listening to this album on loop and preordered the new RE4 Remake. Speaking of video games, I like that this album pays direct tribute to Nobuo Uematsu with the ending track and has references to other games. Lovely album, absolutely great work.

[@kevincasals2008]

This is gold . Thank you for releasing this video!!

[@Filtroox]

You guys really set the standard again. This is what a band should aim to be. Thank you for another masterpiece you Legends! 🐐

[@bassmasta9117]

This is my first Periphery album as a new fan and I can say it's absolutely amazing.

[@MrNickoOD]

periphery’s approach to creating music is like building a castle with ur homies in minecraft

[@alexk8595]

I just adore the positive vibe periphery has. It feels refreshing and inspiring to watch them make music!

[@aethyss]

Super excited for this! It's awesome to get some insight in to how your music is made, I find it very inspiring. And as always, you guys KILLED it. 🔥🔥🔥

[@SaltyDogPerformance]

This all made my fucking week! I’ve been dealing with a lot of health problems out of nowhere for the last 4 months. Have had alot of feelings of hopelessness, but hearing new music from you guys this morning driving with the windows down brought more joy to me than I’ve been able to feel in weeks! Thank you all for your dedication to the music and everything you do to push the boundaries of this “sort of” genre lol

[@BarberForCatholicTalkingHeads]

Did you take the mystery juice?

[@ryanaddison3451]

It is good to see that in each album doco the boys have improved their coffee machines and coffee process!! Always love these album vids. Love it!

[@IThinkILostMyHeadach]

Not only are they very talented musicians, but they're above all really great human beings. This is why I love Periphery so much.

[@jackdemoura3844]

This is goals. Just 5 best friends hanging out and having fun

[@M4NA5]

The making of Periphery II feels just like yesterday.

[@shoeonhead]

I hope I get to meet you guys after a show again someday! I went to the Salt Lake City P3 tour and we stuck around and got to say hi to you all. ♥️

[@friedrice71931]

Been a fan since day 1. Always look forward to new material and the growing of the band and the members. This one hits home. Was trifling in life when the singles came out and just felt like the music and lyrics really correlated with what I was going through. The album just hits home. Don’t have words to explain how memorable and special this is.

[@EduardoWalcacer]

Can't believe they're coffee nerds! I'm having a beautiful late harvest natural catuaí from my country right now (Brazil), as I'm watching this.

[@estebanschott8592]

24:22 911 what's your emergency? neighbour: Yeah, I'm sensing a strong demonic presence from the house across the street... please send a priest ASAP

[@handmetheaxe]

Long time listener, first time caller here. I've loved seeing the insight into your creative process over the years with each album, even way back with clips of you recording the debut with Elliot's air drumming and Alex's farts. Happy release day fellas!

[@gregshark751]

It's really a pleasure watching these documentaries. It feels like I'm getting to spend time with you guys while you create and the insight is valuable and inspiring. The heady mixture of jealousy and joy I've felt watching y'all grow over the years is really something. I can't help but just smile and raise a glass to your continued success and well being.

[@avoqado89]

As a music production student, this is like a masterclass. Love the tips & going through the set-up.

[@bvanquish777]

Life changing album. Never even listening to this band until this album but I was blown away. Incredible talent.

[@TheVQed]

Feel blessed to assist to this guys. Loving a band and its music is more than listening. Its wanting to understand and feel.

[@Trigamerphaze]

I love this album so much. It was worth wait! Thank you guys so much for this amazing piece of work.

[@JohanClaudio]

You guys are my number one inspiration for home recording. Great work Periphery, best modern metal band in the world.

[@Ghostyfrost9688]

28:40 Seeing Matt do finger taps like this is relatable af

[@jamesboyle3443]

@~27:30, "In general the kit is a more stripped-down perhaps than the last record we did". I need to go back and see THAT previous kit :D Love the sound of the album guys! Such a nice blending of genres (black metal and Sunn O))) doom-esque sections towards the end of Atropos) new to the band's sound. The music video for Atropos is amazing as well!

[@AJPMUSIC_OFFICIAL]

Spencer is amazing on this album, having him in the writing process early seems to have paid off